--- title: Amplitude Analytics Reviews meta_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2977 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 2977 scale: '5' date_modified: '2026-08-14' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Amplitude Analytics Reviews **Vendor:** Amplitude **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 2,977 ## About Amplitude Analytics The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly. ## Amplitude Analytics Pros & Cons **What users like:** - Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. (320 reviews) - Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. (295 reviews) - Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. (240 reviews) - Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. (147 reviews) - Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. (120 reviews) - Charts (111 reviews) - Users value the **powerful reporting features** of Amplitude Analytics, enhancing data-driven decision-making and insights. (111 reviews) - Capabilities (107 reviews) - Dashboard Usability (94 reviews) - Simple (93 reviews) **What users dislike:** - Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. (136 reviews) - Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. (132 reviews) - Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. (72 reviews) - Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. (69 reviews) - Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. (57 reviews) - Users find Amplitude Analytics' **complex features** challenging to interpret, making data analysis difficult and time-consuming. (54 reviews) - Complexity (54 reviews) - Users find Amplitude Analytics **not intuitive** , struggling with its various charts and steep learning curve for non-technical users. (54 reviews) - Difficult Learning (52 reviews) - Lack of Guidance (49 reviews) ## Amplitude Analytics Reviews ### 1. Experimenting with confidence **Rating:** 5.0/5.0 stars **Reviewed by:** Bharat K. | Product designer, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Amplitude Analytics?** As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our product experience. The LLM features are very good, and the agents can build out a dashboard in no time based on the prompt. **What do you dislike about Amplitude Analytics?** One first go it can seem a little complex for designers but after sometime, it really becomes a crucial tool for day to day. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude lets me track the performance of recent releases and experiments. It makes our design process more data-aware and helps us make decisions with confidence. Because it’s easy to set up and intuitive to navigate, the designers on our team really enjoy using it. The AI capability has been a game changer lately, especially because it makes the tool more accessible for people who aren’t acquainted with data analytics. **Official Response from Tamara Kecman:** > Hi Bharat! Thanks for sharing your experience with us. We’re so glad to hear that Amplitude is making a big difference in your design processes by staying data aware. We appreciate your note on the initial learning curve; we’re always looking for ways to make Amplitude even more approachable. Thanks again for the wonderful feedback! ### 2. Review **Rating:** 4.5/5.0 stars **Reviewed by:** Murilo B. | Data Product Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2025 ### 3. My Go-To for Full-Funnel User Behavior Insights **Rating:** 4.5/5.0 stars **Reviewed by:** mahhoor . | Associate web/app analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics primarily to understand how customers actually move through our site and app, not just where traffic comes from. It’s my go-to tool for analyzing user behavior across the full funnel, from product views and searches to add-to-cart, checkout, and repeat purchases. **What do you dislike about Amplitude Analytics?** What I dislike about Amplitude mostly comes down to complexity and accessibility. It’s an incredibly powerful platform, but that power also brings a steep learning curve. For non-technical stakeholders or new team members, it can feel overwhelming at first, and it often takes a lot of training before people feel confident building and running their own analyses. **What problems is Amplitude Analytics solving and how is that benefiting you?** For me, the biggest benefit is having a reliable way to analyze funnels, cohorts, and retention across both web and app in one place. It lets me quickly spot friction points in the purchase flow, see which features or pages actually drive revenue, and measure the real impact of UX changes, promotions, or new functionality. ### 4. Powerful Yet Slightly Complex Product Analytics Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Praveen G. | Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Amplitude Analytics?** What I like most about Amplitude Analytics is how straightforward it is to understand user behavior. The funnel, retention, and segmentation reports make it easy to see where users drop off and what’s driving engagement. It’s a powerful tool, but it still feels accessible for non-technical teams, since you can get meaningful insights without needing SQL. **What do you dislike about Amplitude Analytics?** One downside of Amplitude Analytics is that it can feel overwhelming at first because of the sheer number of features and reports available. There’s definitely a learning curve, particularly when it comes to setting up events correctly and making sure everything is tracked the way you intend. **What problems is Amplitude Analytics solving and how is that benefiting you?** For my business requirements, I track daily sales of credit cards and its day on day trends of sales and savings account spending, deposit and so on with the help of Amplitude. ### 5. Bad experience **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Amplitude Analytics?** The intuitive interface makes it easy to build funnels and retention charts without SQL knowledge. I especially like how quickly I can segment users and track their behavior across different touchpoints. The self-serve nature saves our team a lot of time." **What do you dislike about Amplitude Analytics?** The learning curve for advanced features is steeper than expected — some of our team members struggle with building complex cohorts. Also, pricing can escalate quickly as we scale, and the visualization options feel limited compared to dedicated BI tools. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps us understand how users actually interact with our product rather than guessing. We've used it to identify drop-off points in our onboarding funnel, which led to a 15% improvement in activation. It also reduced our dependency on the data team — product managers can now pull their own insights, speeding up decision-making significantly. ### 6. Customizable Data Makes Marketing Analysis a Breeze **Rating:** 3.5/5.0 stars **Reviewed by:** Alfredo B. **Reviewed Date:** February 13, 2026 **What do you like best about Amplitude Analytics?** I like Amplitude Analytics because it allows me to track all of our marketing efforts efficiently, especially from our organic channels. The ability to customize data sources and create different visuals really helps in sharing meaningful data. I also appreciate the marketing analytics section where I can see top-level metrics and AI visibility reports, making it easier to analyze data from an SEO perspective. **What do you dislike about Amplitude Analytics?** One thing that's a bit complicated is the number of events and filters available. It takes a lot of sorting to get what you need. I believe the initial setup wasn't the easiest due to the amount of data points we had. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track our marketing efforts. It solves the problem of displaying data in a comprehensible way for everyone, with customizable sources and visuals. I especially appreciate the marketing analytics and AI visibility reports for SEO analysis. ### 7. User-Friendly Interface but Overwhelmed by Options **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah B. **Reviewed Date:** February 04, 2026 **What do you like best about Amplitude Analytics?** I like the user interface of Amplitude Analytics because it's aesthetically pleasing and easy to look at and read. I also love the dashboard feature, which makes it really easy to track graphs, notes, and charts all in one area, and it is shareable with others to edit. The UI is simple, aesthetically pleasing, and very cohesive and consistent throughout the app. I use the Events page the most, as it serves as my starting point for searching event keys and building on top of it. **What do you dislike about Amplitude Analytics?** There are so many buttons and options, it's hard to figure out how to get what I want, where it is, if it even exists. I just don't understand sometimes when I want to solve a problem, how to use Amplitude Analytics to do it. I ask ChatGPT if Amplitude Analytics has a certain feature and I ask for a tutorial on how to use Amplitude Analytics to achieve said task. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to digest data in a readable format and track trends. The dashboard makes it easy to track and share information. The UI is user-friendly and visually pleasing, while the Events page is great for searching and building on event keys. ### 8. Powerful event-based analytics for understanding in-app and mobile user behavior **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Amplitude Analytics?** What I like best: Amplitude Analytics is very strong for understanding user behavior through event-based tracking, funnels, and retention analysis. The insights are clear and actionable, and the visualizations make it easy to share findings across teams without heavy technical support. **What do you dislike about Amplitude Analytics?** What I dislike: The platform has a steep learning curve, especially for new users, and requires careful event planning to be effective. Pricing can also become expensive as usage grows, and the interface can feel complex when using advanced features. In addition, customer support can be slow or inconsistent at times, especially on lower-tier plans. Getting timely, in-depth help for complex issues can be challenging without premium support. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps track and analyze events in web and mobile apps, making it clear how users interact with specific features. This benefits me by showing which actions matter most, where users drop off, and how in-app behavior changes over time, so product decisions are based on real usage rather than assumptions. ### 9. Essential Tool with Steep Initial Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2025 **What do you like best about Amplitude Analytics?** I like that Amplitude Analytics is very easy to use once you get past the initial setup. After understanding how it works, it becomes a tool that can be shared with anyone in the company. I really enjoy how it provides real insights about funnel drop-offs and what's working, what's not working. The ability to run A/B tests and easily visualize the results on the tool is a big plus. So, yeah, I really enjoy using the tool. **What do you dislike about Amplitude Analytics?** When you're setting up Amplitude Analytics, especially the dashboard and analytics, it takes a fair bit of time and understanding. It's not a tool that can be picked up and used by anyone in just one go. You need to spend time with it to understand what's being tracked and what's possible. The initial setup is slightly more complicated and detailed. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track customer behavior and flows, setting up dashboards to compare funnel performance over time. It provides real insights on funnel drop-offs, helps visualize A/B tests easily, and once set up, it's simple to use and share across the company. ### 10. AI-Powered Insights, Quick and Effective **Rating:** 4.5/5.0 stars **Reviewed by:** Sahor D. **Reviewed Date:** January 06, 2026 **What do you like best about Amplitude Analytics?** I like how Amplitude Analytics helps me get to the data quickly using the AI search feature. Most of the time, the AI search is accurate, and even though I sometimes have to make quick changes, that's not an issue for me. The AI search feature is the most used feature on my end, and it not only helps me get data quickly but also allows me to create charts easily. This capability to create charts by just a single prompt makes it very quick and easy to get data from my customers, which has been very helpful for me. I can further create more charts and tweak them according to the audiences or workspaces, which has saved me a lot of time. **What do you dislike about Amplitude Analytics?** I tried to explore Amplitude Analytics on my own, and it was quite overwhelming because there are so many things you can do. As a first-time user, I felt overwhelmed with the number of things I could do, making it difficult to get the results I wanted. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to quickly access data using the AI search feature, which is mostly accurate. It also simplifies creating charts, saving time. Initially, exploring Amplitude was overwhelming, but the AI search resolved that. ### 11. Positive & Insightful: Excellent Tool for Deep User Insights and Growth Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** satish n. | Crew Member, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Amplitude Analytics?** Amplitude provides a very intuitive interface and powerful behavioral analytics capabilities. It makes it easy to track user journeys, segment audiences, and uncover actionable insights without relying too heavily on engineering support. The visualizations, funnels, and retention charts are interactive and help quickly identify drop-offs or growth opportunities. I especially like how easily it integrates with other marketing and product tools, making performance tracking and cohort analysis much more seamless. **What do you dislike about Amplitude Analytics?** While Amplitude is powerful, it can sometimes feel complex for new users — especially when setting up events, properties, or custom dashboards without prior technical knowledge. The data syncing with other platforms can also take time, and large projects may experience slower loading speeds. Additionally, advanced analyses often require precise event taxonomy, which means even small tracking errors can affect results. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps us understand user behavior across campaigns and platforms, allowing us to track how audiences interact after engaging with ads. It solves the challenge of fragmented data by giving a single view of user journeys, retention, and conversion paths. This helps us identify which channels or creatives drive real engagement, optimize media spends, and make more data-driven marketing decisions. The ability to create cohorts and analyze performance over time has also improved campaign planning and audience targeting. ### 12. Intuitive Interface, Needs Better Feature Guidance **Rating:** 5.0/5.0 stars **Reviewed by:** Naman G. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 31, 2025 **What do you like best about Amplitude Analytics?