Verified User in Leisure, Travel & Tourism
CL
Verified User in Leisure, Travel & Tourism
Mid-Market (51-1000 emp.)
"Powerful Referral Platform with Great Support"
5/5
What do you like best about Ambassador Software?

Ambassador offers an intuitive, easy-to-navigate interface that makes managing our referral program simple and efficient. The referral tracking is clear and accurate, and the API capabilities give us the flexibility to integrate with our existing systems. Their customer support team is consistently responsive, knowledgeable, and genuinely invested in helping us succeed. We also appreciate the variety of reward options, which makes it easy to tailor incentives to our audience. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

While Ambassador is a strong platform overall, we’d love to see more out-of-the-box integrations to reduce the need for custom development. Additionally, certain features could be more streamlined—such as the ability to quickly delete contacts individually, rather than having to upload a CSV file for bulk removals. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thank you for the fantastic review! We're so glad to hear that the platform's ease of use, clear tracking, and API flexibility are helping your team run an effective and efficient referral program. And we're especially proud to hear such kind words about our support team—they work hard to ensure our customers feel supported every step of the way.

We also appreciate your feedback on integrations and contact management. You're right—while we offer flexible APIs, we know that native, out-of-the-box integrations can make life easier. The good news is that with Ambassador 3.0, we’re expanding our plug-and-play integrations and also making it easier to manage contacts directly in-app (including the removal flows you mentioned).

Thanks again for trusting Ambassador to power your referral strategy. We’re excited to keep building alongside you.

—Geoff McDonald (CEO) & The Ambassador Team

Laurynas J.
LJ
Laurynas J.
Web Developer
Mid-Market (51-1000 emp.)
"Top-Tier Onboarding Experience"
5/5
What do you like best about Ambassador Software?

I love how easy Ambassador is to use. Everything’s laid out clearly, it saves a ton of time, and makes managing ambassadors feel effortless. It just works the way you'd hope it would. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

Honestly, not much to dislike. If I had to nitpick, I’d say some of the integrations took a little extra setup time, but once they were connected, everything ran smoothly. The platform’s solid overall. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thank you so much for the thoughtful review! We’re thrilled to hear that the onboarding experience stood out and that managing your ambassadors now feels seamless. That’s exactly the kind of impact we strive for.

We also appreciate the note about integrations — it's helpful feedback and something we’re continuously working to streamline even further.

Great to see that your referral process is now automated and error-free — that’s the power of simplifying the work so your team can focus on growth. Thanks again for being part of the Ambassador community!

-Geoff McDonald and the Ambassador Team

Renan V.
RV
Renan V.
Graphic Designer & Wordpress Developer
Small-Business (50 or fewer emp.)
"Helped us get our referral program off the ground fast"
5/5
What do you like best about Ambassador Software?

Honestly, just how easy it was to get set up. I'm not super techy, but still managed to figure most of it out without needing a ton of support. The dashboard's pretty straight forward, tracking works well, and we’ve already seen a solid boost in referrals since we started using it. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

Would be nice if it had a couple more integrations built in, but it’s not a huge issue really. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thanks for the great feedback — we’re so glad to hear that you were able to get your referral program off the ground quickly, even without being super technical. That’s exactly what we aim for: powerful tools that are simple to use and deliver results fast.

We appreciate the note about integrations too — we're always expanding that list, and feedback like yours helps guide those decisions.

It's awesome to hear that referrals are already outperforming your paid ads — that's the magic of turning your customers into advocates. Thanks again for choosing Ambassador!

— Geoff McDonald and The Ambassador Team

Hunter H.
HH
Hunter H.
Growth Marketing Manager
Mid-Market (51-1000 emp.)
"Made building a referral program easy"
4.5/5
What do you like best about Ambassador Software?

The hard parts of building a referral program (tracking, payout) are now automated. Plus, we can see real results directly within the dashboard. The team has been great to work with. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

The backend can be a bit confusing to use, but once you get used to it it's easier. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thank you so much for the thoughtful review! We're thrilled to hear that Ambassador is making it easier to build and scale your referral program by automating the hardest parts—like tracking and payouts—while giving you visibility into performance in real time.

We also appreciate your feedback on the backend experience. We know that ease of use is critical, and we’re actively working on improvements based on feedback like yours to make onboarding and navigation even more intuitive.

It's exciting to see the tangible impact we’re making—helping you automate what used to be manual and unlocking growth in the process. If there's ever anything our team can do to support your success further, don’t hesitate to reach out. We're in it with you.

— Geoff McDonald (CEO) and The Ambassador Team

Keelie O.
KO
Keelie O.
Sr. Graphic Designer
Mid-Market (51-1000 emp.)
"Super Helpful Launch & Integration"
4.5/5
What do you like best about Ambassador Software?

The entire implementation process was very streamlined. Arthur and Blake were a huge help in assisting with the entire integration with weekly follow ups and walk-through meetings. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

Would love to be able to modify and restyle the design of the Tango email that comes through. It would be highly beneficial to have company branding versus the tango branding. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thank you for the thoughtful review—and for the shoutout to Arthur and Blake! We're thrilled to hear the launch and integration went smoothly and that our team helped make the process seamless. We also appreciate your feedback on the Tango email styling. That’s valuable input, and we’re actively exploring more customization options to better align with each brand’s identity. We're excited to see your referral program grow and are here to support every step of the way! - Geoff McDonald, CEO of Ambassador.

