# Amazon Sponsored Ads Reviews **Vendor:** Amazon **Category:** [Other Digital Advertising Software](https://www.g2.com/categories/other-digital-advertising) **Average Rating:** 4.3/5.0 **Total Reviews:** 75 ## About Amazon Sponsored Ads Sponsored ads—such as Sponsored Products and Sponsored Brands (formerly known as Headline Search Ads)—allow you to reach Amazon customers as they research and discover products. Ads appear on search results pages and relevant product pages, directing customers to your product detail page or Store. ## Amazon Sponsored Ads Pros & Cons **What users like:** - Users highlight the **ease of use** of Amazon Sponsored Ads, appreciating its seamless integration and intuitive dashboard. (5 reviews) - Users appreciate the **collaboration tools** in Amazon Sponsored Ads, enhancing connectivity and business growth through effective advertising. (2 reviews) - Users find Amazon Sponsored Ads **quick and easy to set up** , effectively boosting sales with excellent targeting options. (2 reviews) - Users appreciate the **insightful and easy-to-understand interface** of Amazon Sponsored Ads for effective ad management. (2 reviews) - Users value the **high intent and precise targeting** of Amazon Sponsored Ads, achieving measurable ROI in e-commerce promotion. (1 reviews) - Cost Saving (1 reviews) - Customer Support (1 reviews) - Easy Integrations (1 reviews) - Features (1 reviews) - Implementation Ease (1 reviews) **What users dislike:** - Users find the **summary dashboard inadequate** for insights, wishing for better historical performance comparisons. (2 reviews) - Users find the **complexity** of Amazon Sponsored Ads challenges usability and limits creative marketing approaches. (1 reviews) - Users face **complexity issues** with Amazon Sponsored Ads, feeling restricted by dependence on Amazon and limited creative options. (1 reviews) - Users find that **rapidly changing prices** require significant effort to effectively manage their advertising campaigns. (1 reviews) - Users express concerns over the **dependency issues** with Amazon, limiting their creative flexibility in advertising. (1 reviews) - Expensive (1 reviews) ## Amazon Sponsored Ads Reviews ### 1. Can Really Drive Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Bob B. | PRESIDENT -- GeoTargeting Expert | Mobile Marketing Influencer | SEO Guru | Best Selling Author, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Amazon Sponsored Ads?** We need another option compared to Meta and Google. Amazon sponsored ads are that alternative and their growth shows that it is working for advertisers. **What do you dislike about Amazon Sponsored Ads?** I don't necessarily think this is a dislike of the product itself, but there is a lot of competition in the vertical market that we are competing in and the costs continue to escalate. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Increased sales is the benefit. Not sure what else would be the penultimate KPI of advertising on Amazon. The bottom line is that it simply works. And, you can't expect more than that. ### 2. Genuine Product Suggestions and Impressive Reach **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Amazon Sponsored Ads?** genuine product suggestion ... and increased reach **What do you dislike about Amazon Sponsored Ads?** Sometimes it can prove expensive.. in comparison to other platforms **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** It promotes the product which often doesnt get enough views.. spreads awareness... ease of use for campaigns ### 3. Useful from the free book promotion to the paid advertising. **Rating:** 4.0/5.0 stars **Reviewed by:** Yonggi Gray A. | Freelance Translator from English to French, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Amazon Sponsored Ads?** I like the several options presented in kdp select for advertising. They give us an amazing option to build our professional profile as a Writer. **What do you dislike about Amazon Sponsored Ads?** I consider this option as something well built... but at the same time I am asking myself why amazon didn't promote a worldwide advertising... They didn't allow several submissions for more than 3 books to get featured in award winning prizes or programs for recognition. After all everything is fine. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Amazon Advertising is solving several things. Now it's possible to get recognized as a relevant writer faster by the powerful engines made by Amazon. Thanks for your help. ### 4. HAVING A BELGIAN WEBSITE ADVERTISING AMAZON (BELGIAN)PRODUCTS **Rating:** 5.0/5.0 stars **Reviewed by:** Ir. Arch. Jurgen C. | Senior Projectleader, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2023 **What do you like best about Amazon Sponsored Ads?** IT IS EASY USE AND HAS AN EASY IMPLEMENTATION INTO THE WEBSITE. OVERALL IT HAS AN EASE INTERGRATION. AMAZON HAS THE BEST CONDITIONS IN TERMS OF SHIPPING TIMES AND PRICES AMAZON HAS A GREAT CUSTOMER SUPPORT AND IS FREQUENTLY USED. THE NUMBER OF FEATURES IT PROVIDES DOESN'T FIND IT'S PEERS IN BELGIUM **What do you dislike about Amazon Sponsored Ads?** PRICES CHANCE RAPIDLY, WHICH MEANS ALOT OF WORK TO MANAGE THE SITE. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** IT SOLVES A LOT OF TIME AND EFFORT TO INTEGRATE THE PRODUCTS AND MAKE A NICH-BASED WEBSITE ON AMAZON PRODUCTS ### 5. Great option to improve sales **Rating:** 5.0/5.0 stars **Reviewed by:** Deepanshu R. | Manager - Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Amazon Sponsored Ads?** Very easy to launch campaign with minimal technical things. Great results boost sales a lot. Lot of option to target the correct audience. **What do you dislike about Amazon Sponsored Ads?