The SME Depth and reliable ownership demonstrated on mutual objectives have instilled a sense of comfort. This typically sets in after years into the partnership, which we seem to have reached earlier. Review collected by and hosted on G2.com.

Deterministic associations where present, do not seem to have a bearing in the Clusterin, with only the PII based matching determining it.

Data cleansing gaps in PII (where labeled as VOID / Fraud / Null) could be detected and flagged by Amperity, instead of assigning AmpIDs. Review collected by and hosted on G2.com.

I like that the data ingestion is format agnostic and that the underlying technology uses a probabilistic approach.

The implementation and support teams are very knowledgeable. Review collected by and hosted on G2.com.

The lack of access controls for queries makes it difficult to manage them.

The analytics and data visualization capabilities within Amp360 are very limited. Review collected by and hosted on G2.com.

Our marketing team is using Amperity to create various segments and upload these segments for campaign set up Review collected by and hosted on G2.com.

There needs some improvement in the record matching percentage Review collected by and hosted on G2.com.

Amperity's implementation and post-implementation account teams are excellent. They go above and beyond and help us derive value from the tool. Review collected by and hosted on G2.com.

Not all capabilities are fleshed out. Just because it's in the UI doesn't necessarily mean it's 100% ready to go. Also discourages high usage with pricing tiers. Review collected by and hosted on G2.com.

Probabilistic and Deterministic stitching Review collected by and hosted on G2.com.

Cost Structure is a bit cost prohibitive to scale Review collected by and hosted on G2.com.

Great team work, highly efficient and responsive Review collected by and hosted on G2.com.

I do not dislike anything, Amperity team has been great Review collected by and hosted on G2.com.

Integrate different data into one platform. Review collected by and hosted on G2.com.

Some mismatches between Amperity and customer internal data mart. Review collected by and hosted on G2.com.

Amperity product really helped to consolidate our customer's records to enhance the capability of tracking an entire customer journey. Review collected by and hosted on G2.com.

Some data usages need to be clear and transparent Review collected by and hosted on G2.com.

Its machine- learning algorithm. The Profile stitch ability. Review collected by and hosted on G2.com.

The Algorithm is a black box. There is no clearly defined way to validate outputs. Review collected by and hosted on G2.com.

Quality of their identity resolution, speed and reliability of the platform, and the smart, hardworking minds on board Review collected by and hosted on G2.com.

Nothing!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Review collected by and hosted on G2.com.