What I like best about Amplitude Analytics is how clearly it connects customer behavior to real business outcomes. It makes it easy to see the full user journey, identify drop-off points, and understand why users take certain actions. As an email and lifecycle marketer, I especially value Amplitude’s cohorting and behavioral segmentation, which allow me to create highly targeted, timely campaigns based on actual user behavior rather than assumptions. The ability to test, analyze, and iterate quickly helps optimize messaging, improve retention, and drive meaningful engagement across the entire lifecycle. Review collected by and hosted on G2.com.

Amplitude can feel complex and overwhelming at first, especially for non-technical marketers. Building advanced charts or analyses often requires a learning curve, and dashboards can become cluttered without strong governance. I’ve also experienced delays or inconsistencies in event tracking that slow down insights and campaign execution. Review collected by and hosted on G2.com.

What I like most about Amplitude is how easy it makes it to understand user behavior without constantly depending on engineering. The interface feels intuitive, and you can quickly build analyses like funnels, cohorts, or retention without it being overwhelming.

I also like how flexible it is. You can explore the data freely and answer new questions as they come up instead of being limited to static reports. It makes it much easier to connect what users are actually doing with the decisions you make. Review collected by and hosted on G2.com.

One downside is that it can take some time to get fully comfortable with it, especially when setting up tracking correctly. If the data isn’t implemented well from the start, it can get messy and harder to trust later on.

It can also feel a bit overwhelming at times because there are so many features and options. For more advanced use cases, the learning curve is definitely there, and some things aren’t as straightforward as they could be.

On top of that, it’s quite expensive compared to some competitors, which can be a barrier depending on the size of the team or budget. Review collected by and hosted on G2.com.

I love Amplitude Analytics for several reasons. The user-friendly UI is fantastic, allowing me to quickly build charts on a whim and answering questions about how something behaves or the impact of changes in just seconds or minutes. This efficiency is crucial for my work across all teams on both sides of our marketplace. These reports are shared with leadership and used daily, showcasing the practical importance of the tool. I also love the ability to build a data plan and reject certain events that don't match our naming conventions, which helps in keeping our data organized and relevant. Moreover, their customer support is exceptional, the best I've dealt with from any vendor. I really appreciate everything Amplitude Analytics is doing as a company and I love their entire product suite. Review collected by and hosted on G2.com.

Our event taxonomy is actually very complicated, which makes it really hard for new users who aren't as familiar with our eventing to go in and build charts and dashboards. The way that it was set up originally makes it harder for new folks to onboard. We just need to get a little more mature in our usage of Amplitude Analytics and the way we allow data to flow in. Review collected by and hosted on G2.com.

I really enjoy the built-in chat to get Analytics in a conversational way. This helps me tremendously when I don't want to dive into reports and dashboards, I just ask the chat and I get the data that I need. I can also iterate on it, which is a power feature in my opinion. The integrations are a real plus of course, especially the recently-added AI-ready implementation code or steps. I do try amplitude out on some small projects and this is really valuable Review collected by and hosted on G2.com.

Sometimes in the live preview, all data disappear and comes back after some time. I did not put too much attention on it as it was not a blocker for me in my experience of the product but it's definitely sometehing I noticed, Also I think there is still work to be done to make the product more user friendly, but that's common to every product dealing with data Review collected by and hosted on G2.com.

Amplitude provides real-time data, which makes it easy to monitor user behavior as it happens. Building funnels is straightforward, and the overall navigation is intuitive. I also appreciate how interactive the platform is, allowing for quick exploration and analysis of data. Review collected by and hosted on G2.com.

Some aspects of the logic are not very intuitiv, for example, actions like saving can be confusing. In my case, breakdown tables displayed only 100 rows, even though I had more survey participants, which required exporting the data to CSV to access the full dataset. Additionally, the platform requires a high level of attention to avoid mistakes when working with data. Review collected by and hosted on G2.com.

I think Amplitude Analytics is very straightforward and easy enough for nontechnical folks to understand the impact on deeper product funnels. It helps our team understand campaign impact on customers, not only driving acquisitions but also activating users, which is important for our lifetime value calculation. Review collected by and hosted on G2.com.

I think the UI can be a bit overwhelming, especially for nontechnical folks when they first open the dashboard. There's often a lot of undefined metrics since a coworker might have configured the dashboard themselves, and it's not always clear if there's a glossary for everyone in the company to align on definitions. It makes it tough to see which parts directly impact you. Adding a place for comments and making it more interactable would make the sharing process smoother. Review collected by and hosted on G2.com.

I think Amplitude Analytics has an easy-to-use interface. Once you know what the UI looks like and what the different features are, it becomes easy to get the data you want without manually querying it. It's also easy to maintain and track data over time. Unlike SQL, where you have to repeat the queries multiple times, once set up in Amplitude Analytics, it keeps tracking it forever. We don't have to worry about data flow and stuff like that since all the dirty things are handled at the back end. Setup-wise, it's very easy too. You don't have to get permissions to individual data, so setting it up is straightforward. Review collected by and hosted on G2.com.

I think the mapping, you know, so right now, if you don't know what's the right mapping for, like, a particular event on the SQL tables back to Amplitude Analytics, then your life becomes very challenging. So then it all depends on, like, legacy knowledge. You reach out to your team to understand what's the right event to use. I feel like that knowledge base could be maintained in a better way for users who come to Amplitude after using their SQL database. It should be easy for them to sort of get the data they want rather than knowing what the right event is every time they try to pull data. I feel like that's the biggest hindrance that I have faced in my work. Review collected by and hosted on G2.com.

What I like most about Amplitude Analytics is how quickly it helps me turn product questions into clear KPI tracking and shareable dashboards. The UI is easy to get started with, and the custom chart builder makes it straightforward to create the exact views we need instead of being forced into a one-size-fits-all report. That saves time each week and helps keep stakeholders aligned. I also appreciate the breadth of KPIs available out of the box, which makes it easier to standardize reporting and spot performance changes early. Overall, it’s been reliable for our day-to-day analysis, fits smoothly into our workflow through integrations, and the time saved with faster self-serve reporting makes the ROI feel worthwhile. Review collected by and hosted on G2.com.

What I dislike about Amplitude Analytics is that performance can feel slow at times—larger queries, complex dashboards, or switching between reports can lag, which breaks flow when you’re trying to iterate quickly. While the UI is generally approachable, some advanced chart customization and KPI setup can take extra clicks or digging through menus compared with how “simple” it feels at the start. Integrations work, but getting everything configured cleanly (and keeping tracking consistent across tools) can require more ongoing effort than expected. Pricing can also be hard to justify as usage scales, especially if only a subset of features are used regularly, which impacts perceived ROI. Support and onboarding are fine overall, but when performance or tracking issues come up, it can take longer than you’d like to diagnose root causes and confirm the right implementation. Review collected by and hosted on G2.com.

Amplitude has so many knobs and whistles. It's built from the ground up to help you answer questions that you didn't even know you could answer. This and their continuous support is phenomenal Review collected by and hosted on G2.com.

The learning curve is high. Shifting from adobe, the UI takes time to get used to. Review collected by and hosted on G2.com.

I find Amplitude Analytics super easy to set up, especially with the Segment integration. It's straightforward to create charts and dashboards, and I appreciate how easy it is to send data to other destinations. One of the highlights for me is that there's no need for a technical person to set up the tool, allowing the analytics, product, and design teams to have full ownership without depending on others. Review collected by and hosted on G2.com.

I think that funnel and conversion tracking is a bit confusing at times, also the cohorts and how cohorts and retention curves are calculated took a bit of time to getting used to. Review collected by and hosted on G2.com.