Animech is a Swedish 3D CPQ company and a world leader in real-time 3D, formed by veterans in industrial visualization and the video game industry. We leverage our skills and expertise from both domains to make tools that far exceed traditional sales applications. Aniconfigurator® is a product configurator that merges advanced configuration logic with real-time 3D visual representation. The user can customize the product through several choices. All rules with restrictions and possibilities are built into the configurator thereby making it very easy to use. Real-time 3D does not only enhance the actual product experience and enables interactivity, but it is also easy to update, both in the 3D model itself and in the technical platform (Aniconfigurator). Animech work with the very latest web and 3D technologies where the future possibilities are very large. The technology is easy to develop, maintain and can be used in many ways as well as on different platforms: web, tablets, mobile, AR, VR etc.