# Amobee Reviews **Vendor:** Amobee **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 3.8/5.0 **Total Reviews:** 51 ## About Amobee Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. Only Amobee makes it easy for you to find your audience—no matter where they are, no matter what they’re watching. Amobee is built on three fundamental truths: consumers move fluidly across screens, love video, and value their privacy. Amobee helps brands, agencies, and media companies unify audiences to optimize results across all TV, connected TV, and digital media, including social, to drive customers’ growth. That’s good for you. Good for your business. Good for consumers. ## Amobee Reviews ### 1. Support Amobee Reps **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2022 **What do you like best about Amobee?** '- Great customer service team. Quick to respond to emails and proactively helps with troubleshooting, pacing, optimizations, etc. - Willing to help recommend and implement optimizations. - Amobee Brand Intelligence - mostly bid stream models that incorporates social listening from FB + Twitter **What do you dislike about Amobee?** - Campaign home is dated. There are no graphs or visuals to quickly see how campaign performance and pace are looking - Bulk upload of tags is only available for a select few tag types, leading to lengthy go-live timelines for remaining tag types. Typically have to loop in their Support team to assist - Reporting: No instant download reporting. Reporting metrics are not represented well: ex: spend/cost = advertiser invoice - Sending important campaign information to our agency counterparts without us seeing or being informed first. When this is done, it causes confusion on the standardized roles in the LOB between the IAT. **Recommendations to others considering Amobee:** Leverage your DSP Account Reps for planning and strategy to ensure your campaign delivers optimal performance. And, most importantly, always share candid feedback to them in terms of your relationship and ways of working. **What problems is Amobee solving and how is that benefiting you?** Currently in the process of resolving the communication roles between our IAT LOB. Getting updates on their DSP/product offerings in case the latest one we have is a bit outdated. ### 2. The best team and a great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Amobee?** Amobee is constantly evolving to be better and user friendly. The team is amazing always helping and making adaptations to the platform based on user feedback. The bulk edit option is also great and makes it much easier to quickly edit campaigns. **What do you dislike about Amobee?** For some time there was a limitation on the optimization options available, they have since added new optimizations which is great. **Recommendations to others considering Amobee:** I recommend it! Great for all users. **What problems is Amobee solving and how is that benefiting you?** Improving campaign performance has been much easier with the new changes and additions to the platform that Amobee has made. In addition to the automated platform improvements, the team has been incredible with campaign performance suggestions. ### 3. Strong DSP with a few nuances, helpful team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 04, 2022 **What do you like best about Amobee?** The Amobee support team has always been extremely helpful, prompt and friendly. Additionally, our team and clients love the Amobee BI targeting capabilities as well as insights. **What do you dislike about Amobee?** There are a few targeting nuances (such as adding an SSP rail if the line item already has a PMP applied resulting in running outside of the PMP deal), however, overall performance was generally in line with other DSPs. Additionally, when issues arose our team was always dedicated to helping us troubleshoot them. **What problems is Amobee solving and how is that benefiting you?** I think the biggest differentiator was tapping into Amobee BI. In addition to being a great and efficient contextual targeting solution, our client really loved the BI insights we were able to provide thanks to the Amobee team. We sometimes used Amobee BI insights to inform targeting strategies for other tactics. ### 4. Flexible DSP **Rating:** 4.5/5.0 stars **Reviewed by:** Justin P. | Senior Manager Trading & Programmatic Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2022 **What do you like best about Amobee?** User interface is very trader friendly with convenient reporting features **What do you dislike about Amobee?** Real time data flyout can be more granular to show hourly delivery and performance vs daily **Recommendations to others considering Amobee:** Understand the your campaigns needs and objectives and how Amobee can offer different solutions for campaign set-up and execution. **What problems is Amobee solving and how is that benefiting you?** How to efficiently manage OTT/CTV campaigns. Amobee has a strong integration with different data and supply partners. ### 5. Media Trader **Rating:** 4.0/5.0 stars **Reviewed by:** Megan W. | media trader, Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2022 **What do you like best about Amobee?** The workflow is very self serve friendly for our line of business. of all dsp's i would say you have mastered ctv graph **What do you dislike about Amobee?