segmentation of the consumers and their consumer behavior Review collected by and hosted on G2.com.

there is nothing i dislike about amparity Review collected by and hosted on G2.com.

I used ampIQ and found the cohort views, basket analysis helped provide insights that would normally take hours/days to produce in a matter of a minute. Review collected by and hosted on G2.com.

It's hard to dislike the product, but I found it a little difficult to see how data passed to other systems. Switchboard could be a little more enhanced to alleviate the issues when the data lands on the outside platform like Salesforce marketing cloud. If you're able to update field formatting, it could reduce the post-data translation. Review collected by and hosted on G2.com.

My number reason for using Amperity is the trust I have in their predictive model and their CLV team's expertise in the retail category. Smart people using a good tool. Review collected by and hosted on G2.com.

The platform can be a little bit overwhelming for newcomers or non-power users. I wish there was a way to snapshot trends over time (like a time machine). Review collected by and hosted on G2.com.

Having both a robust product and a highly engaged partnership is a rare combo. Everyone at Amperity is there to do everything they can to make you successful. Review collected by and hosted on G2.com.

Would love a more out-of-the-box solution to track relationship with customers over time. Review collected by and hosted on G2.com.

Easy to use audience segmentation tools allow us to finely target customers where our ESP features fall flat. Review collected by and hosted on G2.com.

Some of the interace is not as inutitive as I would like but the account managers are fantastic and assist with any questions you could have, including one on one trainings. Review collected by and hosted on G2.com.

Love have quickly and with min effort I can pull complicated data sets! Review collected by and hosted on G2.com.

I wish there was a basket analysis tool! Review collected by and hosted on G2.com.

Predictive analytics & segmentation tools! Also love the ability to have direct connections with vendors like Criteo Review collected by and hosted on G2.com.

I don't like the reporting for campaigns. Review collected by and hosted on G2.com.

One of the strong benefits of working with Amperity is their ability to scale to their clients as far as pace and requests. They have a knowledgeable team that believes in their product and can provide A++ customer service and value add. Review collected by and hosted on G2.com.

We have run into one product limitation for our particular use case but what I don't dislike about that is Amperity's help connecting us with other clients who are trying to do similar things. Review collected by and hosted on G2.com.

The team at Custora-Amperity has always been ready to listen to us, trying and finding ways to support our needs, even "covering up" for my team, when we found ourselves a bit short of resources. Review collected by and hosted on G2.com.

Sometimes it takes a bit before being able to use the system, but it is in the nature of a CRM app I guess. Review collected by and hosted on G2.com.

best in class at ID resolution. good out of the box analytics Review collected by and hosted on G2.com.

Activation capabilities may lag behind competition Review collected by and hosted on G2.com.