--- title: Amazon DSP Reviews meta\_title: 'Amazon DSP Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 18 reviews by the users' company size, role or industry to find out how Amazon DSP works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 18 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Amazon DSP Reviews & Product Details Amazon DSP (Demand-Side Platform) is a comprehensive advertising solution that enables brands and agencies to programmatically purchase display, video, and audio ads both on Amazon-owned properties and across a vast network of third-party sites and apps. By leveraging Amazon's extensive first-party data and advanced AI capabilities, advertisers can effectively reach and engage their target audiences at scale, delivering relevant and impactful advertising experiences. Key Features and Functionality: - Premium Supply Access: Amazon DSP provides access to a wide range of premium, ad-supported content, including Amazon Originals on Prime Video, Amazon Freevee, Twitch livestreams, live sports events like Thursday Night Football, and Amazon.com. Additionally, it offers placements on Amazon Fresh kiosks and connected devices such as Fire TV, Kindle, and Alexa. Advertisers can also reach audiences through thousands of premium third-party sites and apps via Amazon Publisher Direct and leading third-party exchanges. - Unique Audience Insights: Utilizing Amazon's proprietary browsing, shopping, and streaming data, Amazon DSP enables advertisers to gain a deep understanding of their audience. This allows for precise targeting strategies that reach qualified users without relying on traditional ad identifiers. - AI-Powered Optimization: The platform employs advanced AI to automate tasks and optimize campaigns, ensuring maximum return on investment. By leveraging both first- and third-party insights, advertisers can target relevant audiences across Amazon and third-party platforms efficiently. - Interoperable Technology: Amazon DSP integrates seamlessly with other Amazon services, such as Amazon Web Services, Amazon Marketing Cloud, and Amazon Publisher Cloud. This interoperability streamlines campaign management by reducing fragmentation in planning, buying, and measurement processes. Primary Value and Solutions for Users: Amazon DSP addresses the need for advertisers to reach and engage their target audiences effectively in a privacy-conscious digital landscape. By offering access to exclusive inventory and leveraging unique audience insights, the platform enables brands to deliver relevant and impactful ads at scale. The AI-driven optimization and seamless integration with other Amazon services provide advertisers with the tools to manage campaigns efficiently, measure performance accurately, and make data-driven decisions. Ultimately, Amazon DSP empowers advertisers to enhance brand visibility, drive customer engagement, and achieve their marketing objectives across multiple channels and devices. * * * Seller [Amazon](https://www.g2.com/sellers/amazon) Discussions [Amazon DSP Community](https://www.g2.com/products/amazon-amazon-dsp/discuss) Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/amazon-amazon-dsp/pricing) ## Top-Rated Alternatives [ ![The Trade Desk](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "The Trade Desk") The Trade Desk 4.4/5(184) ](https://www.g2.com/products/the-trade-desk/reviews) [ ![Google Marketing Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Marketing Platform") Google Marketing Platform 4.1/5(300) ](https://www.g2.com/products/google-marketing-platform/reviews) [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ View All Alternatives ](https://www.g2.com/products/amazon-amazon-dsp/competitors/alternatives) ## User Insights Average based on 18 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Saurabh N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh N.") SN Saurabh N. Business Manager - Programmatic Enterprise (\> 1000 emp.) 5/15/2023 "Amazing platform for Programmatic Performance" 5/5 What do you like best about Amazon DSP? One of the best DSP for programmatic. Very helpful in reaching consumers quickly. Amazon DSP platform UI is also very friendly. All the required metrics are easy to find on the platform. Also, getting better results among all the e-commerce platforms. Review collected by and hosted on G2.com. What do you dislike about Amazon DSP? Sometimes the platform takes time to update the user interface. So it becomes little time taking thing. The ad uploading is quite a time taking process. The platform glitch is the only thing where it needs to improve. Review collected by and hosted on G2.com. What problems is Amazon DSP solving and how is that benefiting you? Amazon advertising helping the brands in Awareness and sales for them. As a Digital Marketer, I can see the results and can easily compare with other platform results. So I can say that Amazon Advertising helps many big and small brands to get the best results. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Ankit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankit P.") AP Ankit P. Digital Marketing Manager Mid-Market (51-1000 emp.) 5/10/2023 "Using Amzon DSP for an ecommerce Brand" 4.5/5 What do you like best about Amazon DSP? Amazon DSP offers advanced targeting, access to valuable customer data, diverse ad formats, cross-channel reach, real-time optimization, and integration with Amazon Advertising. These features benefit advertisers by enabling precise audience targeting, maximizing reach, optimizing campaigns, and measuring performance effectively. Review collected by and hosted on G2.com. What do you dislike about Amazon DSP? Some potential considerations with Amazon DSP include its complexity for newcomers, a learning period required for optimal campaign performance, higher budget requirements, limited control over ad placements, and the competitive advertising environment. Individual experiences may vary, so careful evaluation is necessary. Review collected by and hosted on G2.com. What problems is Amazon DSP solving and how is that benefiting you? In summary, Amazon DSP solves challenges related to audience targeting, campaign reach, cross-channel advertising, real-time optimization, and measurement. By addressing these issues, advertisers can benefit from more effective and efficient advertising campaigns, reaching the right audience, driving conversions, and maximizing their advertising ROI. Review collected by and hosted on G2.com. Show More 5/16/2023 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") IC Verified User in Computer Software Mid-Market (51-1000 emp.) 9/27/2023 "Great Full-Funnel Marketing Platform" 5/5 What do you like best about Amazon DSP? The insights and data available to create orders and line items are so immense. Review collected by and hosted on G2.com. What do you dislike about Amazon DSP? The platform is tedious to use in terms of setting things up and editing. Review collected by and hosted on G2.com. What problems is Amazon DSP solving and how is that benefiting you? DSP makes it easier to get ads in front of the eyes of audiences who are most likely to actually convert into sales. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Khalid a.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Khalid a.") KA Khalid a. GHL expert Small-Business (50 or fewer emp.) 5/26/2023 "Amazon dropshipping" 4.5/5 What do you like best about Amazon DSP? It's Easy to start and have need to keep inventory. Review collected by and hosted on G2.com. What do you dislike about Amazon DSP? Risk involve in this model, but this is very easy and there is no need to keep stock in warehouse and also Amazon DSP you just focus on Product hunt and suppliers Review collected by and hosted on G2.com. What problems is Amazon DSP solving and how is that benefiting you? Na Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Soumojit B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soumojit B.") SB Soumojit B. Account Manager Small-Business (50 or fewer emp.) 5/17/2023 "Excellent" 5/5 What do you like best about Amazon DSP? It is easy and also flexible. Most important it increases the visibility of the brands and helps in getting new and exiting audiences. Review collected by and hosted on G2.com. What do you dislike about Amazon DSP? Nothing. it is better now.there are no cons now Review collected by and hosted on G2.com. What problems is Amazon DSP solving and how is that benefiting you? Getting new audience and also Promoting brands Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 5/9/2023 "Tool for detailed ad experience" 4.5/5 What do you like best about Amazon DSP? We have large audience available for targeting and have detailed ad experience for end user. Review collected by and hosted on G2.com. What do you dislike about Amazon DSP? Have to give too many details why setting up a campaign Review collected by and hosted on G2.com. What problems is Amazon DSP solving and how is that benefiting you? Helping to reach specific audience and can segment depending upon user experience and product and increase ROI Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") UE Verified User in E-Learning Small-Business (50 or fewer emp.) 5/14/2023 "Best tool" 5/5 What do you like best about Amazon DSP? Using the Amazon DSP help in marketing platform to deliver good leads. Review collected by and hosted on G2.com. What do you dislike about Amazon DSP? The only thing which I disliked is the dashboard understanding. Review collected by and hosted on G2.com. What problems is Amazon DSP solving and how is that benefiting you? Marketing and E-commerce Platform. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Nazaret U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nazaret U.") NU Nazaret U. Human Resources Director Small-Business (50 or fewer emp.) 9/16/2021 "Buy your ads on Display, video and audio." 4.5/5 What do you like best about Amazon DSP? It is an excellent platform that allows all users to buy an ad in the form of Banners that is a mixture of images and letters, in Amazon DSP you can program audiences through the web, through this audience you can contact new partners and customers. Review collected by and hosted on G2.com. What do you dislike about Amazon DSP? I haven't really had any issues with this tool. Review collected by and hosted on G2.com. What problems is Amazon DSP solving and how is that benefiting you? I have been able to get new leads and be able to buy video, audio and banner ads Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Electronics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Electronics") UC Verified User in Consumer Electronics Mid-Market (51-1000 emp.) 12/10/2018 "The best app for reaching your customers" 5/5 What do you like best about Amazon DSP? What I like the most about this app is the fact that is the best of all of the other existing apps on the market. If I am trying to reach out as many potential customers as I can, this is the right app to use. Review collected by and hosted on G2.com. What do you dislike about Amazon DSP? Ir is very easy to use and no dislikes at all. Maybe it puts a bit pressure on the seller as it is only specially made for Amazon but as it is a huge market to play with, I guess it is fair enough and it is worth it. Review collected by and hosted on G2.com. What problems is Amazon DSP solving and how is that benefiting you? As reaching out as many customers as I can, the problem solving is mostly to do with increasing the sales, better advertising, getting to be known as a brand and also having a chance/opportunity to show the company's potential as a leader on the market. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/amazon-amazon-dsp/pricing) Amazon DSP Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image") The Trade Desk 4.4/5(184) [ Compare Now ](https://www.g2.com/compare/amazon-amazon-dsp-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9b41dcabf66800e6c7e53cbdcc8a5471/google-marketing-platform.jpg "Product Avatar Image") Google Marketing Platform 4.1/5(300) [ Compare Now ](https://www.g2.com/compare/amazon-amazon-dsp-vs-google-marketing-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image") StackAdapt 4.7/5(898) [ Compare Now ](https://www.g2.com/compare/amazon-amazon-dsp-vs-stackadapt) ##### ##### Amazon DSP Features Campaign Management Campaign Dashboard Brand Safety Targeting Targeting Retargeting Geo-Targeting Demand Side Platforms Estimate and Projections Cross-Device Capabilities Platform API / Integrations Custom Reports User, Role, and Access Management [ View More Features ](https://www.g2.com/products/amazon-amazon-dsp/features) ## Work at Amazon? 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