Amplitude has so many knobs and whistles. It's built from the ground up to help you answer questions that you didn't even know you could answer. This and their continuous support is phenomenal Review collected by and hosted on G2.com.

The learning curve is high. Shifting from adobe, the UI takes time to get used to. Review collected by and hosted on G2.com.

I find Amplitude Analytics super easy to set up, especially with the Segment integration. It's straightforward to create charts and dashboards, and I appreciate how easy it is to send data to other destinations. One of the highlights for me is that there's no need for a technical person to set up the tool, allowing the analytics, product, and design teams to have full ownership without depending on others. Review collected by and hosted on G2.com.

I think that funnel and conversion tracking is a bit confusing at times, also the cohorts and how cohorts and retention curves are calculated took a bit of time to getting used to. Review collected by and hosted on G2.com.

I like the easy build-in AI feature which makes it easy for less technical users to engage with Amplitude Analytics. As the sole analyst on the team, this feature means a lot less ad hoc work for me and allows me to focus on deeper questions. Our implementation manager and PSP person have both been good partners. Review collected by and hosted on G2.com.

Overall, I don’t find it as intuitive as Mixpanel. The chart creation process, in particular, isn’t as strong—it doesn’t flow as smoothly and ends up feeling more rigid. Review collected by and hosted on G2.com.

I like how easy Amplitude Analytics is to understand and use. I appreciate how it makes tracking events and app errors much easier, and it helps us understand app usage better. I also find it easy to build dashboards, which is really helpful, and I like being able to ask agents for follow-ups and reports. Review collected by and hosted on G2.com.

Sometimes it's very slow, it won't load the page. Also, I don't know how to connect it to other tools, which is a bit frustrating. Review collected by and hosted on G2.com.

I like that Amplitude Analytics is quite intuitive and easy to understand. The experiments work very well and are easy to set up and start; I've really gotten the hang of them. I also value the charts, which allow me to identify issues in events, filter by platform to detect user behaviors, and the chart filters are very easy to use. Review collected by and hosted on G2.com.

We cannot see the real-time because it is not integrated into our package. Review collected by and hosted on G2.com.

I think Amplitude Analytics is pretty detailed, and once you include it in your website, you can easily track data, and there's a lot of things to discover. I also really enjoy the AI analytics because it helps me see opportunities that I wouldn't even think of. It suggests ideas that help me solve problems easier, which is really helpful. Review collected by and hosted on G2.com.

I think one thing that could be improved is just the ability for us to create a more complicated event or properties. I think maybe by creating properties we could use AI as well. So, like, sometimes we can describe or add more things without having to manually choose something? Review collected by and hosted on G2.com.

I like the feature flag functionality, especially that I can enable flags based on events triggered from my app. However, sometimes it doesn’t work reliably because of the delay between an event being triggered and it being processed. For example, I’m giving my users a dynamic UI based on their inputs, but in the next step—where I’m using my feature flag—the behavior isn’t consistent.

One more thing I don’t like is the masking levels on text fields. Passwords and other sensitive fields being masked is fine, but I’m still able to see basic input fields in session replays. If the masking level had a few more enum cases, I think it would be more developer-friendly and easier to control what shows up in replays. Review collected by and hosted on G2.com.

Customer support service: Last week, I was struggling with a memory issue and I reached out to your team for help, but they couldn’t resolve it. They only told me that a new update was available and asked me to update the SDK, but my issue still persists. If they take their customers seriously and provide proper support, it would be fine. Review collected by and hosted on G2.com.

The concept of deep analytics for your product is truly impressive. My initial experience, particularly when working with my B2B customers, has been remarkable. Review collected by and hosted on G2.com.

One drawback is the considerable technical expertise required simply to begin using the platform and to operate it regularly. The learning curve tends to be gradual, which can make adoption difficult for certain teams. Furthermore, the monetization model charging per monthly active user—may not suit all businesses, particularly B2C companies that rely on a freemium-to-premium strategy. Review collected by and hosted on G2.com.

I use Amplitude Analytics primarily to understand how customers actually move through our site and app, not just where traffic comes from. It’s my go-to tool for analyzing user behavior across the full funnel, from product views and searches to add-to-cart, checkout, and repeat purchases. Review collected by and hosted on G2.com.

What I dislike about Amplitude mostly comes down to complexity and accessibility. It’s an incredibly powerful platform, but that power also brings a steep learning curve. For non-technical stakeholders or new team members, it can feel overwhelming at first, and it often takes a lot of training before people feel confident building and running their own analyses. Review collected by and hosted on G2.com.

The UI in very smooth and well thought out which makes it very easy when trying to analyze data or figure out the answer when questions arise. The data itself seems to be spot once we got the integration completed. Review collected by and hosted on G2.com.

The AI chatbot can be a bit wonky when it comes to trying to visualize my data. There's certain views and charts a prefer for certain metrics and for some reason it doesnt like when I try to format them in that way. Even gave me a bit of attitude once or twice. Review collected by and hosted on G2.com.