** Approval process and trademark issues though we are rightful owners of the product still sometime ads not get approved **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** to increase the sales by improving the visibility ### 6. "Best Advertising Plateform for grow Business" **Rating:** 5.0/5.0 stars **Reviewed by:** OM G. | Test Engineer , Telecommunications, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2023 **What do you like best about Amazon Sponsored Ads?** I like Amazon advertising because of the Amazon Advertising help to grow our organisation & business through the Advertisement.Amazon advertising help to connect the People & client through the using Audio Video Advertisement plateform.So we can easily connect to the target & grow the Business. Amazon Advertising teams very good & intellegent & help me to the lots. **What do you dislike about Amazon Sponsored Ads?** As user nothing to the dislike about the Amazon Advertising. It is help me to the lots. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Amazon Advertising resolved my advertisement problem, which I want to connect to the people & Client.now we can easily connect to the People , Client & Our Target easily through the Vidoe & Organisational sponsored. ### 7. Best strategic advertising firm **Rating:** 4.0/5.0 stars **Reviewed by:** Trilok R. | Product Manager - AI Platforms, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Amazon Sponsored Ads?** Vast audience, Targeting options, high purchase intent **What do you dislike about Amazon Sponsored Ads?** Complexity, dependency on Amazon, limited creativity **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Reducing cost per click, wider visibility ### 8. Powerhouse of Insights and Retail performance **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek P. | Campaign Performance Specialist - Digital Marketing & E-Commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Amazon Sponsored Ads?** The best thing I like about the platform is the ability to manage ads daily by seeing performances across different cuts. The interface is simple and results to business is remarkable. **What do you dislike about Amazon Sponsored Ads?** The only thing I dislike currently in the took is look back window for historical performance. I would be happy to compare performance with last year rather than having last 3 month data only. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Amazon advertising is helping our brand be visible on the marketplace leading to conversion. Various ad formats increase my share of voice in the category and consumers gets releavant information before they choose to purchase. ### 9. Smooth and Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2023 **What do you like best about Amazon Sponsored Ads?** The segmentation and targeting is best in class. Something that is quite helpful is the keyword ideas that Amazon suggests based on relevancy, this helps cut down a lot of time on ideation. **What do you dislike about Amazon Sponsored Ads?** Something that isn't that helpful or needs improvement is the summary dashboard of all the ads that are running on the account, I think that there could be more insights added to it to have a consolidated view. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** There are multiple problems that Amazon ad solves one is where the new sellers may not have a strong organic presence even though they have a good product, Amazon as helps them reach their target audience. ### 10. Best platform of advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Gajendra Singh C. | Sr Manager -SEO ( CheapOair) , Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2023 **What do you like best about Amazon Sponsored Ads?** It's the best advertising platform to boost sales. I can easily control my budget, there are lots of ada variety. **What do you dislike about Amazon Sponsored Ads?** Nothing particular. But sometimes it will be expensive if you do not nange proper. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** To boost my sales and target customer by showing personalized ads. ### 11. Best Advertising Platform for Product Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Dipesh R. | Senior Executive - Seo, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Amazon Sponsored Ads?** I have used various Marketing Platform for advertising but Amazon is the best as per pricing and revenue generated. **What do you dislike about Amazon Sponsored Ads?** Can improve backend system for more user friendly **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Its help us in launch of product and boost the product sale through the platform ### 12. Amazon Advertising is one of the best for B2C businesses. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2023 **What do you like best about Amazon Sponsored Ads?** Amazon Advertising offers high intent, precise targeting, and measurable ROI for effective e-commerce promotion. **What do you dislike about Amazon Sponsored Ads?** Nothing as of now, everything looks very well done. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Reaching online motivated shoppers is a difficulty that Amazon Advertising resolves by enhancing my product visibility, raising brand recognition, and providing measurable ROI, all within Amazon's retail ecosystem. ### 13. Amazon Advertising - Target The Right Audience, At The Right Time, The Right Way~ **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Amazon Sponsored Ads?** It targets the right customer at the right time in the right way. Most importantly it is not spammy. However, it does have area of improvement where it can start showing more interesting and relevant (but not related) ads depending on customer's behavior in the past. **What do you dislike about Amazon Sponsored Ads?** I haven't really thought about this detail. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Targetting the right audience in the right way ### 14. I feel we can reach out to a larger audience within the niche. **Rating:** 4.0/5.0 stars **Reviewed by:** Akarsh D. | Search Engine Optimization Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2023 **What do you like best about Amazon Sponsored Ads?** The dashboard feels insightful and easy to understand. **What do you dislike about Amazon Sponsored Ads?** There is nothing that I dislike about Amazon advertising **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Increasing product awareness and sales history ### 15. A good ad platform but not Google Ads for sure. **Rating:** 3.5/5.0 stars **Reviewed by:** Abhishek D. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2022 **What do you like best about Amazon Sponsored Ads?** You can create custom ads for your product to show up in places on Amazon. You can create competitor lists and target similar products or competitor brands so that your products show up on their product page's recommended coloumns and also on the search page if you search for a given keyword or search for competitor products. **What do you dislike about Amazon Sponsored Ads?** The analytical tools available and the reports that you can create using Amazon ads are limited and do not provide reports or analytical data as in-depth as Google's or Meta's ad platforms do. **Recommendations to others considering Amazon Sponsored Ads:** Run ads using Amazon sponsored ads but only after you do a thorough competitor analysis and keyword research about your product and its category. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Amazon extends my product's reach beyond just the search page. It allows for my product to be shown in recommended columns, at the top of the search page, to the right, towards the bottom and even on the product details page. If you are not familiar with Amazon listings, these ads will probably look like normal listings to you. ### 16. Amazon DSP is simple and effective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2022 **What do you like best about Amazon Sponsored Ads?** It is simple to set up ads and input all necessary objectives. It has inventory that cannot be accessed on other DSPs **What do you dislike about Amazon Sponsored Ads?** It could be simpler to get in between different areas of the line item/insertion order. signing in is always in Japanese **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Access to certain inventory on iMDB, having the reach and freq to show ads to our target audience ### 17. A necessary--and mostly effective--ad tool **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew Y. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Amazon Sponsored Ads?** Sponsored ads with Amazon can be a great way to get your products in front of the right eyes--that is, the people mostly likely to purchase your products. It's targeted and you can get as niche as you want. Depending on your keywords, it can be cost effective and and you can also target competitor products. **What do you dislike about Amazon Sponsored Ads?** Because so many vendors are using Sponsored Ads now, it's almost become "pay to play." If you're not advertising, your product just won't get seen during the busiest times of the year when other vendors are advertising too. It can be a lot of extra work to manage all of your campaigns as well. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** We have seen our ads drive traffic to key, popular titles during seasonal sales peaks. It's also a good way to promote older products with a minimal ad budget while reaching your target audience. ### 18. One of the best tool to Managed Web Services **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2022 **What do you like best about Amazon Sponsored Ads?** I have been involving AMS throughout the previous three years the best thing which I like most about AMS is, that it's way a lot more straightforward to use when contrasted with different arrangements accessible for dealing with your promoting procedure. You needn't bother to be a specialized individual to get the AMS. **What do you dislike about Amazon Sponsored Ads?** I have been involving AMS for a long time and never observed anything that I for one could do without. The most awesome aspect of AMS is their every minute of every day accessible help group which is accessible to address your questions continuously. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** AWS permits undertakings to handily scope up or down, permitting them to stay aware of changing requirements and volumes. AWS additionally offers a virtual climate that permits organizations to stack the administrations and applications they expect for their application. Associations can utilize AWS to redo their programming language, working framework, web application stage, information base, and different assets. ### 19. Platform is constantly being improved for publishers to earn money with advertising on Amazon **Rating:** 4.0/5.0 stars **Reviewed by:** Kyla G. | Publisher, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Amazon Sponsored Ads?** The functionality of this platform has greatly improved over the years. There are also many more marketplaces available, which is a bonus, such as in Germany, Italy, Spain, and other Euro countries. You can pull many detailed reports with specific keywords as well which is very helpful to identify converting keywords in ad campaigns. **What do you dislike about Amazon Sponsored Ads?** The reporting of sales seems like it is still sometimes delayed. It can still be clunky and hard to use when sorting previous ad campaigns. It is all up to the user to have a system for naming the ad campaigns that keeps them uniform and easy to sort. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** I use Amazon AMS to advertise my self-published books in many marketplaces, including the US, UK, and several European countries. I have realized benefits like return on investment. It is great to be able to advertise my books to customers directly on Amazon and then see sales come through. ### 20. Best way to give a boost for your Amazon products **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel Eduardo S. | Community Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2021 **What do you like best about Amazon Sponsored Ads?** The platform is very intuitive and measures the most important parameters for a successful campaign. It is a must need for anybody who is trying to get their product on the first page. If you have new product that needs exposure, amazon ads will really help you get there. **What do you dislike about Amazon Sponsored Ads?** It can get expensive, so you need to have a solid utility margin in your product so that you still come up profitable. Have in consideration the cut amazon takes for selling your product and the amount you're spending on Amazon Ads. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Fisrt of all you get a lot more exposure for your product, so when anyone types the category of your product you get the possibility to be on the front page. This is great for new products that need a boost to gain sells. You can also get creative with videos of attractive graphics to promote. ### 21. I have no idea where to begin - the perks are endless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Amazon Sponsored Ads?** I've used Amazon AWS at all of my past jobs and have had little to no issues. It's a great platform to keep your data organized and secure. I definitely recommend it. **What do you dislike about Amazon Sponsored Ads?** There's nothing I necessarily dislike about Amazon AWS. The only issue I've had with it is if Amazon's servers were down. Then we were unable to access our data. Obviously, this is a huge problem, but it happens very infrequently. Not to mention - they get the problem fixed quickly. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** With Amazon AWS, we're solving storage and data issues. It's financially affordable and helps us keep costs down. Furthermore, it's easy to understand and navigate. It's been a huge relief for the whole team. ### 22. The only way to sponsorize your product on amazon **Rating:** 5.0/5.0 stars **Reviewed by:** Gianluca M. | Cyber Security Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Amazon Sponsored Ads?** I liked that it is very cheap, because when launching a campaign you pay not for impression but only if the target user clicks on your sposorized product **What do you dislike about Amazon Sponsored Ads?** I didn't get high results from it, maybe the problem is my product, I don't know **Recommendations to others considering Amazon Sponsored Ads:** The thing I love of amazon and their services, is the support, they always are able to support the user in case of need **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** I used to let the target user find my products over amazon, in some cases I get some results, but over a long term period the product kept unsold ### 23. Effective Sponsored Ads Platform for Serious Amazon Sellers **Rating:** 4.5/5.0 stars **Reviewed by:** P S. | E-Commerce Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2021 **What do you like best about Amazon Sponsored Ads?** Setting up and running an Amazon Sponsored ad is quick and easy. You can publish an ad in a few clicks if you have done your keywords research already. Although, during the setup Amazon's strong algorithm also helps you with all the possible relevant keywords to help you make the most out of your ad and money spent to increase your ROAS. If you don't want to bother with keywords or if your product is new and unique, you can set up Automatic Targeting you can publish an ad in less than 2 minutes. **What do you dislike about Amazon Sponsored Ads?** The reports that the ads generate are not so good. There are so many touchpoints and metrics we'd like to know but we are limited in many such aspects. Also, you can only generate reports for the last 60 days only. If you want to generate a report for the full year, good luck with that. **Recommendations to others considering Amazon Sponsored Ads:** If you are a serious seller and want to make it big on Amazon and fight the competition you'll need to run ads for sure. Start with a small budget. We spend 5% of the previous month's sales, that's how we plan our ad budgets. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Initially when we started our aim was Brand Awareness, later we wanted to increase our sales. We learned that Amazon ads are very effective and we were able to achieve our goals and we further experimented with different ads and keywords. All worked well for us and we reached our topline target. ### 24. Amazing way to advertise! **Rating:** 5.0/5.0 stars **Reviewed by:** Kathryn M. | Travel Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2021 **What do you like best about Amazon Sponsored Ads?** Amazon Sponsored Ads are an easy and super-effective way to get people's attention using what they already know and trust to earn their business! They are easy to use, and are very effective! **What do you dislike about Amazon Sponsored Ads?** So far, I don't have anything that I dislike about Amazon Sponsored Ads! They do exactly what they advertise, and are very effective! I haven't seen a single downside to them yet! **Recommendations to others considering Amazon Sponsored Ads:** I definitely recommend Amazon Sponsored Ads! They are incredible! **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** They have helped promote sales in my business, and make advertising easy! I don't trust many companies, but they go above and beyond to help our business succeed! ### 25. Can take time to learn, but can be effective **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Amazon Sponsored Ads?