Analytic Edge is a global analytics company specializing in technology-enabled solutions for marketing and sales effectiveness. Established in 2015 and acquired by C5i in July 2024, the company leverages advanced analytics and cloud-based platforms to provide scalable, cost-efficient, and real-time marketing insights. With a team of approximately 150 data scientists and technologists, Analytic Edge serves clients across various industries, including e-commerce, mobile apps, gaming, consumer packaged goods, retail, and automotive sectors. The company operates offices in Singapore, India, the US, Mexico, Brazil, the UK, China, Japan, South Korea, the UAE, and Australia. Key Features and Functionality: - Analytic Edge Qube: A cloud-based Software as a Service platform offering an all-in-one toolkit for marketing analytics. - DemandDrivers™: An always-on Marketing Mix Modeling solution that automates the process of building and updating marketing mix models to provide real-time insights and optimize media spend. - SynTest™: An AI-powered Test and Learn solution using Synthetic Controls methodology to evaluate the impact of marketing strategies and campaigns. - PriceSense™: A tool for pricing and promotion analytics that helps businesses analyze and optimize their pricing strategies and promotional activities. - PowerView™: An analytics dashboarding and visualization tool that provides automated visual insights for data-driven decision-making. Primary Value and Solutions for Users: Analytic Edge empowers businesses to make informed, data-driven marketing decisions by providing real-time insights and analytics tools. The Qube platform's intuitive, no-code interfaces enable companies to bring marketing analytics in-house without the need for data scientists or statistical experts, reducing reliance on external service providers. This approach enhances cost efficiency, scalability, and responsiveness to market dynamics. By leveraging Analytic Edge's solutions, organizations can optimize marketing effectiveness, maximize return on investment, and gain a competitive edge in their respective industries.