--- title: Ambassador Software Reviews meta\_title: 'Ambassador Software Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 75 reviews by the users' company size, role or industry to find out how Ambassador Software works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 75 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Brand Advocacy url: https://www.g2.com/categories/brand-advocacy --- ### Ambassador Software Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **intuitive ease of use** of Ambassador Software, making setup and tracking campaigns effortless. [(22 mentions)](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101983&qs=pros-and-cons#reviews) Users highlight the **exceptional customer support** from Ambassador Software, noting responsiveness and expertise during setup and campaigns. [(14 mentions)](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101348&qs=pros-and-cons#reviews) Users value the **flexibility and ease** of creating effective referral programs tailored to their needs with Ambassador Software. [(13 mentions)](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1100931&qs=pros-and-cons#reviews) Users commend the **easy setup** of Ambassador Software, facilitated by excellent onboarding and supportive resources. [(12 mentions)](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101325&qs=pros-and-cons#reviews) Users commend the **helpful support** from Ambassador Software, appreciating their responsiveness and expertise in achieving client goals. [(11 mentions)](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101733&qs=pros-and-cons#reviews) Users express concerns over the **lack of customization** in Ambassador Software, limiting its adaptability to specific program needs. [(5 mentions)](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101457&qs=pros-and-cons#reviews) Users experience a **steep learning curve** initially, but support eases the transition to effective use. [(5 mentions)](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101623&qs=pros-and-cons#reviews) Users find the **complexity** in Ambassador Software overwhelming, particularly with its confusing backend and onboarding experience. [(4 mentions)](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=2225642&qs=pros-and-cons#reviews) Users find the **limited customization** options in Ambassador Software restrict their ability to tailor the experience effectively. [(4 mentions)](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101207&qs=pros-and-cons#reviews) Users find the **poor usability** of Ambassador Software overwhelming and non-intuitive, hindering their overall experience. [(4 mentions)](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101842&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Ambassador Software ##### 1. Ease of Use Users love the **intuitive ease of use** of Ambassador Software, making setup and tracking campaigns effortless. [ See 22 mentions ](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101983&qs=pros-and-cons#reviews) See Related User Reviews ![Lauren W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren W.") LW Lauren W. Mid-Market (51-1000 emp.) 4.0/5 "Effective marketing tool that's user friendly" What do you like about Ambassador Software? The platform has made a fair deal of upgrades over the past couple of years, including a better user interface, more customization for programs, and m ![Tom B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom B.") TB Tom B. 4.5/5 "Quick Setup with Great Payment Solutions" What do you like about Ambassador Software? I was very happy with how quickly they set up with us. It was about a three-day turnaround, which might be the fastest they've ever had. I also like t ##### 2. Customer Support Users highlight the **exceptional customer support** from Ambassador Software, noting responsiveness and expertise during setup and campaigns. [ See 14 mentions ](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101348&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Fantastic Onboarding Team and Service Experience" What do you like about Ambassador Software? The onboarding team and the service were fantastic. ![Rowen S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rowen S.") RS Rowen S. 5.0/5 "Ideal Affiliate Program Software with Room for Payment Flexibility" What do you like about Ambassador Software? I use Ambassador Software for my affiliate program, and I find it to be a fantastic tool in that regard. It offers a wide range of cool features, part ##### 3. Referral Programs Users value the **flexibility and ease** of creating effective referral programs tailored to their needs with Ambassador Software. [ See 13 mentions ](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1100931&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Very extensive loyalty tool which covers all your needs" What do you like about Ambassador Software? It has many features. You can create multiple campaigns as per your need and desire. Keeing referral and loyalty separate is a key differentiator that ![Iris C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Iris C.") IC Iris C. 5.0/5 "Versatile Platform with Excellent Onboarding" What do you like about Ambassador Software? I find Ambassador Software to be truly comprehensive, which not only helps me manage referrals but also supports my business growth with its scalable ##### 4. Easy Setup Users commend the **easy setup** of Ambassador Software, facilitated by excellent onboarding and supportive resources. [ See 12 mentions ](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101325&qs=pros-and-cons#reviews) See Related User Reviews ![Tom B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom B.") TB Tom B. 4.5/5 "Quick Setup with Great Payment Solutions" What do you like about Ambassador Software? I was very happy with how quickly they set up with us. It was about a three-day turnaround, which might be the fastest they've ever had. I also like t ![Rowen S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rowen S.") RS Rowen S. 5.0/5 "Ideal Affiliate Program Software with Room for Payment Flexibility" What do you like about Ambassador Software? I use Ambassador Software for my affiliate program, and I find it to be a fantastic tool in that regard. It offers a wide range of cool features, part ##### 5. Helpful Users commend the **helpful support** from Ambassador Software, appreciating their responsiveness and expertise in achieving client goals. [ See 11 mentions ](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101733&qs=pros-and-cons#reviews) See Related User Reviews ![Lauren W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren W.") LW Lauren W. Mid-Market (51-1000 emp.) 4.0/5 "Effective marketing tool that's user friendly" What do you like about Ambassador Software? The platform has made a fair deal of upgrades over the past couple of years, including a better user interface, more customization for programs, and m ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Fantastic Onboarding Team and Service Experience" What do you like about Ambassador Software? The onboarding team and the service were fantastic. ### 5 Cons or Disadvantages of Ambassador Software ##### 1. Lack of Customization Users express concerns over the **lack of customization** in Ambassador Software, limiting its adaptability to specific program needs. [ See 5 mentions ](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101457&qs=pros-and-cons#reviews) See Related User Reviews ![Lauren W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren W.") LW Lauren W. Mid-Market (51-1000 emp.) 4.0/5 "Effective marketing tool that's user friendly" What do you dislike about Ambassador Software? My only critique is that custom experience does have limitations as it pertains to what we need for our program. There are some competitors out there ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Fantastic Onboarding Team and Service Experience" What do you dislike about Ambassador Software? The UI for the widget builder felt less robust and flexible than I would have liked, which made it harder to customize things the way I wanted. The te ##### 2. Learning Curve Users experience a **steep learning curve** initially, but support eases the transition to effective use. [ See 5 mentions ](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101623&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Very extensive loyalty tool which covers all your needs" What do you dislike about Ambassador Software? Too many options at time overwhelming. UX can be little simplified ![Allen C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allen C.") AC Allen C. Mid-Market (51-1000 emp.) 4.5/5 "A good solution for capturing reviews" What do you dislike about Ambassador Software? The onboarding process felt somewhat disjointed and could have been more organized for a smoother start. ##### 3. Complexity Users find the **complexity** in Ambassador Software overwhelming, particularly with its confusing backend and onboarding experience. [ See 4 mentions ](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=2225642&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Very extensive loyalty tool which covers all your needs" What do you dislike about Ambassador Software? Too many options at time overwhelming. UX can be little simplified ![Hunter H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hunter H.") HH Hunter H. Mid-Market (51-1000 emp.) 4.5/5 "Made building a referral program easy" What do you dislike about Ambassador Software? The backend can be a bit confusing to use, but once you get used to it it's easier. ##### 4. Limited Customization Users find the **limited customization** options in Ambassador Software restrict their ability to tailor the experience effectively. [ See 4 mentions ](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101207&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Fantastic Onboarding Team and Service Experience" What do you dislike about Ambassador Software? The UI for the widget builder felt less robust and flexible than I would have liked, which made it harder to customize things the way I wanted. The te SS Sunny S. Mid-Market (51-1000 emp.) 4.0/5 "Great platform for referral and affiliate programs!" What do you dislike about Ambassador Software? There is only one registration page for all your programs. It would be good to able to customise the registration page for different programs. ##### 5. Poor Usability Users find the **poor usability** of Ambassador Software overwhelming and non-intuitive, hindering their overall experience. [ See 4 mentions ](https://www.g2.com/products/ambassador-software/reviews?filters%5Bsentiment_snippet%5D=1101842&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Very