---
title: Ambassador Software Reviews
meta_title: 'Ambassador Software Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 75 reviews by the users' company size, role or industry to
  find out how Ambassador Software works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 75
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Brand Advocacy
  url: https://www.g2.com/categories/brand-advocacy
---

# Ambassador Software Reviews
**Vendor:** Ambassador  
**Category:** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 75
## About Ambassador Software
Ambassador is a customer activation and incentives platform built to help companies drive measurable growth through referrals, affiliates, incentives, and feedback, all tied directly to revenue. Ambassador 3.0 provides a unified system for activating customers and partners, capturing real feedback, and tracking outcomes back to attribution and ROI. With built-in automation and Hiro, Ambassador’s AI-powered feedback engine, teams can launch programs quickly, scale engagement efficiently, and understand exactly what is driving performance. Companies use Ambassador to: • Launch and scale referral and affiliate programs • Incentivize customer and partner actions with automated rewards • Collect structured feedback at critical moments across the customer lifecycle • Turn feedback and behavioral signals into automated actions • Track attribution, performance, and revenue impact in one platform Unlike point solutions that focus on a single growth tactic, Ambassador brings activation, incentives, feedback, and measurement together, so teams can reduce tooling sprawl, lower CAC, and make smarter growth decisions based on real customer data. Ambassador is purpose-built for modern GTM teams that need clarity, efficiency, and provable ROI, not more dashboards or disconnected tools.



## Ambassador Software Pros & Cons
**What users like:**

- Users love the **intuitive ease of use** of Ambassador Software, making setup and tracking campaigns effortless. (22 reviews)
- Users highlight the **exceptional customer support** from Ambassador Software, noting responsiveness and expertise during setup and campaigns. (14 reviews)
- Users value the **flexibility and ease** of creating effective referral programs tailored to their needs with Ambassador Software. (13 reviews)
- Users commend the **easy setup** of Ambassador Software, facilitated by excellent onboarding and supportive resources. (12 reviews)
- Users commend the **helpful support** from Ambassador Software, appreciating their responsiveness and expertise in achieving client goals. (11 reviews)
- Users value the **easy-to-manage referral campaigns** offered by Ambassador Software, enhancing customization and tracking capabilities. (11 reviews)
- Users appreciate the **flexibility and user-friendliness** of Ambassador Software, tailored for effective referral marketing success. (10 reviews)
- Affiliate Marketing (9 reviews)
- Users appreciate the **easy integrations** offered by Ambassador Software, enhancing their business functions seamlessly within existing systems. (8 reviews)
- Onboarding (8 reviews)

**What users dislike:**

- Users express concerns over the **lack of customization** in Ambassador Software, limiting its adaptability to specific program needs. (5 reviews)
- Users experience a **steep learning curve** initially, but support eases the transition to effective use. (5 reviews)
- Users find the **complexity** in Ambassador Software overwhelming, particularly with its confusing backend and onboarding experience. (4 reviews)
- Users find the **limited customization** options in Ambassador Software restrict their ability to tailor the experience effectively. (4 reviews)
- Users find the **poor usability** of Ambassador Software overwhelming and non-intuitive, hindering their overall experience. (4 reviews)
- Time-Consuming (4 reviews)
- Users find the **setup process complex** , requiring significant time and effort for effective campaign implementation. (3 reviews)
- Users note the **need for improved HubSpot integration** and enhanced analytics for a better overall experience. (3 reviews)
- Users report facing **integration issues** with Ambassador Software, which complicates setup and user flow across platforms. (3 reviews)
- Missing Features (3 reviews)

## Ambassador Software Reviews
  ### 1. Easy to set up and use Software do improve affiliate marketing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 06, 2024

**What do you like best about Ambassador Software?**

- Easy implementation and use
- Great support team
- Huge customization possible

**What do you dislike about Ambassador Software?**

- downtime of the ambassador servers (this happens very rarely though)

**What problems is Ambassador Software solving and how is that benefiting you?**

- Transparency in affiliate marketing in our branch
- Data security
- USP (using of a platform for affiliate) in our branch

  ### 2. Ambassador integration with HubSpot

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 22, 2024

**What do you like best about Ambassador Software?**

Compared to other loyalty and reward-based tools, ambassador allows the most creative control of the customer journey both visually and in engagement points.

