I like the session play feature in Amplitude Analytics, as it helps me understand when a feature is used and for how long. This insight is valuable because it allows my team and me to rethink our features. If there's a need, we can enhance them to make the user experience more friendly. I also find the initial setup of Amplitude Analytics very easy. Review collected by and hosted on G2.com.

I think that choosing cohort features should improve and enhance. That feature is very lengthy and while using, sometimes the particular things are not available, which makes it harder to find the data. I think it should be more user-friendly. Review collected by and hosted on G2.com.

I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can prompt it directly from Slack to create reports and dashboards. Whenever I notice something unusual in my digital funnel, I can directly ask questions about it and investigate where the changes are coming from. Review collected by and hosted on G2.com.

I currently have no dislikes Review collected by and hosted on G2.com.

I like the new AI chat feature in Amplitude Analytics. It's pretty remarkable because you can just ask the chats what you're looking for, and it automatically gives you an answer. This means I don't have to create a dashboard for tasks like user reviews or getting summaries for a proof of concept; I can just ask the chat to provide me with a list of events and get the granularity I want for the results. This feature really streamlines my workflow. Review collected by and hosted on G2.com.

I'm frustrated with the AI chat sometimes when I ask for updated results and it says there are no more events in the past time period, even though I know there have been. I have to contradict the AI agent before it finds the answer. Also, the initial setup of Amplitude Analytics was not the easiest. We had a lot of issues related to data cohorts. Although it might be related to our data warehouse, the setup felt difficult. Review collected by and hosted on G2.com.

Amplitude provides an easy-to-access UI that lets me quickly aggregate event data for user behavior studies. Chart load times have improved massively compared with a few years ago, when I first started using the product.

The stitching between user device ID and Amplitude ID is one of Amplitude’s biggest strengths, because it allows us to properly identify a unique user—especially when your product exists across multiple platforms. It also supports Claude MCP, which is really helpful for analysis that involves multiple data sources. The new Amplitude AI release is genuinely useful as well, and I’ve already started incorporating it into my workflow to analyze product releases and user behavior. Review collected by and hosted on G2.com.

Sometimes the charts get stuck loading, especially when I’m sharing my screen during a team call on Slack, Zoom, or Google call. The tool currently lacks support for creating secondary aggregations, such as consecutive daily/weekly feature usage and the average of an event property per user. Customer support has also gotten weaker over the past year, particularly after a series of transitions to new account managers. Review collected by and hosted on G2.com.

I use Amplitude Analytics on a daily basis and what impresses me most is how effectively it links user behavior to real product decisions. First, the platform is both intuitive and powerful, allowing me to track user actions and analyze behavior easily, all without needing to write any code. I find its capabilities for funnels, retention, and path analysis particularly strong—these are areas I often struggle to analyze in other tools like Looker. We also make extensive use of the cohorts feature, which is great because Amplitude lets us build dynamic cohorts based on actual user behavior. I can then apply these cohorts across analyses, experiments, and activations. The user experience is very friendly, and I find it straightforward to learn how to use the various features without spending a lot of time on documentation. Still, it's helpful that the documentation is thorough and clear, so whenever I can't figure something out intuitively, I can easily find the answers I need. Setting up experimentation is also simple in Amplitude; we use it for all our AB tests, and implementation doesn't require deep technical expertise.

In terms of customer support it works quite well. At least with the enterprise plan there's customer support available and they are usually quick to answer questions and solve issues.

Integration with other tools is possible and easy to configure. Review collected by and hosted on G2.com.

While I find this tool powerful and intuitive as a data analyst, I think it may not be as straightforward for product managers or others whose roles are less focused on analytics. Some of the more advanced features, like funnels, cohorts, and formulas, can initially feel overwhelming. It's crucial to have a well-thought-out event planning process. I've noticed that if the event taxonomy isn't carefully designed from the beginning, analyses can quickly become confusing or even misleading, and making corrections later is quite challenging. The same goes for naming conventions—managing a large number of events can get complicated without consistency. Although this hasn't been an issue for us yet, I've heard that costs can rise rapidly as event volume and user numbers increase, which could be a concern for startups or teams dealing with a lot of noisy events. While the tool allows to accomplish a lot without SQL, performing truly custom or edge-case analyses can feel limited compared to using a data warehouse with a BI tool. Additionally, working with large datasets or complex charts can sometimes result in slow load times. Review collected by and hosted on G2.com.

