--- title: Anova Consulting Group Reviews meta\_title: 'Anova Consulting Group Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 99 reviews by the users' company size, role or industry to find out how Anova Consulting Group works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 99 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Anova Consulting Group Reviews & Provider Details Claimed ###### Profile Status This profile is currently managed by Anova Consulting Group but has limited features. Are you part of the Anova Consulting Group team? [Upgrade your plan](https://my.g2.com/anova-consulting-group/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! For 20 years, Anova Consulting has been the leading provider of Win-Loss Analysis and Customer Satisfaction Research. Anova's team of experienced consultants uncover the real reasons why our clients win and lose. Anova's experts interpret these findings to enable sales and product marketing and provide an action plan to win more business. Anova’s Consulting is a pioneer in win-loss analysis. Companies ranging from the Fortune 100 to early-stage disruptors have trusted Anova to provide them with up-to-date feedback on their sales execution, product offering, value articulation, and competitive landscape. * * * Seller [Anova Consulting Group](https://www.g2.com/sellers/anova-consulting-group) Discussions [Anova Consulting Group Community](https://www.g2.com/products/anova-consulting-group/discuss) Overview by Jamie Zielinski Show More ## Top-Rated Alternatives [ ![Clozd](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clozd") Clozd 4.8/5(295) ](https://www.g2.com/products/clozd-clozd/reviews) [ ![TruVoice from Corporate Visions](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "TruVoice from Corporate Visions") TruVoice from Corporate Visions 4.6/5(114) ](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) [ ![Klue Win-Loss](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klue Win-Loss") Klue Win-Loss 4.9/5(94) ](https://www.g2.com/products/klue-win-loss/reviews) [ View All Alternatives ](https://www.g2.com/products/anova-consulting-group/competitors/alternatives) ## User Insights Average based on 99 real user reviews. [Log in to unlock pricing and user insights](/login) ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") CF Verified User in Financial Services Enterprise (\> 1000 emp.) 1/26/2024 "CMO, John Hancock Retirement (former)" 4.5/5 What do you like best about Anova Consulting Group? They know our organization. They take the time to position results in a way that the organization hears them. Anova doesn't shy away from difficult topics, making sure we hear the good, the bad, and the ugly. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? It is often the case where strengths and weaknesses for our organization are the same, and it is mot alway clear why, or how we can shift the surveys to gain better clarity. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Provide ANOVA as much context as you can as you go through the engagement and ensure senior leadership hears the results of the engagement first hand. This analysis provided is best heard with no filters. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? The team currently conducts win/loss surveys, providing qualitative insight into advisor and sponsor perceptions during the sales process. This research not only helps the team confront product and training gaps, it also helps the team understand how internal "truths" are not universally true outside company walls. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") PC Verified User in Computer Software Mid-Market (51-1000 emp.) 1/25/2024 "Get to the heart of your deal wins and losses" 5/5 What do you like best about Anova Consulting Group? Experts in survey design Collaborative approach to choosing and refining the list of contacts to approach In depth interviews Detailed call summary reports AND useful recaps Macro trends and recommendations at he conclusion of the engagement Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? This isn't so much a dislike, but the client will need to dedicate some time and effort to get the best outcomes and insight from the engagement. Your internal team should include sales leadership AND marketing for the best results (which is a great exercise in building sales and marketing alignment). Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Have your internal team members identified so you can hit the ground running. Choose both losses AND wins to get the best insights. Include a range of company types, industries, deal sizes, deal types in your interview pool for the most comprehensive approach. If possible, make win/loss analysis a consistent step in your selling process. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Anova provides win/loss (and stalled) interviews with prospects and customers. Their expert consultants and interviewers help solution providers get to the heart of why you win, why you lose and why deals stall (which is happening more and more these days). Rather than relying on feedback from your sales teams, which will be filtered (at best) and biased (in most cases), you wil lget holistic feedback which includes product, pricing, sales process, competition, and more. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") EF Verified User in Financial Services Mid-Market (51-1000 emp.) 1/24/2024 "Comprehensive, focused, eye opening information on why we are winning and losing to our competitors." 5/5 What do you like best about Anova Consulting Group? The people. They took the time to understand us and our business, work with us to design questionnaires for their interviewers that really unearthed specifics about our business and industry, and gave us action items to better train our field sales people to leverage the findings from their analysis. We even heard from our clients who were interviewed y them how impressed they were that we took the time to become a better firm and better serve our current and future clients. