Programming and developing websites and e-commerce following the "LESS IS MORE" rule, is essential! Creating complex interfaces can generate confusion in the user, and therefore a negative buying experience; rather, the product must be simple and functional, quick to navigate and consult because the web must be fast, simple and accessible to all. Very often we use frameworks such as WordPress, which allows us to develop complex applications (such as E-commerce) by reducing the total time and workload, with positive consequences for customers' portfolios