[ Amazon Reviews ](https://www.g2.com/products/amazon-simple-email-service-amazon-ses/reviews) [ Amazon Reviews ](https://www.g2.com/products/amazon-simple-email-service-amazon-ses/reviews) # Amazon Simple Email Service (Amazon SES) Features ##### ## Administration (8) Template Creation Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. Preset Template Availability Quantity and quality of preset email templates for administrators to construct their own emails. Custom Unsubscribe Able to customize the unsubscribe templates, handler, and tracking. Email Segmentation Able to segment transactional emails based on their purpose. Detailed Server Logs Detailed logs for tracking and debugging mail server activity. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Customer Segmentation Process of dividing customers into groups based on common characteristics Show More ##### ## Integrations (7) Webhooks Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) Event Tracking API API used to track the status of emails. Mail Send API API used to send emails (e.g. Web API, SMTP API) Spam Filter Testing Testing to ensure emails do not go to recipient's spam folder. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Show More ##### ## Platform (14) Custom Tracking Domain Ability to define a custom domain from which emails are sent. Multiple Domains Able to send emails from multiple domains. Dedicated IP Ability to use a dedicated IP for deliverability. Documentation Availability and quality of documentation for API, code library, implementation, and set up. Sender Reputation Management Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. Tracking & Reporting Tracks emails sent and delivery rates and compiles them into standard reports. Enterprise Scalability Provides features and infrastructure to allow scaling for large organizations. Performance and Reliability Emails are consistently received and software performs reliably. Workflow Management Create, design and manage workflows for repetitive tasks List Management Manage contacts across multiple mailing lists Template Management Create, save, and re-purpose templates for emails, forms, etc. Email Management Manage, store and organize emails within the system or via third-party apps Subscription Management Process of managing customer subscription lifecycle for a recurring service or a product Click Tracking Track the amount of clicks on individual products to measure campaign results Show More ##### ## Additional Functionality (25) Third-Party Integrations Set up connections to third-party platforms to improve business processes Customizable Branding Add customized logos and colors to align with company branding Email Monitoring Ability to oversee and optimize the operations of a mail server Generative AI Use AI to generate content in the form of text, images, videos, etc. Mobile Access Access software remotely via mobile devices WYSIWYG Editor What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Real-Time Data Receive data and information in real time Unsubscribe Database AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Geolocation Determines the location of a device using GPS or an IP address Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Simple Mail Transfer Protocol (SMTP) Internet standard communication protocol to transmit electronic mails Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Campaign Analytics Track and interpret campaign performance metrics SMS Messaging Send messages via SMS Customizable Forms Customize contracts and forms to collect specific information Autoresponders Create and automatically send premade copy in response to customer messages Email Marketing Create and send email blasts/campaigns Message Personalization Personalize text messages using templates and custom fields Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Customizable Fields Customize data fields to support various needs and use cases Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Email Distribution Show More ## Top-Rated Alternatives [ ![Brevo Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/6e2ff100220158bc579d1ee68289d603/brevo-marketing-platform.svg "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![Email API](https://images.g2crowd.com/uploads/product/hd_favicon/cf3a69264b02d10f58ece214fa68a597/netcore-private-limited-email-api.svg "Email API") Email API 4.4/5(733) ](https://www.g2.com/products/netcore-private-limited-email-api/reviews) [ ![Twilio SendGrid Email API](https://images.g2crowd.com/uploads/product/hd_favicon/11065b0c84d6d0a6c0a8e8ade2b9467e/twilio-sendgrid-email-api.svg "Twilio SendGrid Email API") Twilio SendGrid Email API 4/5(368) ](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) [ View All Alternatives ](https://www.g2.com/products/amazon-simple-email-service-amazon-ses/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Email Segmentation](/glossary/email-segmentation-definition) Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation. [Dedicated IP](/glossary/dedicated-ip-definition) What is dedicated IP and how does it help organizations? Our G2 guide can help you understand dedicated IP and the benefits it offers. [Webhooks](/glossary/webhooks-definition) What are webhooks and why are they useful? Our G2 guide can help you understand webhooks and their use cases. 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