** I like the intuitive drag and drop interface of Amplitude Analytics, which makes it easier to create a plethora of charts and conduct extensive analysis. The user interface is very intuitive and simplifies the process of creating charts and drawing insights, unlike other tools where you often have to write queries from scratch. I also appreciate the out-of-the-box analytics it provides, allowing me to create various types of charts, like user engagement, user activation, and user retention charts, without needing to know the backend workings. This helps me make business decisions effectively. **What do you dislike about Amplitude Analytics?** There's no guidance on several complicated features. For example, sessions analysis becomes difficult to understand with the various filters and properties. It would help to have better documentation or a tooltip or guide for using these features. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics has an intuitive interface, simplifies chart creation, and provides ready-to-use analytics without needing to write queries. It helps me draw insights and make data-driven business decisions easily. ### 13. Funnel progression in best way **Rating:** 5.0/5.0 stars **Reviewed by:** Pranay G. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2025 **What do you like best about Amplitude Analytics?** The funnel progression view in Amplitude provides a clear, step-by-step understanding of how users move across each stage, offering deep visibility into performance metrics. With such detailed analysis, marketers can easily identify what’s working and what needs improvement. Additionally, the segmentation chart highlights gaps and weak areas, empowering marketers to refine their strategies and focus efforts where they can drive stronger, more profitable outcomes. **What do you dislike about Amplitude Analytics?** Amplitude is a very powerful analytics tool, but at times it can feel a bit complex for new users and requires technical setup to unlock its full potential. Some advanced features and integrations also take extra effort to configure, and costs can scale quickly with high data volumes. That said, once set up properly, the insights are extremely valuable. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps us solve critical visibility gaps across the user journey. By leveraging funnel analysis, we can clearly identify where drop-offs occur and prioritize fixes that directly improve conversion. The platform’s ability to bifurcate campaigns at a product level allows us to measure performance more granularly, ensuring that each campaign is tied to tangible outcomes. Additionally, with integrations through our MMP, we can analyze app user behavior alongside marketing data, which helps us take more informed actions, refine targeting, and ultimately drive stronger engagement and profitability. **Official Response from Amanda Brush:** > Thank you for the wonderful feedback! We’re so glad to hear how funnel progression in Amplitude is giving your team the clarity to pinpoint drop-offs, refine campaigns, and drive stronger outcomes. It’s great to know the combination of analytics and segmentation is helping you connect marketing efforts to real impact. We appreciate your note on setup and complexity — we’re always working to make the learning curve smoother and the experience even more accessible. ### 14. Powerful Insights with a Learning Curve: My Experience with Amplitude Analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Akash S. | Senior Manager - Growth marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Amplitude Analytics?** What I like best about Amplitude Analytics is how easy it makes it to understand user behavior and product performance. The platform provides clear, visual insights through features like funnels, cohorts, and retention analysis, which help teams make smarter, data-driven decisions. It’s intuitive, powerful, and great for turning analytics into actionable insights. **What do you dislike about Amplitude Analytics?** While Amplitude Analytics is a powerful tool, it can feel a bit overwhelming at first due to the number of features and depth of options available. Some advanced analyses also require a learning curve to fully understand. Additionally, setting up event tracking and ensuring consistent data quality can take some time and coordination with technical teams. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps solve the problem of understanding how users interact with our product. It provides deep insights into user behavior, feature adoption, and retention, allowing us to identify what’s working and what needs improvement. By turning raw event data into actionable insights, it helps our team make data-driven decisions, improve the user experience, and ultimately drive growth **Official Response from Amanda Brush:** > Hi Akash, Thank you for the thoughtful review. We’re glad Amplitude Analytics makes it easy to understand user behavior with clear insights from funnels, cohorts, and retention, and it helps turn analysis into action. We hear you on the learning curve and the upfront work to get tracking consistent—there’s a lot of power under the hood. We’re continually investing in in‑product guidance and best‑practice templates, and we’re happy to help you streamline event setup and data quality so teams ramp faster. Thanks again for your feedback! ### 15. All-in-One Solution for Product Managers with Powerful Customization **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan D. | Lead Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Amplitude Analytics?** First of all, it includes all the essential features that a product manager like myself requires—from tracking user interactions on my platform, to enabling me to create guides, gather feedback through surveys, and set up feature gates. What I appreciate most is the high degree of customization that Amplitude offers when analyzing usage patterns, as well as the session replays, which have been invaluable for understanding user journeys and identifying points of friction. **What do you dislike about Amplitude Analytics?** Sometimes it's hard to understand how certain measurements are taken. Creating user segments doesn't retroactively update the charts statistics if you add or remove things from it. **What problems is Amplitude Analytics solving and how is that benefiting you?** It allows me and my team to understand the core user journeys on our platform and make decisions about how they can be improved. It also allows me to produce insights for my senior leadership about product usage and statistics used by other teams. ### 16. Clear Insights and great to go for startup **Rating:** 4.0/5.0 stars **Reviewed by:** Caterina A. | Co-founder **Reviewed Date:** January 07, 2026 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics to track our main KPIs, and it gives me a clear picture of how my business is doing, especially when I want to understand adoption to influence my product roadmap or the funnel to improve our conversion. I find it easy to understand and broadly used, and sometimes the Ask Amplitude feature is useful. **What do you dislike about Amplitude Analytics?** It's not always straightforward how to filter data, the data structure is not always shown with clarity. It's sometimes hard to understand how variables are linked. Also, I'd like to have a data table option that's much more flexible and straightforward. If I want to download raw data, sometimes it makes it difficult. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track our main KPIs, understand adoption for product roadmaps, and analyze the funnel for conversion improvements, giving me a clear picture of how my business is doing. ### 17. A robust tool that can answer many questions about your users behavior **Rating:** 4.5/5.0 stars **Reviewed by:** Martha D. | Head Of Marketing, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Amplitude Analytics?