# Top 10 Apollo.io Alternatives & Competitors (9,704)4.7 out of 5 Many buyers researching Apollo.io on G2 ultimately choose a competing solution from this list of highly rated tools. Sales Intelligence Software is used by teams seeking sophisticated, productive platforms with features like user, role, and access management, data cleaning/enrichment, and messaging, according to G2 reviews. In most cases, users compare alternatives based on reliability and ease of use. The best overall alternative to Apollo.io is [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews), rated ~4.5 stars on G2 from 8873+ reviewers. It is frequently praised for contact information and data accuracy. Other well-known alternatives to Apollo.io are: - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) – known for helpful and automation (G2 star rating ~4.6) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) – highly rated for lead management and customization (G2 star rating ~4.4) - [Instantly](https://www.g2.com/products/instantly/reviews) – offers helpful and customer support (G2 star rating ~4.8) - [SalesIntel](https://www.g2.com/products/salesintel/reviews) – best suited for teams that need contact information and data accuracy (G2 star rating ~4.3) Browse top options below. Based on G2 review data, Apollo.io is most commonly used in industries like [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [CRM Software](https://www.g2.com/categories/crm). Compare user ratings by vertical to find the best fit. ## Best Paid & Free Alternatives to Apollo.io - GTM Workspace - Powered by ZoomInfo - Amplemarket - Agentforce Sales (formerly Salesforce Sales Cloud) - Instantly - SalesIntel - Lead411 - HubSpot Sales Hub - Salesloft ## Top 10 Alternatives to Apollo.io Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Apollo.io stacks up to the competition, check reviews from current & previous users in industries like Information Technology and Services, Staffing and Recruiting, and Consulting, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ GTM Workspace - Powered by ZoomInfo ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) By [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) [ 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews#reviews) Product Description GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best opportunities without ever switching tools. Reviewers say compared to Apollo.io, GTM Workspace - Powered by ZoomInfo is: Slower to reach roi More expensive Easier to set up Categories in common with Apollo.io: [ Account Data Management ](/categories/account-data-management)[ Visitor Identification ](/categories/visitor-identification)[ Email Verification ](/categories/email-verification)[ Lead Intelligence ](/categories/lead-intelligence)[ Email Tracking ](/categories/email-tracking) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/d9aa9453f7d48c46fdc9064f3c2648cf/amplemarket.png "Product Avatar Image") ](https://www.g2.com/products/amplemarket/reviews) [ Amplemarket ](https://www.g2.com/products/amplemarket/reviews) By [Amplemarket](https://www.g2.com/sellers/amplemarket) [ 4.6/5(657) ](https://www.g2.com/products/amplemarket/reviews#reviews) Product Description Amplemarket is your AI-powered sales assistant. Amplemarket Sales Assistant will take care of all your sales tasks. From prospecting, to outreach, follow-ups and scheduling of meetings. Reviewers say compared to Apollo.io, Amplemarket is: Better at support Easier to do business with More expensive Categories in common with Apollo.io: [ Sales Performance Management ](/categories/sales-performance-management)[ Email Verification ](/categories/email-verification)[ Lead Intelligence ](/categories/lead-intelligence)[ Email Tracking ](/categories/email-tracking)[ AI Writing Assistant ](/categories/ai-writing-assistant) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image") ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) [ Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) By [Salesforce](https://www.g2.com/sellers/salesforce) [ 4.4/5(25,872) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews#reviews) Product Description Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud. Reviewers say compared to Apollo.io, Agentforce Sales (formerly Salesforce Sales Cloud) is: Slower to reach roi More expensive Categories in common with Apollo.io: [ Sales Performance Management ](/categories/sales-performance-management)[ Sales Coaching ](/categories/sales-coaching)[ Email Tracking ](/categories/email-tracking)[ Sales Engagement ](/categories/sales-engagement)[ Conversation Intelligence ](/categories/conversation-intelligence) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/2a45358798c292981f351f096c165556/instantly.png "Product Avatar Image") ](https://www.g2.com/products/instantly/reviews) [ Instantly ](https://www.g2.com/products/instantly/reviews) By [Instantly](https://www.g2.com/sellers/instantly) [ 4.8/5(4,135) ](https://www.g2.com/products/instantly/reviews#reviews) Product Description Instantly Helps Automate Your B2B Email Outreach Forever. Reviewers say compared to Apollo.io, Instantly is: More expensive Better at support More usable Categories in common with Apollo.io: [ Account Data Management ](/categories/account-data-management)[ Visitor Identification ](/categories/visitor-identification)[ Email Deliverability ](/categories/email-deliverability)[ Lead Intelligence ](/categories/lead-intelligence)[ Email Tracking ](/categories/email-tracking) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/6d6b9812a7b11c2c5044919fba0ce9fe/salesintel%282%29.png "Product Avatar Image") ](https://www.g2.com/products/salesintel/reviews) [ SalesIntel ](https://www.g2.com/products/salesintel/reviews) By [SalesIntel](https://www.g2.com/sellers/salesintel) [ 4.3/5(540) ](https://www.g2.com/products/salesintel/reviews#reviews) Product Description SalesIntel has the Best Contact Data So You Can Confidently Reach Your Leads Reviewers say compared to Apollo.io, SalesIntel is: Slower to reach roi Better at support Easier to do business with Categories in common with Apollo.io: [ Account Data Management ](/categories/account-data-management)[ Visitor Identification ](/categories/visitor-identification)[ Lead Intelligence ](/categories/lead-intelligence)[ Sales Intelligence ](/categories/sales-intelligence)[ Lead Capture ](/categories/lead-capture) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/9b356734a510be9bdb721553d9577ad4/lead411.png "Product Avatar Image") ](https://www.g2.com/products/lead411/reviews) [ Lead411 ](https://www.g2.com/products/lead411/reviews) By [Lead411](https://www.g2.com/sellers/lead411) [ 4.5/5(482) ](https://www.g2.com/products/lead411/reviews#reviews) Product Description Lead411 offers a comprehensive data platform fueled by Lead Intelligence. Lead411 provides verified company and contact data including verified emails, mobile direct dials, and email/SMS campaign outreach. Reviewers say compared to Apollo.io, Lead411 is: Easier to set up Better at support Easier to do business with Categories in common with Apollo.io: [ Account Data Management ](/categories/account-data-management)[ Email Verification ](/categories/email-verification)[ Lead Intelligence ](/categories/lead-intelligence)[ Sales Engagement ](/categories/sales-engagement)[ Sales Intelligence ](/categories/sales-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image") ](https://www.g2.com/products/hubspot-sales-hub/reviews) [ HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews) By [HubSpot](https://www.g2.com/sellers/hubspot) [ 4.4/5(13,906) ](https://www.g2.com/products/hubspot-sales-hub/reviews#reviews) Product Description Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity. Reviewers say compared to Apollo.io, HubSpot Sales Hub is: Slower to reach roi Categories in common with Apollo.io: [ Sales Performance Management ](/categories/sales-performance-management)[ Visitor Identification ](/categories/visitor-identification)[ Email Tracking ](/categories/email-tracking)[ Sales Engagement ](/categories/sales-engagement)[ Conversation Intelligence ](/categories/conversation-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/6bf05a04df3304c320e77ab36fcfd79a/salesloft.jpg "Product Avatar Image") ](https://www.g2.com/products/salesloft/reviews) [ Salesloft ](https://www.g2.com/products/salesloft/reviews) By [Salesloft](https://www.g2.com/sellers/salesloft) [ 4.5/5(4,287) ](https://www.g2.com/products/salesloft/reviews#reviews) Product Description Salesloft powers durable revenue growth for the world’s most demanding companies. Salesloft’s industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 customers including Google, 3M, IBM, Shopify, Square, and Cisco gain a performance force multiplier with Salesloft by shifting to a durable revenue engagement model, helping them solve the complexities of modern B2B sales and unlock revenue efficiency. Reviewers say compared to Apollo.io, Salesloft is: Slower to reach roi More expensive Categories in common with Apollo.io: [ Sales Performance Management ](/categories/sales-performance-management)[ Sales Coaching ](/categories/sales-coaching)[ Email Tracking ](/categories/email-tracking)[ Sales Engagement ](/categories/sales-engagement)[ Conversation Intelligence ](/categories/conversation-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/53e7c66e55b3e527e6d79f9fb234c7c6/outreach.png "Product Avatar Image") ](https://www.g2.com/products/outreach/reviews) [ Outreach ](https://www.g2.com/products/outreach/reviews) By [Outreach](https://www.g2.com/sellers/outreach) [ 4.3/5(3,574) ](https://www.g2.com/products/outreach/reviews#reviews) Product Description Outreach is the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline. From prospecting to deal management to forecasting, our platform leverages automation and artificial intelligence to help revenue leaders increase efficiency and effectiveness of all go-to-market activities and personnel across the revenue cycle. Reviewers say compared to Apollo.io, Outreach is: Slower to reach roi More expensive Categories in common with Apollo.io: [ Sales Performance Management ](/categories/sales-performance-management)[ Sales Coaching ](/categories/sales-coaching)[ Email Tracking ](/categories/email-tracking)[ Sales Engagement ](/categories/sales-engagement)[ Conversation Intelligence ](/categories/conversation-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") ](https://www.g2.com/products/lusha/reviews) [ Lusha ](https://www.g2.com/products/lusha/reviews) By [Lusha](https://www.g2.com/sellers/lusha) [ 4.3/5(1,665) ](https://www.g2.com/products/lusha/reviews#reviews) Product Description Lusha is an AI Sales Intelligence & Prospect Streaming. Lusha combines reliable contact data with AI-powered prospecting. AI Prospect Playlists automatically generate and refresh lead lists based on your ideal customer profile- so you can stop rebuilding static lists and focus on engaging high-quality prospects, every day. Reviewers say compared to Apollo.io, Lusha is: Slower to reach roi More expensive More usable Categories in common with Apollo.io: [ Lead Intelligence ](/categories/lead-intelligence)[ Sales Engagement ](/categories/sales-engagement)[ Sales Intelligence ](/categories/sales-intelligence)[ Lead Capture ](/categories/lead-capture)[ AI Sales Assistant ](/categories/ai-sales-assistant) ## Apollo.io Alternatives FAQs Generated using AI ### How does Apollo.io compare to GTM Workspace - Powered by ZoomInfo? According to G2 data, [Apollo.io](https://www.g2.com/products/apollo-io/reviews) holds a higher average rating of 4.7/5 from 9,662 reviews compared to [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) which has a 4.5/5 rating from 9,099 reviews. Apollo.io leads in key reviewer-rated dimensions such as Better at Meeting Requirements (9.1 vs 8.7), More Usable (9.0 vs 8.8), Easier to Administer (9.0 vs 8.7), Better at Support (8.8 vs 8.7), and Easier to Do Business With (9.1 vs 8.6), with deltas ranging from 0.1 to 0.5 points. Both platforms score equally on Easier to Set Up (8.9 each). Feature-wise, GTM Workspace offers AI Text-to-Speech, Gamification-Sales Engagement, Omni-Channel Tracking, Opportunity Timeline, Progressive Dialing, Real-time Intent, and Website Personalization, which are not available in Apollo.io. Conversely, Apollo.io provides Connections and Whisper Coaching features absent in GTM Workspace. User reviews highlight Apollo.io's strengths in ease of use (1,587 mentions), lead generation (1,349 mentions), and automation (1,071 mentions), while GTM Workspace is praised for contact information quality (353 mentions), data accuracy (325 mentions), and intent data (152 mentions). Both platforms face challenges with data accuracy and outdated information, though Apollo.io has a higher volume of mentions regarding data inaccuracy and pricing concerns. ### What are the best alternatives to Apollo.io? The best alternatives to Apollo.io based on G2 user reviews include [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) (4.5/5 stars, 9099 reviews), [Amplemarket](https://www.g2.com/products/amplemarket/reviews) (4.6/5 stars, 630 reviews), [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) (4.4/5 stars, 25822 reviews), [Lead411](https://www.g2.com/products/lead411/reviews) (4.5/5 stars, 478 reviews), and [Instantly](https://www.g2.com/products/instantly/reviews) (4.8/5 stars, 4107 reviews). These alternatives are favored for their data accuracy, ease of use, advanced AI features, and comprehensive sales engagement capabilities. ### What features do alternatives offer that Apollo.io does not? Alternatives to Apollo.io offer several features not available natively in Apollo.io, including AI Text-to-Speech (available in GTM Workspace and Lead411), Gamification-Sales Engagement (GTM Workspace, Lead411, Outreach), Omni-Channel Tracking (GTM Workspace, Demandbase One), Opportunity Timeline (GTM Workspace, Lead411, Demandbase