**What do you dislike about Ambassador Software?**

I don't dislike much but for our user case the hubspot integration could be strengthened as well as more control on the Give and get sides of our journey. We also have the potential to push through large volumes so being able to activate and deactivate customers based on engagement would be a huge win

**What problems is Ambassador Software solving and how is that benefiting you?**

Contact associations for refferal

  ### 3. Great product & incredible team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Greg A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 22, 2024

**What do you like best about Ambassador Software?**

Ambassador is probably the most capable tool we looked at and at an extremely reasonable cost.

**What do you dislike about Ambassador Software?**

No hard dislikes yet - we have been using Ambassador for 3 months.

**What problems is Ambassador Software solving and how is that benefiting you?**

It provides us with a referral aspect to the business.

**Official Response from Jeremy Foreshew:**

> Thanks for the kind words, Greg. We look forward to continuing to support your growth goals!

  ### 4. The ambassador team was very responsive and helpful in allowing us to achieve our integrations.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 22, 2024

**What do you like best about Ambassador Software?**

The flexibility to use API and build functionality out of our own application, while still being able to outsource referral payments.

**What do you dislike about Ambassador Software?**

The portal can be a bit slow to load and navigate at times

**What problems is Ambassador Software solving and how is that benefiting you?**

Ambassador allows us to track referral activity and outsource / automate payments for referral rewards

  ### 5. Powerful affiliate management software

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 29, 2024

**What do you like best about Ambassador Software?**

Good software. Excellent bespoke support.

**What do you dislike about Ambassador Software?**

I expect it will get more powerful as new features are released

**What problems is Ambassador Software solving and how is that benefiting you?**

Allows us to easily create an affiliate program and have it largely self managed

  ### 6. Great referral platform, very easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.)

**Reviewed Date:** April 02, 2024

**What do you like best about Ambassador Software?**

I like the streamlined process of having a referral link to share and ease of integration into our systems. It's great to be able to send multiple referrals frequently.

**What do you dislike about Ambassador Software?**

Nothing disliked about Ambassador Software.

**What problems is Ambassador Software solving and how is that benefiting you?**

Provides a referral program to allow customers to share with friends and family, increases customer loyalty.

  ### 7. Experience with Ambassador Software has been nothing but positive!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 02, 2024

**What do you like best about Ambassador Software?**

What I loved most about Ambassador Software was the intuitive ease of usage. Being able to tailor the software to fit business needs was one of the pros.

**What do you dislike about Ambassador Software?**

I dont dislike anything about Ambassador Software

**What problems is Ambassador Software solving and how is that benefiting you?**

Tracking and incentivizing word-of-mouth referrals

  ### 8. Easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.)

**Reviewed Date:** April 02, 2024

**What do you like best about Ambassador Software?**

Easy to track referrals and scale the business

**What do you dislike about Ambassador Software?**

Only comes with certan number of user accesses and have to pay for more

**What problems is Ambassador Software solving and how is that benefiting you?**

The ability to automate the referrals to our product

  ### 9. Great outcomes, but our integration took a lot of deep data and eng investments to be successful

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 25, 2022

**What do you like best about Ambassador Software?**

Great support from our success coach, basic functionality solves a real business problem for us.

**What do you dislike about Ambassador Software?**

Our integration took a lot of upfront data and engineering investment, and since then we've had to keep doing more and more steep L/XL investments to do the kind of content testing, segment testing, and incentive value testing we'd see as the minimum we'd want to do with a product like this one. That frequently means we can't do that kind of testing, which means we feel like we're leaving a lot of value on the table.

**What problems is Ambassador Software solving and how is that benefiting you?**

Tracking and incentivizing the large-scale teacher word-of-mouth we know is one of our biggest drivers for new users, plus helping encourage our most active teachers in being strong advocates for us.

  ### 10. I wouldn't recommend GetAmbassador for small businesses

**Rating:** 0.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2022

**What do you like best about Ambassador Software?**

The product itself out of the box does work rather well.

**What do you dislike about Ambassador Software?**

1) The first problem with GetAmbassador, is that every additional feature costs money. For a small business, the price of the service 5x-ed (literally five times the original price) in 6 years. 

2) Furthermore, you can't leave (as is the case with more referral programs to be honest). We have hundreds of people sharing our links — and so if they raise the price, the cost for us to leave is very high because all of the links would shut off. 