** Amplitude is our primary platform for website marketing analytics, providing us with critical insights into traffic attribution, conversion rates, and the entire user journey. The platform's flexibility allows us to seamlessly shift between a high-level view and granular detail, helping us understand why users convert (or don't) from the very first touchpoint. I particularly value the Funnel feature and the extensive filtering options, which enable precise reporting. It’s an effective daily tool for tracking our website's performance, and the support team has been consistently helpful. **What do you dislike about Amplitude Analytics?** While initial setup requires someone knowledgeable, as the platform can be a bit overwhelming at first, the marketing analytics are quite robust. However, it's clear that the system is primarily built to serve the product side, which means distinguishing product and website analytics can require some extra effort. Furthermore, some out-of-the-box events may fire incorrectly. To be honest, I don't always fully trust the data: I've observed discrepancies when using different filters or groupings that should theoretically yield the same information. However, I am hopeful that they will refine the platform, as it's really helpful. **What problems is Amplitude Analytics solving and how is that benefiting you?** Answering the question of what our website visitors do or don't do before, if, they convert. ### 18. Amplitude Analytics helps track user behavior and convert data into clear, actionable insights. **Rating:** 5.0/5.0 stars **Reviewed by:** Satish n. | Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Amplitude Analytics?** What I like best about Amplitude Analytics is its user-friendly interface and the depth of insights it provides. The platform makes it simple to analyze user behavior, build funnels, and track cohorts without requiring heavy technical skills. Its customizable dashboards allow quick access to the most relevant metrics, making decision-making faster and more data-driven. I also appreciate how seamlessly it supports experimentation and iteration, helping teams identify growth opportunities and optimize performance effectively. **What do you dislike about Amplitude Analytics?** One limitation of Amplitude Analytics is that the initial setup and integration can be somewhat complex, especially for teams without prior analytics experience. Some of the advanced features may also require additional training to use effectively. Additionally, loading large datasets can sometimes be slow, and there could be more ready-to-use templates for common use cases to make the platform even more accessible. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps solve the challenge of understanding user behavior and tracking product performance in a detailed, data-driven way. By providing insights into user journeys, retention, and conversion patterns, it enables teams to identify bottlenecks and optimize features effectively. This benefits me by allowing quicker, informed decision-making, improving product strategies, and highlighting opportunities for growth, ultimately leading to more efficient and targeted efforts. ### 19. Amplitude an excellent tool for Product Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Rohan H. | Data Scientist, Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Amplitude Analytics?** At Coursera, our Data Science team frequently relies on Amplitude to track product launches, quickly perform root cause analyses, and gain insights into user behaviour. Amplitude stands out for its intuitive and user-friendly interface, while also enabling us to conduct a wide range of complex analyses with ease. The customer support is also very helpful and we have regular office hours setup for doubts. The tool is very easy to use and we use it almost everyday to draw insights from our users. **What do you dislike about Amplitude Analytics?** Amplitude has certain limitations when it comes to customizing charts and graphs. I also find that some of the more advanced features are difficult to locate, and at times, the menus and documentation can be confusing. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude enables us to effectively monitor product launches, quickly perform root cause analyses, and gain deeper insights into our users. As a result, the time we spend on any analysis is significantly reduced. ### 20. Powerful Product Analytics Platform That Drives Data-Driven Decisions **Rating:** 3.5/5.0 stars **Reviewed by:** Mayuresh H. | Account Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Amplitude Analytics?** Amplitude stands out for its intuitive user interface and powerful product analytics capabilities. The ability to easily track user behavior, build cohorts, and visualize funnels helps in uncovering actionable insights quickly. Features like behavioral cohorts, retention analysis, and pathfinder reports make it easy to understand how users interact with a product and identify opportunities for growth. The platform’s real-time analytics and event segmentation are particularly useful for making fast, informed decisions. Additionally, the integrations with tools like Segment, Snowflake, and marketing platforms allow for seamless workflows across the analytics stack. **What do you dislike about Amplitude Analytics?** While Amplitude is feature-rich, it can feel a bit overwhelming for beginners due to its advanced capabilities. Setting up proper event tracking requires careful planning and technical involvement, which might be challenging for non-technical teams. The free plan is generous, but some of the most powerful features (like advanced governance, predictive analytics, and deep integrations) are only available in higher-tier plans, which may not be affordable for startups or smaller teams. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps us understand user behavior at a granular level, which was previously a big challenge. Instead of relying on guesswork, we can now track the complete customer journey, identify drop-off points in funnels, and analyze which features drive engagement or retention. It also solves the problem of siloed data by bringing behavioral, product, and growth analytics into one platform. This has benefited us by enabling data-driven product decisions, better personalization, and higher customer retention. With clear visibility into user actions, we can prioritize product improvements, optimize marketing campaigns, and ultimately drive growth with confidence. ### 21. Easily Build Dashboards and Understand User Behavior! **Rating:** 4.5/5.0 stars **Reviewed by:** Cain Y. **Reviewed Date:** December 08, 2025 **What do you like best about Amplitude Analytics?** I think Amplitude Analytics is really great for getting quick answers to data. I really like how simple it is to use and that there's a lot of options for how to display data. It covers most of the use cases I could use data for. It's very easy to organize, and the layout is quite easy to understand. It's also relatively easy to create events for web events, which helps me make quick day-to-day decisions based on how users react. It streamlines my ability to pull events without having to depend on engineers once they've been established. **What do you dislike about Amplitude Analytics?** I find troubleshooting issues with Amplitude Analytics challenging. Sometimes, I'm not sure if the problem is with Amplitude not tracking things correctly, but often it turns out to be a technical issue with the company's data. It's a bit complex to understand and use Amplitude to its full potential, and I need to get a lot of information from internal engineers. Mobile tracking could be improved, but this might also reflect how my company's data lake is structured, making it harder to pull mobile events. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to understand user behavior across features, enabling quick data-driven decisions without relying on engineers. It facilitates viewing page views and event sequences, making it easier to track user interactions and streamline my workflow. ### 22. Intuitive Insights That Link User Behavior to Business Outcomes Effortlessly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Amplitude Analytics?** What I like best about Amplitude Analytics is how intuitively it connects user behavior to business outcomes. The event-based tracking model, funnels, and retention analyses make it easy to understand where users drop off and what drives engagement — all without deep technical setup. **What do you dislike about Amplitude Analytics?** While Amplitude is incredibly powerful for behavioral analytics and democratizing insights, sometimes the flexibility can make deep custom analyses a bit complex without structured training. Additionally, as teams grow more data-mature, balancing simplicity for new users with advanced analytical needs can be a challenge **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude solves the problem of fragmented insights by bringing all event data into one place, enabling us to identify drop-offs, measure feature impact, and make faster, data-driven decisions. It has also democratized analytics across teams—marketers, product managers, and analysts can now independently explore insights without relying on engineering or BI support. This has improved our speed of experimentation, reduced decision cycles, and helped us build experiences that truly align with customer needs. ### 23. Amplitude Dashboards Perfect for Marketing Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Caroline C. | Retention Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Amplitude Analytics?** I love the ability to build a Dashboard with all relevant tables, charts and analytics needed for my marketing analysis **What do you dislike about Amplitude Analytics?** I feel like it is complicated - I did not know about the courses or how to contact support so sometimes I don't know how to best make the table or chart I need **What problems is Amplitude Analytics solving and how is that benefiting you?** It gives a more accurate representation of revenue allocation per campaign, combining multiple different platforms such as email, SMS, paid marketing, etc. ### 24. Turn data into direction: My early experience **Rating:** 5.0/5.0 stars **Reviewed by:** Jade H. | VP Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Amplitude Analytics?** Turning raw event data into meaningful stories is what sets this tool apart for me. It's not just about numbers on a dashboard—the visualizations really help me link product behavior to actual user intent. The customer support has also been outstanding; the experts have guided me through understanding our events within my company and which improvements I can make, making it much easier to interpret the data and achieve the outcomes I’m aiming for. **What do you dislike about Amplitude Analytics?** While Amplitude is undoubtedly a powerful analytics tool, the extensive range of its features can feel somewhat overwhelming initially, especially as a new user. There is a definite learning curve when it comes to understanding how events and properties should be structured to achieve the most accurate insights, particularly if our data hasn't been perfectly instrumented from the start. However, I believe that with time and the help of their support team, the experience will become much smoother. **What problems is Amplitude Analytics solving and how is that benefiting you?** The data is presented in a layout that is easy to monitor and understand, making it highly accessible. ### 25. Powerful Insights and Flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Amplitude Analytics?** Amplitude makes it easy to move from “what happened” to “why it happened.” Funnels, cohorts, retention, and pathing come together so you can test hypotheses about features, pricing, and packaging with real user behavior. The ability to define clear taxonomies, build reusable charts/dashboards, and segment by plan, geography, or lifecycle stage helps us find the “golden nuggets” that actually drive activation, conversion, and expansion—without waiting on ad-hoc SQL. **What do you dislike about Amplitude Analytics?** Two areas could be stronger: Governance & complexity: As the event schema grows, enforcing naming standards and avoiding duplicate events/properties takes discipline. Better guardrails and bulk management would help. Advanced filtering ergonomics: Building precise segments that combine multiple events, user properties, and time windows is powerful but can feel fiddly; more guided templates and validations would reduce iteration time for non-analysts. **What problems is Amplitude Analytics solving and how is that benefiting you?** Onboarding & activation: Funnels and retention analyses pinpoint where users stall before the “aha” moment, informing copy, UX, and nudges that lift activation rates. Feature impact & monetization: Cohorts and pathing reveal which behaviors correlate with conversion and paid retention, guiding roadmap priorities, pricing/packaging, and PQL scoring. Experiment & iteration velocity: Shared dashboards and drill-downs align Product, Marketing, and Sales on a single source of truth, shortening the time from question → insight → change. ### 26. Easy Verification and Smooth Implementation for Developers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Amplitude Analytics?** As a developer, I mainly appreciate how easy it is to verify what was sent. Also most of the implementation was quite simple. **What do you dislike about Amplitude Analytics?** We’re using the RudderStack integration for our implementation, and session tracking has been a bit complicated and finicky. We still haven’t been able to get it fully working the way we would expect. We have some other issues, but most seem to stem from fact we need to use rudderstack instead of amplitude SDK directly. **What problems is Amplitude Analytics solving and how is that benefiting you?** Aggregation of user behavior. (I’m still speaking only as a developer, not as the target audience.) ### 27. Powerful Data Scope for Building Personalized Dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Lea A. | Freelance Artist, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Amplitude Analytics?** The scope of data that you can analyze and add to your personalized dashboard **What do you dislike about Amplitude Analytics?** It can be overwhelming at the start to all the options, filters and parameters. **What problems is Amplitude Analytics solving and how is that benefiting you?** Deep tracking of performance of custom parameters on our content shared with our customers. That helps us to understand the quality of the content as well as its performance ### 28. Product Analytics That Drives Data-Backed Decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Yogesh G. | Senior Application Developer, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about Amplitude Analytics?** Don't have heavy SQL dependency. It bridges the gap between data and product decisions—helping teams move from metrics to meaningful actions quickly and reliably. **What do you dislike about Amplitude Analytics?** it requires careful event design, user training, and budget planning to avoid complexity and cost outweighing the value. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude solves the problem of understanding real user behavior in digital products. It helps identify where users drop off, what drives retention, and which features actually deliver value. For me, this means faster, data-driven decisions, better prioritization. ### 29. Easy to Use, Intuitive, and Fun for Everything **Rating:** 4.5/5.0 stars **Reviewed by:** Garrett S. | Principal Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Amplitude Analytics?** Easy to use. Intuitive and fun, use it for all **What do you dislike about Amplitude Analytics?** Can be hard to figure out how all tools work **What problems is Amplitude Analytics solving and how is that benefiting you?** How to optimize product ### 30. Empowers Teams with Real-Time Insights and Seamless Collaboration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Amplitude Analytics?** What I like best about Amplitude Analytics is its ability to democratize data across teams. It empowers everyone — from product managers to marketers — to independently explore insights, build funnels, and validate hypotheses without relying on engineering or analytics teams. The platform’s real-time data and intuitive interface have accelerated our decision-making and improved collaboration across functions. **What do you dislike about Amplitude Analytics?** Amplitude offers great insights, but building complex analyses or cross-product funnels can be non-intuitive for new users.Needs improvement in calculations inside array object, providing flexibility to change Home Page metrics. **What problems is Amplitude Analytics solving and how is that benefiting you?** What I like best about Amplitude Analytics is its ability to democratize data across teams. It empowers everyone — from product managers to marketers — to independently explore insights, build funnels, and validate hypotheses without relying on engineering or analytics teams. The platform’s real-time data and intuitive interface have accelerated our decision-making and improved collaboration across functions. ### 31. Deep Insights, Intuitive Use **Rating:** 5.0/5.0 stars **Reviewed by:** Hamza Z. | Technical Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2025 **What do you like best about Amplitude Analytics?** Event-based analysis for detailed user behavior tracking Segmentation and cohort analysis tools Real-time reporting and customizable dashboards Seamless API and third-party integrations **What do you dislike about Amplitude Analytics?** Steep learning curve for initial setup and advanced configuration Incomplete documentation for some complex features Enterprise licensing costs high for small teams **What problems is Amplitude Analytics solving and how is that benefiting you?** • Eliminates data silos by unifying event collection across web, mobile, backend—enables end-to-end visibility of user journeys • Automates cohort and funnel analysis—powers rapid identification of drop-off points and informs feature prioritization • Delivers real-time dashboards and alerts—shortens feedback loop, reduces churn by enabling proactive engagement campaigns • Supports custom segmentation and A/B testing—improves conversion rates and guides product roadmap with quantitative insights ### 32. Functional and very intuitive, wish it was more robust **Rating:** 4.0/5.0 stars **Reviewed by:** Sarvesh P. | Assistant Manager - Data Science and Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Amplitude Analytics?** The event based data query and intuitive UI The ease of functionality for features such as the Measure As, Compare and Sampling to get faster results Use it almost everyday, it was quite fast Cohorting and retention metrics are easy to implement **What do you dislike about Amplitude Analytics?** Certain important features like user defined views (where a complex query can be saved and reused and further modified) and user defined metrics are missing Cohorting although easy to implement, feels sort of hidden and only power users would be able to discover it Custom functions in measured as should also have functionality to add formating (% or #) and data labels in code so it is easier to label the different cuts in the visualisation compared to manually having to label every cut which adds the risk of human error and puts constraints on shareability of the report Haven't used Customer Support or Integrated any new events but I hear they work well **What problems is Amplitude Analytics solving and how is that benefiting you?** Ease of access with quick TAT on nunanced data points Shareability of reports with users who are not very advanced in data understanding Share reports as Self Serve tools for users who are not very advanced in data understanding ### 33. Easy and intuitive to use **Rating:** 4.5/5.0 stars **Reviewed by:** Beatriz Rei A. | Market and product analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2025 **What do you like best about Amplitude Analytics?** It’s incredibly easy to use. I had never used it before starting my current job, and I was surprised at how quickly I was able to learn the tool and start creating reports. **What do you dislike about Amplitude Analytics?** 1- It doesn’t automatically prompt you to merge events that appear to be duplicates—for example, ‘Public: Lead’ and ‘Public Lead.’ While you can manually unify them, it would be helpful if Amplitude could detect similar events and suggest merging them. It is not a dislike but it could be better. 2 - When you start breakdown the funnel, some numbers started not to match anymore. It is quick hard to divide by device as well. 3 - Be able to customize more the charts would be nice. 4- no plug in to check if the events are firing and names on the server-side implementation. **What problems is Amplitude Analytics solving and how is that benefiting you?** Understand how our users engages with our site features. ### 34. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Amplitude Analytics?** I really like how Amplitude Analytics connects data seamlessly and makes it easy to understand complex user behavior through clear, intuitive visuals. The visual dashboards and charts simplify analysis and help uncover insights quickly, making decision-making much more efficient. **What do you dislike about Amplitude Analytics?** Sometimes the platform can feel a bit overwhelming because of the many features and options available. It takes a little time to get fully comfortable navigating everything, but once you do, it’s very powerful. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps me turn raw data into actionable insights by clearly showing user behavior trends and product performance. This makes it easier to identify opportunities, measure outcomes, and make data-driven decisions with confidence. ### 35. Powerful, quite intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Amplitude Analytics?** I like a few things: it's powerful. meaning it can show data in different ways; it's fast - I worked with other tools such as metabse, tableau and others, and I think Amplitude has been the fastest. I also think it's visually appealing. **What do you dislike about Amplitude Analytics?** I would like to use the flags system more and more like a rule engine and from what I've seen so far sometimes it's limited or unclear how the flags would behave in a specific scenario. Do take to account I only been using it for a week now so it might be me rather than the software. **What problems is Amplitude Analytics solving and how is that benefiting you?** I'm responsible for Fraud risk in the company, I've been using user cohorts to try and isolate fraudulent users. More fraud related functions could help me further ### 36. If you've got a product, you should definitely consider Amplitude! **Rating:** 4.0/5.0 stars **Reviewed by:** Usman Q. | Analytics Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Amplitude Analytics?