** reporting could be more upgraded. customizable dahasboards and such **Recommendations to others considering Amobee:** none to add **What problems is Amobee solving and how is that benefiting you?** executing orders like tier 2 auto and political great targeting aspects ### 6. Amobee is an excellent platform with all details clearly displayed, and easy navigation. **Rating:** 5.0/5.0 stars **Reviewed by:** Chris S. | Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2022 **What do you like best about Amobee?** The Graphic Displays are really helpful and informative. **What do you dislike about Amobee?** Creative rotations only if the spots have the same duration. **What problems is Amobee solving and how is that benefiting you?** solving all types of under-delivery issues. I have realized that the real-time tool defines pacing trends. ### 7. Amobee is very useful and user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Amobee?** the interface is very easy to follow, very intuitive and easy to pick up for new users. real-time tool is valuable to help determine what factors are hindering delivery and what steps are needed to improve campaign performance. **What do you dislike about Amobee?** forecaster is not always accurate and can be very slow to load. **What problems is Amobee solving and how is that benefiting you?** Amobee allows me to track all aspects of campaigns, from win rates to which deals are helping delivery and which ones are holding back performance. campaigns run in Amobee run much smoother than ones run in other platforms I've used. ### 8. Amobee is one of the best DSP's out there! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 08, 2022 **What do you like best about Amobee?** Great troubleshooting tool with helpful visuals. Their team is amazing and very responsive! **What do you dislike about Amobee?** Bulk-editing line items for optimizations could be better. Some features are dated. **What problems is Amobee solving and how is that benefiting you?** Amobee helps us stay on track with campaigns. Their team is always willing to jump in with recommendations and helpful insights. ### 9. Good user friendly platform to work with **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2022 **What do you like best about Amobee?** Optimizating the campaigns were easy and the regular updates helped in adaptation of current market activity. Also was able to connect with 3rd party data vendors easily. **What do you dislike about Amobee?** Can improve on graphs showing the real time performance of the campaigns and also bring in more detailed view of campaign to analyse further towards optimization. **What problems is Amobee solving and how is that benefiting you?** Working on multiple video ads campaigns across tier 1 region. RTB functionality is better compared to other platforms in the market and has good inventory sources ### 10. A common platformto make cross channel campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2021 **What do you like best about Amobee?** Amobee gives a wholesome area to create campaigns for Digital, Social, Mobile, and Video advertising. User-friendly UI and ease of creating campaigns **What do you dislike about Amobee?** Absence of mix with different DSPs, ease of white-labeling as per need. Very less mobile support and not mobile-friendly. **What problems is Amobee solving and how is that benefiting you?** This platform allows interaction to a higher degree than that normally handled in the market ### 11. All in one cloud platform for marketers to make cross channel campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Ariki L. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2020 **What do you like best about Amobee?** Amobee has a usefulness in the cloud that permits clients to see the improvement of the missions continuously, having more noteworthy cooperation in the inventive cycle and having the option to make alterations or changes in the creation cycle that is nearer to what they are pausing. Turn has been an innovator in the DSP space and has a balanced arrangement of purchasing, information the executives, and investigation apparatuses. The best thing about Amobee is the quantity of highlights it offers. One can arrangement numerous advertisement crusades and have a track on them day by day concerning pacing, execution. Additionally, Amobee offers announcing which is exceptionally dependable. Mission arrangement is simple and natural. Capacity to consolidate inward CRM information in to media purchases. Incredible group/client assistance continually ready to have workshops and teach group about the automatic space. Video logy is dependable and is easy to understand. **What do you dislike about Amobee?** Absence of mix with different DSPs, which is an issue tormenting the whole commercial center, not simply Turn. Now and again have seen low view capacity and low in-geo rates. Vigorously subject to outsider innovation organizations. There is no "pace ahead" include. Different DSPs offer an approach to pace ahead by 10-20%. Their focusing on innovation/Calculation at the hour of working with Turn made the cut while picking the best DSP accomplice for our customer. They are somewhat delayed on the announcing front, and battled with getting over a portion of the more succinct reports that were required. Automatic is dubious KPI's don't generally feel so clear when CPT is associated with public missions. **What problems is Amobee solving and how is that benefiting you?