Growth Forge is a cloud-based software as a service that helps innovation teams formulate, model, and evaluate business strategies to iteratively develop concepts from a hypothesis into a real business. The software builds on many well-established tools, methods, and best practices but makes them interactive, adaptable, and interoperable. It combines aspects of project management, analytics, financial, and collaboration software, all integrated and optimized for managing innovation, strategy, and new business growth at the project, group, or company-wide portfolio level.