** - There's a lot of flexibility and level of detail you can add, especially if you want to do Org. and Acc. level analysis as well - Marketing channel level report is helpful, so you are not just limited to product analytics! - The feature flag is quite helpful though I'd like if we could control that via GTM as well! **What do you dislike about Amplitude Analytics?** - Chrome debugging extension is good, but can get complex since the real-time view within the product is a little confusing - Overall, the UI can be overwhelming because of so much happening, so there's a bit of a steep learning curve - If you're new, then installation can be a bit tricky with different SDKs and so many options, even if you use a tag manager and the UI can make it a little difficult to see who can view the reports you've created unless they are explicitly shared in a space or with certain users - Maybe some more documentation on the options available in GTM's Tag Template and their repercussions would help! **What problems is Amplitude Analytics solving and how is that benefiting you?** - In product analytics e.g. what are users doing, which features are they using, how much, and how the data looks like at account and org. level as well but now we are also looking into marketing level data ### 37. Very power data analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Amplitude Analytics?** Amplitude has become an indispensable tool for our team when it comes to understanding how users interact with our product. Its strength lies in its robust and intuitive analytics capabilities, allowing us to move beyond surface-level metrics and truly grasp user behavior. **What do you dislike about Amplitude Analytics?** * Steep Learning Curve and Complexity: For new users or teams without dedicated data analysts, Amplitude can feel complex and have a steep learning curve. Getting the most out of its powerful features often requires a significant time investment to understand its nuances and set it up effectively. Some users find it less intuitive than other analytics platforms, especially when starting. * Cost: Amplitude's pricing, particularly for its more advanced features and higher data volumes, can be a significant factor, especially for smaller businesses or startups. The paid plans can be quite expensive. **What problems is Amplitude Analytics solving and how is that benefiting you?** One of the standout features is its event-based tracking. This granular approach means we can analyze specific actions users take, providing a much clearer picture of their journey and pain points. This, combined with powerful segmentation options, allows us to dice and slice the data in countless ways, tailoring our analysis to very specific questions and user groups. For product teams, features like funnel analysis and retention tracking are incredibly valuable. ### 38. Comprehensive, User-friendly and highly effective **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Amplitude Analytics?** I like how Amplitude Analytics provides deep, real-time insights into user behavior, making it easy to track engagement, retention, and conversion trends. **What do you dislike about Amplitude Analytics?** While Amplitude Analytics is powerful, its interface can be complex for new users, and some advanced features have a learning curve that requires time to fully utilize. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps us understand user behavior, track engagement, and measure product performance in real time. This enables data-driven decisions, improves user retention, and optimizes overall business outcomes ### 39. Powerful Property Tools, But Overwhelming Feature Set **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Supermarkets | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Amplitude Analytics?** The programmatic property definition method **What do you dislike about Amplitude Analytics?** There are too many features, and I don't have time to explore **What problems is Amplitude Analytics solving and how is that benefiting you?** I am using Amplitude for tracking my website's performance as a Google Analytics replacement. GA4 is a mess to me. ### 40. Powerful User Insights, But Feature Overload Can Be Confusing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2025 **What do you like best about Amplitude Analytics?** Can look at behavioral user data - self-serve. **What do you dislike about Amplitude Analytics?** Lots of features; sometimes can be hard to know what setting to use. **What problems is Amplitude Analytics solving and how is that benefiting you?** Monitoring user behavior and running experiments - helps me know what features are working and not. ### 41. Great tool for complex data **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa S. | VP of Enterprise Advertising Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Amplitude Analytics?** Data integration capabilities and AI functionality are at the top of my list, but the fact that Amplitude is constantly updating and enhancing features is a win. As we look at additional tools and functionality with AI, Amplitude is staying on top of its game. This helps keep our teams focused rather than spending time researching additional tools. **What do you dislike about Amplitude Analytics?** It can be complex and not for all levels of users. **What problems is Amplitude Analytics solving and how is that benefiting you?** Centralizing data points and provides deeper consumer journey mapping. ### 42. Great for product analytics - fairly easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew K. | VP Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2025 **What do you like best about Amplitude Analytics?** Easy to run analyses on the fly and save/share for posterity. Feature set has increased over the years, including session replays now **What do you dislike about Amplitude Analytics?** Somewhat challenging to instrument, and payment plans have changed making more features behind various levels of paywalls **What problems is Amplitude Analytics solving and how is that benefiting you?** Ability to understand what users are doing on our website. Helps prioritize feature builds and track performance across various digital campaigns. ### 43. Great Product for Quick Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Amplitude Analytics?** Extremely fast in processing large datasets that span over years of data. **What do you dislike about Amplitude Analytics?** Unable to perform complex calculations & analyses using Amp. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use cohorts a lot - it helps me get the top level numbers for specific cohorts very easily. Monitor metrics & trends during live events ### 44. Powerful analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Eoin L. | VP Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2025 **What do you like best about Amplitude Analytics?** Tracks everything we need with all the integrations we need too **What do you dislike about Amplitude Analytics?** Complixated without dedicated data analyst **What problems is Amplitude Analytics solving and how is that benefiting you?** understand user behavior, trends, and use that to optimize processes & user experiences ### 45. Easy funnels creation for a non-technical PM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Amplitude Analytics?** Easy to use, straight forward with great support material so the learning curve is very short. **What do you dislike about Amplitude Analytics?** Mapping complex user journeys could be a bit simpler with LLM integrations **What problems is Amplitude Analytics solving and how is that benefiting you?** Identify drop offs, creating usage-based user personas. ### 46. Great support team and training documents **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Chemicals | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about Amplitude Analytics?