Amplitude Web Experimentation Pricing

Alaa S.

CTO

Small-Business (50 or fewer emp.)

5/1/2025

"Easy to use and setup!"

4.5/5

What do you like best about Amplitude Web Experimentation?

The editor experience is simple and to the point.

The setup is straight forward, given you already have your key funnel events tracked.

Time-to-Experiment is very minimal (for very simple changes) Review collected by and hosted on G2.com.

What do you dislike about Amplitude Web Experimentation?

The editor is still a little buggy.

HTML editing is difficult to use, even for a developer (on Plus plan). Review collected by and hosted on G2.com.

Jake S.

Growth Marketing Manager

Mid-Market (51-1000 emp.)

10/27/2025

"Easy Setup and Collaboration, But Limited Web Component Flexibility"

4/5

What do you like best about Amplitude Web Experimentation?

I really like how easy it is to set up and use. It walks you through a really structured setup of the experiment to make sure you've considered every variable necessary to make it a success. We also use Amplitude for product experiments, so it allows our product and marketing teams to see what each other is working on at any given time. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Web Experimentation?

I wish you could more easily move web components around. We decided to go with Amplitude for this because the A/B test add-on for our website platform was too expensive, but this really doesn't go as far as we need it to in order to really make it the best possible tool for us. It's pretty limited to edits that you can make within the existing structure. Review collected by and hosted on G2.com.

Response from Amanda Brush of Amplitude Web Experimentation

edit

Hi Jake,

Thanks for the detailed review! We’re glad Amplitude Web Experimentation made setup straightforward and helps product and marketing stay aligned on what’s running. We hear you on wanting more flexibility to move components around.

Here are a couple options you can use today:

In the Visual Editor, you can rearrange elements (move within the DOM) and adjust CSS/HTML directly for each variant. This covers many layout tweaks without code deploys.

We also added a click‑to‑move experience in the Visual Editor to make element rearrangement even easier for non‑developers.

For deeper structural changes (new layouts, dynamic components, cross‑page logic), consider Feature Experiments with flags so engineering can ship code‑level variants and still analyze in Amplitude.

If you’d like, we can look at your specific use case and suggest the quickest path to the changes you want: https://support.amplitude.com/

3.8 out of 5 stars

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