Tom W.
TW
Tom W.
Business Operations Manager
Small-Business (50 or fewer emp.)
"Valuable Insights with Integration Challenges"
3.5/5
What do you like best about Amplitude Analytics?

I connect Claude to the MCP, which helps by asking me what I want out of it. It allows me and some team members to access user data with lower barriers by accessing product analytics outside the platform, in Claude or in Slack. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Without Claude, it's very hard for me to understand the right ways of using the product. I'm sure there is a lack of skill from my end too, but I wish it was easier to understand and set up good analytics. It's very cumbersome and difficult. Review collected by and hosted on G2.com.

Response from Amanda Brush of Amplitude

Hi Tom,

Thanks so much for taking the time to leave this review. It’s great to hear Amplitude is helping you track customer engagement and account traction, and that AI chat is making the product easier to explore and use across Slack. We also hear your feedback on the learning curve. That kind of input helps us as we keep improving both performance and the guidance that helps teams get value faster.

Daryl  W.
DW
Daryl W.
Program Manager, MarTech
Mid-Market (51-1000 emp.)
"Easy, Flexible Insights into User Behavior with Amplitude Analytics"
4.5/5
What do you like best about Amplitude Analytics?

I like Amplitude Analytics most for how easy it makes understanding user behavior without needing deep technical skills. The event-based tracking is really flexible, and the visual dashboards help me quickly see what’s working and where users drop off. It’s especially useful for making data-driven decisions fast, without relying heavily on engineering teams. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

If I’m being honest, what I dislike most is that it can get pretty complex and overwhelming at times, especially when setting up events and trying to keep tracking consistent across a product. The pricing can also be a bit high as you scale, and some of the more advanced features have a learning curve that isn’t always intuitive at first. Review collected by and hosted on G2.com.

Verified User in E-Learning
IE
Verified User in E-Learning
Small-Business (50 or fewer emp.)
"Empowered Product Insights with Robust AI Features"
4.5/5
What do you like best about Amplitude Analytics?

I really like how Amplitude Analytics consistently improves its platform over time. I've been using it since they were still a startup, and over the past six years, I've seen a very drastic change in its performance and features. One feature I particularly appreciate is the PTO agent of AI, which is extremely helpful for users to perform self-service tasks without the need for an analyst. It also assists me in brainstorming root cause findings, speeding up investigations significantly. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Nothing come to my mind now. So far all good. Review collected by and hosted on G2.com.

Chedy U.
CU
Chedy U.
Mid-Market (51-1000 emp.)
"Empowers Teams with Intuitive UI and Real-Time Insights"
4/5
What do you like best about Amplitude Analytics?

I like Amplitude Analytics for its easy UI, which empowers stakeholders to self-serve data. It has robust funnel reporting capabilities and allows for easy data management as an admin. I appreciate the 'No SQL self-serve' feature that means once event tracking is set up, there's no need to depend on technical team members for analyses. The real-time visibility is great; events come in live, and teams can troubleshoot issues quickly for fast decision-making. Additionally, the intuitive UI makes it easy to drill down data, and the charts function as expected. The initial setup was also easy for me, particularly because I had previous experience with the tool. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

If events aren't implemented correctly with a proper schema, this can complicate Amplitude Analytics as a reporting tool so the admin needs to be on top of managing the flow/ingestion of data. Review collected by and hosted on G2.com.

Sophia R.
SR
Sophia R.
Freelance
Small-Business (50 or fewer emp.)
"Quick setup, Useful analytics"
4.5/5
What do you like best about Amplitude Analytics?

I like that you can assemble the board yourself. I like that, in principle, all the needs I had related to analytics (views and clicks) were met by Amplitude Analytics. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

When I was creating one of the charts, I encountered a situation where, upon switching to another tab and returning to the previous one, my data was not saved. I mean the filter data, and it felt like they should have been saved. I had to redo everything, and it turned out that I was constantly creating a new chart, whereas I should have been returning to the section and adding changes to the existing chart. This confused me a bit. Review collected by and hosted on G2.com.

Adam W.
AW
Adam W.
Media Producer
Mid-Market (51-1000 emp.)
"Clear Performance Tracking with Great Chart Options"
4/5
What do you like best about Amplitude Analytics?

I like that it lets us track our performance clearly. The variety of chart options is great for analytics and ongoing tracking, and it’s especially helpful that we can track performance separately by market. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

As a less technical user, I find some parts of the UI a bit confusing. It’s nothing that couldn’t be addressed with a bit of training or a short course. Review collected by and hosted on G2.com.

Tony Jose G.
TG
Tony Jose G.
Process & Service Specialists
Small-Business (50 or fewer emp.)
"Accurate visibility for data-driven product decisions"
5/5
What do you like best about Amplitude Analytics?

What I like best about Amplitude Analytics is how clearly it helps me understand real user behavior and consumption inside our platform. Even as a beginner, I can easily identify how users move through key flows, how many credits and packages they consume, and how these patterns change over time. The visualizations and event-based structure make it straightforward to detect trends, compare periods, and validate hypotheses without requiring advanced technical skills. It gives us a level of visibility that would be very difficult to achieve through manual reports. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

What I dislike about Amplitude Analytics is that historical data is limited to the last two years, which restricts long-term analysis. For everything else, the platform works very well and provides the visibility we need, but the data retention limitation can be a challenge when comparing older periods or evaluating long-term trends. Review collected by and hosted on G2.com.

Konidena V.
KV
Konidena V.
Quality Assurance Engineer 1
Mid-Market (51-1000 emp.)
"Clear Analytics and Flexible Dashboards for Easy Event Tracking"
4.5/5
What do you like best about Amplitude Analytics?

Amplitude provides a clear view of analytics, and it makes it easy to track user-related events. Depending on what the analyst needs, we can create multiple dashboards, which makes everything much easier to monitor and track. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Sometimes the event updates take time, and in some cases the events aren’t ordered by time. At times they swap order, which makes it confusing. Review collected by and hosted on G2.com.

Arya B.
AB
Arya B.
Mid-Market (51-1000 emp.)
"Intuitive Insight with Compass Charts, Needs More Total Count Options"
4/5
What do you like best about Amplitude Analytics?

I use Amplitude Analytics for different analytical projects and appreciate its ability to gain insights into how users engage with our product. The Compass charts are an extremely unique tool that helps me visualize retention and understand how engagement with different parts of the product can impact user retention. The intuitive UI makes it easy to curate dashboards and views, which I can share with non-technical partners who can easily interpret and iterate on them. The integration with different AI agents works smoothly, and the initial setup was straightforward. I also believe that Amplitude offers more robust capabilities compared to what we used before. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

I wish more of the funnel chart options could count by totals, and not just unique users. I'd like to see totals conversion over time and general TTC. Review collected by and hosted on G2.com.

Imon Kalyan R.
IR
Imon Kalyan R.
Software Engineer
Mid-Market (51-1000 emp.)
"Essential Tool for User Journey Analysis"
4.5/5
What do you like best about Amplitude Analytics?

Amplitude Analytics is our lifeblood for user journey analytics and metrics. I heavily use it to understand and debug user flow. I like the ability to create top-level charts, graphs, and funnels and drill down into individual user flows when required. Additionally, I love the user flow recordings when available, as they give a great idea. It's been good so far, and although sometimes finding events is a little difficult, it's not a big drawback. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

I sometimes find it difficult to figure out how to create a certain graph but it's more of a user issue than a platform. Sometimes finding events is a little difficult but then again these aren't a big drawback! Review collected by and hosted on G2.com.