--- title: Amazon Sponsored Ads Reviews meta_title: 'Amazon Sponsored Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 75 reviews by the users' company size, role or industry to find out how Amazon Sponsored Ads works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 75 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Amazon Sponsored Ads Reviews **Vendor:** Amazon **Category:** [Other Digital Advertising Software](https://www.g2.com/categories/other-digital-advertising) **Average Rating:** 4.3/5.0 **Total Reviews:** 75 ## About Amazon Sponsored Ads Sponsored ads—such as Sponsored Products and Sponsored Brands (formerly known as Headline Search Ads)—allow you to reach Amazon customers as they research and discover products. Ads appear on search results pages and relevant product pages, directing customers to your product detail page or Store. ## Amazon Sponsored Ads Pros & Cons **What users like:** - Users appreciate the **ease of use** of Amazon Sponsored Ads, making campaign implementation straightforward and effective. (5 reviews) - Users value the **collaboration** with Amazon Advertising teams for effective business growth and performance insights. (2 reviews) - Users find Amazon Sponsored Ads **easy to use** , achieving great results with effective targeting options and helpful keyword suggestions. (2 reviews) - Users value the **insightful and easy-to-understand interface** of Amazon Sponsored Ads for effective ad management. (2 reviews) - Users value the **high intent and precise targeting** of Amazon Sponsored Ads, resulting in measurable ROI and effective promotion. (1 reviews) - Cost Saving (1 reviews) - Customer Support (1 reviews) - Easy Integrations (1 reviews) - Features (1 reviews) - Implementation Ease (1 reviews) **What users dislike:** - Users find the **reporting inadequate** , desiring more insights and historical performance comparisons for better ad management. (2 reviews) - Users express concerns about the **complexity** of Amazon Sponsored Ads, which hinders effective advertising management and creativity. (1 reviews) - Users find the **complexity of Amazon Sponsored Ads** daunting, often feeling restricted in their creativity and options. (1 reviews) - Users find that the **rapidly changing prices** require significant effort to manage their Amazon Sponsored Ads effectively. (1 reviews) - Users find the **dependency on Amazon** limits their creativity and adds unnecessary complexity to their advertising efforts. (1 reviews) - Expensive (1 reviews) ## Amazon Sponsored Ads Reviews ### 1. Wide audience advertising **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2018 **What do you like best about Amazon Sponsored Ads?** I like that it reaches a wide variety of people and I like that it is easy to use. **What do you dislike about Amazon Sponsored Ads?** I dislike that it is limited to Amazon audience only. **Recommendations to others considering Amazon Sponsored Ads:** It is worth considering as a method of advertising your business but there are better out there. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** It is good to integrate with your homemade interface but can prove expensive compared to the benefits of using it. ### 2. Amazon advertising ads are a quick and easy way to advertise for company. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2019 **What do you like best about Amazon Sponsored Ads?** Amazon advertising is a great way to get business. So many people use amazon due to convenience. **What do you dislike about Amazon Sponsored Ads?** You can not access how many people view the ads. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Amazon has been easy to work with and customer service is very accessible. ### 3. My experience with AWSknow . **Rating:** 5.0/5.0 stars **Reviewed by:** Bill C. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Amazon Sponsored Ads?** The ease of use whether you are a professional or a newbie. AWS walks you through everything you need to know **What do you dislike about Amazon Sponsored Ads?** To be honest, there is nothing bad I can say about it. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** I love hosting my large membership file on it. As well as using the email service. ### 4. Best Cloud Platform for development **Rating:** 4.5/5.0 stars **Reviewed by:** Akshat V. | Product Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** July 23, 2018 **What do you like best about Amazon Sponsored Ads?** Variety of tools and a vast platform ready which supports the developers who could now focus fully on writing the code, not worrying about the infrastructure, middleware and storage issues. An amazing documentation of all the tools and the SDK is just so supportive. **What do you dislike about Amazon Sponsored Ads?** Lot of things on the AWS console, still to educate the people about them. **Recommendations to others considering Amazon Sponsored Ads:** If not tried yet, must definitely try this cloud platform **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** serverless deployment, easy builds, S3 bucket storage ### 5. AMS Will Help Boost Sales **Rating:** 4.0/5.0 stars **Reviewed by:** Amy T. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2018 **What do you like best about Amazon Sponsored Ads?** It grabs the consumer's attention because it is displayed as a large banner for everyone to see. **What do you dislike about Amazon Sponsored Ads?** I don't dislike anything so far. AMS works well for Amazon sellers. **Recommendations to others considering Amazon Sponsored Ads:** If you want to boost your sales and increase your exposure to the market, AMS is the service to use. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** AMS makes it so that the products you sell have more exposure to the general public. You can get your products/brand out there . ### 6. Pretty good **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2018 **What do you like best about Amazon Sponsored Ads?