Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Best referral platform"
5/5
What do you like best about Ambassador Software?

After reviewing many referral program software options, I chose Ambassador because of their ability to customize the platform and messaging with our brand, the seamless user-end experience, and the ability to integrate data with Salesforce and Customer.io. The onboarding team (Shak and Blake) were very helpful and had great communication. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

Because Ambassador is still growing and iterating, we faced some hiccups with the platform functions that had to be addressed by their onboarding support team. However, they were great to work with and quick to resolve our issues. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thanks so much for the awesome review! We’re pumped to hear that the customization, user experience, and integrations with Salesforce and Customer.io have been helpful for your referral program. Shak and Blake from our onboarding team will be stoked to hear your feedback—they work hard to make the process smooth!

We also really appreciate your patience with the platform hiccups. As we keep growing, we’re always improving, and it's great to hear that our support team was able to sort things out quickly.

Your feedback means a lot and helps us keep getting better. If you need anything else, feel free to reach out anytime!

Thanks again for trusting Ambassador!

Geoff McDonald

CEO, Ambassador

Allen C.
AC
Allen C.
Senior Demand Generation Manager
Mid-Market (51-1000 emp.)
"A good solution for capturing reviews"
4.5/5
What do you like best about Ambassador Software?

It easily generates unique referral URLs and integrates with our complex tech stack, connecting well with multiple systems. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

The onboarding process felt somewhat disjointed and could have been more organized for a smoother start. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thank you for the thoughtful review! We're glad to hear that Ambassador is helping streamline your referral program—especially with generating unique URLs and integrating into your complex tech stack. Flexibility and seamless connectivity are core to what we’re building.

We also appreciate the feedback on onboarding. That’s an area we’re actively improving, particularly with Ambassador 3.0—where onboarding flows are now more tailored, structured, and scalable across teams. Your input helps us keep raising the bar.

Thanks again for being part of the Ambassador community—we’re excited to keep delivering value and making your engagement programs even more powerful.

—Geoff McDonald (CEO) & The Ambassador Team

Verified User in Internet
AI
Verified User in Internet
Small-Business (50 or fewer emp.)
"Ambassador - Referral"
4.5/5
What do you like best about Ambassador Software?

How it tracks everything for you. Everything is automated nicely. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

That if one person used 2 different campaigns, it should only count as 1 QR code. However, it makes sense as to why it’s like this. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thank you so much for the kind words! We're thrilled to hear that the automation and tracking capabilities are working well for you—it’s exactly what Ambassador is built to do: reduce manual work and let your programs scale with ease.

We also appreciate the constructive feedback regarding QR codes and campaign behavior. You're absolutely right—today, the same person participating in multiple campaigns is treated as a separate interaction per campaign, which is intentional for tracking and incentive accuracy. That said, we're exploring more flexible options in Ambassador 3.0 to give admins more control over how user identity is managed across campaigns.

And of course, it's amazing to hear you're seeing increased sales by empowering your customers to help drive growth. That’s the heart of what we do.

Thanks again for being part of the Ambassador community!

— Geoff McDonald (CEO) & The Ambassador Team

Verified User in Legal Services
AL
Verified User in Legal Services
Small-Business (50 or fewer emp.)
"Ambassador is easy to use and great for our business"
3.5/5
What do you like best about Ambassador Software?

Ambassador makes referral marketing easy to manage, customize, and track. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

Setup can be complex for beginners and customizations take time. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Hi there – thank you for your review and for sharing your experience! We’re thrilled to hear that Ambassador makes it easy for your team to manage, customize, and track your referral marketing.

We appreciate your note about the setup process and customization timelines. While we’ve designed the platform to be powerful and flexible, we recognize that there’s always room to improve the onboarding experience. Our team continues to refine setup workflows and provide resources to help new users get up to speed faster.

It’s great to know Ambassador has helped you automate and simplify tracking, managing, and rewarding your affiliate referrals. We look forward to continuing to support your success!

— Geoff McDonald (CEO of Ambassador) and The Ambassador Team

Adam H.
AH
Adam H.
Marketing Manager
Mid-Market (51-1000 emp.)
"Easy and seamless"
4.5/5
What do you like best about Ambassador Software?

