Part of the Amplitude AI Analytics Platform, Amplitude Web Experimentation lets you test, personalize, and optimize your online experiences without any code. Test faster and get more meaningful results to drive better conversion. Web Experimentation makes it easy for growth teams, marketing teams, product teams, or any team to run better web-based tests: • Self-service experimentation guides you through designing, shipping, and seeing results—no engineering resources needed • Quickly craft variants for landing pages, campaigns, and more in a drag-and-drop visual editor that works with any CMS • Performance capabilities like T-tests, CUPED, and multi-arm bandits let you test rigorously without sacrificing control • Target precisely with behavioral cohorts and identity resolution that fuel personalize at scale • Unlock a culture of experimentation with increased testing velocity and results you can share across your org And with Web Experimentation integrated in the rest of the Amplitude platform, your tests connect seamlessly with your insights. Spin up a conversion test from a funnel chart, watch tester behavior in session replays, and retarget based on experiment data. Plus, you can consolidate your tech stack. Amplitude Web Experimentation is a smarter, faster way to test and innovate. Ditch the guesswork and discover what really drives growth.