** I like that people are coming to Amazon with the intent to shop and purchase. AMS ads make it possible to get your products in front of people who are there to buy. **What do you dislike about Amazon Sponsored Ads?** It sometimes can be hard to get AMS to spend your ads budget. It can take a lot of tweaking to get things to be effective. **Recommendations to others considering Amazon Sponsored Ads:** Do your research when it comes to things like setting up keyword ads and category searches. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Amazon ads have enabled me to get my products in front of new customers leading to more sales. ### 26. An affordable adservice to boost reach and scale your business **Rating:** 4.5/5.0 stars **Reviewed by:** Ameer N. | SaaS Technical Integration Specialist - Rippling, Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2021 **What do you like best about Amazon Sponsored Ads?** I have been struggling with Google advertisement with the prices and limitations in customisation and target audience, but Amazon ads provided a feature wherein you chose every aspect of target audience and pitch your product to right people **What do you dislike about Amazon Sponsored Ads?** The range of features available have to be improvised and the prices have to be based on the scale of business **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** I'm able to reach larger audience and right population that are interested in my business and product ### 27. Very useful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Amazon Sponsored Ads?** What I like best about amazon sponsored ads is that it gives personalized suggestions and I come across products that are relevant and useful to me and when comparing other sponsored ads,most of the times the sponsored products are better than the other products. **What do you dislike about Amazon Sponsored Ads?** The downsides of amazon sponsored ads is that sometimes the product can be deceiving. This could be resolved if Amazon filtered the products and only very good products are sponsored so that customers are not deceived. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Amazon sponsored ads sometimes give interest based personalized ads which are helpful. Because of this sometimes, I come across products that are cheaper than the rest and hence I'm benefitted financially. Also, since it gives personlized suggestions it saves time and I'm being able to be more productive. ### 28. The best domain manager on the market **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Amazon Sponsored Ads?** AMS is perfect for managing domains, creating a Mail Server, or creating virtual machines; it has many other exciting tools. It also keeps a history of all the data traffic on the registered domains helpful application that allows companies to see the progress on their sites. But the function that I found best made is that related to the WorkMail. **What do you dislike about Amazon Sponsored Ads?** The first time I found it very difficult to understand the various functions; a large number of instruments can be confusing at first glance. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Thanks to Amazon AMS, I can manage the domains of my company's email accounts ### 29. Hassle free creation of strategies and optimisation for outreach **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Amazon Sponsored Ads?** Custom and easy strategies and optimisation which enables growth for digital advertising **What do you dislike about Amazon Sponsored Ads?** Gets cluttered unless you're spending considerable time for optimising it. Rest looks good to me **Recommendations to others considering Amazon Sponsored Ads:** Go for it if you're serious about digital advertising and want ease of management **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Attracting customers via Amazon to our products and improving our reach ### 30. Very well layed out plan. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2021 **What do you like best about Amazon Sponsored Ads?** The amount of ads is appropriate and not annoying to the consumer **What do you dislike about Amazon Sponsored Ads?** The placement of the ads are sometimes inappopriate. **Recommendations to others considering Amazon Sponsored Ads:** Its a great product. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Covid-19 left a decrease in sales and this has improved. ### 31. Very helpful strategic approach! **Rating:** 4.5/5.0 stars **Reviewed by:** Amy L. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Amazon Sponsored Ads?** I really enjoy the audit feature. Assistance with creating a strategy and optimizing it. I have seen significant growth in our internal rankings with the use of keywords. I have seen proof that We have boosted our sales by almost 25% since implementing the ads. **What do you dislike about Amazon Sponsored Ads?** I do not particularly dislike anything but there could be improvements in a few key areas such as giving the option to have a monthly fee and to not pay by click, when a shopper clicks on an ad. **Recommendations to others considering Amazon Sponsored Ads:** I definitely feel like it worth a try. You will not regret it. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** I am solving a revenue problem and closing the gap on that with the assistance of this program. ### 32. on of best domain manager in the market **Rating:** 3.5/5.0 stars **Reviewed by:** joe b. | Network administrator , Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2019 **What do you like best about Amazon Sponsored Ads?