3) Also, the support is non-existent, from what I understand all of the founding team has moved on — so it's basically just running as someone's acquisition. At the moment, all of my links have been down for 2 now, and literally no one has replied. My suggestion if you're looking for a referral program is to find a service where you OWN your links yourdomain/affiliatelinke123 etc. Otherwise, if you go with a referral company like GetAmbassador you are locked in. They'll raise the prices. And there is nothing you'll be able to do.

**Recommendations to others considering Ambassador Software:**

I already listed this.

**What problems is Ambassador Software solving and how is that benefiting you?**

Hundreds of people are sharing our links, driving us traffic and sales.

**Official Response from Jeremy Foreshew:**

> Hi Chris - 

I am sorry you felt compelled to write this review. I am also sorry that we did not get a chance to discuss your grandfathered plan despite the numerous emails we sent to you well in advance of the account cancellation. 

I hear your concerns, and would like to address them: 

1) Your original contract in 2014 was $250/month. It was raised to about $300/month in 2015 and  that hasn't changed since. 

2)  No one is forced to stay with Ambassador beyond their commitment.

3)  We pride ourselves on our support and if you read the reviews, you will see that our customers really appreciate and respect the hard work our success team puts in each and every day. 

I am very happy to hear that 'hundreds of people are sharing your links, driving you sales and traffic' as you mention. Glad we're doing our job,  creating revenue for your company.

We are proud of the success your campaign has had over the past 6 years (and is currently having, still using the platform) with Ambassador. This review is a misrepresentation of the situation, and labeling our company as a 'scam' is patently false.

  ### 11. Satisfied thus far but some features are confusing

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 21, 2022

**What do you like best about Ambassador Software?**

Lots of options for giving users a good experience, lots of opportunities to customize experiences. Customization is pretty crucial because we don't have a traditional out of the box ecomm package, everything's custom built, so it needs to be relevant to how people use our service.

**What do you dislike about Ambassador Software?**

Reporting is sometimes unclear, features have been broken with no explanation.

**What problems is Ambassador Software solving and how is that benefiting you?**

Ambassador is helping us scale up new user collection at a very low CAC, although not at as fast of a rate as we're hoping.

  ### 12. Good service, great team!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 04, 2022

**What do you like best about Ambassador Software?**

The helpfulness and availability of the team when I need it.

**What do you dislike about Ambassador Software?**

Missing some key features:
- Ability to easily refer new ambassadors
- Ability to easily pull data from ambassador list

**What problems is Ambassador Software solving and how is that benefiting you?**

Making it easy to pay ambassadors, accept new ambassadors into our program and track top-performing ambassadors.

  ### 13. Great product for any ambassador program!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Edward D. | Creator Partnerships Team Lead - Europe, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 14, 2021

**What do you like best about Ambassador Software?**

Ease of use, multiple features, and excellent customer service!

**What do you dislike about Ambassador Software?**

We reached a point where we hit the ceiling of what we wanted to do with our program vs. what we could do.

**What problems is Ambassador Software solving and how is that benefiting you?**

It allowed us to go from a totally manual process to a great degree of scale!

  ### 14. Ambassador Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.)

**Reviewed Date:** July 12, 2021

**What do you like best about Ambassador Software?**

Customer service has been outstanding, and we've seen a strong ROI since launching our referral program.

**What do you dislike about Ambassador Software?**

Native reporting is relatively limited, although you can manually export data to fit your reporting needs.

**Recommendations to others considering Ambassador Software:**

We have a great relationship with our success team, and they really work with you to help you build on your campaigns & ideas.

**What problems is Ambassador Software solving and how is that benefiting you?**

Able to formally leverage our word of mouth by offering an official referral program

  ### 15. 10/10 Would Recommend Ambassador

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2017

**What do you like best about Ambassador Software?**

Everything about it! Ambassador has allowed us to create both an Affiliate program and our Refer-a-Friend program. Both have added a great deal of value to our brand and our customers love it! The customer on-boarding experience with Ambassador has been phenomenal and they’ve helped us along the way as we continue to build out our program.

**What do you dislike about Ambassador Software?**

Honestly, there hasn’t been one thing we’ve come across that we’ve disliked thus far! Ambassador continues to make improvements and assist us as we scale.

**What problems is Ambassador Software solving and how is that benefiting you?**

Ambassador has allowed us to scale much quicker. We’ve found that by people referring others to our product, people feel much more emotionally attached to the product which has greatly helped our marketing efforts!

