Verified User in Insurance
UI
Verified User in Insurance
Enterprise (> 1000 emp.)
"An excellent CDP solution"
4.5/5
What do you like best about Amperity Customer Data Platform?

It's one of the best analytics CDP, the data models are very refined and it even integrates well in our ad tech ecosystem. Insights are in real time and the SCV profiles that it creates are highly accurate. Review collected by and hosted on G2.com.

What do you dislike about Amperity Customer Data Platform?

The pricing can be improved. While the integrations they offer a plentiful they can possibly develop some campaign and delivery features. The support resolution time also needs to be worked upon. Review collected by and hosted on G2.com.

Xiaoting H.
XH
Xiaoting H.
Direct Marketing Analyst
Mid-Market (51-1000 emp.)
"Direct marketing analyst for 8+ years, using SQL and SAS"
4.5/5
What do you like best about Amperity Customer Data Platform?

SQL for ETL, summary page for segment and the new adding features for upload external data file Review collected by and hosted on G2.com.

What do you dislike about Amperity Customer Data Platform?

Eliminated our Household ID under Amperity Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Love the functionality of building and sharing audiences"
5/5
What do you like best about Amperity Customer Data Platform?

The pCLV audiences have had great success in our paid media campaigns Review collected by and hosted on G2.com.

What do you dislike about Amperity Customer Data Platform?

There is not a direct link to send audiences to Pinterest platform Review collected by and hosted on G2.com.

BL
Belinda L.
Small-Business (50 or fewer emp.)
"Great team, world class product, more to come!"
4.5/5
What do you like best about Amperity Customer Data Platform?

Amperity is most helpful in cleansing and unifying our data. The team is wonderful to work with and the product itself is intelligent, useful and relevant to the future of data and business success. Review collected by and hosted on G2.com.

What do you dislike about Amperity Customer Data Platform?

The configuration and validation phase seems long and complex. There has to be a better more streamlined way to firstly scope and then execute these phases. Better understanding of business needs and team responsiveness will help with this also. Review collected by and hosted on G2.com.

Clayton Z.
CZ
Clayton Z.
Enterprise (> 1000 emp.)
"Quality product to unlock your customer data."
4/5
What do you like best about Amperity Customer Data Platform?

Amperity is a great tool to help unify disparate and hard-to-access siloed data. The ability to attribute activity at the customer level allows us to effectively target, segment, and action the data. Review collected by and hosted on G2.com.

What do you dislike about Amperity Customer Data Platform?

It seems some of the resources at Amperity are stretched to the point they cannot support a full-service client to the best of their capability. The number of times you have to remind or repeat a request can become cumbersome and frustrating because if you have to remind them of the task you can be sure progress was not made since you last addressed it. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Enterprise (> 1000 emp.)
"Good features and easy-to-use interface"
3.5/5
What do you like best about Amperity Customer Data Platform?

Amperity team is helpful and always provides timely feedback. There are great features and new functionalities on the platform. The interface of segment and campaign portals is user friendly to marketers, especially the visual sql option. Review collected by and hosted on G2.com.

What do you dislike about Amperity Customer Data Platform?

Their sql language needs to be better integrated and aligned with general sql language. Some basic sql commands don't work on their platform. Review collected by and hosted on G2.com.

Shubham S.
SS
Shubham S.
Mid-Market (51-1000 emp.)
"overall best experience which i got from Amperity."
5/5
What do you like best about Amperity Customer Data Platform?

First time I have been using Amperity, the best customer 360 data view; easy to understand and make another report. If we discuss support from Amperity, we are a happy customer. Review collected by and hosted on G2.com.

What do you dislike about Amperity Customer Data Platform?

as of now, there is no dislike about Amperity. Review collected by and hosted on G2.com.

Becky H.
BH
Becky H.
Marketing Manager
Enterprise (> 1000 emp.)
"Amperity has helped us view our customers in a better way."
5/5
What do you like best about Amperity Customer Data Platform?

The dedicated customer service rep, being able to segment and have a control group to compare results, all the insights we can see on CLV, predicted customer attributes, customer 360. Review collected by and hosted on G2.com.

What do you dislike about Amperity Customer Data Platform?

We just moved over from the Custora platform to the AMP platform and the transition was really quick and it seems like they are still making changes and improvements as we go. Review collected by and hosted on G2.com.

Liz M.
LM
Liz M.
Research & Advisory Network
Enterprise (> 1000 emp.)
"Solid partnership & stellar product"
5/5
What do you like best about Amperity Customer Data Platform?

Strong customer service and are willing to co-create a roadmap together. They are our core MDM tool for customers and they have made the process so easy that business users were able to drive most of the implementation solo. Review collected by and hosted on G2.com.

What do you dislike about Amperity Customer Data Platform?

No concerns - Amperity has been great to work with and I'd like to work with them again in my next organization Review collected by and hosted on G2.com.

Thamaraiselvan S.
TS
Thamaraiselvan S.
Data Engineer
Enterprise (> 1000 emp.)
"Great Platform"
5/5
What do you like best about Amperity Customer Data Platform?

Easy Access

Great MAtch and Merge process Review collected by and hosted on G2.com.

What do you dislike about Amperity Customer Data Platform?

File access

Database generation for every time Review collected by and hosted on G2.com.