--- title: Amplitude Analytics Reviews meta\_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 2974 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 2974 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### Amplitude Analytics Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. [(320 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews) Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. [(295 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews) Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. [(240 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134172&qs=pros-and-cons#reviews) Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. [(147 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135173&qs=pros-and-cons#reviews) Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. [(120 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135993&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. [(136 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews) Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. [(132 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews) Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. [(72 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134189&qs=pros-and-cons#reviews) Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. [(69 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135349&qs=pros-and-cons#reviews) Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. [(57 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134552&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Amplitude Analytics ##### 1. Insights Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. [ See 320 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you like about Amplitude Analytics? As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our pr ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ##### 2. Ease of Use Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. [ See 295 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you like about Amplitude Analytics? As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our pr ![Aaron E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron E.") AE Aaron E. Mid-Market (51-1000 emp.) 5.0/5 "Great for Actionable Data Insights" What do you like about Amplitude Analytics? I like how easy it is to build charts with Amplitude Analytics. I also think it's really easy to get a quick view of the data that I need to make info ##### 3. Analytics Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. [ See 240 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134172&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Empowered Data Analysis with AI & Extensions" What do you like about Amplitude Analytics? I really like the new AI assistant in Amplitude Analytics because it makes it much easier and quicker to build charts and funnels. The browser extensi ##### 4. Intuitive Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. [ See 147 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135173&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you like about Amplitude Analytics? - Easy to use - Easy to implement and configure - Quick to start reaping results - Lots of integration with external tools - Easy connections - A ##### 5. User Interface Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. [ See 120 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135993&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Intuitive, Powerful Analytics That Drive Product Decisions" What do you like about Amplitude Analytics? I use Amplitude Analytics on a daily basis and what impresses me most is how effectively it links user behavior to real product decisions. First, the ### 5 Cons or Disadvantages of Amplitude Analytics ##### 1. Learning Curve Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. [ See 136 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews) See Related User Reviews ![Soham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soham A.") SA Soham A. Enterprise (\> 1000 emp.) 5.0/5 "Phenomenal Support and Powerful Insights" What do you dislike about Amplitude Analytics? The learning curve is high. Shifting from adobe, the UI takes time to get used to. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Product Analytics with Minor Hiccups" What do you dislike about Amplitude Analytics? Initially it is a little bit hard to understand how everything works, especially custom formulas, events properties. Also, sometimes dashboards take l ##### 2. Steep Learning Curve Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. [ See 132 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you dislike about Amplitude Analytics? One first go it can seem a little complex for designers but after sometime, it really becomes a crucial tool for day to day. ![Soham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soham A.") SA Soham A. Enterprise (\> 1000 emp.) 5.0/5 "Phenomenal Support and Powerful Insights" What do you dislike about Amplitude Analytics? The learning curve is high. Shifting from adobe, the UI takes time to get used to. ##### 3. Missing Features Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. [ See 72 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134189&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you dislike about Amplitude Analytics? - High price - Impossibility of crossing with external data (just for extraction) - Feature limitation for only some plans ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great value, AI can use some improvements." What do you dislike about Amplitude Analytics? Lacking extended functionality sometimes; user lifecycle charts could have been better visualized. The AI helper is slow. ##### 4. Event Management Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. [ See 69 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135349&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Intuitive, Powerful Analytics That Drive Product Decisions" What do you dislike about Amplitude Analytics? While I find this tool powerful and intuitive as a data analyst, I think it may not be as straightforward for product managers or others whose roles a ![Krishna J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krishna J.") KJ Krishna J. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Dashboards and Deep Insights Drive Smarter Decisions" What do you dislike about Amplitude Analytics? Steep learning curve for advanced features, gets expensive at scale, event schema management can be tricky, and large projects can feel slow to query ##### 5. Expensive Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. [ See 57 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134552&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you dislike about Amplitude Analytics? - High price - Impossibility of crossing with external data (just for extraction) - Feature limitation for only some plans ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Analytics with a Steep Learning Curve and Pricing Challenges" What do you dislike about Amplitude Analytics? One drawback is the considerable technical expertise required simply to begin using the platform and to operate it regularly. The learning curve tends ![Mike L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike L.") ML Mike L. Small-Business (50 or fewer emp.) 6/1/2026 "Unparalleled Insights with Ease" 4.5/5 What do you like best about Amplitude Analytics? I like that Amplitude Analytics is pretty straightforward, which makes it easy to use. The free plan is also pretty enough to use, which is great. I think the session recording feature is good as well. It makes us realize how the real user is using our website. With session recordings, we can see mouse hover and heat map of the website, which helps us identify areas to optimize for the next version of our website. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? The charts are not easy to create, but now the AI helps us to create charts more easily. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to identify user flow and interactions on our website, optimizing for better design. The session recording is crucial as it shows mouse hovers and heat maps, helping identify areas where users get stuck. It's straightforward and the free plan is sufficient. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Wine and Spirits](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Wine and Spirits") UW Verified User in Wine and Spirits Small-Business (50 or fewer emp.) 5/7/2026 "Powerful Cohorting and Journey Insights, but a Steep Learning Curve" 5/5 What do you like best about Amplitude Analytics? What I like best about Amplitude Analytics is how clearly it connects customer behavior to real business outcomes. It makes it easy to see the full user journey, identify drop-off points, and understand why users take certain actions. As an email and lifecycle marketer, I especially value Amplitude’s cohorting and behavioral segmentation, which allow me to create highly targeted, timely campaigns based on actual user behavior rather than assumptions. The ability to test, analyze, and iterate quickly helps optimize messaging, improve retention, and drive meaningful engagement across the entire lifecycle. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Amplitude can feel complex and overwhelming at first, especially for non-technical marketers. Building advanced charts or analyses often requires a learning curve, and dashboards can become cluttered without strong governance. I’ve also experienced delays or inconsistencies in event tracking that slow down insights and campaign execution. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics solves the problem of understanding how customers actually behave across digital touchpoints. It turns raw event data into clear insights about journeys, friction points, and drivers of retention. For me, this means better segmentation, more relevant lifecycle messaging, faster optimization, and the ability to prove the impact of campaigns on long-term engagement and growth. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite NM najoua M. Group Digital Marketing Lead Mid-Market (51-1000 emp.) 5/5/2026 "Amplitude Makes User Behavior Analysis Easy Without Engineering" 4/5 What do you like best about Amplitude Analytics? What I like most about Amplitude is how easy it makes it to understand user behavior without constantly depending on engineering. The interface feels intuitive, and you can quickly build analyses like funnels, cohorts, or retention without it being overwhelming. I also like how flexible it is. You can explore the data freely and answer new questions as they come up instead of being limited to static reports. It makes it much easier to connect what users are actually doing with the decisions you make. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? One downside is that it can take some time to get fully comfortable with it, especially when setting up tracking correctly. If the data isn’t implemented well from the start, it can get messy and harder to trust later on. It can also feel a bit overwhelming at times because there are so many features and options. For more advanced use cases, the learning curve is definitely there, and some things aren’t as straightforward as they could be. On top of that, it’s quite expensive compared to some competitors, which can be a barrier depending on the size of the team or budget. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude helps us understand how users actually interact with our product, not just surface-level metrics. It solves the problem of guessing why users drop off or what drives engagement by giving clear visibility into user journeys, funnels, and retention. This makes a big difference because we can base decisions on real behavior instead of assumptions. It helps identify friction points, optimize conversion flows, and prioritize product or marketing changes that actually impact user experience and growth. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") UN Verified User in Non-Profit Organization Management Mid-Market (51-1000 emp.) 8/16/2025 "Intuitive Dashboarding with Stellar Support" 5/5 What do you like best about Amplitude Analytics? I love Amplitude Analytics for several reasons. The user-friendly UI is fantastic, allowing me to quickly build charts on a whim and answering questions about how something behaves or the impact of changes in just seconds or minutes. This efficiency is crucial for my work across all teams on both sides of our marketplace. These reports are shared with leadership and used daily, showcasing the practical importance of the tool. I also love the ability to build a data plan and reject certain events that don't match our naming conventions, which helps in keeping our data organized and relevant. Moreover, their customer support is exceptional, the best I've dealt with from any vendor. I really appreciate everything Amplitude Analytics is doing as a company and I love their entire product suite. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Our event taxonomy is actually very complicated, which makes it really hard for new users who aren't as familiar with our eventing to go in and build charts and dashboards. The way that it was set up originally makes it harder for new folks to onboard. We just need to get a little more mature in our usage of Amplitude Analytics and the way we allow data to flow in. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics for building charts and dashboards quickly across all teams, ensuring proper instrumentation. It helps product managers gather essential metrics to assess product success. Review collected by and hosted on G2.com. Show More 5/4/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Small-Business (50 or fewer emp.) 5/4/2026 "Conversational Analytics Chat and Integrations That Make Data Access Effortless" 4/5 What do you like best about Amplitude Analytics? I really enjoy the built-in chat to get Analytics in a conversational way. This helps me tremendously when I don't want to dive into reports and dashboards, I just ask the chat and I get the data that I need. I can also iterate on it, which is a power feature in my opinion. The integrations are a real plus of course, especially the recently-added AI-ready implementation code or steps. I do try amplitude out on some small projects and this is really valuable Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Sometimes in the live preview, all data disappear and comes back after some time. I did not put too much attention on it as it was not a blocker for me in my experience of the product but it's definitely sometehing I noticed, Also I think there is still work to be done to make the product more user friendly, but that's common to every product dealing with data Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I am launching my own app. Amplitude is where I store all my events, my usage data and it helps me figuring out what happens for my users when using my app. It already helped uncover some issues in my events, Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Ani M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ani M.") AM Ani M. UX Researcher Mid-Market (51-1000 emp.) 5/6/2026 "Real-Time Insights with Intuitive Funnels and Interactive Analysis" 4/5 What do you like best about Amplitude Analytics? Amplitude provides real-time data, which makes it easy to monitor user behavior as it happens. Building funnels is straightforward, and the overall navigation is intuitive. I also appreciate how interactive the platform is, allowing for quick exploration and analysis of data. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Some aspects of the logic are not very intuitiv, for example, actions like saving can be confusing. In my case, breakdown tables displayed only 100 rows, even though I had more survey participants, which required exporting the data to CSV to access the full dataset. Additionally, the platform requires a high level of attention to avoid mistakes when working with data. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude helps solve the challenge of accessing and understanding real-time user behavior data, as well as collecting in-app survey insights. This allows us to quickly monitor how users interact with the product, gather direct feedback, identify issues or trends as they happen, and make faster, data-driven decisions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") GR Verified User in Retail Mid-Market (51-1000 emp.) 5/4/2026 "Straightforward Yet Overwhelming UI, Needs Better Onboarding" 3.5/5 What do you like best about Amplitude Analytics? I think Amplitude Analytics is very straightforward and easy enough for nontechnical folks to understand the impact on deeper product funnels. It helps our team understand campaign impact on customers, not only driving acquisitions but also activating users, which is important for our lifetime value calculation. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I think the UI can be a bit overwhelming, especially for nontechnical folks when they first open the dashboard. There's often a lot of undefined metrics since a coworker might have configured the dashboard themselves, and it's not always clear if there's a glossary for everyone in the company to align on definitions. It makes it tough to see which parts directly impact you. Adding a place for comments and making it more interactable would make the sharing process smoother. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to track marketing activities, monitor product usage, and understand campaign impacts. It helps me and my team comprehend down funnel metrics and customer activations, crucial for our lifetime value calculations. Review collected by and hosted on G2.com. Show More 7/17/2026 Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") IL Verified User in Leisure, Travel & Tourism Mid-Market (51-1000 emp.) 7/17/2026 "Intuitive Interface with Effortless Setup, Minor Mapping Hiccups" 5/5 What do you like best about Amplitude Analytics? I think Amplitude Analytics has an easy-to-use interface. Once you know what the UI looks like and what the different features are, it becomes easy to get the data you want without manually querying it. It's also easy to maintain and track data over time. Unlike SQL, where you have to repeat the queries multiple times, once set up in Amplitude Analytics, it keeps tracking it forever. We don't have to worry about data flow and stuff like that since all the dirty things are handled at the back end. Setup-wise, it's very easy too. You don't have to get permissions to individual data, so setting it up is straightforward. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I think the mapping, you know, so right now, if you don't know what's the right mapping for, like, a particular event on the SQL tables back to Amplitude Analytics, then your life becomes very challenging. So then it all depends on, like, legacy knowledge. You reach out to your team to understand what's the right event to use. I feel like that knowledge base could be maintained in a better way for users who come to Amplitude after using their SQL database. It should be easy for them to sort of get the data they want rather than knowing what the right event is every time they try to pull data. I feel like that's the biggest hindrance that I have faced in my work. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to track web data easily to check numbers for product page traffic. Its interface is user-friendly, so I can get the data without manual querying and track it over time. It automatically handles data flow and backend issues. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Enterprise (\> 1000 emp.) 7/16/2026 "Fast, Reliable KPI Tracking and Shareable Dashboards with Amplitude Analytics" 4.5/5 What do you like best about Amplitude Analytics? What I like most about Amplitude Analytics is how quickly it helps me turn product questions into clear KPI tracking and shareable dashboards. The UI is easy to get started with, and the custom chart builder makes it straightforward to create the exact views we need instead of being forced into a one-size-fits-all report. That saves time each week and helps keep stakeholders aligned. I also appreciate the breadth of KPIs available out of the box, which makes it easier to standardize reporting and spot performance changes early. Overall, it’s been reliable for our day-to-day analysis, fits smoothly into our workflow through integrations, and the time saved with faster self-serve reporting makes the ROI feel worthwhile. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? What I dislike about Amplitude Analytics is that performance can feel slow at times—larger queries, complex dashboards, or switching between reports can lag, which breaks flow when you’re trying to iterate quickly. While the UI is generally approachable, some advanced chart customization and KPI setup can take extra clicks or digging through menus compared with how “simple” it feels at the start. Integrations work, but getting everything configured cleanly (and keeping tracking consistent across tools) can require more ongoing effort than expected. Pricing can also be hard to justify as usage scales, especially if only a subset of features are used regularly, which impacts perceived ROI. Support and onboarding are fine overall, but when performance or tracking issues come up, it can take longer than you’d like to diagnose root causes and confirm the right implementation. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics is solving the problem of turning raw product/event data into clear, trustworthy answers about what users are doing and how key metrics are trending. It gives us a consistent set of KPIs and flexible reporting so we can monitor activation, retention, and engagement without building everything from scratch. The biggest benefit is speed and alignment: teams can self-serve insights, create custom charts/dashboards for the metrics that matter, and quickly share a single source of truth for performance—reducing back-and-forth and helping us make faster product decisions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Soham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soham A.") SA Soham A. Data Analyst Enterprise (\> 1000 emp.) 1/11/2026 "Phenomenal Support and Powerful Insights" 5/5 What do you like best about Amplitude Analytics? Amplitude has so many knobs and whistles. It's built from the ground up to help you answer questions that you didn't even know you could answer. This and their continuous support is phenomenal Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? The learning curve is high. Shifting from adobe, the UI takes time to get used to. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude helps us understand user behavior and trends for our various marketing campaigns. The asks are numerous and diverse and amplitude helps solve a lot of them. Review collected by and hosted on G2.com. 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