** AMS is perfect for managing domains, creating a Mail Server or creating virtual machines, it has many other very interesting tools. It also keeps a history of all the data traffic on the registered domains useful application that allows companies to see the progress on their sites. Another interesting feature is the possibility of hiring the CPU to perform operations in the BackGround. But the function that I found best made is that related to the WorkMail. **What do you dislike about Amazon Sponsored Ads?** The first times I found it very difficult to understand where the various functions were, the large number of instruments can be confusing at first glance. **Recommendations to others considering Amazon Sponsored Ads:** it is expensive to buy domains, but the classic "pay for quality" case is offered by amazon. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** thanks to Amazon AMS I can manage the domains of my company's email accounts ### 33. If You’re Selling on Amazon, You Have to Use Sponsored Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas C. | Social Media & Content Specialist, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Amazon Sponsored Ads?** Amazon has made their sponsored ads relatively easy to use. On top of this, they offer a ton of tutorials on their Amazon University. If you’re not well versed in managing online ads, it’s pretty easy to get a handle on. **What do you dislike about Amazon Sponsored Ads?** Like any other online ad platform, it can tend to get a little cluttered if you’re not strictly organized from the beginning. Make sure you have a roadmap set out for how you want your campaigns, ad sets, and ads laid out or you’ll be in the weeds. **Recommendations to others considering Amazon Sponsored Ads:** Go through Amazon’s university videos to get a sense of how the platform works before you jump right in. It can be a bit overwhelming at first, but those videos make the process much easier. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Increasing interest and conversions on our products through amazon.com and .ca ### 34. Worked well and was easy to control **Rating:** 4.0/5.0 stars **Reviewed by:** Tamara L. | Head Of Digital Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Amazon Sponsored Ads?** I liked the fact that I had a good amount of control for where my ads would show. There are other platforms that give little to no control over where your ads can and cannot show. **What do you dislike about Amazon Sponsored Ads?** There is no much I don't like other than the fact that there can be issues with budget control. It is a bit difficult to understand the bidding structure. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** We launched a premium dog collar that was being sold on Amazon so we utilized sponsored ads so we could gain control over keywords that are important to our business. This was for both category keywords, brand words, as well as competitors at times. ### 35. Get More Eyes On Your Products With Amazon Sponsored Ads. **Rating:** 4.0/5.0 stars **Reviewed by:** Darren A. | Business Development Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Amazon Sponsored Ads?** If your products are being buried on the 2nd page or lower, Amazon sponsored ads can get more eyes on what you're selling. **What do you dislike about Amazon Sponsored Ads?** Sometimes the results are not worth the cost of the advertisement. **Recommendations to others considering Amazon Sponsored Ads:** If you have a product to sell that has a saturated market, Amazon sponsored ads could potentially get more buyers to view your page and purchase from you. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Getting more eyes on the products sold until you can get more reviews and boost the rankings of the product to the front page. ### 36. Amazon Sponsored Ads is amazingly helpful! **Rating:** 4.5/5.0 stars **Reviewed by:** Amanda W. | Mrs. Amanda, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Amazon Sponsored Ads?** Is there anything you can day bad about Amazon? Well, for me, no! Amazon is amazing with marketing and the same goes for its ad sponsoring! **What do you dislike about Amazon Sponsored Ads?** There is nothing I do not like about using Amazon Sponsored Ads. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** With amazon sponsored ads, I have been able to reach more people and attain a broader client base. The benefits with this are simply abundant! ### 37. Upfront exposure is key on Amazon **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Amazon Sponsored Ads?** I like that it's usually in-line with what I am looking for. Cookies are a great tool sometimes. **What do you dislike about Amazon Sponsored Ads?** Sometimes it slows down the user experience if it's interactive. That is usually the most frustrating part. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Reaching out to difference demographics can be challenging. This is a great tool. The on top of that this creates word-of-mouth exposure as well. ### 38. Amazon, Shopping's Future **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Amazon Sponsored Ads?** The ads are tailored to mimic every day-to-day life. **What do you dislike about Amazon Sponsored Ads?** However, they can either be repetitive or long in nature. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Their sponsored ads have often allowed me to think on the spot in terms of gifts. ### 39. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Amazon Sponsored Ads?** Helps create brand awareness and grow among competitive products **What do you dislike about Amazon Sponsored Ads?** Cpc cost goes too high sometimes maybe due to bad algorithm **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Creating brand awareness and compete with similar products ### 40. Good tool for search result exposure but untrustworthy data **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2019 **What do you like best about Amazon Sponsored Ads?