AdEx is a innovative web3 marketing platform, that is using the advantages of blockchain technology and programmatic advertising to enhance digital advertising. Through AdEx Web3 advertisers can reach an untapped market of potential crypto users. AdEx originated in 2017 as a decentralized ad exchange and subsequently expanded into a full protocol for trading of advertising space/time, which generated more than 20,000 registered users and processed billions of micropayments on the blockchain since it's launch . Currently AdEx is acting as a Demand-Side Platform, focused on advertisers and buying traffic through SSPs, generating campaigns through real time bidding and programmatic technology. Nevertheless AdEx continues to work with its own premium publishers directly, thus covering the full realm of interactions between publishers, advertisers and end users. ADX is the native utility token that has many purposes, such as rewards, governance, payment and staking tool.