---
title: Amazon Measurement Reviews
meta_title: 'Amazon Measurement Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 13 reviews by the users' company size, role or industry to
  find out how Amazon Measurement works for a business like yours.
aggregate_rating:
  rating_value: 4.1
  review_count: 13
  scale: '5'
date_modified: '2026-08-09'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---


# Amazon Measurement Reviews
**Vendor:** Amazon  
**Category:** [Other Digital Advertising Software](https://www.g2.com/categories/other-digital-advertising)  
**Average Rating:** 4.1/5.0  
**Total Reviews:** 13
## About Amazon Measurement
Our measurement tools capture advertising’s impact on shopping behavior across Amazon and on third-party sites and apps, helping businesses optimize marketing strategies to achieve results.




## Amazon Measurement Reviews
  ### 1. Good advertising that’s related to my interests!

**Rating:** 3.0/5.0 stars

**Reviewed by:** Emily E. | First Grade Co Teacher, Education Management, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 07, 2022

**What do you like best about Amazon Measurement?**

The upsides of this program is it helps to identify to correct audeiebcr for the advertisements based on audeuebce views and interests. It allows ads to be personalized for site viewers.

**What do you dislike about Amazon Measurement?**

There is a negative stigma with allowing cookies sometimes. It is still pretty new so some aspects are confusioning. With some bug improvements it should br moving in the right direction.

**What problems is Amazon Measurement solving and how is that benefiting you?**

Advertising is more tailored to the customers. The benefits include mote purchases related to the ads as they are directly related to the clients alexifyc search history.

  ### 2. Amazon Measurement a good form of business tracking

**Rating:** 3.0/5.0 stars

**Reviewed by:** Hadi M. | Front End Supervisor, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 20, 2021

**What do you like best about Amazon Measurement?**

I find that the tracking feature is rather useful

**What do you dislike about Amazon Measurement?**

I dislike the user interface its not the most friendly

**What problems is Amazon Measurement solving and how is that benefiting you?**

I am using it to help track product distribution

  ### 3. Amazing

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 15, 2021

**What do you like best about Amazon Measurement?**

I like how inclusive amazon adverti. are

**What do you dislike about Amazon Measurement?**

I dislike how it can be difficult at times

**What problems is Amazon Measurement solving and how is that benefiting you?**

Amazon measurement is helping me measure my products with more ease.


## Amazon Measurement Discussions
  - [What is Amazon Measurement used for?](https://www.g2.com/discussions/what-is-amazon-measurement-used-for)

- [View Amazon Measurement pricing details and edition comparison](https://www.g2.com/products/amazon-amazon-measurement/reviews?filters%5Bnps_score%5D%5B%5D=3&section=pricing&secure%5Bexpires_at%5D=2026-08-13+08%3A12%3A34+-0500&secure%5Bsession_id%5D=f718e99e-1186-407b-8b0b-c22cbb806d15&secure%5Btoken%5D=7fcf577404ac1b63de4d518f3d1fff6f4f6c1924a2f0a19512c7ab02329ea08a&format=llm_user)


## Top Amazon Measurement Alternatives
  - [BigSpy](https://www.g2.com/products/bigspy/reviews) - 4.6/5.0 (641 reviews)
  - [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) - 4.9/5.0 (344 reviews)
  - [Kartapult](https://www.g2.com/products/kartapult/reviews) - 4.8/5.0 (63 reviews)