--- title: Anova Consulting Group Reviews meta\_title: 'Anova Consulting Group Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 99 reviews by the users' company size, role or industry to find out how Anova Consulting Group works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 99 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Anova Consulting Group Reviews & Provider Details Claimed ###### Profile Status This profile is currently managed by Anova Consulting Group but has limited features. Are you part of the Anova Consulting Group team? [Upgrade your plan](https://my.g2.com/anova-consulting-group/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! For 20 years, Anova Consulting has been the leading provider of Win-Loss Analysis and Customer Satisfaction Research. Anova's team of experienced consultants uncover the real reasons why our clients win and lose. Anova's experts interpret these findings to enable sales and product marketing and provide an action plan to win more business. Anova’s Consulting is a pioneer in win-loss analysis. Companies ranging from the Fortune 100 to early-stage disruptors have trusted Anova to provide them with up-to-date feedback on their sales execution, product offering, value articulation, and competitive landscape. * * * Seller [Anova Consulting Group](https://www.g2.com/sellers/anova-consulting-group) Discussions [Anova Consulting Group Community](https://www.g2.com/products/anova-consulting-group/discuss) Overview by Jamie Zielinski Show More ## Top-Rated Alternatives [ ![Clozd](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clozd") Clozd 4.8/5(295) ](https://www.g2.com/products/clozd-clozd/reviews) [ ![TruVoice from Corporate Visions](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "TruVoice from Corporate Visions") TruVoice from Corporate Visions 4.6/5(114) ](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) [ ![Klue Win-Loss](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klue Win-Loss") Klue Win-Loss 4.9/5(94) ](https://www.g2.com/products/klue-win-loss/reviews) [ View All Alternatives ](https://www.g2.com/products/anova-consulting-group/competitors/alternatives) ## User Insights Average based on 99 real user reviews. [Log in to unlock pricing and user insights](/login) ![Jennifer L. H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer L. H.") JH Jennifer L. H. Director of Inside Sales - Business Development Enterprise (\> 1000 emp.) 2/13/2020 "Our experience with Anova has been positive, insightful and extremely beneficial to our business." 5/5 Describe the project or task Anova Consulting Group helped with: We brought on Anova in the summer of 2018 to be our win/loss analysis partner. Since the initial kick-off meeting with our consultants, Zach and Michelle, Anova has far exceeded our expectations with the valuable intel they've been able to capture from completed interviews with our prospects. Their in-depth analysis based on this intel has been extremely beneficial to our leadership team and has helped to guide growth decisions. Review collected by and hosted on G2.com. What do you like best about Anova Consulting Group? What I appreciate most about Anova is their attention to detail and their responsiveness to questions/data requests. Zach, Michelle and their team are knowledgeable, resourceful and engaged in our business and are highly regarded as a trusted partner to our leadership team. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? In my experience, there are not any downsides to working with them. Since the beginning of our partnership, they have far exceeded are expectations. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: I can't recommend Anova enough. They have been a game changer for us and we look forward to our continued work with them. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Anova has elevated our win/loss analysis program. With the objective intel they provide back to us, we're able to better forecast conversion rates, tweak internal/sales processes and remain nimble in an ever changing healthcare landscape. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite BD Bill D. Mid-Market (51-1000 emp.) 2/6/2020 "Get valuable insights to drive better sales processes" 4.5/5 Describe the project or task Anova Consulting Group helped with: We hired Anova to conduct 3rd party win/loss analysis for us. We were looking to get direct feedback from companies on our product, sales process and competition. Review collected by and hosted on G2.com. What do you like best about Anova Consulting Group? The interview results we've received are insightful and thorough. Anova does a great job of aggregating those results to tell a story and drive improvements. The online tool puts the detailed interviews as well as the aggregate results and measures at our finger tips. Anova has been proactive to ensure our project doesn't lose momentum. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? I can't say we've experienced any downside. Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: Spend time reviewing the online portal to make sure you are getting what you need. Take advantage of opportunities to aggregate win/loss data to drive improvement opportunities. Anova did a great job of making this happen. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? We had no formal win loss program before. Now we are validating with data what we believe to be happening in the field as well as getting insights we wouldn't have been able to do otherwise. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite TN Tamara N. Enterprise (\> 1000 emp.) 2/17/2020 "Excellent partner" 4.5/5 Describe the project or task Anova Consulting Group helped with: Anova Invested in understanding our business. The Anova team came to meet with our program owners while dedicating time to better understand the interests and challenges of all internal and external stakeholders. Anova understands our customer audience and what we hope to gain from a win loss program, as a result, they can effectively communicate results and recommended next steps. I have personally felt that the team has been an extension of our company; not just an agency. We have used the findings to influence our product roadmap, as well as gain insights into our brand messaging and sales effectiveness. Review collected by and hosted on G2.com. What do you like best about Anova Consulting Group? Ability to understand our business and our products, and the teams’s ability to build relationships. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? Would like to coach interviewers on our product so they can dig deeper when the opportunity arises. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Win loss analysis. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite MB Marty B. Mid-Market (51-1000 emp.) 2/13/2020 "Great experience, valuable data" 4.5/5 Describe the project or task Anova Consulting Group helped with: Anova conducted a win-loss analysis of our sales opportunities in 2019. Review collected by and hosted on G2.com. What do you like best about Anova Consulting Group? The feedback from around our company is that everyone had a sense that Anova "cared." They were extremely professional, gathered valuable data and spent significant time interpreting and presenting insight to us. The effort they made was appreciated across departments here. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? We really did not come across any negatives, and in fact have expanded our project with them for 2020. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Anova has helped us better understand hurdles in our own sales process and messaging. We began taking steps to improve even with partial results received, as soon as a trend was identified. We believe the changes we're making will improve close rates and increase client satisfaction. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") MF Verified User in Financial Services Small-Business (50 or fewer emp.) 2/28/2020 "Excellent client service" 4.5/5 Describe the project or task Anova Consulting Group helped with: Win Loss to help assess sales deals. Review collected by and hosted on G2.com. What do you like best about Anova Consulting Group? The people - very attentive client service and easy to work with. I also really like the yearly summary analysis. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? Small sample sizes in analysis prevents overall organizational buy in (especially for product specific feedback outside of the actual sales process) - no direct fault of Anova. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? \*Communicating overall feedback on sales process to executive management. The analysis has been the more help to drive conversations and discussions at sales offsites. \*Understanding trends to identify areas of improvement in the sales cycle. The analysis has helped but still struggle with then executing improvement plans across the organization to address. \*Candid customer feedback on overall process. We have definitely benefited by getting more honest feedback after using a 3rd party interviewer. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite WW Waverly W. Mid-Market (51-1000 emp.) 2/24/2020 "Anova was a true partner in helping re-launch our win.loss program." 4/5 Describe the project or task Anova Consulting Group helped with: Engaged Anova as part of re-launching our win loss program along with an advisor perception study. Review collected by and hosted on G2.com. What do you like best about Anova Consulting Group? True partnership throughout the engagement providing consultative supporting in creating the program and how to best execute internally. Support team was very responsive and it was clearly they have a high touch service culture. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? ercerwqvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Out focus was on sales presentations and advisor perceptions in the market. Benefits are a clearer line of sight in to how advisers and prospective clients experience our firm. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") TC Verified User in Computer Software Enterprise (\> 1000 emp.) 2/11/2020 "Efficient, professional win loss partner" 4/5 Describe the project or task Anova Consulting Group helped with: Anova helps Shopify Plus conduct win loss interviews and analyze the results to help influence our sales process, product development, and brand positioning. Review collected by and hosted on G2.com. What do you like best about Anova Consulting Group? Anova goes far beyond the expectations of a service provider and is a trusted, efficient partner for Shopify Plus. In addition, Anova's win loss dashboard makes it super easy to track the insights and progress of our win loss program. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? To date, there's nothing I dislike about our partnership with Anova. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? The insights Anova provides from our win loss program helps influence our sales process, product development, and brand positioning. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Spencer H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Spencer H.") SH Spencer H. Enterprise (\> 1000 emp.) 2/10/2020 "Delivers valuable insights and product capabilities and sales efforts" 5/5 Describe the project or task Anova Consulting Group helped with: Anova interviews prospects and customers to identify our products' and sales efforts' strengths and weaknesses. This enables our teams to diagnose shortcomings and positions of excellence. Review collected by and hosted on G2.com. What do you like best about Anova Consulting Group? Actionable valued insights on product and sales strengths and weaknesses. Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? A low conversion rate of deals to interviews. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? Product capabilities and sales processes. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") OC Verified User in Computer Software Enterprise (\> 1000 emp.) 3/4/2020 "Great Review Experience" 5/5 Describe the project or task Anova Consulting Group helped with: Leverage Anova group to provide insights on wins and losses. Review collected by and hosted on G2.com. What do you like best about Anova Consulting Group? Loss data mining was extremely effective Review collected by and hosted on G2.com. What do you dislike about Anova Consulting Group? nothing - and for some reason the software is making me type until I use more characters Review collected by and hosted on G2.com. Recommendations to others considering Anova Consulting Group: If you are looking to a third party vendor to review your wins and losses and gather insightful information, you want to engage with Anova. Review collected by and hosted on G2.com. What problems is Anova Consulting Group solving and how is that benefiting you? We have gotten insight into what messages are resonating and what isn't. This has been hugely helpful. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Anova Consulting Group? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Anova Consulting Group ](https://www.g2.com/products/anova-consulting-group/discussions/new) GU Guest User What is Anova Consulting Group used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-anova-consulting-group-used-for) [ View all Discussions ](https://www.g2.com/products/anova-consulting-group/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/anova-consulting-group/pricing) Anova Consulting Group Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e5506954dca384071c9cc3626baf59d1/clozd-clozd.png "Product Avatar Image") Clozd 4.8/5(295) [ Compare Now ](https://www.g2.com/compare/anova-consulting-group-vs-clozd-clozd) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_341a2747efbc140c76d3ed134c749df2/klue-win-loss.png "Product Avatar Image") Klue Win-Loss 4.9/5(94) [ Compare Now ](https://www.g2.com/compare/anova-consulting-group-vs-klue-win-loss) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b8947581f7c6a65d0e38fb42a7e8f02d/truvoice-from-corporate-visions.png "Product Avatar Image") TruVoice from Corporate... 4.6/5(114) [ Compare Now ](https://www.g2.com/compare/anova-consulting-group-vs-truvoice-from-corporate-visions) ##### Categories on G2 [Win-Loss Analysis Services](https://www.g2.com/categories/win-loss-analysis-services) ##### Explore More [best crm for ecommerce platforms](https://www.g2.com/discussions/what-crm-is-the-best-for-e-commerce-platforms)[Best HR software options for startups](https://www.g2.com/discussions/best-hr-software-options-for-startups)[Best email tracking platforms for marketing campaigns](https://www.g2.com/discussions/what-are-the-best-email-tracking-platforms-for-marketing-campaigns) [Best service for data analytics in tech firms](https://www.g2.com/discussions/best-service-for-data-analytics-in-tech-firms)[Which SEO app is best for content analysis](https://www.g2.com/discussions/which-seo-app-is-best-for-content-analysis)[Which financial consulting firms have proven expertise in mid-market manufacturing and service industry dynamics?](https://www.g2.com/discussions/which-financial-consulting-firms-have-proven-expertise-in-mid-market-manufacturing-and-service-industry-dynamics) [Show MoreShow Less](javascript:void(0);)