1. [Home](https://www.g2.com/) 2. ... 3. [Headless CMS Software](https://www.g2.com/categories/headless-cms) 4. [Amplience Discussions](https://www.g2.com/products/amplience/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_81d19879afcddf6f601b339decbd9e47/amplience.png "Product Avatar Image") ![Reward for good Amplience reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/22086/medal.svg "Reward for good Amplience reviews") ](/products/amplience/reviews) [ Amplience ](/products/amplience/reviews) (59)4.1/5 Amplience is the AI-enhanced headless CMS and DAM for enterprise retail. We help brands optimize their content supply chains to create more, launch faster and scale seamlessly. Our full platform includes: Dynamic Content: AI-enhanced headless CMS with real-time visualization for high-velocity content teams. Content Hub: AI-powered, intuitive digital asset management. Dynamic Media: automatic asset optimization for boosted site performance and omnichannel delivery. Workforce: agentic AI workflow automation tools to accelerate impact. Easy Integration: pre-integrated CMS, DAM, and Agentic AI for seamless implementation. We empower retail commerce teams to work efficiently and effectively, providing expert support and resources at every step. Built for the realities of the modern content crisis - more channels, more formats, more markets, and rising demands for real-time personalization - Amplience enables commerce teams to replace fragmented workflows with a streamlined, AI-ready content supply chain. The platform centralizes structured content, metadata-rich digital assets, and agentic AI capabilities that automate product copy, translations, SEO content, campaign messaging, product image editing, and creative variations across every customer touchpoint. More than 400 of the world’s leading brands, including Crate & Barrel, OTTO Group, Ulta Beauty, Coach, Primark, GAP, Currys, and The Very Group, rely on Amplience to scale content production, improve localization accuracy, enforce brand consistency, and accelerate time-to-market across global operations. With AI Helpers, Workforce Studios, Content Actions, and multi-stage Content Flows, Amplience empowers teams to shift from manual production to automated, governed, and agentic workflows. Amplience’s enterprise DAM and Dynamic Media capabilities provide real-time optimization, automated transformations, and multi-CDN delivery through Akamai, Cloudflare, and Fastly, ensuring high-performance experiences across regions and devices. The platform processes 11B+ daily content requests, manages 500M+ digital assets, and delivers sub-30ms API response times with 99.99% uptime - performance proven at retail peak. With a modern API-first, headless architecture, visual preview across the entire content lifecycle, advanced schema modelling, localization tooling, governance controls, and deep integrations across commerce platforms, PIM systems, personalization engines, and composable storefronts, Amplience gives brands a unified, scalable, AI-ready foundation for the next era of digital commerce. From idea, to automation, to delivery - Amplience powers commerce content at the speed of ideas. Show More * * * ### 27.0 Nps Score Already have Amplience? ### All Amplience Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # What is a headless commerce platform? ](/discussions/what-is-a-headless-commerce-platform) What is a headless commerce platform? [ Digital Asset Management Software ](https://www.g2.com/tags/digital-asset-management-software)[ Web Content Management Software ](https://www.g2.com/tags/web-content-management-software)[ Headless CMS Software ](https://www.g2.com/tags/headless-cms-software)[ SAP Store Software ](https://www.g2.com/tags/sap-store-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.&title=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Amplience+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss%0aAsk+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.) 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[ Digital Asset Management Software ](https://www.g2.com/tags/digital-asset-management-software)[ Web Content Management Software ](https://www.g2.com/tags/web-content-management-software)[ Headless CMS Software ](https://www.g2.com/tags/headless-cms-software)[ SAP Store Software ](https://www.g2.com/tags/sap-store-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.&title=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Amplience+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss%0aAsk+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.) 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[ Digital Asset Management Software ](https://www.g2.com/tags/digital-asset-management-software)[ Web Content Management Software ](https://www.g2.com/tags/web-content-management-software)[ Headless CMS Software ](https://www.g2.com/tags/headless-cms-software)[ SAP Store Software ](https://www.g2.com/tags/sap-store-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.&title=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Amplience+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss%0aAsk+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.) 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[ Digital Asset Management Software ](https://www.g2.com/tags/digital-asset-management-software)[ Web Content Management Software ](https://www.g2.com/tags/web-content-management-software)[ Headless CMS Software ](https://www.g2.com/tags/headless-cms-software)[ SAP Store Software ](https://www.g2.com/tags/sap-store-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.&title=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Amplience+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss%0aAsk+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.) 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[ Digital Asset Management Software ](https://www.g2.com/tags/digital-asset-management-software)[ Web Content Management Software ](https://www.g2.com/tags/web-content-management-software)[ Headless CMS Software ](https://www.g2.com/tags/headless-cms-software)[ SAP Store Software ](https://www.g2.com/tags/sap-store-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.&title=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Amplience+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss%0aAsk+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.) 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[ SAP Store Software ](https://www.g2.com/tags/sap-store-software)[ Headless CMS Software ](https://www.g2.com/tags/headless-cms-software)[ Web Content Management Software ](https://www.g2.com/tags/web-content-management-software)[ Digital Asset Management Software ](https://www.g2.com/tags/digital-asset-management-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.&title=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Amplience+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss%0aAsk+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.) 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[ SAP Store Software ](https://www.g2.com/tags/sap-store-software)[ Headless CMS Software ](https://www.g2.com/tags/headless-cms-software)[ Web Content Management Software ](https://www.g2.com/tags/web-content-management-software)[ Digital Asset Management Software ](https://www.g2.com/tags/digital-asset-management-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.&title=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Amplience+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss%0aAsk+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Amplience+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss%0aAsk+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 4 years ago More Options - [ # Where can someone find detailed tutorials on best practices? For example: "What's the best way to implement hierarchies?" ](/discussions/where-can-someone-find-detailed-tutorials-on-best-practices-for-example-what-s-the-best-way-to-implement-hierarchies) [ Headless CMS Software ](https://www.g2.com/tags/headless-cms-software)[ Web Content Management Software ](https://www.g2.com/tags/web-content-management-software)[ Digital Asset Management Software ](https://www.g2.com/tags/digital-asset-management-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.&title=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Amplience+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Amplience+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss%0aAsk+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Amplience+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss%0aAsk+Amplience+questions+and+get+answers+from+expert+users+in+our+Amplience+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/amplience/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/25d4f0de2d8f74fc13a0aaa8443f0617/amplience.svg "Product Avatar Image") ### Have you used Amplience before? Answer a few questions to help the Amplience community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Famplience%2Fdiscuss%3Fsmall_ask%3Damplience) No ## Top Contributors in Amplience 1 ![Andrew G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew G.") AG Loading... ### [Andrew G.](https://www.g2.com/users/612f095b-3b39-4f73-9f63-2053731f4bc0 "Andrew G.") Principle Consultant 1 pt