AmpLive is an audience development and targeting platform for enterprise marketers using live video. With the help of a massive (and growing) pool of data, AmpLive distributes live content across a network of high-traffic publishers at scale to reach a targeted audience. AmpLive's platform provides audience tracking capabilities to segment audiences and adjust distribution in real-time to ensure maximum engagement and conversion potential. After the event, marketers can use AmpLive to retarget audiences based on engagement, action, company or characteristic. AmpLive allows marketers to get strategic about live content, and maximize ROI on live events.