--- title: Amplitude Analytics Reviews meta_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2977 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 2977 scale: '5' date_modified: '2026-08-14' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Amplitude Analytics Reviews **Vendor:** Amplitude **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 2,977 ## About Amplitude Analytics The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly. ## Amplitude Analytics Pros & Cons **What users like:** - Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. (320 reviews) - Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. (295 reviews) - Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. (240 reviews) - Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. (147 reviews) - Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. (120 reviews) - Charts (111 reviews) - Users value the **powerful reporting features** of Amplitude Analytics, enhancing data-driven decision-making and insights. (111 reviews) - Capabilities (107 reviews) - Dashboard Usability (94 reviews) - Simple (93 reviews) **What users dislike:** - Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. (136 reviews) - Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. (132 reviews) - Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. (72 reviews) - Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. (69 reviews) - Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. (57 reviews) - Users find Amplitude Analytics' **complex features** challenging to interpret, making data analysis difficult and time-consuming. (54 reviews) - Complexity (54 reviews) - Users find Amplitude Analytics **not intuitive** , struggling with its various charts and steep learning curve for non-technical users. (54 reviews) - Difficult Learning (52 reviews) - Lack of Guidance (49 reviews) ## Amplitude Analytics Reviews ### 1. Intuitive, Powerful Analytics That Drive Product Decisions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics on a daily basis and what impresses me most is how effectively it links user behavior to real product decisions. First, the platform is both intuitive and powerful, allowing me to track user actions and analyze behavior easily, all without needing to write any code. I find its capabilities for funnels, retention, and path analysis particularly strong—these are areas I often struggle to analyze in other tools like Looker. We also make extensive use of the cohorts feature, which is great because Amplitude lets us build dynamic cohorts based on actual user behavior. I can then apply these cohorts across analyses, experiments, and activations. The user experience is very friendly, and I find it straightforward to learn how to use the various features without spending a lot of time on documentation. Still, it's helpful that the documentation is thorough and clear, so whenever I can't figure something out intuitively, I can easily find the answers I need. Setting up experimentation is also simple in Amplitude; we use it for all our AB tests, and implementation doesn't require deep technical expertise. In terms of customer support it works quite well. At least with the enterprise plan there's customer support available and they are usually quick to answer questions and solve issues. Integration with other tools is possible and easy to configure. **What do you dislike about Amplitude Analytics?** While I find this tool powerful and intuitive as a data analyst, I think it may not be as straightforward for product managers or others whose roles are less focused on analytics. Some of the more advanced features, like funnels, cohorts, and formulas, can initially feel overwhelming. It's crucial to have a well-thought-out event planning process. I've noticed that if the event taxonomy isn't carefully designed from the beginning, analyses can quickly become confusing or even misleading, and making corrections later is quite challenging. The same goes for naming conventions—managing a large number of events can get complicated without consistency. Although this hasn't been an issue for us yet, I've heard that costs can rise rapidly as event volume and user numbers increase, which could be a concern for startups or teams dealing with a lot of noisy events. While the tool allows to accomplish a lot without SQL, performing truly custom or edge-case analyses can feel limited compared to using a data warehouse with a BI tool. Additionally, working with large datasets or complex charts can sometimes result in slow load times. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics enables me to truly understand how users interact with our product. Instead of relying on guesswork, I now have access to clear, event-based insights that reveal exactly what users are doing throughout our platform. This clarity helps our teams pinpoint the factors that drive activation, engagement, and retention, moving us away from assumptions and toward data-driven decisions. By examining funnels, user paths, and retention metrics, Amplitude makes it straightforward to identify where users are dropping off and which behaviors are linked to long-term success. For example, after launching a new acquisition funnel, we used Amplitude daily to track its performance and to analyze where and why users were most likely to leave the process. Another advantage is that everyone in the company can access the tool and independently gather insights, without needing to know SQL or rely heavily on the data team. This self-serve capability empowers all team members to make informed decisions. Amplitude has also simplified the implementation and management of A/B tests and experiments. Previously, it was challenging to run and centralize multiple tests, especially given our limited traffic. Now, with features like mutually exclusive groups and holdout groups, Amplitude offers promising solutions to these limitations, although we have not yet fully tested these capabilities. Overall, Amplitude benefits me by delivering faster answers to product questions, eliminating the need to wait for custom reports. It fosters clear alignment across product, growth, and engineering teams by providing a shared, reliable source of product and digital data. This enables us to make decisions based on measurable improvements in activation, retention, and feature adoption. ### 2. Intuitive Dashboarding with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2025 **What do you like best about Amplitude Analytics?** I love Amplitude Analytics for several reasons. The user-friendly UI is fantastic, allowing me to quickly build charts on a whim and answering questions about how something behaves or the impact of changes in just seconds or minutes. This efficiency is crucial for my work across all teams on both sides of our marketplace. These reports are shared with leadership and used daily, showcasing the practical importance of the tool. I also love the ability to build a data plan and reject certain events that don't match our naming conventions, which helps in keeping our data organized and relevant. Moreover, their customer support is exceptional, the best I've dealt with from any vendor. I really appreciate everything Amplitude Analytics is doing as a company and I love their entire product suite. **What do you dislike about Amplitude Analytics?** Our event taxonomy is actually very complicated, which makes it really hard for new users who aren't as familiar with our eventing to go in and build charts and dashboards. The way that it was set up originally makes it harder for new folks to onboard. We just need to get a little more mature in our usage of Amplitude Analytics and the way we allow data to flow in. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for building charts and dashboards quickly across all teams, ensuring proper instrumentation. It helps product managers gather essential metrics to assess product success. ### 3. Powerful Yet Slightly Complex Product Analytics Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Praveen G. | Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Amplitude Analytics?** What I like most about Amplitude Analytics is how straightforward it is to understand user behavior. The funnel, retention, and segmentation reports make it easy to see where users drop off and what’s driving engagement. It’s a powerful tool, but it still feels accessible for non-technical teams, since you can get meaningful insights without needing SQL. **What do you dislike about Amplitude Analytics?** One downside of Amplitude Analytics is that it can feel overwhelming at first because of the sheer number of features and reports available. There’s definitely a learning curve, particularly when it comes to setting up events correctly and making sure everything is tracked the way you intend. **What problems is Amplitude Analytics solving and how is that benefiting you?** For my business requirements, I track daily sales of credit cards and its day on day trends of sales and savings account spending, deposit and so on with the help of Amplitude. ### 4. Effortless Onboarding and Powerful Analytics Features **Rating:** 5.0/5.0 stars **Reviewed by:** Luiz A. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Amplitude Analytics?** I really appreciate how you can start using it in a straightforward way, and as you continue, it gradually reveals more features to help deepen your analysis. I also value that you can create and share dashboard views, updating attributes or events without losing the history of changes. This makes it easy for me to share specific views with my team. **What do you dislike about Amplitude Analytics?