--- title: Annum Integrated Marketing Planning Calendar Reviews meta_title: 'Annum Integrated Marketing Planning Calendar Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 15 reviews by the users' company size, role or industry to find out how Annum Integrated Marketing Planning Calendar works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 15 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Annum Integrated Marketing Planning Calendar Reviews **Vendor:** Annum **Category:** [Marketing Calendar Software](https://www.g2.com/categories/marketing-calendar) **Average Rating:** 4.9/5.0 **Total Reviews:** 15 ## About Annum Integrated Marketing Planning Calendar Annum's integrated marketing planning software brings all initiatives, campaigns, channels, content, online and offline tactics together in one unified calendar view so marketers can: - Identify opportunities and gaps - Build stronger integrated plans - Create more cohesive and compelling omnichannel customer experiences - Drive more revenue Annum's omnichannel marketing planning software breaks down organizational silos: \> \> Replaces disconnected spreadsheet operations with a dynamic unified plan \> \> Automatically aggregates tactics buried in project management apps to create an executive view and provide tactical transparency and accountability while keeping teams working in their preferred tools Annum's patented design: - Keeps strategy top of mind by highlighting key initiatives above all calendar views - Eliminates random acts of marketing with tags connecting tactics to strategy - Fuels strategic cross-channel decision making with views filterable by campaign, objective, target audience segment, and more - Makes the ideal timing for in-market activations clear by highlighting holidays and seasonal customer insights - Facilitates seamless collaboration with external agency partners by replacing their disconnected spreadsheets with assigned integrated planning channels - Helps teams learn, adapt, and optimize their cross-functional efforts by serving as a historical marketing plan of record - Empowers fiscally responsible decision making with budget management at the tactic level - Eliminates the need to design one-off timelines for executive briefings with clean C-suite ready views - Provides business unit visibility via a parent-child connected calendar structure for enterprise Annum was purpose built for integrated planning and requires no formatting or template sourcing so teams can begin planning immediately. VISIT OUR SITE to learn more, view a demo video, and review case studies \> \> https://www.annumplanning.com/ DOWNLOAD OUR COMPARISON of all solutions listed in G2's "best marketing calendar software" category \> \> https://www.annumplanning.com/best-marketing-calendars/ ## Annum Integrated Marketing Planning Calendar Pros & Cons **What users like:** - Users appreciate the **ease of use** of Annum, enjoying its intuitive interface and streamlined functionality for planning. (2 reviews) - Users appreciate the **navigation ease** of Annum, effortlessly managing and visualizing complex marketing plans without complications. (2 reviews) - Users appreciate the **intuitive interface and simplicity** of Annum, making marketing planning efficient and hassle-free. (2 reviews) - Users value the **ease of use and comprehensive capabilities** of Annum for effective marketing campaign management. (1 reviews) - Users praise the **excellent customer support** of Annum, enhancing their experience with prompt assistance and guidance. (1 reviews) - Easy Setup (1 reviews) - Efficiency (1 reviews) - Intuitive (1 reviews) - Users appreciate the **organization capabilities** of Annum, enabling seamless planning and visibility across multiple marketing initiatives. (1 reviews) - Project Tracking (1 reviews) **What users dislike:** - Users feel the **limited budgeting and project management capabilities** of Annum hinder their complex planning requirements. (1 reviews) - Users find **budgeting options overwhelming** , as they desire more streamlined tools for complex project management. (1 reviews) - Users find the **project management capabilities limited** , craving more robust tools for complex planning and budget tracking. (1 reviews) - Users find the **budgeting and project management capabilities limited** , hindering their ability to manage complex planning needs effectively. (1 reviews) ## Annum Integrated Marketing Planning Calendar Reviews ### 1. Great Experience with Annum -- Intuitive, Easy Setup, Rich with Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Annum Integrated Marketing Planning Calendar?** I've used a range of marketing planning platforms over the years—some of them expensive and unnecessarily complex, but Annum stands out as my preferred choice. Its intuitive interface and streamlined functionality make it easy to build, manage, and visualize marketing plans without the usual headaches. Unlike other tools that require extensive onboarding or feel bloated with features I rarely use, Annum keeps things simple and efficient. **What do you dislike about Annum Integrated Marketing Planning Calendar?** One area where Annum could improve is in its budgeting and project management capabilities, which currently feel a bit limited for more complex planning needs. I’d love to see more robust tools built in to help track spend and manage cross-functional workflows more seamlessly. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** Annum has helped solve a major challenge for our team: the need to juggle multiple tools and platforms just to manage a single campaign. By centralizing our marketing planning in one place, it gives us a clear, unified view of our efforts. ### 2. An essential tool for marketing communications teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2025 **What do you like best about Annum Integrated Marketing Planning Calendar?