Aramis F.
AF
Aramis F.
Monetization Experiments Analyst
Mid-Market (51-1000 emp.)
"Versatile, Fast and Deep"
5/5
What do you like best about Amplitude Activation?

Just for allowing the user to explore the events and user properties in a simple fashion, it is already a great tool.

The speed that it processes data is unparallel. It gives you control over both simple and complex analyses. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

There are specific points to improve, but more in the sense of functionalities to add, like widgets to the dashboards.

From my use case I would like to have buttons to link to other pages. The note functionality doesn't allow for an easy link.

The chart types are still limited. Review collected by and hosted on G2.com.

Kasi V.
KV
Kasi V.
Business Analyst
Mid-Market (51-1000 emp.)
"Amplitude for daily data"
5/5
What do you like best about Amplitude Activation?

The ease with which i can create charts. The URL level storing of charts, whether saved or temporary. The ease with which i can connect it to other platforms/applications. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

On hitting it using an API, some of the charts have a complex data structure (the retention charts for instance).

Cleaning that data is a bit lengthy process, but can be done. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Automation that empowers customization!"
4.5/5
What do you like best about Amplitude Activation?

I like the fact that with Recommend, I can cut out the hassle of worrying about if the cohorts and attributes, coupled with my desired events that I set up will actually come up with insights that are valuable and useful to my team. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

Sometimes it does get tricky with the way user attributes and event attributes interact (or interfere) with one another. Also, the way Amplitude calculates users does leave some room for improvement. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Nice Analytics Tool"
4.5/5
What do you like best about Amplitude Activation?

The funnel and Segmentation part is incredible; although the fast charts are not that flexible, you can get creative and get to do almost anything on the platform. I would recommend using Amplitude Query because the tool works so well. Also, the segmentation and the alerts part are good. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

I'm recently trying the part where Amplitude stores all the data on our data warehouse. I see some issues because sometimes we lose events, so be aware if you need that part crucially. Review collected by and hosted on G2.com.

Pilar S.
PS
Pilar S.
Product Analytics Manager
Mid-Market (51-1000 emp.)
"Good automated solution for mainstream recommendation use cases"
3.5/5
What do you like best about Amplitude Activation?

Automated recommendation engine. It helps companies that may not be able to invest in having internal ML teams that build data products themselves. It's easy to use if you have Amplitude as a Product Analytics tool Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

It is not useful for use cases in which the content is unique. Therefore, I'd say that their solution is as generalistic as possible, such as AWS' solution or any other company doing recommendation engines. It's also expensive. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Awesome Analytics Platform"
5/5
What do you like best about Amplitude Activation?

The ability to quickly pull analyses to better understand our customer behavior and journeys on our website, and perform deep dives in certain areas where relevant to make our website more efficient and conversion focused. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

I wish the graphs were more intuitive and would allow us to easily pull stats like year to date, last year to date, month to date, last year month to date, and allow easy ways to view year over year change. Review collected by and hosted on G2.com.

Verified User in Mental Health Care
UM
Verified User in Mental Health Care
Mid-Market (51-1000 emp.)
"Promises a lot, but doesn't meet the expectations to the fullest"
2.5/5
What do you like best about Amplitude Activation?

The part about the segmentation at first doesn't catch your attention to the fullest but does the job when you know what you are doing.

The platform itself still requires plenty of your attention and doesn't act proactively. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

It is hard to use, the point of using it is unclear in some perspectives, and its' powerful parts are not exploited now.

In theory, you can make this very successful in case you are already in the know of what metric you want to increase and what it is powered by. You need to know these before you commence with this tool.

This is a comment that is made compared to amplitude analytics. When combined with the engagement matrix feature, the possibilities are endless. Review collected by and hosted on G2.com.

Verified User in Design
UD
Verified User in Design
Small-Business (50 or fewer emp.)
"Want to know how your product works? Use Amplitude"
5/5
What do you like best about Amplitude Activation?

There are many ways to track but the flexibility of creating charts and switching between them and ofc, creating Cohorts just gives it an edge. Earlier we used to dig in and decipher things but now it's a few clicks away. Features like Link sharing, saving and Notebooks on top of that are like cherry on top. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

There is a learning curve, to be honest, onboarding on such a product is difficult but the interface that is shown for a first time user is overwhelming and confusing and the onboarding tooltips that you guys have are like way off. Apart from onboarding, Notebooks and Dashboards are good but have a scope for improvement. Would suggest checking out Notion, it does a great job there. Review collected by and hosted on G2.com.

Hunter B.
HB
Hunter B.
Senior Product Manager
Mid-Market (51-1000 emp.)
"Cool Product Idea"
2.5/5
What do you like best about Amplitude Activation?

Overall, I like the idea of a product that actually goes through the data and recomends me actions. However, I have not used it so cannot speak ont this topic well Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

I can't find it in the dashboards. It sounds like it's something that would be required to implement on the data engineering side, which is a massive turn off for me Review collected by and hosted on G2.com.

Kaysar R.
KR
Kaysar R.
Data Analyst
Small-Business (50 or fewer emp.)
"Great Data Automation"
4.5/5
What do you like best about Amplitude Activation?

Amplitude is a great tool where you can easily create valuable dashboards based on your business development metrics, track any data found on events, and it's effortless to integrate with your system. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

Sometimes you might experience data lagging issues because of the weekly maintenance activities. Review collected by and hosted on G2.com.