** There is a noticeable delay before we can start accessing newly created tracking events. Most of the time, we have no clear indication of when these new events will become available, which makes it difficult to predict when we can move forward with actions like releasing a product. **What problems is Amplitude Analytics solving and how is that benefiting you?** This tool provides me with the flexibility to run data analysis on my own, even without extensive technical expertise. Once the tracking events have been set up, I no longer need to rely on the engineering team to carry out my analyses. ### 5. Empowers Quick Data Visualization with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about Amplitude Analytics?** I like the ability to visualize data quickly and build comparisons to custom time periods in Amplitude Analytics. It's great that anyone on the team can build graphs quickly. The support for custom time periods is particularly important for us because our campaigns run over six or seven weeks, so month-on-month comparisons aren't relevant. I also found the initial setup very easy, as our fundraising platform vendor assisted with it. **What do you dislike about Amplitude Analytics?** I want to be able to take a group of people who performed an event today and analyze previous actions. At the moment, Amplitude Analytics can only do that forward looking. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps me know how current campaigns perform versus previous ones and answers new questions quickly. Anyone on the team can build graphs fast, and custom time periods are crucial because our campaigns run over 6 or 7 weeks. ### 6. Intuitive Dashboards and Deep Insights Drive Smarter Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Krishna J. | Quality Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Amplitude Analytics?** Amplitude excels with intuitive dashboards, deep behavioral insights, real-time cohorts, and easy event tracking that drive smarter, data-informed product decisions. **What do you dislike about Amplitude Analytics?** Steep learning curve for advanced features, gets expensive at scale, event schema management can be tricky, and large projects can feel slow to query at times. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps us understand user behavior, identify drop-offs, and measure feature impact. This improves retention, guides product decisions, and reduces guesswork with data-driven insights. ### 7. Valuable Insights, Despite Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Hardik J. **Reviewed Date:** February 10, 2026 **What do you like best about Amplitude Analytics?** I like running web experiments with Amplitude Analytics because it allows me to do A/B testing quickly on real traffic data and see the impact on key metrics, ensuring decisions are based on outcomes rather than opinions. I also appreciate the ease of creating dashboards and charts; I have a dashboard where I report on key metrics with important filters, letting the audience slice and dice the data as needed. I log in to the dashboard every morning. Additionally, I find the Cohorts feature valuable as it allows me to group users based on the actions they do or don't take and understand the outcomes. **What do you dislike about Amplitude Analytics?** I find the steep learning curve challenging because there are too many options available just to create a simple dashboard. Also, the events taxonomy is difficult to grasp, making it tough to decide what should be classified as events and values. The initial setup of Amplitude Analytics was difficult since it requires an engineer to add code. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to analyze customer usage, identify gaps in user journeys, and report on key metrics. It helps diagnose changes in conversion or engagement and allows for quick A/B testing based on real traffic data, ensuring decisions are outcome-driven. ### 8. Review from perspective of a complex product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2026 **What do you like best about Amplitude Analytics?** Clever way of joining event information that saves an analyst a lot of time: eg user journeys and flows, ability to build funnels with flexible time frames. Visualisations are mostly clear and I do not remember a lot of viz types that I felt were missing **What do you dislike about Amplitude Analytics?** There’s a 2000 event limit. We track the logged-in user experience, and we need more events than that. The problem is that once we start grouping events together to stay under the limit, we lose important context. For example, if we group all page views into a single event like “viewed a page,” then the user journey ends up looking like someone went from a page to a page, with no information about which page they came from and which page they went to. The navigation also feels pretty clunky. I often find myself clicking around just to locate basic information, and it’s not easy to find what I need. On top of that, some information gets cut off with no way to view the full text. For instance, our event names can be quite specific and therefore long, but I can’t see the full name. Even when I click into an event to view the details, I only see a few more characters, and still not the complete event name. **What problems is Amplitude Analytics solving and how is that benefiting you?** Usage of features from product tribes, a self service manner for the product to access information without having to always relay on the data team. It saves around half FTE time ### 9. Efficient for Tracking Tickets, Needs Better Grouping **Rating:** 4.0/5.0 stars **Reviewed by:** Harry S. | Senior Customer Success Executive **Reviewed Date:** February 03, 2026 **What do you like best about Amplitude Analytics?** I like its ability to quickly find tickets and its big query language. It's really useful that it integrates across multiple different platforms, including Slack and HubSpot, creating a central source of truth. I think it's also quite easy to use, which is nice even though there could be functionality that could be improved. **What do you dislike about Amplitude Analytics?** Grouping tickets together seems to be a hassle. I feel like you can group things by who raised the ticket or who it's related to as a company field, but we don't have a way of easily grouping tickets to aggregate what's important for the business. It often operates in silos, and the tickets get treated individually, rather than realizing that there are six tickets that mean the same thing. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for tracking tickets in the product team, helping us stay on top of tasks. It also assists with project management prioritization and integrates with platforms like Slack and HubSpot, providing a central source of truth. ### 10. Intuitive Dashboards with Rapid Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Ankit G. | ceo, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Amplitude Analytics?** I really like Amplitude Analytics because it's easy to instrument logs with straightforward documentation, allowing us to set up events in minutes. The dashboards are another strong point, as they're intuitive and customizable, with both predefined options and the ability to create custom dashboards. Their transparent pricing is beneficial too, especially the free plan which is great for startups. **What do you dislike about Amplitude Analytics?** - I'm not able to use features like session replays due to being on an older tech stack. Compatibility with older tech stacks is missing for newer features. - Sometimes there's a delay in event data. Data is delayed sometimes for hours due to ongoing incidents. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to get user and account-level data, track monthly and daily active users, and debug frontend issues using usage logs. It's easy to set up with straightforward documentation, and the dashboards are intuitive. The free plan is great for startups. ### 11. Developer’s Dream with Seamless Setup and Robust Features **Rating:** 4.5/5.0 stars **Reviewed by:** Gokay K. **Reviewed Date:** January 26, 2026 **What do you like best about Amplitude Analytics?** I like that Amplitude Analytics allows me to generate charts and visualize data easily with the 'Ask Amplitude' AI tool. Even though I'm in the engineering department and not familiar with marketing stuff, I can ask Amplitude AI to create a chart, group, and sort users based on fields. This makes marketing tools developer-friendly too. I enjoy Session Replay a lot; it's really useful for checking records and detecting bugs easily thanks to including browser console records. The initial setup of Amplitude Analytics was incredibly easy, with helpful documentation, allowing me to integrate it into our project in just 10 minutes. It's been one of the best developer experiences I've had. **What do you dislike about Amplitude Analytics?** Sometimes the AI doesn't quite get what I mean. I think it can be a bit improved. Also, for Session Replay, a built-in consent management tool might be helpful because in the EU, explicit consent is needed for such things. Currently, we limit the use of this feature internally and get consent separately, but if Amplitude had a built-in way to handle the consent management of Session Replays, it would be super helpful. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics combines multiple solutions, streamlining our process by tracking users, generating charts, and debugging with Session Replay instead of relying on various services. ### 12. Powerful event-based analytics for understanding in-app and mobile user behavior **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Amplitude Analytics?** What I like best: Amplitude Analytics is very strong for understanding user behavior through event-based tracking, funnels, and retention analysis. The insights are clear and actionable, and the visualizations make it easy to share findings across teams without heavy technical support. **What do you dislike about Amplitude Analytics?** What I dislike: The platform has a steep learning curve, especially for new users, and requires careful event planning to be effective. Pricing can also become expensive as usage grows, and the interface can feel complex when using advanced features. In addition, customer support can be slow or inconsistent at times, especially on lower-tier plans. Getting timely, in-depth help for complex issues can be challenging without premium support. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps track and analyze events in web and mobile apps, making it clear how users interact with specific features. This benefits me by showing which actions matter most, where users drop off, and how in-app behavior changes over time, so product decisions are based on real usage rather than assumptions. ### 13. Powerful Analytics, Smooth Setup with Slight Performance Lags **Rating:** 4.5/5.0 stars **Reviewed by:** Pedro M. **Reviewed Date:** January 15, 2026 **What do you like best about Amplitude Analytics?** I really love using Amplitude Analytics for analyzing our company's metrics and running A/B tests. The feature flags are fantastic and make it super easy to work with the platform. I appreciate how effortlessly I can spin up a chart and compare events; it's really cool. It helps us understand customer behavior and see how it evolves over time, or how our changes impact them. Also, the integration of feature flags within the platform is seamless, making it easy to connect everything. Being data-driven, Amplitude lets us figure out what's working with our experiments and A/B tests, which variants work and which ones don't. **What do you dislike about Amplitude Analytics?** I think sometimes when you're dealing with a lot of events, it feels a bit slow. Nothing major, but it does feel a little sluggish sometimes. Apart from that, nothing to complain about. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps us understand customer behavior and the impact of our changes. Sometimes it evens helps us debug problems, when customers have a different behavior than expected. ### 14. Insightful Analytics Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Kristaps R. | User Experience Consultant, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2026 **What do you like best about Amplitude Analytics?** I really appreciate the flexibility of the configuration with Amplitude Analytics. We're using it alongside Segment, which lets us pass controlled and granular data into Amplitude. Setting up views has been great, and even though we're still in the POC stage, the results we've seen are strong and promising, providing us with exactly what we need. **What do you dislike about Amplitude Analytics?** Creation of the charts and filters in the dashboards is not as straightforward as it could be. There are some issues in learning curve on creating them properly. One of those was with the time period filters. It seems to kinda default on just the last few days, and we had some hiccups with filtering those. Then the other was when setting up and understanding our data structure, we were adding a variety of events, which we then later deleted. But in the reports, it was still showing up as a deleted unknown event. If it's deleted and unknown, it shouldn't show there. And there was really no way of taking it out from the report. So that was a hiccup. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics surfaces platform complexity and user interactions, helps create user cohorts, and identifies key groups and usage patterns, enhancing our understanding and focusing on value drivers and bottlenecks. As well as establishing user maturity curves. ### 15. Empowers Designers with Autonomous Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Bia M. **Reviewed Date:** January 07, 2026 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics frequently to create charts and dashboards for experiments, which helps me understand current user behavior and make design decisions with more confidence. I like the UI in general; it's comfortable to the eyes and easy to use. Tasks like creating, saving as favorites, organizing in folders, and sharing with my team are easy to do. The platform allows me to have more autonomy and move at my own pace since I don't need to rely on data analysts as much as before. Additionally, I enjoy the session replay feature. **What do you dislike about Amplitude Analytics?** Sometimes when creating a chart, after adding the events and properties, I try to see how it would look like in a funnel or journey format and I lose the information I added there (events and properties). I wish I could play around (as I am no expert in data tools) without losing the configuration. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to create charts and dashboards, understand user behavior, and make informed design decisions. It reduces my dependency on data analysts, giving me autonomy to access data quickly and work at my own pace. ### 16. Loving the flexibility of finding customer behaviour data patterns via Amplitude. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Amplitude Analytics?** I love the ability to be able to dive into extremely detailed information about our customers behaviour without needing to worry about how to create information out of it, like I used to when I only had access to BigQuery and needed to figure out how to connect it to other BI tools. The all in one package, with the ability to have control over renaming, organizing, and defining key information allows us to really cleanly work with our event data. I also love the number of chart options available that come together in a few clicks. It's been amazing to see the interest we have had from team members when they see funnel and retention charts, and they continue to ask questions that help drive our product into new areas that allow us to answer with concrete information. **What do you dislike about Amplitude Analytics?** I still find organizing files in folders to be tedious, as well as duplicating information. I also don't love that so much information that I've marked as hidden is still visible in the Event Data section; it confuses others when they want to find out more about each individual event. **What problems is Amplitude Analytics solving and how is that benefiting you?** How do customers enter our product? When do they leave? How long are they in a session for? Where did they originate from? How long does it take a customer to perform a particular action? What is the conversion rate of a new user to a paying customer? ### 17. Powerful Insights with a Learning Curve: My Experience with Amplitude Analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Akash S. | Senior Manager - Growth marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Amplitude Analytics?** What I like best about Amplitude Analytics is how easy it makes it to understand user behavior and product performance. The platform provides clear, visual insights through features like funnels, cohorts, and retention analysis, which help teams make smarter, data-driven decisions. It’s intuitive, powerful, and great for turning analytics into actionable insights. **What do you dislike about Amplitude Analytics?** While Amplitude Analytics is a powerful tool, it can feel a bit overwhelming at first due to the number of features and depth of options available. Some advanced analyses also require a learning curve to fully understand. Additionally, setting up event tracking and ensuring consistent data quality can take some time and coordination with technical teams. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps solve the problem of understanding how users interact with our product. It provides deep insights into user behavior, feature adoption, and retention, allowing us to identify what’s working and what needs improvement. By turning raw event data into actionable insights, it helps our team make data-driven decisions, improve the user experience, and ultimately drive growth **Official Response from Amanda Brush:** > Hi Akash, Thank you for the thoughtful review. We’re glad Amplitude Analytics makes it easy to understand user behavior with clear insights from funnels, cohorts, and retention, and it helps turn analysis into action. We hear you on the learning curve and the upfront work to get tracking consistent—there’s a lot of power under the hood. We’re continually investing in in‑product guidance and best‑practice templates, and we’re happy to help you streamline event setup and data quality so teams ramp faster. Thanks again for your feedback! ### 18. Great tool for insights on app usage, retention and growth **Rating:** 5.0/5.0 stars **Reviewed by:** Bruno C. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2024 **What do you like best about Amplitude Analytics?** I believe the ease of use is one of the main selling points of Amplitude. After the team configured it and mapped events (pretty quickly, btw), I didn't need to expend a second reading docs or tutorials to start viewing the data I needed and answering the questions I had on app usage, retention, funnels, etc. I use it daily and it's my team's main platform for dashboards regarding our app (we do have GA4, but we rarely use it for this purpose, since Amplitude gives us a better view of our app and users). It has some nice integrations, with Facebook Audiences, for example. Or even sending data back to GA4. It's much more powerful than a simple dashboard and analytics tool. I highly recommend it for any team looking to deeply understand their app usage and customers. **What do you dislike about Amplitude Analytics?** There are only 2 things I miss in Amplitude. ̶T̶h̶e̶ ̶f̶i̶r̶s̶t̶ ̶o̶n̶e̶ ̶i̶s̶ ̶m̶o̶r̶e̶ ̶c̶r̶o̶s̶s̶ ̶c̶h̶a̶r̶t̶ ̶c̶o̶n̶t̶r̶o̶l̶s̶ ̶(̶l̶i̶k̶e̶ ̶i̶n̶ ̶L̶o̶o̶k̶e̶r̶ ̶S̶t̶u̶d̶i̶o̶)̶,̶ ̶b̶e̶i̶n̶g̶ ̶a̶b̶l̶e̶ ̶t̶o̶ ̶a̶p̶p̶l̶y̶ ̶o̶n̶e̶ ̶t̶i̶m̶e̶ ̶f̶i̶l̶t̶e̶r̶,̶ ̶f̶o̶r̶ ̶e̶x̶a̶m̶p̶l̶e̶,̶ ̶t̶h̶a̶t̶ ̶a̶p̶p̶l̶i̶e̶s̶ ̶t̶o̶ ̶a̶l̶l̶ ̶c̶h̶a̶r̶t̶s̶ ̶i̶n̶ ̶a̶ ̶d̶a̶s̶h̶b̶o̶a̶r̶d̶. That part's been solved. Or cohort filters and so on. The other thing is a bit more complicated, I know, but it would be nice to have a visual event setup. Like Facebook Event Setup Tool. A bit of a stretch, I know, but it could work for front-end events. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude gives me and my team a clear understanding of our app usage, user funnel and cohorts. Making it easy to understand what drives our users to return and what makes them do what we want them to do. **Official Response from Amanda Brush:** > Thanks for the wonderful review, Bruno! We’re so glad you find Analytics easy to use! We love hearing that Amplitude is helping your team understand app usage and user behavior. And thanks for updating your review to share that one of your criticisms has been resolved. Feedback like yours helps us continuously improve! ### 19. A robust tool that can answer many questions about your users behavior **Rating:** 4.5/5.0 stars **Reviewed by:** Martha D. | Head Of Marketing, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Amplitude Analytics?** Amplitude is our primary platform for website marketing analytics, providing us with critical insights into traffic attribution, conversion rates, and the entire user journey. The platform's flexibility allows us to seamlessly shift between a high-level view and granular detail, helping us understand why users convert (or don't) from the very first touchpoint. I particularly value the Funnel feature and the extensive filtering options, which enable precise reporting. It’s an effective daily tool for tracking our website's performance, and the support team has been consistently helpful. **What do you dislike about Amplitude Analytics?** While initial setup requires someone knowledgeable, as the platform can be a bit overwhelming at first, the marketing analytics are quite robust. However, it's clear that the system is primarily built to serve the product side, which means distinguishing product and website analytics can require some extra effort. Furthermore, some out-of-the-box events may fire incorrectly. To be honest, I don't always fully trust the data: I've observed discrepancies when using different filters or groupings that should theoretically yield the same information. However, I am hopeful that they will refine the platform, as it's really helpful. **What problems is Amplitude Analytics solving and how is that benefiting you?** Answering the question of what our website visitors do or don't do before, if, they convert. ### 20. Makes User Data Analysis Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew K. **Reviewed Date:** February 02, 2026 **What do you like best about Amplitude Analytics?** I like how Amplitude Analytics can load a bunch of fields quickly, and I can filter them, which makes it easier to go in depth and saves a lot of time when reviewing an account. It helps troubleshooting immensely without needing to escalate to the engineering team. It's integrated very well. **What do you dislike about Amplitude Analytics?** I wish it was easier to add filters, and I wish that it was easier to look at older events without scrolling. Make filters more discoverable and flexible, and have quicker ways to surface historical data and events. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to review account history and event sequences. It solves issues by eliminating guesswork in identifying reasons for declines. Loading fields quickly with filtering capabilities saves time and aids troubleshooting without engineering support. ### 21. Powerful, but with a steep learning curve **Rating:** 4.5/5.0 stars **Reviewed by:** Davi F. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Amplitude Analytics?** What stands out the most is its remarkable ability to answer complex questions about user behavior, something that few other tools manage to do as effectively. We are able to conduct deep and precise analyses of user journeys, and creating funnels and retention analyses is very straightforward. Additionally, despite the platform's depth and richness of features, its interface remains intuitive and user-friendly. **What do you dislike about Amplitude Analytics?** The conceptual learning curve is fairly steep, and the depth of insights you gain relies greatly on the specific events you implement and the properties you track. For teams used to working with a marketing metrics framework, adapting to a product analysis approach that centers on particular user actions can be challenging. Additionally, while there are some features related to marketing attribution, this tool is not best suited for that purpose. Its primary design is to help you understand user behavior within the product, rather than to optimize advertising spend or pinpoint which campaign achieved the highest ROI. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics addresses the fundamental challenge of understanding in-depth user behavior within a product, offering insights that go well beyond standard marketing metrics. This has benefited us in several important ways. First, it gives us detailed visibility into user journeys. We are able to closely examine the paths users follow, set up funnels to pinpoint where they drop off, and generate retention charts that reveal patterns of long-term engagement. Second, Amplitude enables us to answer complex 'why' questions. Rather than simply showing us what happened, it helps us uncover the reasons behind user actions by analyzing their specific behaviors and attributes. Finally, it empowers our team by allowing product managers and designers to independently explore and answer their own questions. This reduces our reliance on data analysts and helps speed up the product development process. ### 22. Powerful Product Analytics Platform That Drives Data-Driven Decisions **Rating:** 3.5/5.0 stars **Reviewed by:** Mayuresh H. | Account Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Amplitude Analytics?** Amplitude stands out for its intuitive user interface and powerful product analytics capabilities. The ability to easily track user behavior, build cohorts, and visualize funnels helps in uncovering actionable insights quickly. Features like behavioral cohorts, retention analysis, and pathfinder reports make it easy to understand how users interact with a product and identify opportunities for growth. The platform’s real-time analytics and event segmentation are particularly useful for making fast, informed decisions. Additionally, the integrations with tools like Segment, Snowflake, and marketing platforms allow for seamless workflows across the analytics stack. **What do you dislike about Amplitude Analytics?** While Amplitude is feature-rich, it can feel a bit overwhelming for beginners due to its advanced capabilities. Setting up proper event tracking requires careful planning and technical involvement, which might be challenging for non-technical teams. The free plan is generous, but some of the most powerful features (like advanced governance, predictive analytics, and deep integrations) are only available in higher-tier plans, which may not be affordable for startups or smaller teams. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps us understand user behavior at a granular level, which was previously a big challenge. Instead of relying on guesswork, we can now track the complete customer journey, identify drop-off points in funnels, and analyze which features drive engagement or retention. It also solves the problem of siloed data by bringing behavioral, product, and growth analytics into one platform. This has benefited us by enabling data-driven product decisions, better personalization, and higher customer retention. With clear visibility into user actions, we can prioritize product improvements, optimize marketing campaigns, and ultimately drive growth with confidence. ### 23. Powerful self-serve product analytics that actually gets used **Rating:** 4.0/5.0 stars **Reviewed by:** Mudit k. | Business analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Amplitude Analytics?