extensive loyalty tool which covers all your needs" What do you dislike about Ambassador Software? Too many options at time overwhelming. UX can be little simplified ![Hunter H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hunter H.") HH Hunter H. Mid-Market (51-1000 emp.) 4.5/5 "Made building a referral program easy" What do you dislike about Ambassador Software? The backend can be a bit confusing to use, but once you get used to it it's easier. ## Top-Rated Alternatives [ ![Influitive](https://images.g2crowd.com/uploads/product/hd_favicon/d7f219a5dd1d2865c5e213dda903f704/jigsaw-interactive-influitive.svg "Influitive") Influitive 4.4/5(396) ](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) [ ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") Birdeye 4.7/5(4,203) ](https://www.g2.com/products/birdeye/reviews) [ View All Alternatives ](https://www.g2.com/products/ambassador-software/competitors/alternatives) ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") CL Verified User in Leisure, Travel & Tourism Mid-Market (51-1000 emp.) 8/7/2025 "Powerful Referral Platform with Great Support" 5/5 What do you like best about Ambassador Software? Ambassador offers an intuitive, easy-to-navigate interface that makes managing our referral program simple and efficient. The referral tracking is clear and accurate, and the API capabilities give us the flexibility to integrate with our existing systems. Their customer support team is consistently responsive, knowledgeable, and genuinely invested in helping us succeed. We also appreciate the variety of reward options, which makes it easy to tailor incentives to our audience. Review collected by and hosted on G2.com. What do you dislike about Ambassador Software? While Ambassador is a strong platform overall, we’d love to see more out-of-the-box integrations to reduce the need for custom development. Additionally, certain features could be more streamlined—such as the ability to quickly delete contacts individually, rather than having to upload a CSV file for bulk removals. Review collected by and hosted on G2.com. What problems is Ambassador Software solving and how is that benefiting you? Ambassador allows us to run a robust referral program while keeping our customer data cohesive across platforms. By connecting to our CRM through the API, we can automatically sync referral activity, track leads, and manage rewards without manual data entry. This integration ensures our records are accurate and up to date, saving time and reducing the risk of errors. Review collected by and hosted on G2.com. Show More Response from Geoff McDonald of Ambassador Software [Editedit](https://www.g2.com/survey_responses/ambassador-software-review-11509465/official_response/edit) Thank you for the fantastic review! We're so glad to hear that the platform's ease of use, clear tracking, and API flexibility are helping your team run an effective and efficient referral program. And we're especially proud to hear such kind words about our support team—they work hard to ensure our customers feel supported every step of the way. We also appreciate your feedback on integrations and contact management. You're right—while we offer flexible APIs, we know that native, out-of-the-box integrations can make life easier. The good news is that with Ambassador 3.0, we’re expanding our plug-and-play integrations and also making it easier to manage contacts directly in-app (including the removal flows you mentioned). Thanks again for trusting Ambassador to power your referral strategy. We’re excited to keep building alongside you. —Geoff McDonald (CEO) & The Ambassador Team Current UserValidated ReviewerIncentivizedSource: Seller invite ![Laurynas J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laurynas J.") LJ Laurynas J. Web Developer Mid-Market (51-1000 emp.) 7/30/2025 "Top-Tier Onboarding Experience" 5/5 What do you like best about Ambassador Software? I love how easy Ambassador is to use. Everything’s laid out clearly, it saves a ton of time, and makes managing ambassadors feel effortless. It just works the way you'd hope it would. Review collected by and hosted on G2.com. What do you dislike about Ambassador Software? Honestly, not much to dislike. If I had to nitpick, I’d say some of the integrations took a little extra setup time, but once they were connected, everything ran smoothly. The platform’s solid overall. Review collected by and hosted on G2.com. What problems is Ambassador Software solving and how is that benefiting you? Ambassador is helping us simplify and automate our entire referral process. Before, tracking referrals and handling rewards manually took a lot of time and left room for errors. Now it’s all streamlined — which saves us time, keeps things organized, and gives our ambassadors a smoother experience too. Review collected by and hosted on G2.com. Show More Response from Geoff McDonald of Ambassador Software [Editedit](https://www.g2.com/survey_responses/ambassador-software-review-11457966/official_response/edit) Thank you so much for the thoughtful review! We’re thrilled to hear that the onboarding experience stood out and that managing your ambassadors now feels seamless. That’s exactly the kind of impact we strive for. We also appreciate the note about integrations — it's helpful feedback and something we’re continuously working to streamline even