AR
Alexis R.
Regional Marketing Strategist
Mid-Market (51-1000 emp.)
"A Fantastic Team & Smooth Integration Experience"
5/5
What do you like best about Ambassador Software?

We recently onboarded with Ambassador, and I cannot recommend them enough—especially Hilma, Shak, and our account executive, Trevor! From the start, they provided excellent materials that made the process so much easier, ensuring we had everything we needed for a smooth integration. Hilma and Shak were an absolute pleasure to work with, always responsive and patient as they guided us through our questions. Trevor has been instrumental in helping us find the best solutions for our needs, making sure we’re set up for success. Their expertise and support made a huge difference, and we truly appreciate their help. If you're considering Ambassador, you’ll be in great hands with this team! Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

There is nothing I disliked about Ambassador. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thank you so much for the feedback, Alexis! We are glad, you are happy. As you continue engaging with Ambassador, we would love your feedback to ensure we are always improving our company, services, people, etc.

SS
Sunny S.
Head of Digital
Mid-Market (51-1000 emp.)
"Great platform for referral and affiliate programs!"
4/5
What do you like best about Ambassador Software?

The ease of use and setting up different programs. Integrations with many platforms. The onboarding process was pretty smooth. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

There is only one registration page for all your programs. It would be good to able to customise the registration page for different programs. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Hi Sunny – thanks for taking the time to share your experience with Ambassador! We’re glad to hear you’ve found the platform easy to use, the integrations valuable, and the onboarding process smooth.

We appreciate your feedback on having more flexibility with registration pages. The good news is our product team is already exploring ways to make program-specific customization easier, and your input helps us prioritize those updates.

It’s great to know Ambassador has helped you quickly launch and manage your customer rewards, referral, and affiliate programs. We look forward to continuing to support your growth and making the platform even better for you.

-Geoff McDonald (CEO) and The Ambassador Team

JL
Julien L.
General Manager
Small-Business (50 or fewer emp.)
"Professional from start to finish"
5/5
What do you like best about Ambassador Software?

They seem to have thought of everything, and made it easy to use. The best onboarding process I've experienced. They are thorough, organized, friendly, and they know their software inside and out. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

I haven't found any downsides at this point. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thank you so much for the kind words and thoughtful review! We're thrilled to hear that the onboarding experience stood out—it’s something our team takes great pride in. Our goal is to make every step intuitive, helpful, and human, so it's incredibly rewarding to know that came through. We’re lucky to work with clients like you, and we’re here for anything you need as you continue to grow with Ambassador.

Verified User in Higher Education
AH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
"Would not recommend this platform due to the number of technical issues"
1/5
What do you like best about Ambassador Software?

The idea of a referral program and having a centralized platform to manage it is great Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

Unfortunately the amount of technical problems is overwhelming. You basically have to manually verify every referral that comes through Ambassador because the platform itself is not reliable. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Hi there – thank you for sharing your honest feedback. While we’re happy to hear the concept of a centralized referral platform resonates with you, we’re sorry to learn that your experience has been impacted by technical issues.

This isn’t the standard we set for Ambassador, and we’d like to work with you directly to address the challenges you’ve faced. We are releasing Ambassador 3.0 on 9/1 and maybe this new version my solve a lot of your automation needs.

If you can reach out to myself or your Customer Support Rep, we’ll prioritize reviewing your account and helping resolve any remaining issues. We value your partnership and the opportunity to make things right.

-Geoff McDonald (CEO of Ambassador)

Lucas P.
LP
Lucas P.
Revenue Operations Specialist
Mid-Market (51-1000 emp.)
"Robust tool at a fair price"
5/5
What do you like best about Ambassador Software?

The pricing structure is different from some other popular tools on the market, which usually charge a percentage of payments made to affiliates and sell packages based on the amount of commissions paid per month, while Ambassador has packages defined for the number of Affiliates, which I consider more suitable for those who do not know how much traction the program will gain in the beginning, it is more predictable to control costs. To be completely fair, we are just starting our partnership with Ambassador, so until we reach a certain maturity in the program, what I can evaluate is more the offer vs. the price vs. the features offered and not so much their functionality. But I consider it a good attempt considering other competitors. Review collected by and hosted on G2.com.

What do you dislike about Ambassador Software?

I do not have anything to add at this point. We are still building our program and getting started with Ambassador, so to be fair I would rather not mention anything related to the functionality of the platform. Perhaps what I can mention is having more ways to customize the registration portal and the affiliate access portal, however, it is nothing critical and the platform is constantly improving from what I have seen. Review collected by and hosted on G2.com.

Response from Geoff McDonald of Ambassador Software

Thanks for the feedback and transparency, Lucas. As we grow the program and learn, please continue to inform us on "how" we can improve the platform. We look forward to seeing your success.