** Annum is a must-have tool for marketing communications teams. It's been a game-changer as we organize our content planning, strategy, and efforts. I value it's ease of use and capabilities to view multiple initiatives, campaigns, strategies, and tactics per channel. Before using Annum, it was a challenge to find a tool that integrates encompasses the varying level of marketing efforts happening simultaneously. Being able to see everything happening at once within our work is priceless. It's simple to use, easy to move planning efforts around, and feel confident in our work's organization and processes. It is a strong tool that helps us not only organize our own work, but highlight and demonstrate our team's ongoing efforts and hardwork on a daily, weekly, monthly, and ongoing basis. It is a tool that we use daily on our team. From the start, it's been a simple streamlined process to integrate and implement our work into the platform. Patty at Annum has been immensely helpful and supportive to our team from the start and continues to be a resource for us to this day. **What do you dislike about Annum Integrated Marketing Planning Calendar?** As with every other tool, there are always opportunities for improvement. A feature request to the Annum team (which they've graciously acknowledged), would be to "unselect" an individual channel at a time. This isn't a deal-breaker, as it's still immensely easy to use and navigate. However, we've found that kind of additional feature may be useful as well to help streamline our work. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** Annum helps our marketing communications team plan and organize our many ongoing and often overlapping efforts. We often have multiple campaigns, tactics and quick-turn initiatives happening at the same time. Annum makes it simple to have a clear view into everything we have going on and move our efforts around accordingly, if needed. It makes our planning and execution much more streamlined. It also helps our team collaborate in stronger ways. ### 3. Finally a true marketing calendar! **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley R. | Sr Manager, Content Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Annum Integrated Marketing Planning Calendar?** Annum has been integral to our marketing planning and strategy. It's easy to use and pre-built so we were able to get our marketing calendar up and running quick. The team is quick to answer any of our questions and train the team. A team of 15+ are in this tool daily. From tactical executors to c-suite this tool has been helpful to have full visibility into our marketing strategy and plan. **What do you dislike about Annum Integrated Marketing Planning Calendar?** We haven't found many downsides. The team has been very receptive to any questions that we have about the product. They have also taken into account our suggestions for improvements and have quickly integrated them or put them on their roadmap for fixing. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** It helps us centralize all activities across our channels. For a B2B company with multiple sub-brands, it's often times hard to see where there is cross over or gaps. This tool allows us to easily organize our channels, plan for upcoming quarters, spot gaps, and provide transparecy across the organization. ### 4. Annum makes planning our marketing and communication initiatives easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Chemicals | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2024 **What do you like best about Annum Integrated Marketing Planning Calendar?** Annum combined a lot of the features we wanted into one platform. We liked incorporating multiple channels and organizing everything by color and strategic priority. The ability to change the view from day, month, and flow is helpful depending on how members of our team work best. **What do you dislike about Annum Integrated Marketing Planning Calendar?** I would love it if Annum had a search bar. It would make finding a tactic much easier, especially if it's months back. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** Our team chose Annum because it provides a central place for tracking activity. We use the calendar feature to plan social media, website posts, news releases, internal and external events, advertising, and due dates. ### 5. Great tool: intuitive, comprehensive, all-in-one place simplicity **Rating:** 4.5/5.0 stars **Reviewed by:** Mariana Q. | Founder, Chief Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Annum Integrated Marketing Planning Calendar?** We adopted Annum as our team of 30+ people working across Marketing, PR, Digital/web, Social, Internal Comms, Events and Creative services did not have a way to see what everyone else was working on, what they could leverage, what could be intergarted accross the teams. **What do you dislike about Annum Integrated Marketing Planning Calendar?** The tool is easy to use, intuitive. We can choose the best view - look at all the efforts going on the quarter, or select only by channel, or by theme, etc. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** It is helping us better integrate content, news and efforts across channels - and see where we can leverage something in other opportunities (for example, if there are PR news that could be highlighted in Social, or even use it as a RTB on an ad, etc ### 6. Fantastic Tool that both educates & operationalizes Marketing function **Rating:** 5.0/5.0 stars **Reviewed by:** Joe P. | Senior Director of Marketing, ASPENX, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Annum Integrated Marketing Planning Calendar?** Aunnum has allowed the team to move from clunky excel spreadsheets to a tool that illuminates not only our goals and objectives, but allows us to illustrate our actions proactively out to our cross-functional partners. **What do you dislike about Annum Integrated Marketing Planning Calendar?** Ultimately, I wish the tool could incorporate project management aspects and give us the ability to "@" other users to communicate changes to the plan. I anticipate it integrating with PM tools though as well. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** Annum is giving us the ability to harness the overall business objectives and strategically plan our markeitng initiatives to ensure we're not 'marketing for the sake of marketing' - but ultimately, developing actions that resonate with consumers in acheiving our business goals and objectives. ### 7. A new way to think about marketing planning **Rating:** 5.0/5.0 stars **Reviewed by:** Karen S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Annum Integrated Marketing Planning Calendar?** By far, the biggest benefit of Annum is having a birdseye view of all marketing activities - and their associated costs. Annum allows us to manage ad spend and other marketing costs in one place. It provides cross-team visibility into marketing, which is very useful if you have a large team that operates in silos. **What do you dislike about Annum Integrated Marketing Planning Calendar?** While Annum is a fantastic planning tool, it assumes that the user knows how to create a marketing plan. If you don't know how to approach marketing planning, you won't be able to fully appreciate what Annum can do. I think integrating Annum with a reporting tool would be a great feature. Most marketers want to know how their marketing campaigns performed. Tying results back to the original marketing plan would allow users to analyze the impact of a campaign from start to completion. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** As an agency working with many clients, Annum provides an easy way to plan each client's marketing campaigns. It allows me to add as much detail as I would like since it allows custom fields to be added. ### 8. This software is the PERFECT solution and what I have always wanted! **Rating:** 5.0/5.0 stars **Reviewed by:** Carey M. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Annum Integrated Marketing Planning Calendar?** Annum is the dream tool for all marketers, to help keep all channels organized at a glance. I love the ability to be able to share this plan with others! **What do you dislike about Annum Integrated Marketing Planning Calendar?** My hope is that Annum will soon feature downloadable budget information, and integration with analytics from other platforms, but I understand some of that may be on the horizon. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** In the past, I was using several spreadsheets to track information about marketing efforts, but a spreadsheet has never been a good solution. This is perfect! ### 9. Bringing team members together **Rating:** 5.0/5.0 stars **Reviewed by:** Gabby G. | Social Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Annum Integrated Marketing Planning Calendar?** If you're looking for a tool to provide organization and clarity to your cross-functional marketing team, Annum provides that exact solution. Have instant visibility across teams, track campaigns and improve line of sight for collaborative projects all in one place. **What do you dislike about Annum Integrated Marketing Planning Calendar?** Annum has some updates that would make the user experience more seamless but any feedback I or my team members have provided are items already on their product improvement roadmap so nothing new to contribute. That's the benefit of having a marketing tool created by marketers for marketers. They know how we think and what we need and have predicted those needs so far. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** Line of sight across our corporate communications teams was difficult with our previous tool. So much so that team members has opted to not use it because it was not user friendly only extrapolating our visibility issues. Now, with Annum, we have a tool with a more intuitive user experience that professionals aren't groaning when they use it and the tool helps us understand who is working what and when and where we can align on project efforts. ### 10. Finally - the marketing planning calendar I've been searching for! **Rating:** 5.0/5.0 stars **Reviewed by:** Megan R. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Annum Integrated Marketing Planning Calendar?** At the St. Paul Area Chamber, we host nearly 100 events a year. Being able to strategically plan all of our marketing campaigns in one visually appealing tool has been a huge improvement and allows us to traffic manage so we aren't overwhelming our members with competing messages. **What do you dislike about Annum Integrated Marketing Planning Calendar?** Any technical issues we've had have been addressed immediately through Annum's product support team. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** We have a very small team and a lot of events. Annum helps us plot out our tactics, add language and artwork to be posted as scheduled, and work ahead in ways we haven't before. We can see what campaigns need to be adjusted so they don't conflict with others and our staff can see that we have clear plans for effectively marketing everything in a timeframe that makes sense for our brand. ### 11. President and CEO, Drake Bank, St Paul, MN **Rating:** 5.0/5.0 stars **Reviewed by:** Greg L. | President and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2022 **What do you like best about Annum Integrated Marketing Planning Calendar?** Drake Bank is a $200mm independent community bank. To reach a modern audience, we need to invest in systems that allow us to automate multiple tasks, including an integrated collaborative brand and marketing organization model. Annum gives us a "leg up" on bigger competitors in the planning space. **What do you dislike about Annum Integrated Marketing Planning Calendar?** We were a beta testing organization, so we have provided feedback about opportunities to improve the functionality of Annum. We like the fact that the principal behind Annum is constantly improving the product. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** Low cost organized collaborative coordination using systems software rather than multiple calendars and inputs. We can pull partners in from inside the bank and also outside the bank. ### 12. An editorial calendar that will blow your mind. **Rating:** 5.0/5.0 stars **Reviewed by:** Lynn M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Annum Integrated Marketing Planning Calendar?