** It is easy to get real answers without waiting on the data team. Funnels, retention and path analysis feel natural and I can go from a hunch to a chart in minutes. Cohorts are my favorite part because I define a segment once and reuse it across reports and the dashbaord. For ease of use I would call it simple enough for PMs and marketers after a short ramp, but still powerful when you need to dig in. For ease of implementation we added the web snippet and mobile SDKs and instrumented our core events in a single sprint. The tracking plan and event dictionary helped us avoid messy names. Docs were clear and the sample code saved us hours. For customer support our CSM actually follows up, not just a bot. Tickets get a same day reply most of the time and the office hours were super helpful during onboarding. I wish some replies were less templated, but overall they are responsive and kind. For frequency of use I am in Amplitude almost every day. I check a few core dashboards in the morning, then build ad hoc funnels a couple times a week. Leadership reviews the weekly product report straight from Amplitude links, which keeps us aligned. For ease of integration it plays nicely with our CDP and warehouse. We send cohorts to our messaging tool, share charts to Slack, and backfill data from the warehouse without drama. Setting up permissions across spaces was a bit wierd at first, but once we set a convention it stuck. **What do you dislike about Amplitude Analytics?** There is a learning curve once you move past the basics. Advanced formulas and very specific cohort logic take practice and I still trip over it ocassionally. If you rush the event schema you will spend time on cleanup later, so plan that upfront. The interface can feel busy and sometimes I forget where a chart was saved. Pricing is fair but can grow with event volume, so governance and archival matter. Export options could be a little more flexible. None of these are deal breakers. Overall I would definately reccommend it for teams that want trustworthy product analytics that people actually use. **What problems is Amplitude Analytics solving and how is that benefiting you?** As a business analyst, the biggest problem Amplitude solves for us is turning messy product behavior into clear, trustworthy insigts that anyone on the team can use. Before, I spent hours writing SQL and reconciling dueling numbers from different tools. Now we have one place to explore the journey from first touch to retention, and I can answer most questions in minutes instead of days. It closes our self serve gap. Product managers, designers and even support leads can build funnels and retention views on their own, so I am not a bottleneck anymore. That speed shows up in real work. We spot where users drop off, build a cohort right from that step, and send it to marketing or in app messaging. The loop from finding a problem to acting on it is much shorter. Amplitude also fixes our definition drift. The tracking plan and event dictionary force us to agree on names and properties. That sounds boring, but it means we finally have one source of truth for activation, engagement and upgrade. Execs look at the same dashbaords we do, which reduces the debate and focuses us on the decision. For prioritizaiton, the impact analysis is gold. I can slice usage by persona, plan tier or region and show which features actually drive repeat visits and revenue proxy metrics. That makes roadmap talks way less opinion driven. When we ship, I use cohorts and baseline retention to show if a change really moved the needle or if it was just noise. Integrations help too. We bring in warehouse attributes, backfilled when needed, and send audiences back out to our messaging tools. That keeps our campaigns aligned with real product behavior, not just guesswork. Net benefit is faster cycle time, fewer rework loops, and clearer accountability. I spend less time pulling data and more time explaining what it means. Even with the ocassional learning curve and a UI that can feel busy, the day to day value is obvious. It helps our team make better decisions, quicker, and with confidence that the numbers are right. ### 24. Usecase of amplitude **Rating:** 4.0/5.0 stars **Reviewed by:** Deepanshu J. | Software engineer 2 ( Backend ), Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Amplitude Analytics?** It is in general easy to use especially the UI is very clean Ease of integration with the backend is quite good and easy as well **What do you dislike about Amplitude Analytics?** Features are kind of not straight forward, like I wanted to search old events (and see their content and fields), I still do not know where to find those, so to test I went to the live events page and then triggered the event everytime **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps us tracking the user event from the frontend side, which includes user clicks to understand the user behaviour and interactions From the Backend (my work) mostly we send segment events to track analytics like payments/subscriptions. For eg we released a new company cancel faeture and tracked how it performed via the graphs and dashboard we created on Amplitude and was it above our expected level else we might think about rolling back that feature. In other words it also helps us track feature engagement and to know if the feeature is performing good or not. ### 25. Effortless Data Segmentation and User-Friendly Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Vaibhav G. | Data scientist, Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Amplitude Analytics?** Its ease of use. And specially the ability to segment data into different types of analysis. **What do you dislike about Amplitude Analytics?** Its less to do with Amplitude and more to do with taxonomy. With a platform like amplitude, where all users from different departments work on data, and all users have the ability to create events, it becomes difficult to know which ones to refer to, especially when you're new in the system. **What problems is Amplitude Analytics solving and how is that benefiting you?** I work in data science, and amplitude is pretty handy for me in terms of product deep dives, especially when creating journey funnels & retention charts. ### 26. Great for Bug Correlation, but Search Is Too Rigid for Deeper Event Analysis **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Amplitude Analytics?** I like the number of detailed data point recorded about event and how easy to publish these event (I am not sure if it is that easy out of the gate or if our dev experience engineer wrapped up the complexity away) **What do you dislike about Amplitude Analytics?** what i don't like is that search is very regide, the only thing i can do is find the user activity by their id and that is it, I can't even jump to a specifc date or time, I can't search by the event content it would have been very helpful to be able to perform such a search **What problems is Amplitude Analytics solving and how is that benefiting you?** As a backend engineer I mostly use amplitude for correlating some observed bugs in the back end to an action or a sequence of actions taken by one of our user when often we don't have logs or trace that show this information in our front end apps. **Official Response from Amanda Brush:** > Hi there, Thank you for taking the time to share such thoughtful feedback. It’s great to hear that the depth of event data and the ability to publish events easily are helping you as a backend engineer, especially for correlating backend bugs with user actions when frontend logs are missing. We also really appreciate your candid notes about the rigidity of search and the difficulty jumping to specific dates/times or searching by event content—this kind of detail is exactly what our product team relies on to prioritize improvements. If you’d like to explore current options or workarounds for event and user search, our support team is ready to help at https://support.amplitude.com/. ### 27. Strong, Easy-to-Use Platform for Product Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Gordon C. | Lead Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Amplitude Analytics?** Overall, its a strong platform for tracking product analytics. Its easy to use and consolidate multiple tools (replay, product and web analytis...) **What do you dislike about Amplitude Analytics?** I wish I could rename events within the events page. Its nice that I can rename the event within a chart but that means for each chart I'll have to manaully rename the events each time. **What problems is Amplitude Analytics solving and how is that benefiting you?** Helping us gain visibility into how customers are using our platform ### 28. Easy to use analytics with deep insights **Rating:** 5.0/5.0 stars **Reviewed by:** Prashant K. | Software Developer Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Amplitude Analytics?** I really like the AI integration, which helps with understanding data patterns and features, and makes it easy to visualize them directly. The platform is simple to use, offers ease of implementation, and its analytical graphs with different parameters make it easy to understand user behavior. **What do you dislike about Amplitude Analytics?** Sometimes it’s hard to find certain event properties in the raw format unless you check the JSON. Also, deleting a user ID takes up to 10 days through the API, and it would be much easier if there was a manual option in the portal. