I like Amplitude Analytics for its easy UI, which empowers stakeholders to self-serve data. It has robust funnel reporting capabilities and allows for easy data management as an admin. I appreciate the 'No SQL self-serve' feature that means once event tracking is set up, there's no need to depend on technical team members for analyses. The real-time visibility is great; events come in live, and teams can troubleshoot issues quickly for fast decision-making. Additionally, the intuitive UI makes it easy to drill down data, and the charts function as expected. The initial setup was also easy for me, particularly because I had previous experience with the tool. Review collected by and hosted on G2.com.

If events aren't implemented correctly with a proper schema, this can complicate Amplitude Analytics as a reporting tool so the admin needs to be on top of managing the flow/ingestion of data. Review collected by and hosted on G2.com.

I like that you can assemble the board yourself. I like that, in principle, all the needs I had related to analytics (views and clicks) were met by Amplitude Analytics. Review collected by and hosted on G2.com.

When I was creating one of the charts, I encountered a situation where, upon switching to another tab and returning to the previous one, my data was not saved. I mean the filter data, and it felt like they should have been saved. I had to redo everything, and it turned out that I was constantly creating a new chart, whereas I should have been returning to the section and adding changes to the existing chart. This confused me a bit. Review collected by and hosted on G2.com.

I like that it lets us track our performance clearly. The variety of chart options is great for analytics and ongoing tracking, and it’s especially helpful that we can track performance separately by market. Review collected by and hosted on G2.com.

As a less technical user, I find some parts of the UI a bit confusing. It’s nothing that couldn’t be addressed with a bit of training or a short course. Review collected by and hosted on G2.com.

What I like best about Amplitude Analytics is how clearly it helps me understand real user behavior and consumption inside our platform. Even as a beginner, I can easily identify how users move through key flows, how many credits and packages they consume, and how these patterns change over time. The visualizations and event-based structure make it straightforward to detect trends, compare periods, and validate hypotheses without requiring advanced technical skills. It gives us a level of visibility that would be very difficult to achieve through manual reports. Review collected by and hosted on G2.com.

What I dislike about Amplitude Analytics is that historical data is limited to the last two years, which restricts long-term analysis. For everything else, the platform works very well and provides the visibility we need, but the data retention limitation can be a challenge when comparing older periods or evaluating long-term trends. Review collected by and hosted on G2.com.

Amplitude provides a clear view of analytics, and it makes it easy to track user-related events. Depending on what the analyst needs, we can create multiple dashboards, which makes everything much easier to monitor and track. Review collected by and hosted on G2.com.

Sometimes the event updates take time, and in some cases the events aren’t ordered by time. At times they swap order, which makes it confusing. Review collected by and hosted on G2.com.

I use Amplitude Analytics for different analytical projects and appreciate its ability to gain insights into how users engage with our product. The Compass charts are an extremely unique tool that helps me visualize retention and understand how engagement with different parts of the product can impact user retention. The intuitive UI makes it easy to curate dashboards and views, which I can share with non-technical partners who can easily interpret and iterate on them. The integration with different AI agents works smoothly, and the initial setup was straightforward. I also believe that Amplitude offers more robust capabilities compared to what we used before. Review collected by and hosted on G2.com.

I wish more of the funnel chart options could count by totals, and not just unique users. I'd like to see totals conversion over time and general TTC. Review collected by and hosted on G2.com.

Amplitude Analytics is our lifeblood for user journey analytics and metrics. I heavily use it to understand and debug user flow. I like the ability to create top-level charts, graphs, and funnels and drill down into individual user flows when required. Additionally, I love the user flow recordings when available, as they give a great idea. It's been good so far, and although sometimes finding events is a little difficult, it's not a big drawback. Review collected by and hosted on G2.com.

I sometimes find it difficult to figure out how to create a certain graph but it's more of a user issue than a platform. Sometimes finding events is a little difficult but then again these aren't a big drawback! Review collected by and hosted on G2.com.

The AI feature and overall speed make it easy to use day to day, especially when I need to quickly check the most recent performance. The AI feature also helps answer questions without needing to know the technical side of creating dashboards. Review collected by and hosted on G2.com.

It would be great to have a feature that compares your performance to market benchmarks, beyond the current analytics suggestions. For now, I’m using the outcome of the chat with the AI tool and pasting it into other AI tools like ChatGPT to get clearer guidance on the steps needed to fix a problem.

It would also be helpful if it could tell you which events you’re missing in your setup, so it can guide you in setting up Amplitude correctly and, in turn, give you more accurate results. Review collected by and hosted on G2.com.

I use Amplitude Analytics to track user actions and analyze user engagement in our app. It helps us do root cause analysis for issues users face. I appreciate the details it provides for an event, like the time, region, and network status. It's easy to track user activity based on a single user ID, which is really helpful. Additionally, I like how we can decide which mobiles and OS versions are used most by users, so we know where to focus our testing. We also send device logs to Amplitude, which allows us to check if issues happened due to no internet. Review collected by and hosted on G2.com.

The time taken to update in the logs is almost 30 seconds to 1 minute, which causes a delay in verifying events via automation. The initial setup was a bit difficult, and the events kept getting pushed up and down, so they weren't sorted on a time basis initially. Review collected by and hosted on G2.com.

What I like most about Amplitude Analytics is how straightforward it is to understand user behavior. The funnel, retention, and segmentation reports make it easy to see where users drop off and what’s driving engagement. It’s a powerful tool, but it still feels accessible for non-technical teams, since you can get meaningful insights without needing SQL. Review collected by and hosted on G2.com.

One downside of Amplitude Analytics is that it can feel overwhelming at first because of the sheer number of features and reports available. There’s definitely a learning curve, particularly when it comes to setting up events correctly and making sure everything is tracked the way you intend. Review collected by and hosted on G2.com.