** - Great support team who always try their best to solve your issue - Huge documentation sources (video, blog, post, community) to assist usage - Ease of use - Offer various features **What do you dislike about Amplitude Analytics?** - Some of the advanced features are not easy to inteprete the result (personas, impact analysis) - Data sending to Amplitude is immutable, which means that we can’t change the historical data. Error data can't not be fixed - Somewhat limited on Dashboard design **What problems is Amplitude Analytics solving and how is that benefiting you?** - Quick user behaviour analysis (segmentation, funnel, journey) to understand users pain point and improve the product - Easy to use and share the insight across organization **Official Response from Tamara Kecman:** > Hi there! Thank you for leaving a review and for shouting out our amazing support team. We are so happy to hear about your experience using Amplitude.We’re celebrating your success and look forward to hearing more about the great things you’re accomplishing! ### 47. A Powerful Tool for Data-Driven Decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2024 **What do you like best about Amplitude Analytics?** Amplitude is a robust analytics platform that offers a wealth of features for understanding user behavior. While it can be complex to master, the learning curve is worth it for the insights you gain. - Powerful: Amplitude offers a wide range of features for analyzing user behavior, including funnels, cohorts, and retention analysis. - Flexible: You can customize your data analysis to fit your specific needs. **What do you dislike about Amplitude Analytics?** Steep Learning Curve: It can take some time to get comfortable with Amplitude's interface and features. Complex: The tool can be overwhelming for users who are new to data analysis. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps me understand how people use my product. I can see what they're clicking on, where they're getting stuck, and what features they love (or hate!). This helps me make my product better and keep users happy. **Official Response from Tamara Kecman:** > Hi there! Thanks so much for taking the time to leave us a review. We’re so glad to hear that Amplitude helps you understand how people are using your product, and that you find it powerful and flexible. If you ever need assistance or have specific questions, please reach out to our support team at https://support.amplitude.com/. Keep up the great work! ### 48. Self serve data analytics for product teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Amplitude Analytics?** Quick ability to generate vital metrics to understand our users. **What do you dislike about Amplitude Analytics?** It's a bit complicated when it comes to try to figure out exactly how you need it set up requiring back and forth with engineering. But once it's configured it's all self serv.e **What problems is Amplitude Analytics solving and how is that benefiting you?** Helps understand customer pain points. Vital part in running our A/B tests. ### 49. It has a pleasurable experience **Rating:** 5.0/5.0 stars **Reviewed by:** Sarthak S K. | Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2025 **What do you like best about Amplitude Analytics?** It has has simple titles and very easy to explain **What do you dislike about Amplitude Analytics?** It sometimes complicates the findings given **What problems is Amplitude Analytics solving and how is that benefiting you?** It gives us the data ### 50. Easy in use, quick analysis and insights search **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Amplitude Analytics?** Really like Amplitude due to ease of use and understandable chart constructor. Can quickly find info and reasons of different spikes in data. Useful alerting tool that is used in everyday basis **What do you dislike about Amplitude Analytics?** Sometimes it is hard to create a chart with conditions in a user level. Also have questions to sessions analytics, it is complicated to analyze first sessions of users. In some cases could be not agile **What problems is Amplitude Analytics solving and how is that benefiting you?** Real time analytics and data-driven decision making ## Amplitude Analytics Discussions - [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) - 1 comment, 1 upvote - [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) - 1 comment, 1 upvote - [What are the most underrated features that should get more attention for SaaS companies?](https://www.g2.com/discussions/what-are-the-most-underrated-features-that-should-get-more-attention-for-saas-companies-ab31e4f3-3b40-42da-9661-c07a2f3a3109) - 1 comment, 1 upvote - [Is there any way to track users that do not accept cookies?](https://www.g2.com/discussions/is-there-any-way-to-track-users-that-do-not-accept-cookies) - 1 comment, 1 upvote - [How to create a table in Amplitude? We have several charts option but not able to plot a basic table to view some data](https://www.g2.com/discussions/how-to-create-a-table-in-amplitude-we-have-several-charts-option-but-not-able-to-plot-a-basic-table-to-view-some-data) - 1 comment, 1 upvote - [View Amplitude Analytics pricing details and edition comparison](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134341&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+10%3A37%3A00+-0500&secure%5Bsession_id%5D=71aad3c9-edeb-4165-95c1-daf42302fdeb&secure%5Btoken%5D=3c3c2f944ca73bd74eb451c87b5c4e9bb3505c72db4b949de658e8e6465abbea&format=llm_user) ## Amplitude Analytics Integrations - [Adapty.io](https://www.g2.com/products/adapty-io/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 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[Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [June Analytics](https://www.g2.com/products/june-analytics/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Kotlin](https://www.g2.com/products/kotlin/reviews) - [LinkedIn Sales Insights](https://www.g2.com/products/linkedin-sales-insights/reviews) - [Lucidity](https://www.g2.com/products/lucidity/reviews) - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews) - [Matomo (Formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) - [Maze](https://www.g2.com/products/maze-2025-09-01/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Miro](https://www.g2.com/products/miro/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Notion](https://www.g2.com/products/notion/reviews) - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - [Qualtrics Employee Experience](https://www.g2.com/products/qualtrics-employee-experience/reviews) - [Recurly](https://www.g2.com/products/recurly/reviews) - [Ruby on Rails](https://www.g2.com/products/ruby-on-rails/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Squarespace](https://www.g2.com/products/squarespace/reviews) - [Superwall](https://www.g2.com/products/superwall/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [unitQ](https://www.g2.com/products/unitq/reviews) - [Unity](https://www.g2.com/products/unity/reviews) ## Amplitude Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations - Usage Tracking/Analytics **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Machine Learning **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Additional Functionality** - Conversion Tracking - Funnel Analysis - Product Data Management - Engagement Tracking - Alerts/Notifications - Cohort Analysis - Session Recording - AI Copilot - Data Visualization - Customer Journey Mapping - Generative AI - Interactive Reports - A/B Testing **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Amplitude Analytics Alternatives - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,785 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews)