AmpUp is a sales performance intelligence platform focused on one problem: the execution gap between your top reps and everyone else. It doesn't record calls or replace your CRM. It sits downstream of those tools, reads what your team's interactions actually reveal about rep behavior, and delivers that intelligence back as pre-call preparation, post-call coaching, and targeted practice scenarios. The platform has three components. Sales Brain analyzes every interaction across four behavioral drivers — preparation, objection handling, closing discipline, and product knowledge — and surfaces where execution is winning deals and where it isn't. Atlas uses that analysis to generate a deal-specific brief before each call and a coaching debrief after, based on actual pipeline context rather than generic playbooks. Skill Lab creates AI roleplay scenarios from your real buyer archetypes and current objections, so reps practice against what's in the pipe right now. If your team already uses Gong or Sybill for conversation intelligence, AmpUp is designed to complement those tools, not replace them. It integrates natively with Salesforce, HubSpot, Outreach, and Gong. Setup doesn't require replacing existing systems. A few things worth knowing before evaluating. AmpUp's pattern engine compounds with interaction volume — teams with higher call activity tend to see lift faster than low-activity motions. It also works best when your ICP and messaging are reasonably stable, since the system separates signal from noise based on consistency. Early case study data shows 6.8x stage progression improvements, though this comes from a single Feb 2026 enterprise engagement and is described by AmpUp as directional, not a guaranteed outcome. Built by founders from Google, ThoughtSpot, and Amazon. SOC 2 Type II certified.