I think what I like most about Amplitude Analytics is the great platform itself, but even more, it's the partnership we have with Amplitude. We have a good working relationship with a good customer success manager, and we're regularly invited to attend cab sessions where we can provide feedback into the future roadmap of the product. We generally feel responded to and heard when we raise potential new features or challenges with the current configuration and setup of the product. This is something that was lacking with Google. Review collected by and hosted on G2.com.

One of the remaining challenges with Amplitude Analytics is still centered around web analytics. We've had to create new dashboards, and they're not as publisher-friendly as we would like. We needed to think slightly differently because Amplitude's background has historically always been product analytics. It's not necessarily a like-for-like comparison with other vendors that publishers may be using. Review collected by and hosted on G2.com.

I like how easy it is to build charts with Amplitude Analytics. I also think it's really easy to get a quick view of the data that I need to make informed decisions. The in-built AI is also really good at answering questions. Review collected by and hosted on G2.com.

Sometimes it can be slow when loading complex charts and graphs. It would be perfect if there was a pause button so you could set your settings before the chart started loading to save time. Review collected by and hosted on G2.com.

I find Amplitude Analytics easy to understand and easy to set up, which makes my work with it much smoother. I appreciate the AI analysis it offers for a deeper insight into my data. I also like the integrations available, which help me connect Amplitude Analytics effortlessly with other tools. Compared to Mixpanel, I find that Amplitude is much easier to follow, making it a preferred choice for my analysis needs. The initial setup was a breeze, completed within minutes. Review collected by and hosted on G2.com.

I think AI insights should be visible with every dashboard immediately, allowing me to look at data proactively. Review collected by and hosted on G2.com.

I like being able to drill down into individual customers' timelines with Amplitude Analytics. This feature helps me identify customers involved in a specific issue by looking at their timeline, seeing what they did leading up to the issue, and tracing back how to reproduce it. It's a crucial first step to getting the issue resolved on our end. Additionally, the setup was very easy for me. Our IT team set up an account, and it was straightforward to dive into it, with a low learning curve. This simplicity is great for anyone looking to start using analytics. Review collected by and hosted on G2.com.

One thing that I think could be improved is when we look at a funnel and download the list of users, it gives me their current information, like the app version currently, as opposed to the app version at the time of that event. Being able to get the data from their account at the time that funnel is from would be much more useful because then I can have it in a CSV file and use it with other tools. Review collected by and hosted on G2.com.

I like that I can create many different charts and compare them. I can also build a funnel to better understand where I need to improve or adjust my product. When I create a funnel, I can clearly see the drop-offs, which for me is a strong indicator of where I should focus and fine-tune things to reduce that drop-off.

Right now, I’m still exploring the new AI tool and the integrations that could be added. If it truly works effortlessly, that would mean we could potentially use Amplitude a lot more. So far, it looks very promising. Review collected by and hosted on G2.com.

As a new user, it can feel very overwhelming to get started. The menu is packed with options, which makes it harder to choose what to do first and leaves me unsure where to begin. I often end up copying older charts and then changing the events, but I wouldn’t expect that to be the easiest or most straightforward way to create new charts. Review collected by and hosted on G2.com.

I like the ease of creating and manipulating data in Amplitude Analytics. It has a very simple way of selecting and filtering data, as well as choosing the type of visualization or chart I need. This gives me the freedom to make my own creations without relying on a development team, which gives me a lot of autonomy. It's also easy to ask a developer to add something new, or even for me to go into our code and do it myself, everything is very easy. Working with data, making decisions, and analyzing results quickly is essential for us, and Amplitude allows us to do all of this quickly. Additionally, the platform is robust, easy to use, and the plans are quite interesting, especially for companies that are starting out and don't have a large budget. Review collected by and hosted on G2.com.

I think it's a bit confusing at times how segments and some special properties work in Amplitude Analytics. There are some details that don't work exactly the way we expected. Moreover, the platform handles domain events very well (like a message being sent, a login being made, or a payment being executed), but not as well or as simply with state change events (like an account update, plan change, etc.). Review collected by and hosted on G2.com.

I like how Amplitude Analytics allows us to see very granular data of our users. It helps us know what our users are doing and the actions they are taking on the app. This insight helps us provide our service the best way possible for those users. The granular data also allows us to segment properly and create custom codes for different user cohorts, which improves our decision-making. It helps us see where our users are coming from, enabling us to direct more of our budget and marketing traffic effectively. The capability to see data in the most granular form is exciting because it allows our strategy to be pinpointed in a way that helps our entire service to be effective to the end user. Review collected by and hosted on G2.com.

Expensive add-ons. For example, guide and surveys. I think it's very expensive to add to our current setup, so that's why we've not used it. So if it can be less expensive so that we're able to, like, put it into our workflow. Another aspect of Amplitude that I would like to work better is how the AI creates cohorts when you ask it. For example, when you create a segment or funnel using AI, it rarely gets it correctly without making any errors or over-generalizing the events or data or just not capturing it correctly. Review collected by and hosted on G2.com.

I like that Amplitude Analytics makes it easier to look at data in one place and helps me make sense of it. The data looks clear and not cluttered, which is a big plus for me. I appreciate the ability to filter and segment the data as needed because it lets me see the factors that are most important for me and answer more specific and nuanced questions. It helps me dig into things a bit further, which is great. Review collected by and hosted on G2.com.

Understanding what some of the filter and segments mean, though I understand these are often set by my company. I think it would be helpful to have more info and tool tips, or some resources for me to better understand how I can use Amplitude self-serve as someone who isn't super technical or data savvy. Review collected by and hosted on G2.com.

What I like best about Amplitude Analytics is its powerful event-based tracking and user behavior analysis capabilities. The platform offers an excellent UI/UX with intuitive dashboards, easy navigation, and customizable reports that make complex analytics more accessible. Its integrations with tools like data warehouses, CRMs, and marketing platforms help centralize insights across teams.

Amplitude also performs very well with large datasets, providing fast and reliable reporting even at scale. From a pricing and ROI perspective, it delivers strong value by helping teams improve user engagement, retention, and conversion rates through data-driven decisions.

Another standout aspect is the onboarding and support experience, with helpful documentation, training resources, and responsive customer support. I also appreciate the AI and intelligence features that provide automated insights, behavioral predictions, and recommendations, helping teams identify trends and opportunities more efficiently. Overall, it’s a highly scalable and flexible analytics solution for both web and mobile products. Review collected by and hosted on G2.com.

One of the main drawbacks of Amplitude Analytics is the learning curve associated with setting up and managing advanced event tracking. While the UI/UX is modern and feature-rich, new users can initially find the platform overwhelming, especially when working with complex funnels, cohorts, or custom event taxonomies.

Some integrations require additional configuration or technical support, and maintaining clean, consistent data governance across teams can take ongoing effort.

Lastly, onboarding and implementation often require significant collaboration between product, analytics, and engineering teams, which can slow down adoption if resources are limited. Review collected by and hosted on G2.com.

I like that Amplitude Analytics is pretty straightforward, which makes it easy to use. The free plan is also pretty enough to use, which is great. I think the session recording feature is good as well. It makes us realize how the real user is using our website. With session recordings, we can see mouse hover and heat map of the website, which helps us identify areas to optimize for the next version of our website. Review collected by and hosted on G2.com.

The charts are not easy to create, but now the AI helps us to create charts more easily. Review collected by and hosted on G2.com.