Intuitive and easy to use. Onboarding went very smoothly Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

No downsides that I can think of yet. Product does what we need it to do. Support is there as well as the onboarding was smooth Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thank you for the kind words! We’re so glad to hear that your onboarding experience was smooth and that the platform is delivering exactly what you need. Helping you acquire new customers through referrals—and rewarding your best ones—is exactly what we’re here for. Our team is always ready to support you. - Geoff McDonald, CEO of Ambassador.

Ariana R.
AR
Ariana R.
Provider Success Manager
Mid-Market (51-1000 emp.)
"Great Onboarding Experience, Easy to navigate referral system"
5/5
What do you like best about Ambassador Software?

Removes the work of creating and managing a referral program! Eases the difficulty of advertising your brand through referrals. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

A bit of an upfront learning curve, but once you've invested a bit of time it is easy to use and navigate. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thank you for the kind words! We're so glad to hear you had a great onboarding experience and that Ambassador is making it easier to manage and promote your referral program. That’s exactly what we built it for. 💪

We appreciate your note on the initial learning curve—it’s something we’re continually working to smooth out with new product updates, smarter guidance, and simplified workflows.

Excited to keep supporting your provider referral program—thanks again for being part of the Ambassador community!

Maddy C.
MC
Maddy C.
Marketing Director
Small-Business (50 or fewer emp.)
"Seamless Transition and Stellar Support"
5/5
What do you like best about Ambassador Software?

The Ambassador team has instilled confidence in our transition to this platform. Their industry knowledge, technical skills, and commitment to customer satisfaction made me feel secure throughout the onboarding process. We were able to connect, share strategies, and accomplish everything we needed in a timely manner. The platform itself is significantly more user-friendly for our affiliates, and they even took the time to develop custom functionalities to help our affiliates thrive on Ambassador. I’m especially grateful to have worked with Arthur and Blake—they’re not only incredibly helpful but also a pleasure to collaborate with. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

There was no dashboard feature and we were unable to iframe our Kajabi pages into the portal. Review collected by and hosted on G2.com.

Rongshuang S.
RS
Rongshuang S.
Manager, Digital Marketing
Enterprise (> 1000 emp.)
"Very good customer service in Ambassador"
4.5/5
What do you like best about Ambassador Software?

Very responsive and friendly. They have full knowledge in this powerful platform, and are willing to help client to reach goals. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

Sometimes the commission fulfillment process got stuck. In those cases, we will need to shoot a message to their customer service to fix it manually. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thank you so much for the kind words, Rongshuang. We are happy to have you as a client and look forward to your success!! Keep letting us know if you have questions, comments and recommendations.

Verified User in Mental Health Care
UM
Verified User in Mental Health Care
Mid-Market (51-1000 emp.)
"Very Attentive Setup Support"
4/5
What do you like best about Ambassador Software?

There was a lot of support from the Ambassador team in getting the program setup quickly. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

It is not very intuitive, and does require technical involvement. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thank you so much for your feedback! We’re glad to hear our team was able to provide strong support during your setup—that’s something we pride ourselves on. 🙌

We also heard your note about usability and the need for technical involvement. We’re working on new enhancements, including a no-code Flow Builder and expanded onboarding tools to make Ambassador even more intuitive for all users.

It's great to know we're helping reduce your team's workload when tracking referrals and fulfilling rewards—that's exactly the kind of impact we strive to have.

If there's anything more we can do to improve your experience, don’t hesitate to reach out!

Katharine Y.
KY
Katharine Y.
VP of Marketing and Analytics
Small-Business (50 or fewer emp.)
"Very helpful onboarding process to launch our Referral Program"
4.5/5
What do you like best about Ambassador Software?

The native application with Salesforce made the setup of our program much easier than expected. Blake and the onboarding team did a great job in answering our questions and giving us everything we needed to configure our first campaign. We really appreciated the articles and resources that we could reference while working through our setup. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

Be mindful to dedicate at least a full day to set up the campaign, plus time for check-in calls. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

We appreciate your feedback and the great review. Please let us know if you need anything else.