** Amobee has stunning prescient promotion serving. Amobee for Distributers has a perfect interface. Running stock figures is direct, and announcing is genuinely clear. The exact focusing on abilities inside the stage - explicitly unique imaginative advancement, contender conquesting, and consecutive informing capacities. Running expansive presentation crusades, Amobee can dominate numerous different DSPs. They additionally have great information associations with social stages. The capacity to apply information bits of knowledge to media methodology and tie in first gathering information too. ### 12. Amobee is the future of marketing management and customer relationship approach **Rating:** 4.5/5.0 stars **Reviewed by:** Vanessa C. | Software Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2020 **What do you like best about Amobee?** Amobee has a functionality in the cloud that allows customers to see the progress of the campaigns in real time, having greater participation in the creative process and being able to make modifications or adjustments in the creation process that is closer to what they are waiting. I really like Amobee since I can access it from anywhere, the information is safe and I can work from home sharing information with my colleagues and clients, it is certainly a unique and modern experience especially in these times when isolation it's more important. **What do you dislike about Amobee?** In general terms, there are very few shortcomings in this platform, I could say that I am a little concerned that the stored information may be accessed by third parties who may appropriate the information, which is subject to copyright, as it is vital confidential and creative information. for developing a successful marketing campaign. **What problems is Amobee solving and how is that benefiting you?** Amobee has strengthened our marketing department and improved our relationships with our suppliers and customers; This platform allows interaction to a higher degree than that normally handled in the market, contact with the client is much closer, which allows the final result to be much more adjusted to the client's wishes, this undoubtedly makes us a preferred alternative when creating marketing campaigns, because we have this tool which provides security to customers when placing their trust and investment in us. ### 13. We achieve greater and better integration with our clients having access from the cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Nicolas B. | Analyst Software, Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2020 **What do you like best about Amobee?** It is a solution designed to facilitate marketing tasks and connect with our users, I really like its interface because it is very easy to use, access in the cloud allows remote management and access from any device which allows us to work from home, I can work with my team from the comfort of my home which allows me to work from anywhere at any time, all these advantages have contributed to an increase in the number of clients as well as the profitability obtained by the creation and administration of themselves. **What do you dislike about Amobee?** The space we have to store information is limited, which forces us to dispense with information, I do not like having to delete files to open space for others, the cost of the license can be high, but it must also be taken into account that It is a product designed for large companies, so maintenance and administration costs are generally high. **What problems is Amobee solving and how is that benefiting you?** Amobee has brought us closer to our clients because it is a cloud platform that allows us to report the progress of the campaigns so that our clients can make comments in real time without the need for unnecessary travel and expenses, it is a very easy to use platform that not only does it allow us to interact, it is also an excellent assistant in our marketing management, we have used this application for more than 1 year and we have obtained excellent results in addition to many satisfied customers ### 14. Powerful Programmatic Ad buying platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2019 **What do you like best about Amobee?** The best thing about Amobee is the number of features it offers. One can setup multiple ad campaigns and have a track on them daily with regards to pacing, performance. Also, Amobee offers reporting which is highly reliable. You can either go with custom or Query type of reporting with query proving the most accurate. You can forecast the campaigns performance which is a additional bonus. The major plus point is the ability to check its daily pacing with real time numbers which most of the DSP's don't have. It is easy to understand the UI and most of things are just straight forward. **What do you dislike about Amobee?** I would say the UI is pretty boring with minimal or no animated or colorful interactions. I think Turn should focus on this in future. **Recommendations to others considering Amobee:** Update the UI **What problems is Amobee solving and how is that benefiting you?