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? Nothing. With previous consultants we have worked with, we felt that they spent more time making us feel small as they shared their expertise and gave the impression that we were lucky that they were sharing their precious time with us. This was not the case with Anova. We really felt that they wanted to partner with us and were genuinely excited to learn about our company and see positive results moving forward. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Do it. They know their space well, have a great team, and genuinely want to partner with you. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Anova was hired at a time when we thought that we had a good handle on why we were winning business and we were doing well, but we did not realize that we were leaving deals on the table for reasons that could be rectified easily. We brought in an employee who had worked with Anova at a previous firm and talked about how they enhanced their sales processes as well as increased their close rate significantly. Based on the findings from their research, we were better able to fill gaps in our business which resulted in lost sales, improved our positioning statements to better illustrate our strengths (from understanding why customers choose us as well), and we are now getting ready to begin a client satisfaction survey to better retain the clients who we already have. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Investment Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Investment Banking") OI Verified User in Investment Banking Enterprise (\> 1000 emp.) 1/22/2024 "Our client satisfaction program is working well" 5/5 What do you like best about Anova Consulting Group? My service team is very responsive and I have a good working relationship with them. We had collaborative conversations on the changes we made to the interview guide and these have made for a better client interview. The myView dashboard is helpful for an up to date snapshot of interviews. The year-end report readout was a good, comprehensive run-through and was robust without being too long Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? I do not have anything to offer for improvement at this time Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? We do client satisfaction interviews and reporting with Anova. We use the information to gather feedback from our most valuable client relationships. This feedback allows us to see where we can improve on an engagement and aggregate level. We have been partnered with Anova for ~5 years, so the collected data also functions very well as a tracking study that we can use to identify trends and changes in quantitative and qualitative research gathered Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") PH Verified User in Hospital & Health Care Enterprise (\> 1000 emp.) 1/22/2024 "Great experience with working with Anova on Win-Loss Analysis research" 5/5 What do you like best about Anova Consulting Group? Anova has a thorough methodology and approach to win-loss analysis and they worked with me in every step of the way from inviting the clients, working on the discussion guide and providing the actionable insights to deliver to our C-Suite executives during our QBRs. The team was knowledgeable, great to work with and were very patient with us. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? There's wasn't much of any downsides because the outcomes really depend on getting prospects to participate in the research without an honorarium or have them see the value in helping us improve. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: I think it's important to get executive buy-in from your key stakeholders from the very beginning in order to have a successful win-loss program. Without it, the analysis will not get any visibility or traction for change. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? The company I was working with at the time needed a better understanding of why we were winning and losing deals. Most prospects/customers don't typically provide us an honest answer so it was important to partner with a third-party company to capture this insight for us. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") EF Verified User in Financial Services Enterprise (\> 1000 emp.) 1/19/2024 "Unparalleled Business Insights from a Key Partner" 5/5 What do you like best about Anova Consulting Group? There is plenty we like about Anova however the two that stick out most of their people, their active listening and the insights they bring to the table. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? There are no downsides however I'd like to see the brand evolve. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: It's fairly straight forward, if you're looking to continue to move your business forward and have a partner in your corner to help you, then consider Anova Consulting. There is no higher compliement then a senior leader seeing them as an extension of the team and that's a testiment to the work Anova Consulting does and how they do it. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? The business is always eager to learn more about what the marketplace, clients and prospects, are saying and thinking to ensure we are avoid complacency, staying ahead of competitors, and most importantly, ensuring we are providing a best-in-class experience end-to-end. To do this, we established a Global Corporate Listening Program that provides 360 insights to the business and helps them to make data-driven strategic decisions. While this can be done in-house, the huge benefit of working with Anova is they help us scale and obtain unbiased / unseen insights that we would not be able to gather ourselves - the latter being the key benefit. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") PI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 1/19/2024 "Proactive and reliable partner for our Win/Loss Program." 5/5 What do you like best about Anova Consulting Group? We found the Anova team to be very professional.They are on top of the program execution and are proactive and engaged. Special requests we made were handled quickly and well. We also found the team to be flexible and supportive in working with our evolving needs for the program. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? We are happy with our overall experience with Anova. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Anova has good functional and domain expertise within their teams. I would recommend considering that and leveraging that to design a strong win/loss, voice of customer, or other program. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Anova helped us gather real insights on our customers - on why we win & lose deals, our stregths and weaknesses as perceived by customers, and our competitive differentiators. With their expertise in interviewing enterprise customers in the markets we serve, Anova helped us design and execute a win/loss interview program to get customer insights. The program helped us gather customer feedback through a neutral, unbiased lens and helped us do it in a scalable way. These insights were helpful for our cross-functional teams including product, sales and marketing. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MW Moonhee W. Enterprise (\> 1000 emp.) 1/12/2024 "Dependable Partnership" 4.5/5 What do you like best about Anova Consulting Group? Results driven, team members, and flexibility Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? Don't have anything from my perspective. I have always had positive relationship. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: I would say, have a initial discovery call to figure out the intent and the results that they are looking for. Assess the responses and see what changes can be made. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Reviewing the external advisors/plan sponsors feedback on why they choose John Hancock or not is so crucial for enhancing processes,trainings, and getting buy in from internal partners on needs. ANOVA team conducting these surveys has really helped the internal teams to understand how to better the processes and understand better what our audience is looking for. Not to mention from the competitive perspective. Review collected by and hosted on G2.com. Show More 1/16/2024 Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") CC Verified User in Computer Software Enterprise (\> 1000 emp.) 1/11/2024 "Skilled professionals with vast experience in driving Win/Loss Customer Interview programs" 4/5 What do you like best about Anova Consulting Group? Their ability to do Win / Loss interviews is a real strength. They have good experience, are skilled in interviewing, and drawing out analysis from those interviews. My client service team is professional and easy to work with. Anova produces reports that summarize the insights from our interviews very effectively. They highlight some things that I did not recall seeing in the trends and insights. The reporting is of high quality. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? There is a quantitative section of the interview that benchmarks us against the top competitor within each opportunity. I have found that section really helpful, but this year it has been getting filled more rarely than it has in years past. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Anova is a rock solid option when looking for a 3rd party consultant to execute an enterprise Win/Loss Program. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Working with Anova provides us an external 3rd party which can conduct Win / Loss interviews and generate the respective reporting from those interviews. We use the information to support our business, marketing and sales teams with insights on why we’ve won or lost business across multiple internal lines of business. We also use these insights to support our competitive intelligence efforts to position us against competitors. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") GC Verified User in Computer Software Enterprise (\> 1000 emp.) 4/20/2021 "Highly professional and valuable insights obtained through win/loss interview consulting services" 5/5 Describe the project or task Anova Consulting Group helped with: We have used Anova Consulting to lead our LOB 3rd party win/loss interview program for a few years. The program delivers key insights to our business, providing a more profound understanding of why we win or lose business to our competition. Review collected by and hosted on G2.com. What do you like best about Anova Consulting Group? Anova solicits and conducts interviews with customers in a very professional way, allowing our prospective customers to clearly describe the decision process they went through and the key attributes that led to their decision. Anova provides complete transparency, clear communication, and responsiveness regarding the program process. They also do a fantastic job of analyzing qualitative and quantitative data to provide insights that are valuable to our internal understanding of perceived strengths and weaknesses. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? I have no significant complaints to offer. Anova automated and self-service reporting and insights capabilities could be better, but they have been improving rapidly. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Understanding our prospective customers' perceptions of our strengths and weaknesses helps our individual sales teams understand how the buy decision was made and evaluate strategies on what they can do next time to ensure success in similar pursuits. Evaluation of feedback at an aggregate level helps our business focus and prioritize areas for improvement as well as strengths to accentuate. Review collected by and hosted on G2.com. Show More 1/11/2024 Validated ReviewerSource: Organic ## Questions about Anova Consulting Group? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Anova Consulting Group ](https://www.g2.com/products/anova-consulting-group/discussions/new) GU Guest User What is Anova Consulting Group used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-anova-consulting-group-used-for) [ View all Discussions ](https://www.g2.com/products/anova-consulting-group/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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