--- title: Anova Consulting Group Reviews meta\_title: 'Anova Consulting Group Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 99 reviews by the users' company size, role or industry to find out how Anova Consulting Group works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 99 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Anova Consulting Group Reviews & Provider Details Claimed ###### Profile Status This profile is currently managed by Anova Consulting Group but has limited features. Are you part of the Anova Consulting Group team? [Upgrade your plan](https://my.g2.com/anova-consulting-group/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! For 20 years, Anova Consulting has been the leading provider of Win-Loss Analysis and Customer Satisfaction Research. Anova's team of experienced consultants uncover the real reasons why our clients win and lose. Anova's experts interpret these findings to enable sales and product marketing and provide an action plan to win more business. Anova’s Consulting is a pioneer in win-loss analysis. Companies ranging from the Fortune 100 to early-stage disruptors have trusted Anova to provide them with up-to-date feedback on their sales execution, product offering, value articulation, and competitive landscape. * * * Seller [Anova Consulting Group](https://www.g2.com/sellers/anova-consulting-group) Discussions [Anova Consulting Group Community](https://www.g2.com/products/anova-consulting-group/discuss) Overview by Jamie Zielinski Show More ## Top-Rated Alternatives [ ![Clozd](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clozd") Clozd 4.8/5(295) ](https://www.g2.com/products/clozd-clozd/reviews) [ ![TruVoice from Corporate Visions](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "TruVoice from Corporate Visions") TruVoice from Corporate Visions 4.6/5(114) ](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) [ ![Klue Win-Loss](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klue Win-Loss") Klue Win-Loss 4.9/5(94) ](https://www.g2.com/products/klue-win-loss/reviews) [ View All Alternatives ](https://www.g2.com/products/anova-consulting-group/competitors/alternatives) ## User Insights Average based on 99 real user reviews. [Log in to unlock pricing and user insights](/login) ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") PF Verified User in Financial Services Enterprise (\> 1000 emp.) 1/19/2024 "Very positive experience working with the team at Anova. Professional, insightful and colaborative." 5/5 What do you like best about Anova Consulting Group? The people were great to work with. The dashboard was also very useful. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? Nothing particualr comes to mind. Since this was our first experience doing a tailored client satisfaction survey, we learned a lot but nothing I would say that we were disappointed about. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Be clear on what you're trying to achieve from the survey. Don't let iyour question list become too long. If possible, find a way to get as broad a perspective as you can rather than limiting yourself to the clients where you already have strong relationships. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Our work with Anova re-confirmed a lot of the assumptions we made about our client base but also helped bring certain strengths/areas of development more to light. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MN Melissa N. Enterprise (\> 1000 emp.) 10/2/2023 "Great partner" 5/5 What do you like best about Anova Consulting Group? Anova is incredibly customer oriented and rather than their own sales funnel or portfolio, it always feels like they are looking to support you with what is best for you. If they offered more services they would be top of the list for being the provider of choice. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? I would honestly do more with them if they offered it. I just wish they did. They have the best customer support ever. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: If you want to do win-loss interviews and use them to make your business better, you couldn't do better than Anova. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Anova comes alongside is to help us understand and improve our customer experience. As expert advisors and data gatherers, they are a perfect combination of people who understand the market, know us, and help us dive deeper on understanding our customers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Law Enforcement](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Law Enforcement") PL Verified User in Law Enforcement Mid-Market (51-1000 emp.) 1/18/2024 "Excellent partner for Win/Loss analysis" 4.5/5 What do you like best about Anova Consulting Group? The Anova team is experienced and communicative. The interview insights and summary report analyzing trends across interviews were extremely valuable to our team. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? Nothing comes to mind! Engagements can be expensive, but are well worth the cost. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Make sure that you have the commitment of your organization to develop an action plan to adress the opportunities uncovered through the research. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? I have worked with Anova Consulting at two different companies on win/loss engagements. On both occassions, the team at Anova was athoughtful advisor and partner in helping us to structure and execute the win/loss research program and obtain valuable insight. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Karen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karen D.") KD Karen D. Vice President, Head of Strategic Retirement Solutions Mid-Market (51-1000 emp.) 1/24/2024 "Mastery of the customer experience, thorough and professional" 5/5 What do you like best about Anova Consulting Group? They take the time to understand clients'Don't he objectives and provide deep consulting on how best to approach Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? I am hard presssed to share dislikes. I like everything about Anova Consulting Group Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Share as much as you can about your sales/customer service process for actionable insights Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Getting to the heart of why we win and lose clients Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") EF Verified User in Financial Services Enterprise (\> 1000 emp.) 1/17/2024 "Anova Consulting from John Hancock" 4.5/5 What do you like best about Anova Consulting Group? Anova is prefessional, flexible and follows through on committments. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? Their tech approach could be better - PDFs delivery and client website could be reimaginged. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Anova will dig into your sales and rentention process to show the good and bad in the pursuit of excellence. However, your business culture must be bought into unmanipulated data analysis used as an improvement tool rather than a weapon for side agendas. If you don't think your organization can handle the truth, Anova will not be for you. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Helping us perform better in sales situations that involve professional buyers. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic WL Will L. Enterprise (\> 1000 emp.) 1/11/2024 "Anova is a trusted partner that provides insight and benchmarking for our win/loss program." 5/5 What do you like best about Anova Consulting Group? Consistent account management that knows our business. Flexibility around contracting and quality product. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? Sometimes the interviews only scratch the surface without going deep enough on certain issues. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Provides an independent view of our selling and customer management strengths that allows us to take action and improve. The independence is key as it removes politics/bias from the process. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Wesley D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wesley D.") WD Wesley D. Manager, Marketing Tech Enterprise (\> 1000 emp.) 1/24/2024 "Comprehensive Results and Excellent Customer Serivice" 5/5 What do you like best about Anova Consulting Group? Their professionals devised a custom solution that helped us to achieve our goals. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? There was nothing negative to say about Anova; they were the definition of consultant partner. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Definitely see what they can provide for you! Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Anova helped us greatly with competitive research when I was at Prudential. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") OM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 1/12/2024 "The Anova team does an awesome job!" 4.5/5 What do you like best about Anova Consulting Group? Conducting the interviews. The turnaround time for completed transcripts/feedback is done promptly. The feedback we receive from interviews is very valuable. We enjoy working with our service team. They always are on top of our requests, and they have great follow-up skills. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? There is nothing I dislike about Anova service! Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Try them -- you will not be disappointed! Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Our Anova win/loss program is very helpful in pinpointing feedback as to why we win and lose business. Securing this type of feedback works much better with a third party. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") PC Verified User in Computer Software Enterprise (\> 1000 emp.) 9/5/2023 "Anova Consulting Provides Quality Win/Loss Information that is Critical to Success" 4.5/5 What do you like best about Anova Consulting Group? Anova took the time to understand our business, our key customers and industries and our solutions. They had a lot of asks up front for our team, but utlimately this led to very high quality outreach and interviews. The Win/Loss interview transcripts that we received were of extremely high quality. The myView software that we have access to allows to summarize quantitive information very easily. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? Really nothing. The team was able to come in and automate a task that we didn't have the bandwidth nor expertise execute on. There was some back and forth in the beginning as to how best to find and define opportunities. The Anova team was ultimately able to conduct the agreed upon number of interviews, but it came with some back and forth. In the future, I would have recommended that we start with a wider, prioritized list of opportunities for outreach. This may have negated some of the back and forth. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Anova provides a powerful tool, but in order to fully take advantage, you as a user need to be prepared. What are you trying to accomplish? How can you help set Anova up for success. You get what you put into it. If you provide Anova with the appropriate information they will execute quality work on your behalf. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? As an enterprise software company we are always looking for ways to achieve the following: - See how our messaging is being received - Understand how well we are connecting with our target audiences - Understand how our capabilities stack up to the competition - Ultimatately understand why our key buyers make the decisions that they do As a functional leader, my team does not have the banwidth nor expertise to conduct this outreach and interview process. Anova was able to do that for us. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") PC Verified User in Computer Software Enterprise (\> 1000 emp.) 2/2/2024 "W/L Interviews that actually help with business growth" 5/5 What do you like best about Anova Consulting Group? Using Anova services helped us understand better what customers are looking for and why we are winning/losing Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? Portal was not very user friendly in the beginning but throughout the years it got a facelift and was much easier to use Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: If you want thorough analysis of your sales cycle, product features, and reasons for winning/losing, Anova interviews and analysis is the way to go. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Improving product roadmap and sales efforts by direct customer interviews Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Anova Consulting Group? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. 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