** I use Amobee to setup and keep track on Ad campaigns. I pull reports often and look up to the performance of the campaigns and optimize them to meet their KPIs. ### 15. Solid DSP that would be a great DSP with a few UI updates **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Amobee?** Campaign setup is easy and intuitive. You're able to learn the basics needed to set up a campaign pretty quickly, which cuts down on the needed training and on-boarding time. **What do you dislike about Amobee?** There is no "pace ahead" feature. Other DSPs offer a way to pace ahead by 10-20% , but Amobee only allows you to pace evenly. This makes it harder to ensure delivery without tricking the system by changing the flight dates to end a few days early. There is also no way of finding out why you're losing bids. Other DSPs offer reporting that shows you how many impressions you're losing out because of bids, creative sizes, geo, etc, but Amobee does not have the same offerings. **Recommendations to others considering Amobee:** If you're going to use Amobee as your DSP and DMP, and eventually integrate social as well, Amobee is a good solution. If you're looking for a standalone DSP with cutting edge features, there are better DSPs available. **What problems is Amobee solving and how is that benefiting you?** Amobee gets the job done. Although it's not the easiest or the most state-of-the-art DSP in the marketplace today, you are able to get launch and optimize campaigns fairly easily. ### 16. It works- but not my favorite **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2018 **What do you like best about Amobee?** I really enjoy that i can look at real time- today data and spend **What do you dislike about Amobee?** It is hard to optimize, and not as user friendly as other DSPs **What problems is Amobee solving and how is that benefiting you?** We use it primarily for programmatic display, it is convenient to keep everything in one place. ### 17. DSP mainstay moving in a good direction with a great algorithm. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Amobee?** Amobee has amazing predictive ad serving. When running broad display campaigns, Amobee has the ability to outshine many other DSPs. They also have good data connections with social platforms. **What do you dislike about Amobee?** Retargeting is very hard, and the line item system is challenge to use efficiently. **Recommendations to others considering Amobee:** Amobee is a top tier DSP. If you are focusing on prospecting rather than retargeting, Amobee is your DSP. **What problems is Amobee solving and how is that benefiting you?** We use Amobee as one of the DSPs in our tech stack for our clients. It provides wide spread reach for display advertising campaigns. ### 18. Videology - must have for Programmatic Advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Chau P. | Programmatic executive, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2016 **What do you like best about Amobee?** As an marketing agency, this tool is a must have since programmatic is now new trend. Targeting for exact specific audience on Video is important, and Videology is one of the best to acquire Video KPI. Also the best thing is it's big big data, which help our company to target exact audience base on their interest. **What do you dislike about Amobee?** Some time there is data discrepancy problem, so I must check with 3rd party data to ensure our report is good. **Recommendations to others considering Amobee:** If you are working in digital marketing field, especially on Video Marketing; Videology is highly recommended for their huge data, with no need to worry about ad fraud. **What problems is Amobee solving and how is that benefiting you?** - Target audience on Video based on their interest - Solve problem of duplicated user - Build up look a like audience very quickly ### 19. Amobee **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Amobee?** Amobee has always performed well when I have decided to use them for display campaigns. At times we have a minimal budget however their team is always willing to make something work. **What do you dislike about Amobee?** Up until this point, I can't think of any negative things to say about Amobee. **Recommendations to others considering Amobee:** It may depend on your specific KPI or goal for campaign, but Amobee has been able to perform for us across various different clients. We've used them for healthcare, travel, and education. **What problems is Amobee solving and how is that benefiting you?** I have used Amobee for display advertising campaigns for prospecting and retargeting efforts. ### 20. Leverage Turn as a programmatic DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Kori A. | Senior Manager, Digital Marketing and Media, Cosmetics, Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Amobee?** - The ability to apply data insights to media strategy and tie in 1st party data as well. - Another benefit of using Turn is the customer service of their sales team. Currently we leverage Turn's service team to pull the levers for us with managed service. - Ability to incorporate internal CRM data in to media buys - ability to create unique data segments to activate on - ability to layer on our full Tech Stack and Measurement/ Research **What do you dislike about Amobee?