I love how Amplitude Analytics shows me where people are actually falling off the funnel. I can really easily jump in and see if there's a huge gap at one stage. As we make changes to our marketing plan, we can see how those gaps change. It's easy to jump into specific cohorts of users, so I can see if a specific cohort's falling off. The funnel tool, I find really effective. I can quickly do data analysis for anything really fast, see how many users have done something, and answer questions on my own without needing to ask a developer team or a data team. I find it is a lot better and more user-friendly than some other analytics tools that I've used as someone who isn't a developer. Review collected by and hosted on G2.com.

Their journey tool is not good. I find it very clunky and unintuitive, and they've recently tried to introduce a lot of AI features that just don't work. They crash out a lot of the time before they're able to give me proper answers. Things that are supposed to run on recurring basis just don't, I find. I've really struggled with their AI tools, but I know they're new. There's also a pretty hefty learning curve for someone coming in. Review collected by and hosted on G2.com.

The AI dashboard agent is the feature I use the most. It helps me keep consistency in reporting and provides easy, fast ways to create graphs. The AI also flags when we might need more granular event instrumentation, which saves a lot of time. The UX is easier to use thanks to the chat history and clean navigation.

The second feature I rely on is Guides, which is excellent in terms of speed of deployment. Support has also been thorough, fast, and prompt in getting our doubts resolved.

We’re using the Gmail integration and have yet to explore the other integrations to keep the team up to speed.

Overall, it’s great value for the price. Review collected by and hosted on G2.com.

We’d like to explore more AI agents that are legally usable. I’m also curious about which backend services Amplitude uses for its new offerings, so we can make an informed decision about enrolling in beta feature programs. Review collected by and hosted on G2.com.

Amplitude Analytics provides an excellent UI/UX, reliable integrations, strong performance, good ROI for product analytics, helpful onboarding support, and AI-powered insights for understanding user behavior. Review collected by and hosted on G2.com.

Some advanced features have a learning curve for new users, and pricing can become expensive as event volume grows. Dashboard customization and report setup could also be simpler for beginners. Review collected by and hosted on G2.com.

I like using Amplitude Analytics because it helps us dig deeply into technical questions. It's great for segmenting and re-segmenting data by audience, creative, or region. The platform provides capabilities to pull activation data, regional data, and funnel performance data, which helps improve how we reach out to end users. I appreciate its built-in features that improve targeting and support our new, less data-savvy users in making decisions. The initial setup was very easy, and while it does take some instrumentation and support, it's very powerful in driving growth. Review collected by and hosted on G2.com.

It's hard to use if you've never used Amplitude Analytics before. A new team member asked for training and I directed her to Amplitude training and she still found it difficult. It would be helpful to have more templates or references to existing dashboards so that when building a new one we can reference what others have built. Review collected by and hosted on G2.com.

What I like most about Amplitude Analytics is how it delivers deep, actionable insights into user behavior through advanced funnel, retention, and cohort analysis. Its intuitive, self-serve interface lets teams explore data on their own without needing to rely heavily on engineering. With real-time analytics and flexible segmentation, it’s straightforward to spot trends, understand feature impact, and make data-informed product decisions. Review collected by and hosted on G2.com.

What I dislike about Amplitude Analytics is the learning curve that comes with its more advanced features, which can take new users a while to fully grasp. On top of that, the pricing can scale up quickly as event volume grows. I also find that keeping event tracking clean and well governed takes ongoing effort, since it needs regular attention to maintain accurate, consistent insights. Review collected by and hosted on G2.com.