--- title: Anova Consulting Group Reviews meta\_title: 'Anova Consulting Group Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 99 reviews by the users' company size, role or industry to find out how Anova Consulting Group works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 99 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Anova Consulting Group Reviews & Provider Details Claimed ###### Profile Status This profile is currently managed by Anova Consulting Group but has limited features. Are you part of the Anova Consulting Group team? [Upgrade your plan](https://my.g2.com/anova-consulting-group/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! For 20 years, Anova Consulting has been the leading provider of Win-Loss Analysis and Customer Satisfaction Research. Anova's team of experienced consultants uncover the real reasons why our clients win and lose. Anova's experts interpret these findings to enable sales and product marketing and provide an action plan to win more business. Anova’s Consulting is a pioneer in win-loss analysis. Companies ranging from the Fortune 100 to early-stage disruptors have trusted Anova to provide them with up-to-date feedback on their sales execution, product offering, value articulation, and competitive landscape. * * * Seller [Anova Consulting Group](https://www.g2.com/sellers/anova-consulting-group) Discussions [Anova Consulting Group Community](https://www.g2.com/products/anova-consulting-group/discuss) Overview by Jamie Zielinski Show More ## Top-Rated Alternatives [ ![Clozd](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clozd") Clozd 4.8/5(295) ](https://www.g2.com/products/clozd-clozd/reviews) [ ![TruVoice from Corporate Visions](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "TruVoice from Corporate Visions") TruVoice from Corporate Visions 4.6/5(114) ](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) [ ![Klue Win-Loss](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klue Win-Loss") Klue Win-Loss 4.9/5(94) ](https://www.g2.com/products/klue-win-loss/reviews) [ View All Alternatives ](https://www.g2.com/products/anova-consulting-group/competitors/alternatives) ## User Insights Average based on 99 real user reviews. [Log in to unlock pricing and user insights](/login) ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 7/9/2024 "Anova is a great partner for win-loss" 5/5 What do you like best about Anova Consulting Group? The team at Anova is great and super responsive. They have always gone above and beyond to assist me Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? The only thing I would improve is the dashboard for viewing the data - it is a bit outdated Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: The Anova team helped get us set up and running very quickly and efficiently. They truly care about every step of the process and have already helped get the best outcomes possible for win-loss Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? They are helping us gain really granular level insights into why we we are winning and losing deals in the field. Specifically with qualitative insights. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Warren L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Warren L.") WL Warren L. Vice President, Product Marketing Enterprise (\> 1000 emp.) 1/12/2024 "Great service with high success rates" 5/5 What do you like best about Anova Consulting Group? There are two things I like about Anova: their ability to secur interviews, and their ability to absorb a good understanding of our complex business and solutions. In win/loss interviews, securing the interviews is half the battle, and we've had other vendors in the past that could only secure 75% of the opportunites we sent them. Anova is over 90%. Regarding absorbing our business, Cotiviti's senior leaders now view Anova as an extension of our business, and not just a vendor. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? I can't think of any downside of using Anova. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: When working with Anova or any win/loss program vendor, it's key to be very clear on defining your solutions and solution-specific questions right from the start. Something Anova will help walk you through. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Anova helps us gain insights from clients or prospective clients around why they choose or do not choose Cotiviti as their solution provider. Anova serves as a neutral third party that can get things out of the client that our sales people might not otherwise be able to get. For example, in our last annual readout from Anova, their interview results indicated that we needed to improve our consultative sales approach. It was a bit of a surprise since we really rely on this consultative approach for selling, especially with our highest revenue product line. Also, it is a long sales process, so the consultative approach is most effective, in our opinion. We had to drill down on this to learn more, and when we did, we realized that this feedback came from a small product line where the sales group needed training and improvement. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Karen L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karen L.") KL Karen L. AVP Product Management Enterprise (\> 1000 emp.) 2/23/2023 "Trusted Partner for Business Insights" 5/5 What do you like best about Anova Consulting Group? The Anova Team has been good about building literacy in our business from customer point of view. They understand the kinds of solutions and outcomes our customers are after and have been good about digging deeper with customers to understand perception of value. They also provide excellent documentation - both detailed individual interview reviews + summary learning. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? This is not a turn-key project. My team had to support the project with important adminstrative work. It is important to respect the relationship we have with our customers (& prospects). We made a point of making warm introductions to the Anova team, the project and the processes they would follow as they contacted our customers and invited them to participate in research. Timing is important and we worked closely with their team. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Put time in to preparing and be as clear as you can about the questions you have and the outcomes you are hoping for. Given the nature of the research, I strongly recommend checking in regularly and listening to/discussing findings. These interim connecting sessions led to adding an additional question/topic for their researcher to explore. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? My team contracted with Anova to gain understanding - from customer point of view - about the experiences they are having as my company is on-boarding them to our product offerings. We know the process from our company operational point of view, but recognize that understanding how customers are perceiving / feeling about the experiences they are having is important too. Review collected by and hosted on G2.com. Show More 1/18/2024 Validated ReviewerIncentivizedSource: Seller invite SF Scott F. Enterprise (\> 1000 emp.) 1/18/2024 "ANOVA has been doing client win/loss interviews for us for years." 4.5/5 What do you like best about Anova Consulting Group? I have found ANOVA to be thorough, flexible, accountable, and above all, brutally honest about where we are good and where we need to improve. They are not hired to rationalize or "make us feel better"... we need the facts- good and bad- to improve our execution and offering. THey consistently have delivered this to our business. They are good about helping us drill in or reframe the data and outputs to meet our business needs across various audiences. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? Nothing jumps out. While I don't always like the information delivered, it is an accurate reflection of win/loss situations and I always appreciate the candor with which it is delivered. There are times when we need more details and specifics, and the team is good about helping us fill in gaps when those exist. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: If looking for help understanding where you win and lose in a sales/competitive process, meet with their team and have them walk you through their process and sample outputs. THe most valuable part is their semi annual roll up of trends and observations where they come to table with actionable insights and areas to focus on to improve. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? ANOVA is doing win/loss audits for both new sales and lost clients across our Customer Segments. The insights gleened from these interviews with sponsors and advisors give us valuable insight into brand sentiment, how our value proposition is resonating, how sales/service teams are excuting in competitive situations, and what product/service gaps exist across our offerings. This helps to inform and optimize our spend on learning and development, skills training, product development, and marketing/promotion. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MA Mike A. Mid-Market (51-1000 emp.) 2/7/2024 "The experts in Win Loss Analysis" 5/5 What do you like best about Anova Consulting Group? Their overall expertise and guidance, their Analytics portal with custom dashboards, their ability to interview customers in a non-biased way, and the read-out summary. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? There's not much to say here - I think perhaps anything - they had a slight turnover in resources while we were clients - but it did not impact the experience. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? The Anova Consulting Group successfully helped solve setting up new win loss analysis programs at two separate companies I have worked for. They provided best practices, a framework to help set up, and endless amounts of helpful guidance throughout the process. We were drawn to their expertise (they literaly wrote the book on win loss), and leveraged their guidance - especially for readouts to the broader team and zeroing in on key themes for actionable next steps. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") PF Verified User in Financial Services Mid-Market (51-1000 emp.) 6/18/2024 "Effortless ability to dig deeper into the reasons why our clients buy or don't buy from us." 5/5 What do you like best about Anova Consulting Group? Clients are receptive to 3rd party interviews and Anova's approach helps us aggregate a lot of unstructured data about our deals. Working with the Anova team is easy and they are very responsive and they've helped us iterate on our questions to continue to gleen more information. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? Nothing jumps out as a potential 'dislike'. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: I would definitely recommend other organizations use Anova as a means to develop a stronger sales presence in your target market. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Anova is helping us refine our value proposition, hone-in on key differentiators, identify areas of improvement, and enhance our sales process. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic PC Pete C. Enterprise (\> 1000 emp.) 3/18/2020 "Experienced interviewers and solid execution" 4.5/5 Describe the project or task Anova Consulting Group helped with: Anova conducts phone interviews and analysis for our customer win-loss interview program. Review collected by and hosted on G2.com. What do you like best about Anova Consulting Group? Anova has proven experience in our space, with seasoned interviewers who know how to listen for important details and probe further to get the insight our business needs. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? Velocity is sometimes frustrating, but this is more a feature of this type of work, not a particular vendor. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Decide what is important to you in a Win-Loss vendor before you compare alternatives. Some vendors may charge more for things you don't need. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? We are gaining competitive and sales process insight into complex enterprise software sales around the world. We are able to analyze and disseminate insight that helps all functions improve for subsequent engagements. From competitive insights to product features to sales engagement process feedback, there is nothing as powerful as the voice of the customer. Review collected by and hosted on G2.com. Show More 1/16/2024 Validated ReviewerSource: Seller invite TG Tom G. Enterprise (\> 1000 emp.) 2/23/2023 "ANOVA - Experienced and Thorough" 5/5 What do you like best about Anova Consulting Group? ANOVA is a group of experienced pros. They work directly with me when we are looking for something out of scope and always deliver great presentations and insights to our team. They are always willing to go the extra step to deliver insights and treat us like their only client. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? We find the reporting capabilities to be somewhat lackluster be we also understand this is not the core competency of ANOVA. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? ANOVA conducts win loss and departed interviews that provide us with valuable insights from plan sponsors and advisors in our recordkeeping space. We are able to gain feedback regarding our sales process on wins and losses. And as far as departures we are able to learn why clients will leave us. These insights allow our leaders to coach up sales presenters to improve on interrnal processes and presentations. Review collected by and hosted on G2.com. Show More 1/11/2024 Validated ReviewerIncentivizedSource: Seller invite ![Joe G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe G.") JG Joe G. Vice President Client Based Acquisitions Mid-Market (51-1000 emp.) 1/24/2024 "Division Vice President of ADP Retirement Services" 5/5 What do you like best about Anova Consulting Group? The team provided an EASY TO READ and EASY to UNDERSTAND analysis that we could act on IMMEDIATELY. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? Nothing! Fantastic Group. Really enjoyed working with Rich and his team. I would highly reccomend this team to help solve any of your business problems! Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: If you select ANOVA Consultants, you will be hiring a comprehensive team to solve many of your business problems. Sometimes it is difficult to solve your issues when you are "right in the thick of your everyday routine." ANOVA can easily identify ways for you to solve your problems and GROW YOUR BUSINESS! Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Anova Consulting built a comprehensive WIN/LOSS Study for us. This helped us better understand why we winning and losing specific deals and how we could improve our WIN RATIO. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 2/3/2024 "Anova is an excellent win/loss vendor" 4.5/5 What do you like best about Anova Consulting Group? What I liked best about Anova Consulting Group is that, from day one, they showed themselves to be a partner and not just a vendor. Prior to Anova, we used another vendor that was much less hands-on. Anova was a breath of fresh air -- they were eager to learn about our product portfolio, our sales motions, and our competitors. They came into our office to sit down with our team and ask questions. This approach was very much appreciated. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? While overall I was very happy with Anova Consulting Group, there were times where I wanted some deeper insights during our customer interviews. For example, a customer might have mentioned a unique perspective on why a competitor's product was better than ours, but there was not much follow up in the interview to dig into thus further. the right fit for their business, but there was little follow up to dig into this further. With that said, the Anova team was open to receiving feedback on ways that we can improce our process, and we did find that, over time, things did improve. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? We leveraged Anova Consulting Group to understand the reasons we were both winning and losing customers against our competitors. Our company benefited by learning key insights into our customer's decisions vis-a-vis our strategies across sales, customer success, marketing, and product. Review collected by and hosted on G2.com. Show More 2/7/2024 Validated ReviewerSource: Organic ## Questions about Anova Consulting Group? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Anova Consulting Group ](https://www.g2.com/products/anova-consulting-group/discussions/new) GU Guest User What is Anova Consulting Group used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-anova-consulting-group-used-for) [ View all Discussions ](https://www.g2.com/products/anova-consulting-group/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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