** - At times have seen low viewability and low in-geo percentages, but are able to make optimizations to improve along the way and learn as the campaign goes. - Billing has been a pain point in the past, specifically we have consistently received late invoices even after campaigns have been actualized and had to revisit/ re-open the campaigns **Recommendations to others considering Amobee:** Use all the data they offer, it is quite extensive and really helps develop a smart media plan. **What problems is Amobee solving and how is that benefiting you?** Reaching our target audience and sequentially message them over a period of time. Leverage 1st party data to inform our targeting Build custom PMPs with premium partners and optimize across based on performance throughout the flight of the campaign ### 21. Powerhouse Programmatic Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2016 **What do you like best about Amobee?** Turn has been a longstanding partner across multiple brands that I have worked on because they provide a programmatic offering that is top of the line. Having access to every exchange out there and all of the targeting capabilities under the sun, they make a great one-stop-shop if you are looking to try out a the programmatic tactic. **What do you dislike about Amobee?** Because they pull from every exchange out there, some of the inventory can be extremely longtail. That goes for any programmatic partner though. For all programmatic partners, I recommend ALWAYS monitoring viewability/brand safety through a 3rd party just to ensure your media is serving in brand safe areas. **Recommendations to others considering Amobee:** Use this vendor for desktop heavy campaigns. **What problems is Amobee solving and how is that benefiting you?** The business goal was to drive site actions on our clients website. Have the ability to have multiple targeting tactics under one partner (site retargeting and 3rd party data targeting), it allowed us to auto-optimize to the best performing tactic. So if Turn's algorithm saw site retargeting driving better performance, the tech. would shift more budget to that tactic and away from 3rd party data targeting. ### 22. Turn Review **Rating:** 4.0/5.0 stars **Reviewed by:** Chris T. | Digital Sales Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2016 **What do you like best about Amobee?** Set up with Turn was quick and effortless. Turn was able to deliver campaign KPIs in full, with opportunity to optimize mid campaign. **What do you dislike about Amobee?** I was required to frequently monitor the campaign in order to deliver campaign KPIs in full. No other issues with Turn. **What problems is Amobee solving and how is that benefiting you?** For our campaigns, we are determining how to manage KPI and performance expectations. We were able to optimize mid campaign to meet media goals. ### 23. Turn Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 04, 2016 **What do you like best about Amobee?** Great service and able to target the intended audience for the advertiser was trying to reach. Reporting was very helpful and easy to read and decipher. **What do you dislike about Amobee?** Their targeting technology/ Algorithm at the time of working with Turn, although good, did make the cut when choosing the best DSP partner for our client. **Recommendations to others considering Amobee:** Make sure Turn is the right fit and aligns with your overall KPI's. Turn is great company and if used and treated as a true partner can be a successful for your overall goals. **What problems is Amobee solving and how is that benefiting you?** Turn was use for scale and targeting/retargeting. Finding the right user at the right time at the lowest cost had some drawbacks. Fraud and integrations with verification companies not in place of our DSP review. ### 24. Turn Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2016 **What do you like best about Amobee?** We give them our objectives and what we want to accomplish and learn from a buy, and they figure out essentially everything needed to make it happen on their end. **What do you dislike about Amobee?** They aren't always 100% transparent about the optimizations taken, and there have been times when I felt that an optimization that was done on their end without asking us was too major to have not been approved even if backed by data. **What problems is Amobee solving and how is that benefiting you?** We've really figured out how to do programmatic well in partnership. ### 25. Moderately Familiar **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2016 **What do you like best about Amobee?** the precise targeting capabilities within the platform - specifically dynamic creative optimization, competitor conquesting, and sequential messaging capabilities. **What do you dislike about Amobee?** Feel that other DSPs have better inventory and are able to offer more premium solutions **What problems is Amobee solving and how is that benefiting you?** Working to drive consumers down the purchase funnel. Have seen the benefits of managing an audience from 1st point of contact to the sale. ### 26. Turn was an above average product **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Amobee?** It has excellent capabilities as a DSP, which was made very accessible by great account representatives. They were able to target from many different angles and methods. **What do you dislike about Amobee?