** Say goodbye to 20 spreadsheets, disjointed silos, and wasted time and money. This tool positions teams to work smarter, so they can move the needle in a big way. **What do you dislike about Annum Integrated Marketing Planning Calendar?** There is nothing to dislike. No other software like it exists anywhere. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** Annum makes it possible to get multiple teams from different departments on the same page, to create cohesive marketing communications strategies that pack a punch. ### 13. One stop for all your marketing plans and tactics **Rating:** 5.0/5.0 stars **Reviewed by:** Hailey L. | Brand and Project Activation Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2022 **What do you like best about Annum Integrated Marketing Planning Calendar?** Before using Annum, our marketing plans and tactics were in multiple locations (i.e. social media scheduling tool, printed calendars, outlook calendars, excel spreadsheets, and even some post-it notes), after using Annum for just a few short months I found myself being much more effective and efficient as I had just one place to look to ensure all our tactics and campaigns were running as planned. Additionally, as a regulated industry, having the historical view of all our marketing in one place takes out a lot of leg work when we need to supply our marketing plans to auditors and examiners. One other thing that has been extremely helpful in using Annum for over a year now, is the ability to filter by campaign types which easily allows you to recreate campaigns and schedule based on what was scheduled previously. **What do you dislike about Annum Integrated Marketing Planning Calendar?** There is not much to Annum that I dislike -- they have been very accommodating to suggestions and improvements. There are many additional features coming in the future that will solve little things like duplicated colors for tactic types, etc. But in a grand scheme of things, based on what we were previously doing this exceeded my expectations. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** Annum has given our marketing team the ability to collectively see all our campaigns, regardless of the channel in one view. It makes planning campaigns more holistic as you can see everything in one place. It has also given our team more time to execute since they don't have to spend as much time updating multiple sources and cross-referencing them all together. ### 14. Working Smarter **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2022 **What do you like best about Annum Integrated Marketing Planning Calendar?** Love that I can see everything in one place - previously we had been working across multiple documents and did not have a way for the team to have access to a centralized planning tool. **What do you dislike about Annum Integrated Marketing Planning Calendar?** Honestly, can't think of anything! The team is quick to implement suggestions and it's extremely user friendly to use. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** I like how intuitive it was to get acclimated with the platform and learn how to utilize all the elements. The view only access is an awesome feature for team member access without having to teach them how to use it. The ability to create a repeating tactic and have a monthly focus are my favorite features. The repeating tactic cuts down on so much time, and the monthly focus helps keep our content strategy top of mind for all team members. It’s been an invaluable tool to use during leadership meetings to point to specific content we are posting and to keep the team in the loop at all times. ### 15. Annum has made our planning go from what could happen to what should happen. **Rating:** 5.0/5.0 stars **Reviewed by:** Brian M. | General Manager **Reviewed Date:** April 26, 2022 **What do you like best about Annum Integrated Marketing Planning Calendar?** As a CPG company with 3 sales channels, we work with multiple agencies and freelancers to support our marketing needs. Annum allows us to centralize the tactics for better planning. Now, we are able to control the projects in-house v. multiple gants or boards controlled by our outsource partners. They feed into our platform (Annum). **What do you dislike about Annum Integrated Marketing Planning Calendar?** So far, we haven't found much to dislike! It's super easy to use. The unlimited amount of users is perfect for us as we have many resources for each initiative. **What problems is Annum Integrated Marketing Planning Calendar solving and how is that benefiting you?** Disorganization leading to less than ideal outcomes. We have many marketing initiatives occurring simultaneously. We use multiple partners for each initiative. Annum is the center and the visualization of our plans. ## Annum Integrated Marketing Planning Calendar Discussions - [What is Annum Integrated Marketing Planning Calendar used for?](https://www.g2.com/discussions/what-is-annum-integrated-marketing-planning-calendar-used-for) - 1 comment - [View Annum Integrated Marketing Planning Calendar pricing details and edition comparison](https://www.g2.com/products/annum-integrated-marketing-planning-calendar/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-31+22%3A05%3A39+-0500&secure%5Bsession_id%5D=cbd4d97d-ead8-4441-8c0e-7e83a1fc51f3&secure%5Btoken%5D=ec19458854f03321ecde107c4ee31391042c267e56e422505f3b00b997c2ba56&format=llm_user) ## Annum Integrated Marketing Planning Calendar Features **Platform Basics** - Drag & Drop Scheduling - Budgeting and Cost Estimation - Team Member Roles **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Other Features** - Integrations - Reporting ## Top Annum Integrated Marketing Planning Calendar Alternatives - [Asana](https://www.g2.com/products/asana/reviews) - 4.4/5.0 (13,271 reviews) - [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews) - 4.7/5.0 (16,534 reviews) - [ClickUp](https://www.g2.com/products/clickup/reviews) - 4.6/5.0 (12,906 reviews)