** I like it a lot. It benefits the companies because of the advertising. **What do you dislike about Amazon Sponsored Ads?** There isn't really anything I dont like. I mean it could irritate the consumer seeing ads tho. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** My business can get recognized, and it helps with sales. ### 7. Best Marketing Tool for Amazon Sellers **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2018 **What do you like best about Amazon Sponsored Ads?** Ample access to product displays ads on an easy-to-use interface. Gives you the ability to targets your ads around comparable products. **What do you dislike about Amazon Sponsored Ads?** Amazon has more control over your listing than some people would care for. Also has limited editing options. **Recommendations to others considering Amazon Sponsored Ads:** Try to use only one kind of targeting method per campaign. Also you cannot edit your ad content once posted, so make sure you are satisfied with your ad content before making your campaign live. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Making out product more competitive in terms of the ad space used & the saturation of ads regarding our product. ### 8. A Practical Way to Advertise **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2018 **What do you like best about Amazon Sponsored Ads?** Amazon advertising makes it extremely easy to understand your audience. **What do you dislike about Amazon Sponsored Ads?** Some of the tools could be slightly easier to use. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** It provides additional revenue streams. ### 9. Very helpful app **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2018 **What do you like best about Amazon Sponsored Ads?** Many things, but the thing that stands out is that it has a targeted ad that you pay for only by the number of clicks it received **What do you dislike about Amazon Sponsored Ads?** I wouldn't necessarily say that there is anything I dislike about the app **Recommendations to others considering Amazon Sponsored Ads:** If you are directly involved in the market of sales of anything that involves firm-clients, then Amazon AMS is definitely the way to go **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** I'm currently trying to enter the market of legal services and with Amazon AMS I've got some odds of succeeding with the launch ### 10. AMS is Fantastic! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Amazon Sponsored Ads?** As a team, we have found AMS to be extremely user friendly and to offer training and updates that keep it ahead of other options. **What do you dislike about Amazon Sponsored Ads?** We really have not found anything negative. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Primarily, we are using AMS as a tool for upgrading our IT capability. ### 11. My Thoughts on Amazon AMS **Rating:** 4.5/5.0 stars **Reviewed by:** Emily L. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Amazon Sponsored Ads?** I love the fact that we can keep track of multiple different campaigns and get real-time analytics for each one. **What do you dislike about Amazon Sponsored Ads?** Sometimes the platform lags, but everything else is great. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Maximizing exposure to our campaigns and seeing which campaigns are more effective has been made easier. ### 12. Great service to promote your product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2018 **What do you like best about Amazon Sponsored Ads?** The best thing about Amazon AMS is that it gives us a great opportunity to get our products ahead of others brands on Amazon.com. Also the Target options are really a fantastic feature - with the possibility of automated or manual. **What do you dislike about Amazon Sponsored Ads?** Nothing wrong to point out at the service, except maybe the price. But it is definitely worth it **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Amazon AMS is a great service that helped us stand out against our direct competitors! ### 13. Excellent publicity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2018 **What do you like best about Amazon Sponsored Ads?** Everyone uses Amazon so our product is at the fingertips of so many people constantly. We don't have to worry about attracting a specific type of audience, because they are looking for similar products and are driven to our product as well. **What do you dislike about Amazon Sponsored Ads?** I wish the reporting features offered more. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Learning what drives our customers to our site and how to tailor our audience. ### 14. Best marketing service by amazon the brand you trust **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Amazon Sponsored Ads?** The cloud service which leads only pay elwhat you use We can send the bulk email once to customers Its a best solution for management and integrations process **What do you dislike about Amazon Sponsored Ads?** This should also comes in trial pack so user gets know to the interface **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** The things gets easy and steady for my team and i love this ### 15. Very nice product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2018 **What do you like best about Amazon Sponsored Ads?** It has a nice user interface and a lot of capabilities. It is easy to use and it needs a low maintenance **What do you dislike about Amazon Sponsored Ads?** AMS does not have a phone number to call if you need support. **Recommendations to others considering Amazon Sponsored Ads:** If you are thinking to sell in Amazon, I think that is a must have. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Now we have more storage and better speed. ### 16. Awesome! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2018 **What do you like best about Amazon Sponsored Ads?