** They were a little slow on the reporting front, and struggled with getting across some of the more concise reports that were needed. **Recommendations to others considering Amobee:** Be very upfront with all of your reporting needs. **What problems is Amobee solving and how is that benefiting you?** For the campaign I worked with Turn on, we were trying to better understand the demographic of people who were interested in our product, and with Turn we could find some unexpected niche audiences. ### 27. Senior Media Planner **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2016 **What do you like best about Amobee?** Customer service was great. The technology and data we could tap into was great. I also liked their transparency in reporting. **What do you dislike about Amobee?** Executed campaign without full knowledge of Turn. The buy was taken over mid-campaign after winning the new piece of business. Transition was smooth during the switch with agencies. **Recommendations to others considering Amobee:** I would consider Turn during another RFP process. Especially when needing unique targeting capabilities. **What problems is Amobee solving and how is that benefiting you?** Audience insights. Figuring out/defining who our target is. Turn is great with their data. ### 28. Turn has a great team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Amobee?** I think the best capability I like about Turn is their user-friendly reporting. Not only is the reporting helpful, but the team of experts over at Turn really help you in understanding the specific information. **What do you dislike about Amobee?** Some of the reporting can be overwhelming and doesn't pertain to the specific metrics we are requesting within the campaign. However, that is easily solved through communication. **What problems is Amobee solving and how is that benefiting you?** Cost-per-Traffic is something Turn has really helped us out with. The way they are able to optimize based on certain metrics through their programmatic platform is awesome! ### 29. Review of Trafficking Relationship for Digital Media **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2016 **What do you like best about Amobee?** The mocks of our creative that TURN sends is almost always accurate the first time, which is more than we can say for may of our partners. That's a huge help! **What do you dislike about Amobee?** TURN has before set creative assets live when they were not yet meant to be live, which on certain accounts leads directly to legal compliance risk and can result in much blowback from clients. **What problems is Amobee solving and how is that benefiting you?** We're an ad agency, so our relationship with TURN allows us to serve our clients. TURN is an excellent retargeting partner. ### 30. Turn **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2016 **What do you like best about Amobee?** The reason we wanted to run with TURN was that they were well reviewed in the industry. We were also trying to consolidate our buy across multiple divisions for TURN to gain more insights. **What do you dislike about Amobee?** We did not like our sales rep, and the TURN technology proved to be mediocre. After consolidating our buys, we did not see improvement in terms of our metrics, and their system was unstable and fluctuated a lot. **What problems is Amobee solving and how is that benefiting you?** Problem: driving people to consider our brand and drive traffic to site/stores ### 31. preferred partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2016 **What do you like best about Amobee?** great team/customer service- always willing to host workshops and educate our team about the programmatic space **What do you dislike about Amobee?** programmatic is tricky- KPI's don't always feel so straightforward when CPT is involved in my national campaigns. I prefer to stick to optimizing towards TR but oftentimes TURN recommends CPT. Just an example, but sometimes success is not so black and white in programmatic it seems to me. **What problems is Amobee solving and how is that benefiting you?** viewability is an issue still. TURN uses MOAT, but I believe they are currently working on an integration with IAS (my agencys preferred partner). so that'll be a great help. ### 32. Turn Product Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2016 **What do you like best about Amobee?** Very insightful as far as DSP providers. The DSP is great for efficiency so advertisers interested in buying more for reach/efficiency should connect with Turn. **What do you dislike about Amobee?** They do need to work better on their communication and transparency. **Recommendations to others considering Amobee:** Make sure that you are outlining your benchmarks thoroughly so that Turn can prioritize in their DSP server. **What problems is Amobee solving and how is that benefiting you?** Turn is beneficial from an efficiency standpoint. They lack in premium video inventory. ### 33. Okay, nothing great **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Amobee?** Smart account people with new ideas to reach our audience **What do you dislike about Amobee?