--- title: Amplitude Analytics Reviews meta\_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 2974 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 2974 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### Amplitude Analytics Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. [(320 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews) Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. [(295 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews) Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. [(240 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134172&qs=pros-and-cons#reviews) Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. [(147 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135173&qs=pros-and-cons#reviews) Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. [(120 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135993&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. [(136 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews) Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. [(132 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews) Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. [(72 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134189&qs=pros-and-cons#reviews) Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. [(69 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135349&qs=pros-and-cons#reviews) Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. [(57 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134552&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Amplitude Analytics ##### 1. Insights Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. [ See 320 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you like about Amplitude Analytics? As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our pr ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ##### 2. Ease of Use Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. [ See 295 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you like about Amplitude Analytics? As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our pr ![Aaron E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron E.") AE Aaron E. Mid-Market (51-1000 emp.) 5.0/5 "Great for Actionable Data Insights" What do you like about Amplitude Analytics? I like how easy it is to build charts with Amplitude Analytics. I also think it's really easy to get a quick view of the data that I need to make info ##### 3. Analytics Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. [ See 240 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134172&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Empowered Data Analysis with AI & Extensions" What do you like about Amplitude Analytics? I really like the new AI assistant in Amplitude Analytics because it makes it much easier and quicker to build charts and funnels. The browser extensi ##### 4. Intuitive Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. [ See 147 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135173&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you like about Amplitude Analytics? - Easy to use - Easy to implement and configure - Quick to start reaping results - Lots of integration with external tools - Easy connections - A ##### 5. User Interface Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. [ See 120 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135993&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Intuitive, Powerful Analytics That Drive Product Decisions" What do you like about Amplitude Analytics? I use Amplitude Analytics on a daily basis and what impresses me most is how effectively it links user behavior to real product decisions. First, the ### 5 Cons or Disadvantages of Amplitude Analytics ##### 1. Learning Curve Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. [ See 136 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews) See Related User Reviews ![Soham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soham A.") SA Soham A. Enterprise (\> 1000 emp.) 5.0/5 "Phenomenal Support and Powerful Insights" What do you dislike about Amplitude Analytics? The learning curve is high. Shifting from adobe, the UI takes time to get used to. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Product Analytics with Minor Hiccups" What do you dislike about Amplitude Analytics? Initially it is a little bit hard to understand how everything works, especially custom formulas, events properties. Also, sometimes dashboards take l ##### 2. Steep Learning Curve Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. [ See 132 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you dislike about Amplitude Analytics? One first go it can seem a little complex for designers but after sometime, it really becomes a crucial tool for day to day. ![Soham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soham A.") SA Soham A. Enterprise (\> 1000 emp.) 5.0/5 "Phenomenal Support and Powerful Insights" What do you dislike about Amplitude Analytics? The learning curve is high. Shifting from adobe, the UI takes time to get used to. ##### 3. Missing Features Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. [ See 72 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134189&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you dislike about Amplitude Analytics? - High price - Impossibility of crossing with external data (just for extraction) - Feature limitation for only some plans ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great value, AI can use some improvements." What do you dislike about Amplitude Analytics? Lacking extended functionality sometimes; user lifecycle charts could have been better visualized. The AI helper is slow. ##### 4. Event Management Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. [ See 69 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135349&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Intuitive, Powerful Analytics That Drive Product Decisions" What do you dislike about Amplitude Analytics? While I find this tool powerful and intuitive as a data analyst, I think it may not be as straightforward for product managers or others whose roles a ![Krishna J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krishna J.") KJ Krishna J. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Dashboards and Deep Insights Drive Smarter Decisions" What do you dislike about Amplitude Analytics? Steep learning curve for advanced features, gets expensive at scale, event schema management can be tricky, and large projects can feel slow to query ##### 5. Expensive Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. [ See 57 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134552&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you dislike about Amplitude Analytics? - High price - Impossibility of crossing with external data (just for extraction) - Feature limitation for only some plans ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Analytics with a Steep Learning Curve and Pricing Challenges" What do you dislike about Amplitude Analytics? One drawback is the considerable technical expertise required simply to begin using the platform and to operate it regularly. The learning curve tends ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") IE Verified User in E-Learning Small-Business (50 or fewer emp.) 7/6/2026 "Empowered Product Insights with Robust AI Features" 4.5/5 What do you like best about Amplitude Analytics? I really like how Amplitude Analytics consistently improves its platform over time. I've been using it since they were still a startup, and over the past six years, I've seen a very drastic change in its performance and features. One feature I particularly appreciate is the PTO agent of AI, which is extremely helpful for users to perform self-service tasks without the need for an analyst. It also assists me in brainstorming root cause findings, speeding up investigations significantly. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Nothing come to my mind now. So far all good. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to gain clear insights into our products and customers, enabling actionable decisions to improve our offerings. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Chedy U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chedy U.") CU Chedy U. Mid-Market (51-1000 emp.) 4/14/2026 "Empowers Teams with Intuitive UI and Real-Time Insights" 4/5 What do you like best about Amplitude Analytics? I like Amplitude Analytics for its easy UI, which empowers stakeholders to self-serve data. It has robust funnel reporting capabilities and allows for easy data management as an admin. I appreciate the 'No SQL self-serve' feature that means once event tracking is set up, there's no need to depend on technical team members for analyses. The real-time visibility is great; events come in live, and teams can troubleshoot issues quickly for fast decision-making. Additionally, the intuitive UI makes it easy to drill down data, and the charts function as expected. The initial setup was also easy for me, particularly because I had previous experience with the tool. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? If events aren't implemented correctly with a proper schema, this can complicate Amplitude Analytics as a reporting tool so the admin needs to be on top of managing the flow/ingestion of data. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics offers an easy UI for stakeholders to self-serve data, robust funnel reporting, and a intuitive UI to drill down data. Real-time visibility allows quick troubleshooting and speedy decision-making. No SQL self-serve means I don't depend on technical team members. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Sophia R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sophia R.") SR Sophia R. Freelance Small-Business (50 or fewer emp.) 6/6/2026 "Quick setup, Useful analytics" 4.5/5 What do you like best about Amplitude Analytics? I like that you can assemble the board yourself. I like that, in principle, all the needs I had related to analytics (views and clicks) were met by Amplitude Analytics. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? When I was creating one of the charts, I encountered a situation where, upon switching to another tab and returning to the previous one, my data was not saved. I mean the filter data, and it felt like they should have been saved. I had to redo everything, and it turned out that I was constantly creating a new chart, whereas I should have been returning to the section and adding changes to the existing chart. This confused me a bit. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to understand how often people visit my portfolio and which cases are the most popular. This helps me figure out which cases to promote or remove. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Adam W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam W.") AW Adam W. Media Producer Mid-Market (51-1000 emp.) 5/29/2026 "Clear Performance Tracking with Great Chart Options" 4/5 What do you like best about Amplitude Analytics? I like that it lets us track our performance clearly. The variety of chart options is great for analytics and ongoing tracking, and it’s especially helpful that we can track performance separately by market. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? As a less technical user, I find some parts of the UI a bit confusing. It’s nothing that couldn’t be addressed with a bit of training or a short course. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? It allows my team and me to monitor our conversions and track how well we sign up new users and convert them into account holders. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tony Jose G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tony Jose G.") TG Tony Jose G. Process & Service Specialists Small-Business (50 or fewer emp.) 1/20/2026 "Accurate visibility for data-driven product decisions" 5/5 What do you like best about Amplitude Analytics? What I like best about Amplitude Analytics is how clearly it helps me understand real user behavior and consumption inside our platform. Even as a beginner, I can easily identify how users move through key flows, how many credits and packages they consume, and how these patterns change over time. The visualizations and event-based structure make it straightforward to detect trends, compare periods, and validate hypotheses without requiring advanced technical skills. It gives us a level of visibility that would be very difficult to achieve through manual reports. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? What I dislike about Amplitude Analytics is that historical data is limited to the last two years, which restricts long-term analysis. For everything else, the platform works very well and provides the visibility we need, but the data retention limitation can be a challenge when comparing older periods or evaluating long-term trends. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics helps us understand how our users actually behave inside the platform and how they consume credits and packages. It allows us to identify usage peaks, drops, and changes in monthly behavior, as well as detect issues related to external source failures or unavailability through event tracking. This visibility makes it easier to validate hypotheses, anticipate problems, and make informed product decisions. Overall, Amplitude gives us the clarity we need to improve user experience, optimize platform performance, and prioritize initiatives based on real data. Review collected by and hosted on G2.com. Show More 1/23/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Konidena V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Konidena V.") KV Konidena V. Quality Assurance Engineer 1 Mid-Market (51-1000 emp.) 6/27/2026 "Clear Analytics and Flexible Dashboards for Easy Event Tracking" 4.5/5 What do you like best about Amplitude Analytics? Amplitude provides a clear view of analytics, and it makes it easy to track user-related events. Depending on what the analyst needs, we can create multiple dashboards, which makes everything much easier to monitor and track. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Sometimes the event updates take time, and in some cases the events aren’t ordered by time. At times they swap order, which makes it confusing. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude has always helped me get to the root cause of user issues. When a user faces a problem, Amplitude makes it easier to see exactly where in the app the issue occurred, what the user was doing at that point, and what actions led them to run into it. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Arya B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arya B.") AB Arya B. Mid-Market (51-1000 emp.) 2/1/2026 "Intuitive Insight with Compass Charts, Needs More Total Count Options" 4/5 What do you like best about Amplitude Analytics? I use Amplitude Analytics for different analytical projects and appreciate its ability to gain insights into how users engage with our product. The Compass charts are an extremely unique tool that helps me visualize retention and understand how engagement with different parts of the product can impact user retention. The intuitive UI makes it easy to curate dashboards and views, which I can share with non-technical partners who can easily interpret and iterate on them. The integration with different AI agents works smoothly, and the initial setup was straightforward. I also believe that Amplitude offers more robust capabilities compared to what we used before. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I wish more of the funnel chart options could count by totals, and not just unique users. I'd like to see totals conversion over time and general TTC. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics for user engagement insights, tracking navigation, and discovering product areas of user value. Its intuitive UI allows easy dashboard sharing with non-tech partners. Compass charts help visualize retention impacts from features, making retention insights straightforward. Review collected by and hosted on G2.com. Show More 4/8/2026 Validated ReviewerIncentivizedSource: Seller invite ![Imon Kalyan R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Imon Kalyan R.") IR Imon Kalyan R. Software Engineer Mid-Market (51-1000 emp.) 4/7/2026 "Essential Tool for User Journey Analysis" 4.5/5 What do you like best about Amplitude Analytics? Amplitude Analytics is our lifeblood for user journey analytics and metrics. I heavily use it to understand and debug user flow. I like the ability to create top-level charts, graphs, and funnels and drill down into individual user flows when required. Additionally, I love the user flow recordings when available, as they give a great idea. It's been good so far, and although sometimes finding events is a little difficult, it's not a big drawback. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? I sometimes find it difficult to figure out how to create a certain graph but it's more of a user issue than a platform. Sometimes finding events is a little difficult but then again these aren't a big drawback! Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics for user journey analytics, tracking events, and debugging user flows. It helps me understand what actions users take and solve issues when they can't complete actions, like purchases. The ability to create high-level charts and dive into specific user flows is invaluable. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite AA Ahmed A. International E-Commerce Director - MENA & CIS Enterprise (\> 1000 emp.) 4/7/2026 "Fast, Easy-to-Use AI Insights for Day-to-Day Performance Checks" 5/5 What do you like best about Amplitude Analytics? The AI feature and overall speed make it easy to use day to day, especially when I need to quickly check the most recent performance. The AI feature also helps answer questions without needing to know the technical side of creating dashboards. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? It would be great to have a feature that compares your performance to market benchmarks, beyond the current analytics suggestions. For now, I’m using the outcome of the chat with the AI tool and pasting it into other AI tools like ChatGPT to get clearer guidance on the steps needed to fix a problem. It would also be helpful if it could tell you which events you’re missing in your setup, so it can guide you in setting up Amplitude correctly and, in turn, give you more accurate results. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Knowing where the problem is without chasing my tail, and being able to see how one specific phone brand is performing versus another, makes a big difference. The answers take seconds now, not hours like in the past the smar asstinat made it go beyong the normal data and finding ways to eget analytical feedback without the need for the actual data to be there , example , it was able to know arabic search keywords wjust by the unicode , this was not possible . Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Konidena V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Konidena V.") KV Konidena V. Quality Assurance Engineer Small-Business (50 or fewer emp.) 3/31/2026 "Powerful Tracking with Room for Improvement" 4.5/5 What do you like best about Amplitude Analytics? I use Amplitude Analytics to track user actions and analyze user engagement in our app. It helps us do root cause analysis for issues users face. I appreciate the details it provides for an event, like the time, region, and network status. It's easy to track user activity based on a single user ID, which is really helpful. Additionally, I like how we can decide which mobiles and OS versions are used most by users, so we know where to focus our testing. We also send device logs to Amplitude, which allows us to check if issues happened due to no internet. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? The time taken to update in the logs is almost 30 seconds to 1 minute, which causes a delay in verifying events via automation. The initial setup was a bit difficult, and the events kept getting pushed up and down, so they weren't sorted on a time basis initially. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to track user actions, engagement, and app issues, perform root cause analysis, and determine device usage and network conditions. Review collected by and hosted on G2.com. 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