** AMS hasvery much helped our company with targeted ads and campaign monitoring! **What do you dislike about Amazon Sponsored Ads?** I got nothing to dislike about their service **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** We have spent most investing on tools that provides on email campaigns and ads but still has not fully deliver our targets to its potential, AMS has helped us so much on these ### 17. Valuable service and high quality **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Amazon Sponsored Ads?** Great uptime and customer service in our experience. **What do you dislike about Amazon Sponsored Ads?** We didn't have much we didn't like. I guess a drawback would be the higher technical expertise you should have over another web or app hosting provider. **Recommendations to others considering Amazon Sponsored Ads:** have a team member familiar with hosting before beginning **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Better uptime and burstable bandwidth for our users ### 18. Great Product for my company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2018 **What do you like best about Amazon Sponsored Ads?** This product is best ever product to boost the sales growth and clients growth for our company. Also, this helps our company stand out against competitors. **What do you dislike about Amazon Sponsored Ads?** License is bit high but the product is damn best for the sales growth **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Makes our marketing and sales life's easier to boot sales easily. ### 19. Essential for Amazon Sellers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2018 **What do you like best about Amazon Sponsored Ads?** The fact that it places a nice large banner ad across the top of the page **What do you dislike about Amazon Sponsored Ads?** Not a fan of the new rule where the headline banner text has to be in sentence case. Can't capitalize the first letter of each word. **Recommendations to others considering Amazon Sponsored Ads:** It's essential, gotta get it if you sell on Amazon. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Getting more impressions and exposure for the brand as well as more sales. ### 20. Cheap and easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Amazon Sponsored Ads?** This was a relatively easy and painless setup for a virtual machine, cheap as well. **What do you dislike about Amazon Sponsored Ads?** I didn’t like that it was hard to operate windows servers on my Mac. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** I was able to run programs for clients 24/7. ### 21. Demand Side Platform Good and Bad **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Amazon Sponsored Ads?** Familiar user interface since it's an Amazon product **What do you dislike about Amazon Sponsored Ads?** We have seen medeocre performance on our programmatic campaigns for Display **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** We are able to run campaigns for many of our clients through Amazon ### 22. Review CW **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Machinery | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Amazon Sponsored Ads?** Low Maintenance. I do not have to do much. **What do you dislike about Amazon Sponsored Ads?** No phone number to call if you need to speak with anyone. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** fast speed ### 23. AWS is complete **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2018 **What do you like best about Amazon Sponsored Ads?** Range of services, reliability, security. **What do you dislike about Amazon Sponsored Ads?** Costly if not careful with deploying on various AWS services! **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Host Web Apps ### 24. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2018 **What do you like best about Amazon Sponsored Ads?** Amazing service and easy to use. Love it **What do you dislike about Amazon Sponsored Ads?** Sometimes a little slow but really great anyway **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Get the stuff I need done on time ### 25. Good Storage Option **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2018 **What do you like best about Amazon Sponsored Ads?** AWS has a lot of capabilities and potential ways to use **What do you dislike about Amazon Sponsored Ads?** There’s nothing about this that I don’t like so far **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Availability of storage and storage option ## Amazon Sponsored Ads Discussions - [How does Amazon AMS work?](https://www.g2.com/discussions/how-does-amazon-ams-work) - [What are sponsored ads on Amazon?](https://www.g2.com/discussions/what-are-sponsored-ads-on-amazon) - [What is Amazon AMS?](https://www.g2.com/discussions/what-is-amazon-ams) - [I hope that Amazon adds its features and every time you open the application you have to use a PIN to make it safer for users](https://www.g2.com/discussions/43613-i-hope-that-amazon-adds-its-features-and-every-time-you-open-the-application-you-have-to-use-a-pin-to-make-it-safer-for-users) - 1 upvote - [Product promotions with discount percentage?](https://www.g2.com/discussions/35316-product-promotions-with-discount-percentage) - 1 upvote - [View Amazon Sponsored Ads pricing details and edition comparison](https://www.g2.com/products/amazon-amazon-sponsored-ads/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+04%3A45%3A04+-0500&secure%5Bsession_id%5D=853e94bc-aadc-4332-a810-b84312e17bae&secure%5Btoken%5D=878e1e106a64194bd52eae8463898581080bb45a46019fa059d92c2b1de55d18&format=llm_user) ## Top Amazon Sponsored Ads Alternatives - [BigSpy](https://www.g2.com/products/bigspy/reviews) - 4.6/5.0 (641 reviews) - [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) - 4.9/5.0 (344 reviews) - [Kartapult](https://www.g2.com/products/kartapult/reviews) - 4.8/5.0 (63 reviews)