One), Progressive Dialing (GTM Workspace), Real-time Intent data (GTM Workspace, Lead411, Lusha, Demandbase One), Website Personalization (GTM Workspace, Demandbase One), Revenue Planning (Lead411, Demandbase One), Badges, Commission Calculator, Coaching Cards, Coaching Materials, Competition, Knowledge Base, Profiles, Triggers, and Video Record (Salesloft, Outreach). These features enhance sales engagement, automation, and data insights beyond Apollo.io's current capabilities. ### Which Sales Intelligence tools do reviewers recommend instead of Apollo.io? Reviewers recommend [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) for its superior data accuracy, intent signals, and unified sales execution platform that consolidates multiple tools. [Amplemarket](https://www.g2.com/products/amplemarket/reviews) is praised for its AI-powered sales assistant, multichannel automation, and excellent customer support. [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) is recommended for its comprehensive CRM capabilities, AI-driven insights, and scalability. [Lead411](https://www.g2.com/products/lead411/reviews) is valued for its verified contact data, affordability, and ease of use. [Instantly](https://www.g2.com/products/instantly/reviews) is favored for its email outreach automation, warmup features, and user-friendly interface. These tools are suggested as strong alternatives to Apollo.io for enhanced sales intelligence and engagement. ### Why do users choose GTM Workspace - Powered by ZoomInfo over Apollo.io? Users choose [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) over Apollo.io primarily for its comprehensive and accurate contact information, with 353 mentions highlighting this strength. The platform's real-time intent data and AI-powered insights enable sales teams to identify high-value prospects and prioritize outreach effectively, which is a significant factor in user preference. GTM Workspace's seamless integration with CRM systems like HubSpot and Salesforce, along with its unified workspace that consolidates sales activities, appeals to users seeking streamlined workflows. Additionally, GTM Workspace offers advanced features such as AI Text-to-Speech, Gamification-Sales Engagement, Omni-Channel Tracking, and Progressive Dialing, which enhance sales engagement and operational efficiency. Users also appreciate the platform's clean and modern user interface, which, despite a learning curve, becomes intuitive with use. The structured onboarding and responsive customer support further contribute to its appeal. While GTM Workspace is recognized as a premium solution with a higher price point, users justify the investment due to the quality of data, intent signals, and the time saved in prospecting and lead management. This combination of data accuracy, advanced features, and integration capabilities drives users to prefer GTM Workspace over Apollo.io for their sales intelligence needs. ### Explore Articles [ What platform integrates social analytics with BI tools? ](https://www.g2.com/discussions/what-platform-integrates-social-analytics-with-bi-tools) [ Best live chat software for increasing conversion rates ](https://www.g2.com/discussions/best-live-chat-software-for-increasing-conversion-rates) [ What web server accelerator is most trusted by infrastructure specialists based on user reviews? ](https://www.g2.com/discussions/what-web-server-accelerator-is-most-trusted-by-infrastructure-specialists-based-on-user-reviews) [ Which database DevOps software is best for teams managing database changes across development, staging and production environments automatically? ](https://www.g2.com/discussions/which-database-devops-software-is-best-for-teams-managing-database-changes-across-development-staging-and-production-environments-automatically) [ Which insurance suites enable faster product launches through flexible configuration and modularity for insurance operations teams? ](https://www.g2.com/discussions/which-insurance-suites-enable-faster-product-launches-through-flexible-configuration-and-modularity-for-insurance-operations-teams) [ Qualtrics Market Research vs Attest vs Suzy for a brand research team: which is worth the investment for regular consumer surveys? ](https://www.g2.com/discussions/qualtrics-market-research-vs-attest-vs-suzy-for-a-brand-research-team-which-is-worth-the-investment-for-regular-consumer-surveys%20) ### Spotlight Categories [ Customer Data Platforms (CDP) ](https://www.g2.com/categories/customer-data-platform-cdp) [ Affiliate Marketing Software ](https://www.g2.com/categories/affiliate-marketing) [ Restaurant POS Systems ](https://www.g2.com/categories/restaurant-pos)