I have data insights that were not available to me before. Different data sources have come together in Amperity to help bring a complete picture of our customers into view. Review collected by and hosted on G2.com.

I'd like to see address standardization and data hygiene available in Amperity. When we pull segments from Amperity to put into a mail campaign, we must deal with customer address/data issues outside the CDP. Review collected by and hosted on G2.com.

Ability to build and measure the results of product and customer-specific segments. Identifying winback opportunities, driving higher retention, and understanding customer behavior. Review collected by and hosted on G2.com.

Some of the predictive analytics are on longer time frames than we often find usable. would be great to see things like likelihood to buy in a shorter time frame than 365 days. Review collected by and hosted on G2.com.

Stitch works well and it is easy to setup orchestrations to send data to destinations. I like my account team. Review collected by and hosted on G2.com.

Queries take a long time to execute relative to Snowflake running identical code. DB Gen runs a different version of SQL which is painful when moving from QA to production. Review collected by and hosted on G2.com.

Better visibility into Customer Cluster and all the facets that make up the customer... The insights from the cluster have helped us optimize the data we ingest to tweak the quality of the customer clusters formed within Amperity Review collected by and hosted on G2.com.

While the probabilistic matching algorithms are good, it would have been helpful if the deterministic matching could also be configured into the stitching process using customer handles that we already know as linked. Review collected by and hosted on G2.com.

The Amperity environment is simple and it takes only moments to research customers and view their component data. The ML models not only prevent over-consolidation, but also break apart existing over-consolidated customers. Amperity has quality off-the-shelf solutions for many marketing & retailer needs, but the team was also eager to help when I needed customization. We finished our implentation on time, without unexpected costs, and the solution works as promised. Review collected by and hosted on G2.com.

There were times when we were unable to get resources from Amperity as quickly as hoped. Review collected by and hosted on G2.com.

The algorithm that stitches the consumer data within Amperity is robust and reliable. The platform is easy to use, and the back-end logic is easy to customize. Review collected by and hosted on G2.com.

More customizable charts/tables. Importing our own ML models to the platform. More analytics on customer insights within the platform. Review collected by and hosted on G2.com.

The platform supports Tech and Non-Tech Savy. AMP IQ feature is quite a hands-on tool for marketers to build their own segments. Review collected by and hosted on G2.com.

More sophisticated alert mechanisms to monitor the data flow in and out Review collected by and hosted on G2.com.

The people 1st...every experience is always a positive one. Review collected by and hosted on G2.com.

user interface can always be improved to be more 'non-data' user focused. Review collected by and hosted on G2.com.

The stitching technology. Shane Plossu is the best partner. The entire is great. Review collected by and hosted on G2.com.

Defending it internally and having to explain the value to leadership when they don't understand data or technology. Review collected by and hosted on G2.com.

Amperity has helped us to curate and realize the value of our customer data in a way that allows us to propel our company forward. The team has helped us to formulate and execute strategies within a short timeframe that helped us to realize instant value. Review collected by and hosted on G2.com.

The discovery and implementation phases could have been more unified and streamlined, as it took much longer than promised to stand up and begin using the platform. Review collected by and hosted on G2.com.