FR
Freddy R.
Senior Software Engineer
Mid-Market (51-1000 emp.)
"Deep configuration and precise AI that guides quickly despite the initial complexity"
4.5/5
What do you like best about Amplitude Analytics?

I like that they allow me to deeply configure the data and metrics I want to observe; moreover, the artificial intelligence offers quite a precise guide to achieve what I'm looking for. The interface can be overwhelming at first, but with use and the support of AI, one gets oriented in no time. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

The interface is overwhelming, there are many options to choose from and finding something specific can be challenging, but the artificial intelligence was very efficient in helping me with this. Review collected by and hosted on G2.com.

Mohammad O.
MO
Mohammad O.
Engineering Manager
Mid-Market (51-1000 emp.)
"Data-Driven Insights with Room for Growth"
4.5/5
What do you like best about Amplitude Analytics?

I really appreciate the amazing support for TypeScript. Since our entire system is built in TypeScript, being able to download the description of every single event in TypeScript helps us ensure our code isn't drifting away. The branching and versioning features built into their library are great because they allow our team to use the platform in various ways without a single point of failure. Additionally, the Chrome extension makes it much easier for us to test and play around with the system without spending too much time, which is easier compared to alternative options. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

I feel like there could be a beginner friendly interface in our company. Our engineering and product team is very savvy in using Amplitude. But some of the other departments find it too intimidating to use Amplitude on a day-to-day basis. Also, giving the ability to build dashboards and then share with specific people would be useful. So essentially not public links, but controlled links where we can just share it with a couple of people via their email. It wasn't actually too easy to set up because we had a mono repo and we didn't have Amplitude from the get-go, so it meant that we had to experiment a lot with how we can make it work. Review collected by and hosted on G2.com.

Omid E.
OE
Omid E.
Senior Software Engineer
Computer Software
Enterprise (> 1000 emp.)
"Easy, Intuitive Chart Creation with Great-Looking Results"
4.5/5
What do you like best about Amplitude Analytics?

Creating a chart is very easy and intuitive. The charts also look good and are easy to update. The browser extension is also very helpful and has a good UI Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

While it is easy to create basic charts from simple calculations and queries, I have not found a clear way to handle more complex calculations for chart creation in Amplitude. This may be a gap in my understanding, but at the moment, the workflow does not feel very intuitive. Review collected by and hosted on G2.com.

Murilo B.
MB
Murilo B.
Data Product Manager
Information Technology and Services
Enterprise (> 1000 emp.)
""
4.5/5
Sumisha J.
SJ
Sumisha J.
Senior Software Engineer
Computer Software
Mid-Market (51-1000 emp.)
"Powerful Insights, Slightly Overwhelming UI"
4.5/5
What do you like best about Amplitude Analytics?

I use Amplitude Analytics primarily to understand my app's behavior and user interactions. I love how it helps me track app failures and gives me a clear chart of events per user with exact data points. The chart and report features are incredibly helpful in deriving decisions—they're just a wow. I appreciate the wide variety of features it provides, making life easier by getting me the data I need. Its ability to show the user journey clearly with proper event validations makes it pretty easy to understand user behavior and quickly see what's useful and what's not. The live events feature is fantastic because it allows me to see the user interactions with my app in real time, helping me know instantly if something is working or broken. The initial setup was pretty simple and straightforward, which I appreciated. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Sometimes it's hard for me to derive on decisions based on complex reports or data. The chart features help a lot in tracking user events, but sometimes it feels overwhelming with too many options, making it difficult to quickly find what matters to me. And I also felt like we would have made the UI a little simpler, as of now the UI feels a little complex for complicated actions. Review collected by and hosted on G2.com.

Kim N.
KN
Kim N.
Senior Software Engineer II
Mid-Market (51-1000 emp.)
"Amplitude Analytics Replaced Multiple Tools for Us Made Tracking Simple"
5/5
What do you like best about Amplitude Analytics?

As a software engineer the things I like most about Amplitude Analytics are the simplicity of the UI, being able to quickly gather information about how the users are using the product, what are the most common drop offs, what is converting users well, but also additional information about the user and the user's device can give great insight. Another thing that is very helpful is integrations with other tools which enable us to only log Amplitude events, and have them on other platforms as well such as Braze. Also it supports alerting when anomalies are detected which we've found very useful. Last but not least, feature flags and experiments setup is very intuitive and allows a lot of flexibility in segmenting users and adding variants with payloads. Amplitude has replaced the need for multiple tools to accomplish these things. It's SDK has improved our ways of working with event logging. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Nothing major, some UI quirks such as those when filtering values the dropdown can be hard to interact with it sometimes closes when you don't want it to and similar Review collected by and hosted on G2.com.

Aidar K.
AK
Aidar K.
Co-Founder and Chief Executive Officer
Small-Business (50 or fewer emp.)
"Powerful Analytics with Custom Funnels and Charts"
4.5/5
What do you like best about Amplitude Analytics?

I use Amplitude Analytics with Google Analytics. Amplitude Analytics is very powerful; you can see everything you want, make your own funnel, and make any chart you can think of. It has a lot of features that I love, so yes, this is the best thing about Amplitude Analytics. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Amplitude analytics has one main challenge for me: it isn’t always clear what to do next. That said, there are plenty of materials and videos available, and you can also ask any AI for guidance when you get stuck. Overall, I feel these features are designed to support you and make the process easier. Review collected by and hosted on G2.com.

Henry H.
HH
Henry H.
User Experience Researcher
Enterprise (> 1000 emp.)
"Comprehensive Product Analytics Made Easier with AI Agents"
4.5/5
What do you like best about Amplitude Analytics?

It covers the full scope of product analytics comprehensively, including marketing channel analysis, product engagement, user cohorts, retention, and more. With the AI agent features, it makes my day-to-day work a lot easier. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

The learning curve feels too steep for beginners and occasional users. With the massive number of events and properties we track, it’s almost impossible for those users to jump in and create their own analysis, even with the AI chart creation feature. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"A well-structured analytics platform"
4.5/5
What do you like best about Amplitude Analytics?

Events are easy to configure and ingest in my app, and it’s straightforward to filter them by user or by different properties. I also really like being able to configure feature flags for specific users, or for users who match certain properties. On top of that, the session replay functionality is a big plus and adds a lot of value. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

The UI definitely takes some time to get used to. The screen feels packed with buttons and menus, and it takes a while to learn where everything is. The integration with your app can also be a bit complex, especially if you’re not very tech-savvy, so the initial setup and getting everything connected may take some extra patience. Review collected by and hosted on G2.com.

Isabella V.
IV
Isabella V.
Office Assistant
Mid-Market (51-1000 emp.)
"Streamlined User Insights with Minor Export Hiccups"
4.5/5
What do you like best about Amplitude Analytics?

I think one of my favorite things about Amplitude Analytics is the AI robot. It really simplifies work a lot for me by helping make charts and triggering enough time. I also really like how friendly it can be. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

I think it would be very helpful when exporting a dashboard if it was more efficient. Sometimes when you download it as a PDF, the dimensions cut off, and that's not always working well. Another challenge is the standardization of events and properties because of misalignments between event planning and usage. Some events have different nomenclatures like snake case or Pascal case, making it complicated to understand. It would be more efficient to create more properties for events. Review collected by and hosted on G2.com.