I really like how easy it is to set up and use. It walks you through a really structured setup of the experiment to make sure you've considered every variable necessary to make it a success. We also use Amplitude for product experiments, so it allows our product and marketing teams to see what each other is working on at any given time. Review collected by and hosted on G2.com.
I wish you could more easily move web components around. We decided to go with Amplitude for this because the A/B test add-on for our website platform was too expensive, but this really doesn't go as far as we need it to in order to really make it the best possible tool for us. It's pretty limited to edits that you can make within the existing structure. Review collected by and hosted on G2.com.
Hi Jake,
Thanks for the detailed review! We’re glad Amplitude Web Experimentation made setup straightforward and helps product and marketing stay aligned on what’s running. We hear you on wanting more flexibility to move components around.
Here are a couple options you can use today:
In the Visual Editor, you can rearrange elements (move within the DOM) and adjust CSS/HTML directly for each variant. This covers many layout tweaks without code deploys.
We also added a click‑to‑move experience in the Visual Editor to make element rearrangement even easier for non‑developers.
For deeper structural changes (new layouts, dynamic components, cross‑page logic), consider Feature Experiments with flags so engineering can ship code‑level variants and still analyze in Amplitude.
If you’d like, we can look at your specific use case and suggest the quickest path to the changes you want: https://support.amplitude.com/