further. Great to see that your referral process is now automated and error-free — that’s the power of simplifying the work so your team can focus on growth. Thanks again for being part of the Ambassador community! -Geoff McDonald and the Ambassador Team Current UserValidated ReviewerIncentivizedSource: Seller invite ![Renan V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Renan V.") RV Renan V. Graphic Designer & Wordpress Developer Small-Business (50 or fewer emp.) 7/29/2025 "Helped us get our referral program off the ground fast" 5/5 What do you like best about Ambassador Software? Honestly, just how easy it was to get set up. I'm not super techy, but still managed to figure most of it out without needing a ton of support. The dashboard's pretty straight forward, tracking works well, and we’ve already seen a solid boost in referrals since we started using it. Review collected by and hosted on G2.com. What do you dislike about Ambassador Software? Would be nice if it had a couple more integrations built in, but it’s not a huge issue really. Review collected by and hosted on G2.com. What problems is Ambassador Software solving and how is that benefiting you? We were looking for a simple way to run a referral program without building it all from scratch or managing a bunch of spreadsheets. Ambassador pretty much handles all the tracking, payouts, and link generation for us, which saves a ton of time. It’s also helped us grow our customer base through word of mouth, which is honestly way more effective than some of the paid ads we were doing before. Review collected by and hosted on G2.com. Show More Response from Geoff McDonald of Ambassador Software [Editedit](https://www.g2.com/survey_responses/ambassador-software-review-11452196/official_response/edit) Thanks for the great feedback — we’re so glad to hear that you were able to get your referral program off the ground quickly, even without being super technical. That’s exactly what we aim for: powerful tools that are simple to use and deliver results fast. We appreciate the note about integrations too — we're always expanding that list, and feedback like yours helps guide those decisions. It's awesome to hear that referrals are already outperforming your paid ads — that's the magic of turning your customers into advocates. Thanks again for choosing Ambassador! — Geoff McDonald and The Ambassador Team Validated ReviewerIncentivizedSource: Seller invite ![Hunter H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hunter H.") HH Hunter H. Growth Marketing Manager Mid-Market (51-1000 emp.) 9/8/2025 "Made building a referral program easy" 4.5/5 What do you like best about Ambassador Software? The hard parts of building a referral program (tracking, payout) are now automated. Plus, we can see real results directly within the dashboard. The team has been great to work with. Review collected by and hosted on G2.com. What do you dislike about Ambassador Software? The backend can be a bit confusing to use, but once you get used to it it's easier. Review collected by and hosted on G2.com. What problems is Ambassador Software solving and how is that benefiting you? We couldn't automate the tracking and payout for our referral program without Ambassador. Review collected by and hosted on G2.com. Show More Response from Geoff McDonald of Ambassador Software [Editedit](https://www.g2.com/survey_responses/ambassador-software-review-11651794/official_response/edit) Thank you so much for the thoughtful review! We're thrilled to hear that Ambassador is making it easier to build and scale your referral program by automating the hardest parts—like tracking and payouts—while giving you visibility into performance in real time. We also appreciate your feedback on the backend experience. We know that ease of use is critical, and we’re actively working on improvements based on feedback like yours to make onboarding and navigation even more intuitive. It's exciting to see the tangible impact we’re making—helping you automate what used to be manual and unlocking growth in the process. If there's ever anything our team can do to support your success further, don’t hesitate to reach out. We're in it with you. — Geoff McDonald (CEO) and The Ambassador Team Current UserValidated ReviewerIncentivizedSource: Seller invite ![Keelie O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keelie O.") KO Keelie O. Sr. Graphic Designer Mid-Market (51-1000 emp.) 7/18/2025 "Super Helpful Launch & Integration" 4.5/5 What do you like best about Ambassador Software? The entire implementation process was very streamlined. Arthur and Blake were a huge help in assisting with the entire integration with weekly follow ups and walk-through meetings. Review collected by and hosted on G2.com. What do you dislike about Ambassador Software? Would love to be able to modify and restyle the design of the Tango email that comes through. It would be highly beneficial to have company branding versus the tango branding. Review collected by and hosted on G2.com. What problems is Ambassador Software solving and how is that benefiting you? The software is helping us streamline a "referral program" Allowing custoemrs to help grow our consumer base while also providing rewards for helping us out. Review collected by and hosted on G2.com. Show More Response from Geoff McDonald of Ambassador Software [Editedit](https://www.g2.com/survey_responses/ambassador-software-review-11410186/official_response/edit) Thank you for the thoughtful review—and for the shoutout to Arthur and Blake! We're thrilled to hear the launch and integration went smoothly and that our team helped make the process seamless. We also appreciate your feedback on the Tango email styling. That’s valuable input, and we’re actively exploring more customization options to better align with each brand’s identity. We're excited to see your referral program grow and are here to support every step of the way! - Geoff McDonald, CEO of Ambassador. Current UserValidated ReviewerIncentivizedSource: Seller invite AR Alexis R. Regional Marketing Strategist Mid-Market (51-1000 emp.) 2/21/2025 "A Fantastic Team & Smooth Integration Experience" 5/5 What do you like best about Ambassador Software? We recently onboarded with Ambassador, and I cannot recommend them enough—especially Hilma, Shak, and our account executive, Trevor! From the start, they provided excellent materials that made the process so much easier, ensuring we had everything we needed for a smooth integration. Hilma and Shak were an absolute pleasure to work with, always responsive and patient as they guided us through our questions. Trevor has been instrumental in helping us find the best solutions for our needs, making sure we’re set up for success. Their expertise and support made a huge difference, and we truly appreciate their help. If you're considering Ambassador, you’ll be in great hands with this team! Review collected by and hosted on G2.com. What do you dislike about Ambassador Software? There is nothing I disliked about Ambassador. Review collected by and hosted on G2.com. What problems is Ambassador Software solving and how is that benefiting you? Ambassador Software is helping us streamline and optimize our customer referral program, making it easier than ever for our customers to refer friends and family. Their platform automates the entire process—from tracking referrals to issuing rewards—eliminating the need for manual oversight and reducing administrative workload. By integrating Ambassador with our systems, we can engage our customers more effectively, drive new signups through trusted word-of-mouth, and incentivize loyalty with seamless reward distribution. The user-friendly interface and robust tracking capabilities ensure that both our team and our customers have a smooth, transparent experience. Overall, Ambassador has helped us turn satisfied customers into brand advocates, increase organic growth, and maximize the impact of referrals without adding complexity to our operations. Review collected by and hosted on G2.com. Show More Response from Geoff McDonald of Ambassador Software [Editedit](https://www.g2.com/survey_responses/ambassador-software-review-10874122/official_response/edit) Thank you so much for the feedback, Alexis! We are glad, you are happy. As you continue engaging with Ambassador, we would love your feedback to ensure we are always improving our company, services, people, etc. Current UserValidated ReviewerIncentivizedSource: Seller invite SS Sunny S. Head of Digital Mid-Market (51-1000 emp.) 8/5/2025 "Great platform for referral and affiliate programs!" 4/5 What do you like best about Ambassador Software? The ease of use and setting up different programs. Integrations with many platforms. The onboarding process was pretty smooth. Review collected by and hosted on G2.com. What do you dislike about Ambassador Software? There is only one registration page for all your programs. It would be good to able to customise the registration page for different programs. Review collected by and hosted on G2.com. What problems is Ambassador Software solving and how is that benefiting you? To easily get a customer rewards program up and running. Plus, our referral and affiliate programs. Review collected by and hosted on G2.com. Show More Response from Geoff McDonald of Ambassador Software [Editedit](https://www.g2.com/survey_responses/ambassador-software-review-11496536/official_response/edit) Hi Sunny – thanks for taking the time to share your experience with Ambassador! We’re glad to hear you’ve found the platform easy to use, the integrations valuable, and the onboarding process smooth. We appreciate your feedback on having more flexibility with registration pages. The good news is our product team is already exploring ways to make program-specific customization easier, and your input helps us prioritize those updates. It’s great to know Ambassador has helped you quickly launch and manage your customer rewards, referral, and affiliate programs. We look forward to continuing to support your growth and making the platform even better for you. -Geoff McDonald (CEO) and The Ambassador Team Current UserValidated ReviewerIncentivizedSource: Seller invite JL Julien L. General Manager Small-Business (50 or fewer emp.) 4/29/2025 "Professional from start to finish" 5/5 What do you like best about Ambassador Software? They seem to have thought of everything, and made it easy to use. The best onboarding process I've experienced. They are thorough, organized, friendly, and they know their software inside and out. Review collected by and hosted on G2.com. What do you dislike about Ambassador Software? I haven't found any downsides at this point. Review collected by and hosted on G2.com. What problems is Ambassador Software