  ### 16. Fantastic out of the box tool to quickly implement a referral/affiliate program

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 09, 2017

**What do you like best about Ambassador Software?**

Had everything we needed out of the box. Full tracking of all referrals and referrers. Payment processing. Reward processing. Easy to integrate with our other systems, and our customers love it! We have seen a fantastic response from our customers and are generating hundreds of ambassadors. 

**What do you dislike about Ambassador Software?**

There are a few minor issues I've had with adding in ambassadors manually, but I have always received a quick response from our customer success manager and always have my issues fixed within an hour. 

**Recommendations to others considering Ambassador Software:**

Great enterprise level software to quickly implement a referral program.

**What problems is Ambassador Software solving and how is that benefiting you?**

It gives us a referral solution for our business and customers with a fantastic customer success team. We are now generating hundreds of referrals through Ambassador and have a full system to manage and track progress. 

  ### 17. Only Ambassador Program you need!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Justin G. | VP Product Development, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 16, 2017

**What do you like best about Ambassador Software?**

The simplicity of setting up campaigns,  the ability to monitor every ambassador and their sales, and the ability to pay ambassadors all in one tool! I have tried numerous other softwares like Referral Candy and this software hands down does it all, they have just released a new look and function which supports the backend that much better. 

**What do you dislike about Ambassador Software?**

The codes are not as simple as a URL with our name, each unique code has to be mbsy.co/company/ambassador. These would be great if they were slimmer for handing out business cards or person to person marketing like a bit.ly shortcode length. But this software does the job right in the online environment of referring customers, it would just be better to put a friendly code on our teams business cards so there is a potienital sale during networking events.

**Recommendations to others considering Ambassador Software:**

Get a full time Ambassador lead internally to run your Ambassador program, someone with marketing and social media experience. It needs to be a full time job that a leader can guide quality ambassadors through proper messaging and communication. 

**What problems is Ambassador Software solving and how is that benefiting you?**

We are solving the power of word of mouth advertising by using GetAmbassador, our marketing force is limited by the fact we are a company. Once you have a community spreading the word about your brand/product the sky is the limit. Ambassadors are more trusted because they are an individual, not a marketing organization promoting the product. The benefits we have seen are from Ambassador testimonial videos. The refer a friend campaign has provided a streamlined, consumer facing page that makes it easy to capture consumer emails and allows them to share via social media to their network of friends and family. 

  ### 18. Powerful Referral / Affiliate Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** David L. | Founder & CEO, Construction, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 29, 2017

**What do you like best about Ambassador Software?**

Multi-campaign capabilities, dashboard, great referral platform and works very well as an affiliate platform as well. We also really liked the versatility in payment methods, including cash (paypal, bank transfer, dwolla), gift cards, store coupons, voucher codes. We also felt the customer on-boarding and on-going support were excellent!

**What do you dislike about Ambassador Software?**

I wound not call it a dislike... but given that GetAmbassador is a robust and powerful platform, it does take some up front effort to get it setup properly. It also requires an on-going commitment and focus to make the program successful. The GetAmbassador team was exceptional in helping us work through the implementation and continue to work with us on maximizing the effectiveness of our campaigns.

**Recommendations to others considering Ambassador Software:**

We researched the market extensively as we were evaluating platforms to launch our referral & affiliate programs. GetAmbassador combined all of our key requirements: ability to create and launch multiple campaigns as our referral programs vary depending on customer and prospect types. We also found this platform to be a great fit for an affiliate program with partners, influencers and re-sellers. Our customers and partners love the ability to track their referrals on the robust GetAmbassador dashboard. For our team it is also invaluable as we can effectively monitor, evaluate and manage our campaigns. We also loved the ability to provide cash, gift cards and / or store credits. The most impressive part of our experience was the organized and very responsive customer on-boarding and on-going support. This is a world class company and we look forward to many more successful years working with GetAmbassador!

**What problems is Ambassador Software solving and how is that benefiting you?**

To promote viral sharing of our products by our customers, prospects and partners with friends, family and followers. We have been able to amplify our reach exponential with the GetAmbassador platform increasing our qualified prospect base and conversions

  ### 19. Powerful referral marketing tools that are easy for your referral partners to use!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tom F. | Senior Account Executive, Global Enterprise Sales, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 15, 2017

**What do you like best about Ambassador Software?**

We've really enjoyed how transparent it makes the referral process. Your referral partners know the status of their referrals and you have high confidence that nothing is getting 'lost in the system'.

