--- title: Amplitude Analytics Reviews meta\_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 2975 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 2975 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### Amplitude Analytics Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. [(320 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews) Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. [(295 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews) Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. [(240 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134172&qs=pros-and-cons#reviews) Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. [(147 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135173&qs=pros-and-cons#reviews) Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. [(120 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135993&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. [(136 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews) Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. [(132 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews) Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. [(72 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134189&qs=pros-and-cons#reviews) Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. [(69 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135349&qs=pros-and-cons#reviews) Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. [(57 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134552&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Amplitude Analytics ##### 1. Insights Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. [ See 320 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you like about Amplitude Analytics? As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our pr ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ##### 2. Ease of Use Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. [ See 295 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you like about Amplitude Analytics? As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our pr ![Aaron E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron E.") AE Aaron E. Mid-Market (51-1000 emp.) 5.0/5 "Great for Actionable Data Insights" What do you like about Amplitude Analytics? I like how easy it is to build charts with Amplitude Analytics. I also think it's really easy to get a quick view of the data that I need to make info ##### 3. Analytics Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. [ See 240 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134172&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Empowered Data Analysis with AI & Extensions" What do you like about Amplitude Analytics? I really like the new AI assistant in Amplitude Analytics because it makes it much easier and quicker to build charts and funnels. The browser extensi ##### 4. Intuitive Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. [ See 147 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135173&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you like about Amplitude Analytics? - Easy to use - Easy to implement and configure - Quick to start reaping results - Lots of integration with external tools - Easy connections - A ##### 5. User Interface Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. [ See 120 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135993&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Intuitive, Powerful Analytics That Drive Product Decisions" What do you like about Amplitude Analytics? I use Amplitude Analytics on a daily basis and what impresses me most is how effectively it links user behavior to real product decisions. First, the ### 5 Cons or Disadvantages of Amplitude Analytics ##### 1. Learning Curve Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. [ See 136 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews) See Related User Reviews ![Soham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soham A.") SA Soham A. Enterprise (\> 1000 emp.) 5.0/5 "Phenomenal Support and Powerful Insights" What do you dislike about Amplitude Analytics? The learning curve is high. Shifting from adobe, the UI takes time to get used to. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Product Analytics with Minor Hiccups" What do you dislike about Amplitude Analytics? Initially it is a little bit hard to understand how everything works, especially custom formulas, events properties. Also, sometimes dashboards take l ##### 2. Steep Learning Curve Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. [ See 132 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you dislike about Amplitude Analytics? One first go it can seem a little complex for designers but after sometime, it really becomes a crucial tool for day to day. ![Soham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soham A.") SA Soham A. Enterprise (\> 1000 emp.) 5.0/5 "Phenomenal Support and Powerful Insights" What do you dislike about Amplitude Analytics? The learning curve is high. Shifting from adobe, the UI takes time to get used to. ##### 3. Missing Features Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. [ See 72 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134189&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you dislike about Amplitude Analytics? - High price - Impossibility of crossing with external data (just for extraction) - Feature limitation for only some plans ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great value, AI can use some improvements." What do you dislike about Amplitude Analytics? Lacking extended functionality sometimes; user lifecycle charts could have been better visualized. The AI helper is slow. ##### 4. Event Management Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. [ See 69 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135349&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Intuitive, Powerful Analytics That Drive Product Decisions" What do you dislike about Amplitude Analytics? While I find this tool powerful and intuitive as a data analyst, I think it may not be as straightforward for product managers or others whose roles a ![Krishna J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krishna J.") KJ Krishna J. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Dashboards and Deep Insights Drive Smarter Decisions" What do you dislike about Amplitude Analytics? Steep learning curve for advanced features, gets expensive at scale, event schema management can be tricky, and large projects can feel slow to query ##### 5. Expensive Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. [ See 57 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134552&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you dislike about Amplitude Analytics? - High price - Impossibility of crossing with external data (just for extraction) - Feature limitation for only some plans ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Analytics with a Steep Learning Curve and Pricing Challenges" What do you dislike about Amplitude Analytics? One drawback is the considerable technical expertise required simply to begin using the platform and to operate it regularly. The learning curve tends ![Jaime C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaime C.") JC Jaime C. Head of Product and Data Small-Business (50 or fewer emp.) 5/14/2026 "Effortless Setup, Empowering Analytics" 5/5 What do you like best about Amplitude Analytics? I find Amplitude Analytics super easy to set up, especially with the Segment integration. It's straightforward to create charts and dashboards, and I appreciate how easy it is to send data to other destinations. One of the highlights for me is that there's no need for a technical person to set up the tool, allowing the analytics, product, and design teams to have full ownership without depending on others. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I think that funnel and conversion tracking is a bit confusing at times, also the cohorts and how cohorts and retention curves are calculated took a bit of time to getting used to. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to see conversion funnels, track user cohorts, and understand product interactions. It's super easy to set up with Segment integration, allows easy chart and dashboard creation, and empowers teams to own the tool without needing technical support. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 6/1/2026 "AI-Driven Insights with Room for UI Improvement" 3.5/5 What do you like best about Amplitude Analytics? I like the easy build-in AI feature which makes it easy for less technical users to engage with Amplitude Analytics. As the sole analyst on the team, this feature means a lot less ad hoc work for me and allows me to focus on deeper questions. Our implementation manager and PSP person have both been good partners. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Overall, I don’t find it as intuitive as Mixpanel. The chart creation process, in particular, isn’t as strong—it doesn’t flow as smoothly and ends up feeling more rigid. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics helps us better understand our funnel flows and both app and web interactions, which makes digital product analysis much smoother. It also democratizes access for less technical users, cutting down on my ad hoc workload and freeing me up to focus on deeper, more meaningful analytical questions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Pasante C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pasante C.") PC Pasante C. Pasante de Customer Experience | Operaciones y Análisis Mid-Market (51-1000 emp.) 8/11/2026 "Intuitive and Feature-Rich, But Occasionally Slow" 5/5 What do you like best about Amplitude Analytics? I like how easy Amplitude Analytics is to understand and use. I appreciate how it makes tracking events and app errors much easier, and it helps us understand app usage better. I also find it easy to build dashboards, which is really helpful, and I like being able to ask agents for follow-ups and reports. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Sometimes it's very slow, it won't load the page. Also, I don't know how to connect it to other tools, which is a bit frustrating. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics simplifies tracking events and app errors, and helps us understand how and why the app is used. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Leonardo D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Leonardo D.") LD Leonardo D. Ingeniero de Software Information Technology and Services Mid-Market (51-1000 emp.) 5/7/2026 "Intuitive Graphics and Efficient Experiments" 4/5 What do you like best about Amplitude Analytics? I like that Amplitude Analytics is quite intuitive and easy to understand. The experiments work very well and are easy to set up and start; I've really gotten the hang of them. I also value the charts, which allow me to identify issues in events, filter by platform to detect user behaviors, and the chart filters are very easy to use. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? We cannot see the real-time because it is not integrated into our package. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to view charts, flows, and conversions, and to detect anomalies. The charts make it easy to identify problems by filtering by platform. Set up experiments quickly and easily. Review collected by and hosted on G2.com. Show More Response from Amanda Brush of Amplitude [Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-12770685/official_response/edit) Leonardo, Glad the autocomplete and chart setup are making the workflow feel smooth. Slow graph loading and the error when drilling into anomaly alerts are legitimate friction points. If the alert click-through issue is still happening, support.amplitude.com is the right place to flag it so we can dig into what's going on. 8/3/2026 Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Mid-Market (51-1000 emp.) 5/14/2026 "AI-Enhanced Insights, Easy Learning Curve" 4.5/5 What do you like best about Amplitude Analytics? I think Amplitude Analytics is pretty detailed, and once you include it in your website, you can easily track data, and there's a lot of things to discover. I also really enjoy the AI analytics because it helps me see opportunities that I wouldn't even think of. It suggests ideas that help me solve problems easier, which is really helpful. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I think one thing that could be improved is just the ability for us to create a more complicated event or properties. I think maybe by creating properties we could use AI as well. So, like, sometimes we can describe or add more things without having to manually choose something? Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to track my company's product website performance and identify opportunities to improve. It shows conversion through all steps and helps identify problems from big to small views, like traffic numbers, and highlights missed opportunities. Review collected by and hosted on G2.com. Show More 7/14/2026 Validated ReviewerIncentivizedSource: Seller invite ![Ramji D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ramji D.") RD Ramji D. Software Engineer Small-Business (50 or fewer emp.) 2/4/2026 "Event-Based Feature Flags Enable Truly Dynamic UI Experiences" 4/5 What do you like best about Amplitude Analytics? I like the feature flag functionality, especially that I can enable flags based on events triggered from my app. However, sometimes it doesn’t work reliably because of the delay between an event being triggered and it being processed. For example, I’m giving my users a dynamic UI based on their inputs, but in the next step—where I’m using my feature flag—the behavior isn’t consistent. One more thing I don’t like is the masking levels on text fields. Passwords and other sensitive fields being masked is fine, but I’m still able to see basic input fields in session replays. If the masking level had a few more enum cases, I think it would be more developer-friendly and easier to control what shows up in replays. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Customer support service: Last week, I was struggling with a memory issue and I reached out to your team for help, but they couldn’t resolve it. They only told me that a new update was available and asked me to update the SDK, but my issue still persists. If they take their customers seriously and provide proper support, it would be fine. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Using session replays and feature flags really helps us pinpoint production issues and resolve them quickly. Apart from that, making decisions based on the data is helpful too, although that’s something that’s fairly common in other software as well. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") CE Verified User in E-Learning Small-Business (50 or fewer emp.) 10/17/2025 "Powerful Analytics with a Steep Learning Curve and Pricing Challenges" 5/5 What do you like best about Amplitude Analytics? The concept of deep analytics for your product is truly impressive. My initial experience, particularly when working with my B2B customers, has been remarkable. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? One drawback is the considerable technical expertise required simply to begin using the platform and to operate it regularly. The learning curve tends to be gradual, which can make adoption difficult for certain teams. Furthermore, the monetization model charging per monthly active user—may not suit all businesses, particularly B2C companies that rely on a freemium-to-premium strategy. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Having in-depth analytics for the team is crucial to truly understand what users are doing. One of their most appreciated features is the user activity cycle reporting, which provides a clear and quick overview of user behavior. This has proven to be really helpful. Review collected by and hosted on G2.com. Show More 6/13/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![mahhoor .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "mahhoor .") M mahhoor . Associate web/app analyst Mid-Market (51-1000 emp.) 2/3/2026 "My Go-To for Full-Funnel User Behavior Insights" 4.5/5 What do you like best about Amplitude Analytics? I use Amplitude Analytics primarily to understand how customers actually move through our site and app, not just where traffic comes from. It’s my go-to tool for analyzing user behavior across the full funnel, from product views and searches to add-to-cart, checkout, and repeat purchases. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? What I dislike about Amplitude mostly comes down to complexity and accessibility. It’s an incredibly powerful platform, but that power also brings a steep learning curve. For non-technical stakeholders or new team members, it can feel overwhelming at first, and it often takes a lot of training before people feel confident building and running their own analyses. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? For me, the biggest benefit is having a reliable way to analyze funnels, cohorts, and retention across both web and app in one place. It lets me quickly spot friction points in the purchase flow, see which features or pages actually drive revenue, and measure the real impact of UX changes, promotions, or new functionality. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 6/12/2026 "Smooth, Thoughtful UI That Makes Data Analysis Easy" 5/5 What do you like best about Amplitude Analytics? The UI in very smooth and well thought out which makes it very easy when trying to analyze data or figure out the answer when questions arise. The data itself seems to be spot once we got the integration completed. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? The AI chatbot can be a bit wonky when it comes to trying to visualize my data. There's certain views and charts a prefer for certain metrics and for some reason it doesnt like when I try to format them in that way. Even gave me a bit of attitude once or twice. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? It's giving our team a better view into how people are using our platform. It's easier to setup, easier to filter and easier to find the information we're looking for. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tom W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom W.") TW Tom W. Business Operations Manager Small-Business (50 or fewer emp.) 4/10/2026 "Valuable Insights with Integration Challenges" 3.5/5 What do you like best about Amplitude Analytics? I connect Claude to the MCP, which helps by asking me what I want out of it. It allows me and some team members to access user data with lower barriers by accessing product analytics outside the platform, in Claude or in Slack. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Without Claude, it's very hard for me to understand the right ways of using the product. I'm sure there is a lack of skill from my end too, but I wish it was easier to understand and set up good analytics. It's very cumbersome and difficult. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics helps me analyze user engagement, identify usage trends, and integrate with tools like Claude and Slack. This reduces barriers to accessing user data. Review collected by and hosted on G2.com. Show More Response from Amanda Brush of Amplitude [Editedit](https://www.g2.com/survey_responses/amplitude-analytics-review-12611404/official_response/edit) Hi Tom, Thanks so much for taking the time to leave this review. It’s great to hear Amplitude is helping you track customer engagement and account traction, and that AI chat is making the product easier to explore and use across Slack. We also hear your feedback on the learning curve. That kind of input helps us as we keep improving both performance and the guidance that helps teams get value faster. 6/28/2026 Validated ReviewerIncentivizedSource: Seller invite ## Top-Rated Alternatives [ ![Pendo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pendo") Pendo 4.4/5(1,808) ](https://www.g2.com/products/pendo-io-pendo/reviews) [ ![Mixpanel](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Heap by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ View All Alternatives ](https://www.g2.com/products/amplitude-analytics/competitors/alternatives) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics) ##### Explore More [Which compliance management software tracks regulatory requirements across multiple jurisdictions for teams looking to streamline their compliance obligations?](https://www.g2.com/discussions/which-compliance-management-software-tracks-regulatory-requirements-across-multiple-jurisdictions-for-teams-looking-to-streamline-their-compliance-obligations%20)[Top client onboarding platforms with analytics dashboards](https://www.g2.com/discussions/top-client-onboarding-platforms-with-analytics-dashboards)[Which client side protection vendors are best at preventing data leakage from front-end JavaScript for a company running a lot of third-party analytics tags?](https://www.g2.com/discussions/which-client-side-protection-vendors-are-best-at-preventing-data-leakage-from-front-end-javascript-for-a-company-running-a-lot-of-third-party-analytics-tags) [What is the most cost-effective enterprise-grade RASP solution for a large organization running many distributed applications without paying per-app licensing that scales badly?](https://www.g2.com/discussions/what-is-the-most-cost-effective-enterprise-grade-rasp-solution-for-a-large-organization-running-many-distributed-applications-without-paying-per-app-licensing-that-scales-badly)[Top-rated software for employee training programs](https://www.g2.com/discussions/top-rated-software-for-employee-training-programs)[Pros and Cons Details](https://www.g2.com/products/amplitude-analytics/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)