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps us understand user behavior by providing clear insights into product usage patterns. It makes it easy to track events, analyze data with different parameters, and visualize results with graphs. This helps our team make better product decisions and improve user experience. ### 29. Intuitive Analytics with Room for Performance Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Boukaddouss Z. | Senior Mobile Developer **Reviewed Date:** December 24, 2025 **What do you like best about Amplitude Analytics?** I like the intuitive user experience of Amplitude Analytics and how simple it is to build charts and track user activity. The AI aspect is also a great feature, making the process of building charts even easier. The intuitive user experience helps make building dashboards less overwhelming for the final user. **What do you dislike about Amplitude Analytics?** The solution is lagging especially if there are too many events coming in real-time. The live events list becomes blank or takes time to load. The mobile (responsive) version is not optimized enough for mobile phones. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track user activity, get an overview of behavior, and access meaningful statistics through charts and dashboards. The intuitive interface and AI features simplify building dashboards, making it less overwhelming for the final user. ### 30. Amplitude for FordPass — fast, intuitive customer-journey analytics **Rating:** 5.0/5.0 stars **Reviewed by:** girthyka a. | data scientist, Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Amplitude Analytics?** Ease of Use & Dashboard: The UI is clean and makes exploring funnels, paths, and cohorts straightforward — non-technical PMs use it confidently. Frequency of Use & Data Freshness: We rely on Amplitude daily for FordPass insights; data updates quickly which speeds decision cycles. Implementation & Integration: Implementation for our mobile app was straightforward and the SDKs/integrations were easy to work with for our existing stack. Feature Set: Amplitude offers the features we need (funnels, retention, cohorts, dashboards) so we can centralize most product analytics in one place. **What do you dislike about Amplitude Analytics?** Learning Curve & Advanced Use: Building complex behavioral queries and managing event taxonomy can require time and expertise. Pricing & Event Volume: Costs scale with event volume, which can become a concern for large-scale telemetry. Edge-case Integrations: Most integrations are smooth, but some bespoke or legacy systems required custom ETL and extra engineering time. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude gives us clear, event-level visibility into how users move through FordPass (funnels, paths, cohorts), reduces reliance on engineering for routine analysis, and shortens the feedback loop by delivering near-real-time data. It also centralizes product metrics so teams aren’t chasing multiple dashboards or ad-hoc SQL queries. ### 31. Highly Customizable Tool for Growth Marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Amplitude Analytics?** I like how customizable Amplitude Analytics is, especially the ability to create charts and dashboards for different purposes. I also like the user lookup feature and being able to track user journeys. These aspects make using the tool effective for understanding where users come from and determining which marketing strategies are most effective. **What do you dislike about Amplitude Analytics?** Amplitude tends to work well when either our side or another company's side (e.g., YouTube) has UTM parameters set up. However, sometimes it doesn't detect the source and medium if there are no UTM parameters. I can understand this but in some cases you could infer the source (at least) by referring to another piece of data like 'previous page location' or 'referring domain.' Another issue is that if you have an event that trickles down into other events (like a funnel), sometimes if you've left a filter or grouping on, the data in the next event becomes skewed. It would be nice to have the option of choosing 'funnel' or 'comparison' to either have a ripple effect on all data or just to keep data separate. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track user data as a growth marketer, helping me determine effective marketing strategies and discover issues in our conversion rates by identifying leaks in our customer acquisition funnel. ### 32. Effortless Integrations with S3 and HubSpot **Rating:** 4.0/5.0 stars **Reviewed by:** Aldair L. | Data engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Amplitude Analytics?** I appreciate how simple it is to connect with other platforms, such as S3 and HubSpot. **What do you dislike about Amplitude Analytics?** We encountered issues with session replays when the event traffic exceeded 4,000 events per minute, as well as with integrations involving Google Ads and LinkedIn. **What problems is Amplitude Analytics solving and how is that benefiting you?** One of the most important benefits is the self-service aspect. Many stakeholders from other teams have the ability to create their own dashboards and reports. With the addition of AI, this functionality is significantly enhanced. ### 33. Effortless Setup with Powerful Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmad B. **Reviewed Date:** October 23, 2025 **What do you like best about Amplitude Analytics?** I have been using Amplitude Analytics for about two to three months and find it invaluable for tracking performance and user usage across organizations. One of the standout features is its superior integration capabilities compared to other platforms, particularly for grouping events by organization rather than individual users. I appreciate how straightforward the setup process is, even with our use of Python for the backend and React for the frontend; it is very user-friendly. The easy setup of charts and dashboards is particularly beneficial, allowing us to efficiently track everything we need. Additionally, the pricing plans are well-suited for a startup like ours. The ability to group users by organizational identifiers as opposed to individual user IDs is an important benefit for our use case. Overall, the ease of setup and customization in dashboards and charts greatly enhances our productivity. **What do you dislike about Amplitude Analytics?** Initially, I found it difficult to "find" our events to analyze them and get started. Live events are already there but it's hard to find similar view for older events without building your own charts for example. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track user performance, measure time for requests, and manage AI platform interchanges. It simplifies setting up dashboards and grouping by organization, enhancing integration and ease of use. ### 34. Powerful Insights and Flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Amplitude Analytics?** Amplitude makes it easy to move from “what happened” to “why it happened.” Funnels, cohorts, retention, and pathing come together so you can test hypotheses about features, pricing, and packaging with real user behavior. The ability to define clear taxonomies, build reusable charts/dashboards, and segment by plan, geography, or lifecycle stage helps us find the “golden nuggets” that actually drive activation, conversion, and expansion—without waiting on ad-hoc SQL. **What do you dislike about Amplitude Analytics?** Two areas could be stronger: Governance & complexity: As the event schema grows, enforcing naming standards and avoiding duplicate events/properties takes discipline. Better guardrails and bulk management would help. Advanced filtering ergonomics: Building precise segments that combine multiple events, user properties, and time windows is powerful but can feel fiddly; more guided templates and validations would reduce iteration time for non-analysts. **What problems is Amplitude Analytics solving and how is that benefiting you?** Onboarding & activation: Funnels and retention analyses pinpoint where users stall before the “aha” moment, informing copy, UX, and nudges that lift activation rates. Feature impact & monetization: Cohorts and pathing reveal which behaviors correlate with conversion and paid retention, guiding roadmap priorities, pricing/packaging, and PQL scoring. Experiment & iteration velocity: Shared dashboards and drill-downs align Product, Marketing, and Sales on a single source of truth, shortening the time from question → insight → change. ### 35. Flexible and Easy to Learn, But Technical Challenges Persist **Rating:** 3.5/5.0 stars **Reviewed by:** Michelle x. | Product Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Amplitude Analytics?** I like that Amplitude Analytics is relatively easy to learn and flexible in customizability. The learning curve isn't steep, so after a few crash courses, I can start creating my own reports and answering questions about Product adoption. **What do you dislike about Amplitude Analytics?** Setting up the auto capture was not straightforward and didn't work after weeks of back-and-forth troubleshooting. Maintenance is overwhelming with hundreds of events created by different team members over the years, without centralized governance. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for tracking product adoption and trend reporting, which provides visibility to leadership and facilitates cross-functional sharing. **Official Response from Amanda Brush:** > Hi Michelle, Thank you for taking the time to share such thoughtful feedback. It’s great to hear that you’ve been able to get up to speed quickly, customize Amplitude, and use it to track product adoption. We’re sorry that setting up Autocapture was frustrating and that maintaining a large event taxonomy has felt overwhelming—both are areas we’ve been investing in with features like Autocapture configuration, Visual Labeling, and our Govern data management tools to simplify setup and ongoing governance. ### 36. The Best Event Tracking Data Analysis Tool I’ve Seen **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2025 **What do you like best about Amplitude Analytics?** What I like most is Amplitude’s diverse chart analysis capabilities and its powerful dashboard combinations. These features help me conduct various data analyses to optimize products, increase conversion rates, enhance marketing campaigns, and improve ROI in a more targeted way. They also frequently host online tutorial webinars, which allow me to learn more about how to use Amplitude effectively. **What do you dislike about Amplitude Analytics?** Funnel charts cannot be displayed vertically, which is not very intuitive—I hope this will be supported in the future. In addition, some event tracking data has long-term anomalies with no data. It would be even better if time-based monitoring and anomaly alerts could be added. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude to track user event data, analyzing user preferences, product usage, and marketing conversion rates. 1. It helps me understand the factors that affect conversion rates and take corresponding improvement measures. 2. It helps me clearly perceive how users engage with different product features, so I can make targeted improvements or determine feature prioritization. 3. It helps me analyze from which angles product subscription revenue can be increased. ### 37. Ease of Use with Cohort Flexibility, Needs Event Detail Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Tarang Deep G. **Reviewed Date:** January 16, 2026 **What do you like best about Amplitude Analytics?** I like the ease of use of Amplitude Analytics. Cohorting is nice too, as it helps me look at the same funnel for different cohorts of users. **What do you dislike about Amplitude Analytics?** I don't like that some events fire multiple times for a user in a session and might have different values. When looking at the funnels for this, the data is not clean since it is aggregate data. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps me check funnels for flows. It's easy to use, and cohorting is nice for looking at the same funnel for different cohorts. ### 38. Perfect for daily reporting and easy to build dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Lorelei P. | Lifecycle Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2025 **What do you like best about Amplitude Analytics?** Amplitude helps my team with daily reporting and analytics needs with easy to build charts and dashboards. The platform is intuitive to use, and very helpful to see conversion event funnels and measure performance over time. **What do you dislike about Amplitude Analytics?** The time limit of amplitude can interfere with campaign running throughout a year. It would be helpful to save certain board to refer to from the prior year **What problems is Amplitude Analytics solving and how is that benefiting you?** Iterate shows incorrect click through rates for in-app campaigns so we always use amplitude for our in-app reporting. We also use Amplottfor attribute for things like feature usage and sign ups to get a clearer picture of which campaigns have the largest impact. ### 39. Fast, Trustworthy Product Insights at Scale **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2025 **What do you like best about Amplitude Analytics?** Powerful funnels, retention, and pathing that surface the “why” behind user behavior fast. Cohorting is effortless: build segments off any event/property and reuse them across charts. Journeys and “Stickiness” make it easy to spot aha moments and drop-off points. Solid integrations (warehouse + CDPs) and governance tools to keep events/taxonomy clean. **What do you dislike about Amplitude Analytics?** Learning curve: advanced charts and properties take time to master. Cost can scale quickly with event volume and seats. Occasional friction in chart/dashboard permissions and naming consistency. Experiment features are improving but still trail best-in-class A/B platforms for depth. **What problems is Amplitude Analytics solving and how is that benefiting you?** Self-serve product analytics: funnels, retention, and pathing without waiting on data teams. Benefit: faster decisions and fewer ad hoc SQL requests. Activation and lifecycle insights: cohorts and journeys reveal drop-offs and aha moments by segment. Benefit: higher conversion and retention. Unified metrics and governance: consistent event taxonomy plus warehouse/CDP integrations. Benefit: trusted source of truth and end-to-end visibility. ### 40. Excellent tool for uncovering user journeys **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Amplitude Analytics?** This is an excellent tool for understanding user journeys. It eliminates the guesswork from analyzing user flows and clearly shows how people are moving through our website and app, uncovering friction points we were previously unaware of. **What do you dislike about Amplitude Analytics?** The platform presents a steep learning curve. Our marketing team finds it challenging to navigate and quickly locate the information they need, often requiring assistance from a data analyst to first understand the events taxonomy. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps our Marketing team better understand the customer journey and identify friction points. Additionally, it serves as an intraday, real-time user interface, providing valuable insights throughout the day. ### 41. Seamless, Easy to Use, with Versatile Charts and Awesome Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2026 **What do you like best about Amplitude Analytics?** Very seamless and easy to use. The best thing is the variety of different charts i can create and analysis i can do with them. also, the support is awesome **What do you dislike about Amplitude Analytics?** Could be better if it costs a little less, currently due to high cost we have had to sample a lot of our events **What problems is Amplitude Analytics solving and how is that benefiting you?** 1. Analytics debugging 2. Customer facing challenges 3. funnel analysis 4. session replays to see behavioral analysis ### 42. Product Analytics That Drives Data-Backed Decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Yogesh G. | Senior Application Developer, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about Amplitude Analytics?** Don't have heavy SQL dependency. It bridges the gap between data and product decisions—helping teams move from metrics to meaningful actions quickly and reliably. **What do you dislike about Amplitude Analytics?** it requires careful event design, user training, and budget planning to avoid complexity and cost outweighing the value. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude solves the problem of understanding real user behavior in digital products. It helps identify where users drop off, what drives retention, and which features actually deliver value. For me, this means faster, data-driven decisions, better prioritization. ### 43. Insightful Analytics, Needs Event Filtering **Rating:** 4.0/5.0 stars **Reviewed by:** Gaurab G. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2025 **What do you like best about Amplitude Analytics?** I like Amplitude Analytics for its funnel statistics feature. It really helps me understand where users drop off during the stages of full conversions, which aids in optimizing our efforts to improve those areas. **What do you dislike about Amplitude Analytics?** I find it difficult to understand the user journey better or to filter out events which are repeated or unnecessary. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for product analytics to understand user navigation and feature usage. It provides visibility into funnel usage, page views, button clicks, and conversion completions, helping me see where users drop off to focus optimization efforts efficiently. ### 44. A great choice for monitoring your app Analytics! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Amplitude Analytics?** Easy to use and to build reports, multiple chart types available, allows customized and complex formulas, easy to integrate with Slack, feels like MixPanel with steroids. AI agents are incredibly helpful to analyze recurring data reports and propose next steps. **What do you dislike about Amplitude Analytics?** Live tracking of events could be a little more straight forward, could have more chart customization options **What problems is Amplitude Analytics solving and how is that benefiting you?** Live cohorts of funnel abandonment, integrated with our customer engagement tool ### 45. Easy and intuitive to use **Rating:** 4.5/5.0 stars **Reviewed by:** Beatriz Rei A. | Market and product analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2025 **What do you like best about Amplitude Analytics?** It’s incredibly easy to use. I had never used it before starting my current job, and I was surprised at how quickly I was able to learn the tool and start creating reports. **What do you dislike about Amplitude Analytics?