**What do you dislike about Ambassador Software?**

It works great - super easy for my team to share and engage with. No complaints really.

**What problems is Ambassador Software solving and how is that benefiting you?**

We really wanted something that would energize our referral program and add high transparency around how great referrals were being paid out. 

  ### 20. Referral Marketing Tool That Removes The Headache 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dustin H. | Founder // Fractional Marketing Executive (Freelance), Mid-Market (51-1000 emp.)

**Reviewed Date:** September 21, 2017

**What do you like best about Ambassador Software?**

They offer great resources and education for referral marketing. Great customer service, supportive and experienced team.

**What do you dislike about Ambassador Software?**

Sometimes the UI can stutter, the navigation works well. It also requires an on-going and regular commitment and focus to make the program successful.

**Recommendations to others considering Ambassador Software:**

Schedule a demo to see if it meets your organization's needs. 

**What problems is Ambassador Software solving and how is that benefiting you?**

We really wanted something that would energize our referral program and add high transparency around how referrals were being paid out.  The tool allowed us to streamline our product promotion to a targeted person segment. 

  ### 21. Great customer service!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Courtney W. | Account Executive, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 05, 2017

**What do you like best about Ambassador Software?**

Once we were up and running, Ambassador makes it easy to integrate our CRM with their software.  Their customer experience is very helpful and willing to answer any questions we've had along the way.  

**What do you dislike about Ambassador Software?**

There really isn't anything that I dislike about Ambassador!

**What problems is Ambassador Software solving and how is that benefiting you?**

We are a company that relies on referrals.  This was the first program that we tried.  The things that we loved was that it integrated with our CRM.  Considering we do everything through there, that was very important for us.  Other benefits is that this allows for more candidates to be added to our database.

  ### 22. GetAmbassador - the referral program every company should have 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laura M. | Head of Growth, E-Learning, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 23, 2017

**What do you like best about Ambassador Software?**

Great customer service, supportive and experienced team, and an awesome partner. We are absolutely glad we found GetAmbassador as a partner. 

**What do you dislike about Ambassador Software?**

Whatever technical issues there may have been have been solved within seconds. GetAmbassador has a developed an excellent product every company and organization should have.

**Recommendations to others considering Ambassador Software:**

Schedule a demo to get a better impression if GetAmbassador is the right tool for your organization. We were impressed by the functionalities and integrations GetAmbassador is able to offer their customers. 

**What problems is Ambassador Software solving and how is that benefiting you?**

GetAmbassador allowed us to streamline our referral program from ambassador acquisition over ambassador commission management to fraud prevention. 

  ### 23. #1 Referral Software in the Market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan L. | Founder, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 28, 2017

**What do you like best about Ambassador Software?**

Ambassador is the best referral software platform in the market. We run our affiliate, influencer, referral program all on Ambassador.

**What do you dislike about Ambassador Software?**

I wish we had signed up sooner! Ambassador has significantly grown our revenue. 

**What problems is Ambassador Software solving and how is that benefiting you?**

Ambassador has helped us grow and scale our referral program. We measure and track our revenue right in the Ambassador dashboard.  Ambassador is the best marketing investment we've made!

  ### 24. Great way to streamline referral programs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris O. | Senior Director, Product Marketing, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 08, 2017

**What do you like best about Ambassador Software?**

I love how easy the platform is to use and tap into our customers' advocacy. If you have a product your customers love and you don't have something like this, you have untapped wealth. Ambassador helps you tap into that gold mine pretty easily.

**What do you dislike about Ambassador Software?**

Nothing to dislike so far. It's been a solid experience.

**Recommendations to others considering Ambassador Software:**

If you have customers that love your product, this is one of the easiest ways to grow your company.

**What problems is Ambassador Software solving and how is that benefiting you?**

Our customers loved Gong and our product, but there was no easy way for us to leverage that advocacy into referrals or new business in some way. Ambassador helped us tap that gold mine and make it easy for our customers to refer their peers.

  ### 25. Ambassador helped me grow our referral program 10x in 30 days

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hailey F. | CEO &amp; Co-Founder, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 26, 2017

**What do you like best about Ambassador Software?**

How the platform is intuitive, makes it easy to track our referral program and keep customers informed throughout the process so that they are motivated to continue referring friends.

**What do you dislike about Ambassador Software?**

I wish the fraud program (which is now a valuable add-on) was included in the cost of the program

**Recommendations to others considering Ambassador Software:**

It's worth the investment 

**What problems is Ambassador Software solving and how is that benefiting you?**

We use Ambassador to track, manage, and pay out our referral program and we are implementing it on our affiliate marketing program as well


## Ambassador Software Discussions
  - [What is the difference between an ambassador and an affiliate?](https://www.g2.com/discussions/what-is-the-difference-between-an-ambassador-and-an-affiliate)
  - [What type of marketing is brand ambassador?](https://www.g2.com/discussions/what-type-of-marketing-is-brand-ambassador)
  - [What is ambassador application?](https://www.g2.com/discussions/what-is-ambassador-application)
  - [What is a referral ambassador?](https://www.g2.com/discussions/what-is-a-referral-ambassador)

- [View Ambassador Software pricing details and edition comparison](https://www.g2.com/products/ambassador-software/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-23+03%3A48%3A47+-0500&secure%5Bsession_id%5D=6a83f818-c550-4e60-89d7-fe177bfca9de&secure%5Btoken%5D=0cd59bb181748ea4c7d6e01d8ed681dca156f5985bd243039dc2bcf5e846c429&format=llm_user)
## Ambassador Software Integrations
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [API](https://www.g2.com/products/api/reviews)
  - [Calendly](https://www.g2.com/products/calendly/reviews)
  - [Creatio](https://www.g2.com/products/creatio/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [ServiceTitan](https://www.g2.com/products/servicetitan/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Stripe Billing](https://www.g2.com/products/stripe-billing/reviews)
  - [Tray](https://www.g2.com/products/https-www-tray-com-br-tray/reviews)
  - [Tray.ai](https://www.g2.com/products/tray-ai/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)

## Ambassador Software Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization

**Messenger**
- Sequencing
- AI
- Live Chat
- Customization Interface

**Detection**
- Payment Verification
- Bot Mitigation
- Real-Time Monitoring
- Alerts

**Link Options**
- Custom Links
- Referral Link Generator
- Smart Link

**Survey Management**
- Survey Builder
- Question Types
- Templates
- Survey Distribution

**Rewards & Incentives**
- Reward Catalog
- Customization
- Bulk Ordering
- Budget Management
- Dashboard
- Analytics & Reporting
- User, Role, and Access Management
- Integrations
- Reward API

**Loyalty Experience**
- Loyalty Engine
- Rewards
- Membership
- Personalization
- Gamification
- Loyalty Cards

**Conversational AI - Conversational Commerce Platforms**
- AI chatbots
- Messaging and Notifications
- AI agents 
- Voice assistants
- Communication apps

**Agentic AI - Rewards and Incentives**
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Customer Advocacy**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Affiliate Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
- CRM Lead Integration

**Discovery**
- Referral Program
- Incentives
- 3rd-Party Trends

**Channels**
- Social Media
- Website
- Text Message (SMS)
- Voice Assistants
- Other

**Analysis **
- ID Analytics
- Intelligence Reporting
- Incident Reports

**Tracking Options**
- Email Updates
- Affiliate Tracking
- Cookieless Tracking

**Survey Customization**
- Branching/Skip Logic
- Branding
- Multimedia Support
- Multilingual Surveys

**Loyalty Platform**
- Communication Tools
- Customer Relationship Management (CRM)
- Loyalty Analytics
- Localization
- Integrations

**Platform integration - Conversational Commerce Platforms**
- Ecommerce stores
- Sales channels
- Payment Platform
- Internal tools

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting

**Insight**
- Monitoring
- Adoption Insight
- Engagement Analysis

**Customers**
- Targeting
- Profiles
- Analytics
- Lead Gathering
- Sales Conversion

**Administration**
- Fraud Markers
- Transaction Scoring
- Blacklisting

**Affiliate Management**
- Affiliate Network
- Commissions and Payouts
- Customization

**Survey Insights**
- Reporting & Analytics
- BI Tools Integration
- Data Exporting
- Permissions

**Analytics and Reporting - Conversational Commerce Platforms**
- Conversational analytics
- Advance reporting

**Agentic AI - Loyalty Management**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Social**
- Social Listening
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising

**Mobile**
- Mobile Optimization

**Agentic AI - Fraud Detection**
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Agentic AI - Conversational Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Survey**
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics

**Platform**
- Multichannel Sharing
- Forum
- Integration
- Content Distribution

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

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