** I felt that in general our media was not managed to the best of their ability. We saw much stronger performance from other publishers **Recommendations to others considering Amobee:** Oftentimes they do not provide the most efficient solutions to your problems. Be extremely direct and prescriptive with what you want from them. **What problems is Amobee solving and how is that benefiting you?** Brand awareness and perception ### 34. Turn is a great solution should you have a team dedicated to programmatic media in-house **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Amobee?** Turn has been a leader in the DSP space and has a well-rounded set of buying, data management, and analytics tools **What do you dislike about Amobee?** Heavily dependent on third party technology companies - ie MOAT, adometry, etc. **Recommendations to others considering Amobee:** Use if you want transparency and direct control of programmatic media **What problems is Amobee solving and how is that benefiting you?** Turn has been useful in driving direct-response efforts and positive digital ROI campaigns ### 35. Managing partners through PMP **Rating:** 3.5/5.0 stars **Reviewed by:** Josh K. | Integrated Assistant Media Planner, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Amobee?** Client services, campaign management, and responsiveness. **What do you dislike about Amobee?** Tech + managed fee transparency could be improved **Recommendations to others considering Amobee:** Addition of publishing partners and networks to increase the scale available to plug into PMP environments. **What problems is Amobee solving and how is that benefiting you?** Looking to add partners into the PMP space and finding PMP partners to provide transparent non-skewed in-demo metrics ### 36. Turn does the trick, with few differentiators **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Amobee?** Good customer service and technology that allowed for high reach of my message with deep targeting and across multiple platforms. **What do you dislike about Amobee?** Unclear differentiation from the competitive set. **Recommendations to others considering Amobee:** Take advantage of full service platform and cross-platform offerings. **What problems is Amobee solving and how is that benefiting you?** The increasing need for cross-platform programmatic. Increased targeting and efficiencies. ### 37. Good capabilities and decent service layer **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Amobee?** Lots of different proprietary targeting technology; from a service layer perspective, they were very transparent **What do you dislike about Amobee?** It appears as though margins are higher than other DSPs; unintuitive UI **What problems is Amobee solving and how is that benefiting you?** Educating client on value of upper-funnel media while protecting efficient base-layer of lower-funnel execution ### 38. Worked with them as primary DSP for a past client account **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Amobee?** Granularity of capabilities and knowledge base of those selling the product **What do you dislike about Amobee?** Lack of integration with other DSPs, which is a problem plaguing the entire marketplace, not just Turn **What problems is Amobee solving and how is that benefiting you?** Shifting client focus from solely low funnel to upper funnel, awareness driving media ### 39. Turn has been incredible to work with - huge success. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2016 **What do you like best about Amobee?** Turn has a ton of options - open exchange, private market, etc. They have partnerships beyond your imagination and can reach people you want to reach in all campaigns. It's incredible. Their service is great too - great people to work with on a daily basis. **What do you dislike about Amobee?** Tech fee - but that is not something anyone can avoid at this point. **What problems is Amobee solving and how is that benefiting you?** Awareness. The way Turn works helps us solve that problem - it's incredible! ### 40. Worked with Turn for 3 years **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2016 **What do you like best about Amobee?** Turn was always one of our strongest performing DR partners. **What do you dislike about Amobee?** We had a lot of issues with Turn and viewability. **What problems is Amobee solving and how is that benefiting you?** Trying to find efficient DR partners that drive conversions. Turn's targeting was very efficient. ### 41. Easy to use **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 12, 2016 **What do you like best about Amobee?** Experience was seamless and easy to use throughout **What do you dislike about Amobee?** I would like to see more granular detail within the dashboard **Recommendations to others considering Amobee:** n/a **What problems is Amobee solving and how is that benefiting you?** media performance and metrics ### 42. I have worked with Turn on a digital campaign for several quarters in a row. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2016 **What do you like best about Amobee?** The team is friendly and conscientious. **What do you dislike about Amobee?** Would like to see more innovative thinking. **What problems is Amobee solving and how is that benefiting you?** Personalization - serving the right message to the right user at the right time. ### 43. Turn key with quick execution times. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Amobee?** Buys can be planned and executed day of. **What do you dislike about Amobee?** everything with turn turned out fine. no complaints **What problems is Amobee solving and how is that benefiting you?** consolidating buy to one vendor vs several networks ### 44. Account Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2016 **What do you like best about Amobee?** Videology has unique pre-bid solution that lowered our campaign's overall fraud ratings significantly compared to other video platforms that we tested. **What do you dislike about Amobee?** Nothing comes to mind - it was pretty straightforward to use. **Recommendations to others considering Amobee:** Great for campaigns looking at viewability as a KPI. **What problems is Amobee solving and how is that benefiting you?** Spreading awareness for technology products across the US market. We saw high completion rates, high viewability rates, and low fraud rates. ### 45. Great partner! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2016 **What do you like best about Amobee?** The team was very helpful in addressing any questions or concerns. They were also great about delivering weekly or bi-weekly updates on campaign performance. **What do you dislike about Amobee?** They tended to optimize against a KPI that was not discussed prior to campaign launch **What problems is Amobee solving and how is that benefiting you?** Looking for a programmatic partner that offers inventory across display, video, mobile, and social ### 46. Turn **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Amobee?** I really like the ease of implementation. **What do you dislike about Amobee?** I have not found anything I dislike so far. **What problems is Amobee solving and how is that benefiting you?** Research. ### 47. Decent but lackluster ad server **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2015 **What do you like best about Amobee?** Amobee for Publishers has a clean interface. Running inventory forecasts is straightforward, and reporting is fairly straightforward. However, their own staff does not seem convinced that it's a strong player in the space, so our demos were not done with confidence. **What do you dislike about Amobee?** The ad server does not appear to be gaining much market share, so finding other publishers that use it can be difficult. **Recommendations to others considering Amobee:** Vet the other strong ad servers in the market like DFP, AdMarvel, Mocean (Pubmatic), Smart Adserver, and OpenX. Draw up a list of your most important functionality and characteristics, and have demos that emphasize those characteristics. Then narrow down your list and have a second round of demos with your finalists and key features compared back to back. **What problems is Amobee solving and how is that benefiting you?** We were trying to use a one-stop shop for ad-serving, both mobile, desktop, and video, and include an SSP as well. We used it for a trial period and liked the fact that the SSP was built-in. ### 48. AD Operations **Rating:** 3.5/5.0 stars **Reviewed by:** Kevin W. | Digital Ad Ops Associate, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2015 **What do you like best about Amobee?** Videology is reliable and is user friendly. **What do you dislike about Amobee?** No dislikes with videology. I have not run into any issues yet. **What problems is Amobee solving and how is that benefiting you?** Ad trafficking - we have not encountered any issues. ### 49. We use videology for brand awarness and targeting mobile users **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2015 **What do you like best about Amobee?** Ease of the platform and the reach in terms of mobile users. **What do you dislike about Amobee?** That it doesn't have a strong reach in display **What problems is Amobee solving and how is that benefiting you?** Brand awareness, targeting young audiences ### 50. GM of digital publisher **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2014 **What do you like best about Amobee?** Support of brand and performance campaigns across desktop mobile video email **What do you dislike about Amobee?** limited behavioral targeting capabilities **What problems is Amobee solving and how is that benefiting you?** amobee provides one stop for marketers seeking digital ad campaign distribution ## Amobee Discussions - [What is Amobee used for?](https://www.g2.com/discussions/what-is-amobee-used-for) - [View Amobee pricing details and edition comparison](https://www.g2.com/products/amobee/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-04+18%3A48%3A33+-0500&secure%5Bsession_id%5D=ea4797e8-a993-40df-bd29-78f90fd71fe2&secure%5Btoken%5D=9728e3bcad7dcf2f7419ed9da589e4bc609d78689a48499214fc05dbe68867e5&format=llm_user) ## Amobee Features **Channel Functionality** - Display Functionality **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Data Permissions - User, Role, and Access Management - Enterprise Scalability - Internationalization **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Amobee Alternatives - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - 3.9/5.0 (118 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews) - [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) - 3.8/5.0 (85 reviews)