** 1- It doesn’t automatically prompt you to merge events that appear to be duplicates—for example, ‘Public: Lead’ and ‘Public Lead.’ While you can manually unify them, it would be helpful if Amplitude could detect similar events and suggest merging them. It is not a dislike but it could be better. 2 - When you start breakdown the funnel, some numbers started not to match anymore. It is quick hard to divide by device as well. 3 - Be able to customize more the charts would be nice. 4- no plug in to check if the events are firing and names on the server-side implementation. **What problems is Amplitude Analytics solving and how is that benefiting you?** Understand how our users engages with our site features. ### 46. Approachable and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Mariana M. | Digital Customer Success Managere, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Amplitude Analytics?** What I like best about Amplitude is how approachable it makes product analytics. You don’t need to be a data scientist to uncover insights. It is easy to access actionable insights for our process and team. **What do you dislike about Amplitude Analytics?** The main challenge with Amplitude is it requires a solid implementation and governance plan. If events aren’t clearly defined, it can be hard to maintain data quality. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps our teams uncover where customers are getting stuck, what drives engagement, and how product changes impact the user journey. **Official Response from Amanda Brush:** > Thank you for the kind words! We’re so glad Amplitude makes it easier for your team to uncover insights without needing deep technical expertise. It’s exciting to hear how you’re using analytics to understand customer friction, engagement drivers, and the impact of product changes. We appreciate your note on implementation and governance — that’s an important area we continue to support teams on. ### 47. Easy Access to Insights Without Needing SQL **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2026 **What do you like best about Amplitude Analytics?** This is a really easy way to get information without having to use SQL. **What do you dislike about Amplitude Analytics?** I can’t move the filters when I’m creating an event. **What problems is Amplitude Analytics solving and how is that benefiting you?** At the moment, it’s helping me get information about my company’s active users, and I can access that info really easily. ### 48. Powerful, data-rich, quick and clean platform for analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Shivam K. | Fullstack engineer, Enterprise (> 1000 emp.) **Reviewed Date:** September 08, 2025 **What do you like best about Amplitude Analytics?** helpful dashboards, real time data. Custom dashboards help compare different behaviours easily and accurately by using segmentations, funnel, etc **What do you dislike about Amplitude Analytics?** not very intuitive when exploring attribute values associated with an event. also the side modal/dialog does not have an option to close and going back takes you directly to home page having to restart everything from scratch **What problems is Amplitude Analytics solving and how is that benefiting you?** understand user behaviour, drop off points, perform comparisons for multiple behaviours available against a specific cohort. overall it enhances decision making ### 49. Solid tool for tracking what matters **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Amplitude Analytics?** The path and journey tools make it simple to spot odd user behavior or friction. It also fits well with other analytics stacks. **What do you dislike about Amplitude Analytics?** As a new user, often feel lost because the event structure takes time to understand. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps to see how people actually use the products, also spot where they drop off, what they return to, and which features matter. Making it easier to plan improvements and measure if changes work. ### 50. Versatile Insights with Easy Learning, But Customization Could Improve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2025 **What do you like best about Amplitude Analytics?** It has versatile functionality and with little learning anyone can extract product insights they want. **What do you dislike about Amplitude Analytics?** Some of the functionality like adding and tracking a new event that was added recently seems hidden. It would be great if the platform could be customised for user base. **What problems is Amplitude Analytics solving and how is that benefiting you?** When we launch new features, Amplitude Analytics help with understanding adoption, analysing usage patterns and identifying bottlenecks. With an agile team like ours, every individual contributor has to think as a product person and Amplitude Analytics helps us do that. ## Amplitude Analytics Discussions - [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) - 1 comment, 1 upvote - [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) - 1 comment, 1 upvote - [What are the most underrated features that should get more attention for SaaS companies?](https://www.g2.com/discussions/what-are-the-most-underrated-features-that-should-get-more-attention-for-saas-companies-ab31e4f3-3b40-42da-9661-c07a2f3a3109) - 1 comment, 1 upvote - [Is there any way to track users that do not accept cookies?](https://www.g2.com/discussions/is-there-any-way-to-track-users-that-do-not-accept-cookies) - 1 comment, 1 upvote - [How to create a table in Amplitude? We have several charts option but not able to plot a basic table to view some data](https://www.g2.com/discussions/how-to-create-a-table-in-amplitude-we-have-several-charts-option-but-not-able-to-plot-a-basic-table-to-view-some-data) - 1 comment, 1 upvote - [View Amplitude Analytics pricing details and edition comparison](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135349&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+11%3A57%3A27+-0500&secure%5Bsession_id%5D=450d7dc0-edcb-411a-96f4-2d64ef1a2a7a&secure%5Btoken%5D=0b05711b22009aa9f8d306617b469d3945e2485cd5eee46ee01c39c038be2fde&format=llm_user) ## Amplitude Analytics Integrations - [Adapty.io](https://www.g2.com/products/adapty-io/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Airbridge](https://www.g2.com/products/airbridge/reviews) - [Amazon AWS Platform](https://www.g2.com/products/amazon-aws-platform/reviews) - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amplitude Session Replay](https://www.g2.com/products/amplitude-session-replay/reviews) - [Android](https://www.g2.com/products/android/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Attentive](https://www.g2.com/products/attentive/reviews) - [Auction Mobility](https://www.g2.com/products/auction-mobility/reviews) - [AWS Glue](https://www.g2.com/products/aws-glue/reviews) - [Azure Blob Storage](https://www.g2.com/products/azure-blob-storage/reviews) - [Branch](https://www.g2.com/products/branch/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [Confidence by Spotify](https://www.g2.com/products/confidence-by-spotify/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Cursor](https://www.g2.com/products/cursor/reviews) - [Custify](https://www.g2.com/products/custify/reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [DevRev](https://www.g2.com/products/devrev-devrev/reviews) - [Document360](https://www.g2.com/products/document360/reviews) - [Expo](https://www.g2.com/products/expo-dev-expo/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Fin](https://www.g2.com/products/fin/reviews) - [Firebase](https://www.g2.com/products/firebase/reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 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[Matomo (Formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) - [Maze](https://www.g2.com/products/maze-2025-09-01/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Miro](https://www.g2.com/products/miro/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Notion](https://www.g2.com/products/notion/reviews) - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - [Qualtrics Employee Experience](https://www.g2.com/products/qualtrics-employee-experience/reviews) - [Recurly](https://www.g2.com/products/recurly/reviews) - [Ruby on Rails](https://www.g2.com/products/ruby-on-rails/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Squarespace](https://www.g2.com/products/squarespace/reviews) - [Superwall](https://www.g2.com/products/superwall/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [unitQ](https://www.g2.com/products/unitq/reviews) - [Unity](https://www.g2.com/products/unity/reviews) ## Amplitude Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations - Usage Tracking/Analytics **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Machine Learning **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Additional Functionality** - Conversion Tracking - Funnel Analysis - Product Data Management - Engagement Tracking - Alerts/Notifications - Cohort Analysis - Session Recording - AI Copilot - Data Visualization - Customer Journey Mapping - Generative AI - Interactive Reports - A/B Testing **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Amplitude Analytics Alternatives - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,785 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 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