** Amazon Sponsored Ads (both Seller Central & Vendor Central) tool helps expose product and strengthen brand identity under search keywords, which led to sales increase on Amazon **What do you dislike about Amazon Sponsored Ads?** It seems like the data captures other sales number or impression, clicks, etc. It is not accurate to extract the organic traffic and sales of the certain ASINs included in the campaign. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** It would be great if performance data of each campaign can draw the organic traffics and search keywords data so that seller can improve their strategies to allocate and adjust bids effectively. ### 41. Offering effective tools and helping me drive genuine traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Waleed B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2018 **What do you like best about Amazon Sponsored Ads?** Actually, Amazon Marketing Services (AMS) offers effective tools helped me stand out against my competitors and drive genuine traffic to my products pages and custom branded pages. **What do you dislike about Amazon Sponsored Ads?** Well, unfortunately, I cannot choose which location my Sponsored Products Ad goes on the SERP, So all ads are displaying in only 1 place. **Recommendations to others considering Amazon Sponsored Ads:** As we stated before, The ads are very popular because they’re not only available to vendors, but also to 3P sellers worldwide. Very easy to create and usually approved within an hour. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Write attractive Headline. choose my own Image. The unlimited number of featured ASINs. Order of ASINs. ASIN selection. Custom landing page selection. ### 42. Amazon AMS **Rating:** 3.5/5.0 stars **Reviewed by:** Brittany P. | Social Media and Marketing Coordinator, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Amazon Sponsored Ads?** I like how you can create several different campaigns and see how each campaign is doing. The campaign section shows you how many people have clicked on your campaign, how long you're running your campaign for, how much you've spent/sales, your own budget, etc. It's nice to have a platform that makes it easy to run campaigns while also keeping track of important data so that you can compare your past campaigns to your future ones. **What do you dislike about Amazon Sponsored Ads?** I dislike the creative end to it on the stores side. I mainly use Amazon AMS to create and build brand store pages. The creative tools in the brand store page is not as ideal as I hoped to boost my creativity. There are set tiles that you can add different types of content too but the only issue is that the tiles are set in stone so if you want to change to a different tile you'd have to create a new one. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** The business problems we are solving is organizing our present and future campaigns. Being able to grow and build more brand awareness when consumers click on our brands products. By consumers clicking on our brands products brings more traffic to our Amazon brand store pages. ### 43. Performance depends on product **Rating:** 4.0/5.0 stars **Reviewed by:** Elizabeth K. | Digital Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2019 **What do you like best about Amazon Sponsored Ads?** Not too difficult to get start and low maintenance required **What do you dislike about Amazon Sponsored Ads?** It would be nice if you could import keyword campaigns from other platforms (i.e. Google ads) for ease of set up and conssitency across platforms **Recommendations to others considering Amazon Sponsored Ads:** Support could be greatly improved upon and more clear direction for first-time users **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** reaching consumers who are looking to buy, since Amazon is a site people go when shopping not too costly usually ### 44. Amazon Sponsored Ads are a waste of time and energy **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Program Development | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2018 **What do you like best about Amazon Sponsored Ads?** I like how simple the entire system works together. It allows you to put your most valued item on top of people's search list so they are more likely to buy it. This has helped sell more product and become a little bit more powerful in the selling world. **What do you dislike about Amazon Sponsored Ads?** Honestly, it seems that it is a waste of money and time. More than likely people will walk or "click" away from the sponsored items as they seem them as being more spammy. I feel that it might have driven some sales, but for the most part it did not give us a positive ROI, which was the main goal. **Recommendations to others considering Amazon Sponsored Ads:** If i had to choose again, I would skip the Amazon Sponsored Ads all together. Although the interface was easy to use and everything was very simple, it did not drive the kind of traffic that we were expecting. Next time we will skip sponsored ads and spend our marketing dollars elsewhere in order to find more customers. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** With sponsored ads, it allows us to get our information and product in front of others with minimal amount of effort. This allows us to have the opportunity to have more product and add value to our company. ### 45. It brought in customers! **Rating:** 3.5/5.0 stars **Reviewed by:** Shanice J. | Square, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2019 **What do you like best about Amazon Sponsored Ads?** I love the ease of using Amazon Advertising. I was fairly new when my previous employer brought me into the team and part of my job was to help set up ads along with a few other partners. **What do you dislike about Amazon Sponsored Ads?** Sometimes it took several tries to get the ad up and running. Seemed to be an issue with amazon and not on our end, luckily we weren’t working on a time limit when creating these ads. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Spreading awareness to the handbag brand. ### 46. Great idea for small business **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2019 **What do you like best about Amazon Sponsored Ads?** Boost brand awareness and consideration; increase demand for full selection. **What do you dislike about Amazon Sponsored Ads?** Can be a little confusing at first to set up **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Benefits: Increase sales; drive traffic to product pages ### 47. Amazon ad is good but google ads have more traffic **Rating:** 4.0/5.0 stars **Reviewed by:** Heather H. | Education Program Coordinator, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2018 **What do you like best about Amazon Sponsored Ads?** Amazon is good - google ads I feel I use more to get a little bit more of a diverse traffic flow - everyone is using amazon now though - I think offering more deals with prime membership you will get more traffic **What do you dislike about Amazon Sponsored Ads?** I do dislike that amazon seems a bit crowded with ads so mine seemed unimportant **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** It does show you want us available and can show you things you haven’t seen or you don’t know about ### 48. easy and straightforward **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2019 **What do you like best about Amazon Sponsored Ads?** i love that amazon ams allowed me to sell products and advertise them to various audiences. they make the advertising process seamless to the layperson (me) who has no previous experience. ams allows you to go above the average seller and use unique features that really help with sales. **What do you dislike about Amazon Sponsored Ads?** the barrier to entry was a little difficult because you have to be trademarked first, which also requires an LLC. that all requires money and a lot of time first **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** advertising, more sales and targeted keywords ### 49. AMS Is a must for retailers **Rating:** 5.0/5.0 stars **Reviewed by:** Amy G. | Marketing Assistant, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2018 **What do you like best about Amazon Sponsored Ads?** AMS allows companied to pull real time analytics and find out consumer behavior data. **What do you dislike about Amazon Sponsored Ads?** I don't like how you can't see the list of automatic keywords that they pull and some of the bidding products categories are extremely high. The first year is trail run in analyzing and modifying campaigns. It is also very time consuming and takes a full time team to set up **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** We are refining product development by looking at how our consumers are searching for our products and what attributes makes them purchase it. As well as, building brand awareness and collecting SEO keywords for our website and social media ### 50. Why not use Amazon Web Services? **Rating:** 5.0/5.0 stars **Reviewed by:** Jesus C. | Programador, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2018 **What do you like best about Amazon Sponsored Ads?** Amazon Web Services offers a lot of tools that assist both individual and startup companies. For a company, it is very helpful because our development team finds each AWS tool beneficial, such as registering a domain, building a web app, and connecting an IoT device. The time reduction in the development of a single application is significant, and registering a domain is very fast. **What do you dislike about Amazon Sponsored Ads?** A little tip that Amazon Web Services needs to resolve very quickly is that when you are going to create an account, the step of phone validation is so hard to type the validation code that AWS assigns us. **Recommendations to others considering Amazon Sponsored Ads:** Add more tutorials to your page; you are really good at that. Perhaps if you offer a course on every single part or the connections we need to make to connect our service, it could be a big help. **What problems is Amazon Sponsored Ads solving and how is that benefiting you?** Simple time reduction in the development of an application, fast registration of my domain, and the cost of the server is cheaper, which is so good for a small company. ## Amazon Sponsored Ads Discussions - [How does Amazon AMS work?](https://www.g2.com/discussions/how-does-amazon-ams-work) - [What are sponsored ads on Amazon?](https://www.g2.com/discussions/what-are-sponsored-ads-on-amazon) - [What is Amazon AMS?](https://www.g2.com/discussions/what-is-amazon-ams) - [I hope that Amazon adds its features and every time you open the application you have to use a PIN to make it safer for users](https://www.g2.com/discussions/43613-i-hope-that-amazon-adds-its-features-and-every-time-you-open-the-application-you-have-to-use-a-pin-to-make-it-safer-for-users) - 1 upvote - [Product promotions with discount percentage?](https://www.g2.com/discussions/35316-product-promotions-with-discount-percentage) - 1 upvote - [View Amazon Sponsored Ads pricing details and edition comparison](https://www.g2.com/products/amazon-amazon-sponsored-ads/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-11+21%3A42%3A41+-0500&secure%5Bsession_id%5D=85f6e661-51fa-4232-a536-a874b83623fa&secure%5Btoken%5D=c0f3552f1c2365c635d51e7a7eac0514f675eadb74b67ca996644a400a2c5f63&format=llm_user) ## Top Amazon Sponsored Ads Alternatives - [BigSpy](https://www.g2.com/products/bigspy/reviews) - 4.6/5.0 (638 reviews) - [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) - 4.9/5.0 (338 reviews) - [Kartapult](https://www.g2.com/products/kartapult/reviews) - 4.8/5.0 (63 reviews)