Anjali S.
AS
Anjali S.
Associate Product Manager
Mid-Market (51-1000 emp.)
"Awesome platform to track & learn about customer's behaviour."
4/5
What do you like best about Amplitude Activation?

Simple and easy to track customer's path. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

- It would be great to get an automated report based on the 'start event' and 'end event' I entered. This report could consist of a chart + notes.

- Sometimes I feel that it is difficult to select the date range when creating a chart. Review collected by and hosted on G2.com.

Dave S.
DS
Dave S.
Growth Marketing Manager, Lifecycle
Mid-Market (51-1000 emp.)
"Invaluable tool for data parity across your Growth stack"
5/5
What do you like best about Amplitude Activation?

Recommend helps us fill the gaps in our behavioral tracking that may have fallen through the cracks. If we track it in Amplitude, using Recommend means we can always have it downstream in our messaging platforms too. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

The pricepoint can be a bit restrictive for smaller companies -- I would consider a free tier to help ICs at those smaller startups build a business case to buy the feature in full using real data and use cases. Review collected by and hosted on G2.com.

Greg L.
GL
Greg L.
Head of Product
Mid-Market (51-1000 emp.)
"The tool paid for itself by improving our "other recommended products" in Cart placement."
5/5
What do you like best about Amplitude Activation?

We were part of the beta testing phase, so the level of support we got to make it work was incredible. Not sure that would happen for everyone, but the results have paid for themselfs. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

I don't dislike anything, as the tool is fantastic. However, the tool can be oversold to executives who think it's a plug-and-play "silver bullet" that will "figure everything out" In reality, while a powerful tool, it needs internal technical support and resources to make the most of it. You also need to know where to point it and have a well-defined goals. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"Amplitude is a very simple usage tool but very manual process"
4.5/5
What do you like best about Amplitude Activation?

That is easy to track actions inside the platform on many levels and create visuals and dashboards. There are many types of visuals and different time segmentations that facilitate to have fast insights. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

The process is very manual and not possible to automate. For example, In a case of multiple similar events where just one attribute is changed, it's not possible to automatize the creation of the visual or have a unique visual by filtering these events with a renamed column. Also, the change of visualization redirects for saving a new template that is not always needed. Review collected by and hosted on G2.com.

Padraic R.
PR
Padraic R.
Product Manager
Mid-Market (51-1000 emp.)
"easy to use, realtime analytics"
5/5
What do you like best about Amplitude Activation?

The realtime nature of the data and the simple effective report building UI is a fantastic way to get adopted onto the platform. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

there can be some issues in developing and maintaining clean data when you implement the events yourself but overall that effort and control over the data we ingest provides clearer insight than some of the automatic "track everything" solutions Review collected by and hosted on G2.com.

Rishabh A.
RA
Rishabh A.
Senior Business Analyst
Mid-Market (51-1000 emp.)
"Amplitude makes understanding your customer base a breeze"
4/5
What do you like best about Amplitude Activation?

Easy to understand UI , Plenty of features , end to end customer journey available. Overall very comprehensive set of features and visualizations available. Based on my experience with other similar products, Amplitude scores higher Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

The event pathfinder is not the most helpful of features, it does not provide an end to end tracking of user journey wrt to events and the number of steps is limited. Review collected by and hosted on G2.com.

Bohdan B.
BB
Bohdan B.
Product Manager
Mid-Market (51-1000 emp.)
"It's easy to use and make data-driven decisions with Amplitude."
5/5
What do you like best about Amplitude Activation?

I like best the UI and UX design of it. When you spend most of your time in such a program, it's really important that everything is understandable works smoothly. There are also helpful tips which I like. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

I don't particularly appreciate when Amplitude loses some data about some events or user properties. Review collected by and hosted on G2.com.

Marc B.
MB
Marc B.
Product Data Analyst
Mid-Market (51-1000 emp.)
"Amplitude is a good tool for product analytics to track events and user behaviour"
4/5
What do you like best about Amplitude Activation?

The possibility to perform funnel analysis for users, which gives you a quick and understandable way of knowing how users are using your application, to do this with a SQL query becomes very hard Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

Their pricing is expensive, which makes us have only 20% of data on Amplitude to lower the bill. We found some bugs while performing the analysis (although they provided support later). Review collected by and hosted on G2.com.

Daniela G.
DG
Daniela G.
Senior Travel Agent
Small-Business (50 or fewer emp.)
"Recommended for reporting"
3.5/5
What do you like best about Amplitude Activation?

I find it helpful because it is complete reporting and it is user-friendly. Unsure about all features but I use it with Jira. Unsure about other apps in the market Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

Unsure of all the limitations and tools. Review collected by and hosted on G2.com.

Sartaj D.
SD
Sartaj D.
Lead Product Analyst
Mid-Market (51-1000 emp.)
"Amplitude for Analytics"
4/5
What do you like best about Amplitude Activation?

1. Ease of setting up basic analyses

2. A very easy-to-use UI Review collected by and hosted on G2.com.

What do you dislike about Amplitude Activation?

Flexibility in terms of complex calculations. For eg. - multi-level funnel conversion Review collected by and hosted on G2.com.