Actually, Amazon Marketing Services (AMS) offers effective tools helped me stand out against my competitors and drive genuine traffic to my products pages and custom branded pages. Review collected by and hosted on G2.com.

Well, unfortunately, I cannot choose which location my Sponsored Products Ad goes on the SERP, So all ads are displaying in only 1 place. Review collected by and hosted on G2.com.

I like how you can create several different campaigns and see how each campaign is doing. The campaign section shows you how many people have clicked on your campaign, how long you're running your campaign for, how much you've spent/sales, your own budget, etc. It's nice to have a platform that makes it easy to run campaigns while also keeping track of important data so that you can compare your past campaigns to your future ones. Review collected by and hosted on G2.com.

I dislike the creative end to it on the stores side. I mainly use Amazon AMS to create and build brand store pages. The creative tools in the brand store page is not as ideal as I hoped to boost my creativity. There are set tiles that you can add different types of content too but the only issue is that the tiles are set in stone so if you want to change to a different tile you'd have to create a new one. Review collected by and hosted on G2.com.

Not too difficult to get start and low maintenance required Review collected by and hosted on G2.com.

It would be nice if you could import keyword campaigns from other platforms (i.e. Google ads) for ease of set up and conssitency across platforms Review collected by and hosted on G2.com.

I like how simple the entire system works together. It allows you to put your most valued item on top of people's search list so they are more likely to buy it. This has helped sell more product and become a little bit more powerful in the selling world. Review collected by and hosted on G2.com.

Honestly, it seems that it is a waste of money and time. More than likely people will walk or "click" away from the sponsored items as they seem them as being more spammy. I feel that it might have driven some sales, but for the most part it did not give us a positive ROI, which was the main goal. Review collected by and hosted on G2.com.

I love the ease of using Amazon Advertising. I was fairly new when my previous employer brought me into the team and part of my job was to help set up ads along with a few other partners. Review collected by and hosted on G2.com.

Sometimes it took several tries to get the ad up and running. Seemed to be an issue with amazon and not on our end, luckily we weren’t working on a time limit when creating these ads. Review collected by and hosted on G2.com.

Boost brand awareness and consideration; increase demand for full selection. Review collected by and hosted on G2.com.

Can be a little confusing at first to set up Review collected by and hosted on G2.com.

Amazon is good - google ads I feel I use more to get a little bit more of a diverse traffic flow - everyone is using amazon now though - I think offering more deals with prime membership you will get more traffic Review collected by and hosted on G2.com.

I do dislike that amazon seems a bit crowded with ads so mine seemed unimportant Review collected by and hosted on G2.com.

i love that amazon ams allowed me to sell products and advertise them to various audiences. they make the advertising process seamless to the layperson (me) who has no previous experience. ams allows you to go above the average seller and use unique features that really help with sales. Review collected by and hosted on G2.com.

the barrier to entry was a little difficult because you have to be trademarked first, which also requires an LLC. that all requires money and a lot of time first Review collected by and hosted on G2.com.

AMS allows companied to pull real time analytics and find out consumer behavior data. Review collected by and hosted on G2.com.

I don't like how you can't see the list of automatic keywords that they pull and some of the bidding products categories are extremely high. The first year is trail run in analyzing and modifying campaigns. It is also very time consuming and takes a full time team to set up Review collected by and hosted on G2.com.

Amazon Web Services offers a lot of tools that assist both individual and startup companies. For a company, it is very helpful because our development team finds each AWS tool beneficial, such as registering a domain, building a web app, and connecting an IoT device. The time reduction in the development of a single application is significant, and registering a domain is very fast. Review collected by and hosted on G2.com.

A little tip that Amazon Web Services needs to resolve very quickly is that when you are going to create an account, the step of phone validation is so hard to type the validation code that AWS assigns us. Review collected by and hosted on G2.com.