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AnalyticsProof

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Alerts the day after a release breaks checkout tracking. AnalyticsProof reports when a release breaks tracking, for example: “Step 4, checkout: begin\_checkout no longer sends value.” A user records a key journey once in the AnalyticsProof browser, such as cart and checkout or a sign-up. Nothing is installed on the site. The journey is replayed daily (every 2 weeks on Free). At each step, what the dataLayer and GA4 received is compared with the expected state, built from the first complete runs and reviewed once by the user. The report names the step and the change: an event removed or moved, a parameter missing or of a new type. Alerts arrive by e-mail, from Starter also in Slack. Test environments behind a password work. On production, a purchase journey can end before the order is placed. Agencies pay €99 per month for 3 websites, €29 for each further one, and manage client projects in one organization. On Professional, journeys also run on Android and smart-TV apps and as a pull-request check. A cookie-banner check lists which tools, such as GA4, Google Ads and Meta, send data before consent or after rejection. Data is stored in the EU.

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