solving and how is that benefiting you? To this point, our referral and affiliate program has been manually tracked and inconsistant. Basically just asking our customers to refer to friends and family to receive a reward. We needed a way to automate the process and make it more exciting for our customers. Ambassador solves that problem for us. Review collected by and hosted on G2.com. Show More Response from Geoff McDonald of Ambassador Software [Editedit](https://www.g2.com/survey_responses/ambassador-software-review-11096652/official_response/edit) Thank you so much for the kind words and thoughtful review! We're thrilled to hear that the onboarding experience stood out—it’s something our team takes great pride in. Our goal is to make every step intuitive, helpful, and human, so it's incredibly rewarding to know that came through. We’re lucky to work with clients like you, and we’re here for anything you need as you continue to grow with Ambassador. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Small-Business (50 or fewer emp.) 8/6/2025 "Would not recommend this platform due to the number of technical issues" 1/5 What do you like best about Ambassador Software? The idea of a referral program and having a centralized platform to manage it is great Review collected by and hosted on G2.com. What do you dislike about Ambassador Software? Unfortunately the amount of technical problems is overwhelming. You basically have to manually verify every referral that comes through Ambassador because the platform itself is not reliable. Review collected by and hosted on G2.com. What problems is Ambassador Software solving and how is that benefiting you? The idea of a referral program and having a centralized platform to manage it is great. However, I didn’t see many benefits, as there have been nonstop technical issues. Review collected by and hosted on G2.com. Show More Response from Geoff McDonald of Ambassador Software [Editedit](https://www.g2.com/survey_responses/ambassador-software-review-11028783/official_response/edit) Hi there – thank you for sharing your honest feedback. While we’re happy to hear the concept of a centralized referral platform resonates with you, we’re sorry to learn that your experience has been impacted by technical issues. This isn’t the standard we set for Ambassador, and we’d like to work with you directly to address the challenges you’ve faced. We are releasing Ambassador 3.0 on 9/1 and maybe this new version my solve a lot of your automation needs. If you can reach out to myself or your Customer Support Rep, we’ll prioritize reviewing your account and helping resolve any remaining issues. We value your partnership and the opportunity to make things right. -Geoff McDonald (CEO of Ambassador) Current UserValidated ReviewerIncentivizedSource: Seller invite ![Lucas P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucas P.") LP Lucas P. Revenue Operations Specialist Mid-Market (51-1000 emp.) 12/11/2024 "Robust tool at a fair price" 5/5 What do you like best about Ambassador Software? The pricing structure is different from some other popular tools on the market, which usually charge a percentage of payments made to affiliates and sell packages based on the amount of commissions paid per month, while Ambassador has packages defined for the number of Affiliates, which I consider more suitable for those who do not know how much traction the program will gain in the beginning, it is more predictable to control costs. To be completely fair, we are just starting our partnership with Ambassador, so until we reach a certain maturity in the program, what I can evaluate is more the offer vs. the price vs. the features offered and not so much their functionality. But I consider it a good attempt considering other competitors. Review collected by and hosted on G2.com. What do you dislike about Ambassador Software? I do not have anything to add at this point. We are still building our program and getting started with Ambassador, so to be fair I would rather not mention anything related to the functionality of the platform. Perhaps what I can mention is having more ways to customize the registration portal and the affiliate access portal, however, it is nothing critical and the platform is constantly improving from what I have seen. Review collected by and hosted on G2.com. What problems is Ambassador Software solving and how is that benefiting you? Using Ambassador's technology, we are building a more transparent, reliable, and scalable affiliate program to boost our subscriptions in our SaaS business. This partnership marks a major step forward in making our referral channel a key driver of customer acquisition and revenue growth. We used to have a similar program in the past and it did not work well because of poor integration, so with Ambassador and its support team we are building a more robust integration and consequently a more reliable and scalable program. Review collected by and hosted on G2.com. Show More Response from Geoff McDonald of Ambassador Software [Editedit](https://www.g2.com/survey_responses/ambassador-software-review-10636408/official_response/edit) Thanks for the feedback and transparency, Lucas. As we grow the program and learn, please continue to inform us on "how" we can improve the platform. We look forward to seeing your success. 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