# Top 10 Amazon DSP Alternatives & Competitors **Average Rating:** 4.2/5 **Total Number of Reviews:** 18 The Demand Side Platform (DSP) solutions below are the most common alternatives that users and reviewers compare with Amazon DSP. Demand Side Platform (DSP) is a widely used technology, and many people are seeking quick, time saving software solutions with api / integrations, machine learning optimization, and in-app ads. Other important factors to consider when researching alternatives to Amazon DSP include campaigns and features. The best overall Amazon DSP alternative is The Trade Desk. Other similar apps like Amazon DSP are Google Marketing Platform, StackAdapt, Criteo Commerce Growth, and Facebook for Business. Amazon DSP alternatives can be found in [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) but may also be in [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) or [Account Data Management Software](https://www.g2.com/categories/account-data-management). ## Best Paid & Free Alternatives to Amazon DSP - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Basis](https://www.g2.com/products/basis/reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) ## Top 10 Alternatives to Amazon DSP Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Amazon DSP stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Consumer Electronics, and Education Management, and find the best product for your business. ### 1. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) By The Trade Desk **Average Rating:** 4.4/5 **Total Reviews:** 188 The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. Reviewers say compared to Amazon DSP, The Trade Desk is: - Slower to reach roi - More expensive - Better at meeting requirements Categories in common with Amazon DSP: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Compare:** [Amazon DSP vs The Trade Desk](https://www.g2.com/compare/amazon-amazon-dsp-vs-the-trade-desk) **Compare The Trade Desk with other alternatives:** - [The Trade Desk vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) - [The Trade Desk vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) - [The Trade Desk vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-the-trade-desk) - [The Trade Desk vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-the-trade-desk) - [The Trade Desk vs Basis](https://www.g2.com/compare/basis-vs-the-trade-desk) - [The Trade Desk vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-the-trade-desk) - [The Trade Desk vs AdRoll](https://www.g2.com/compare/adroll-vs-the-trade-desk) - [The Trade Desk vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-the-trade-desk) - [The Trade Desk vs Viant Technology](https://www.g2.com/compare/the-trade-desk-vs-viant-technology-llc-viant-technology) ### 2. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) By Google **Average Rating:** 4.1/5 **Total Reviews:** 300 Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. Reviewers say compared to Amazon DSP, Google Marketing Platform is: - Slower to reach roi - More expensive - Better at meeting requirements Categories in common with Amazon DSP: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Compare:** [Amazon DSP vs Google Marketing Platform](https://www.g2.com/compare/amazon-amazon-dsp-vs-google-marketing-platform) **Compare Google Marketing Platform with other alternatives:** - [Google Marketing Platform vs The Trade Desk](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) - [Google Marketing Platform vs StackAdapt](https://www.g2.com/compare/google-marketing-platform-vs-stackadapt) - [Google Marketing Platform vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-google-marketing-platform) - [Google Marketing Platform vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-google-marketing-platform) - [Google Marketing Platform vs Basis](https://www.g2.com/compare/basis-vs-google-marketing-platform) - [Google Marketing Platform vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-google-marketing-platform) - [Google Marketing Platform vs AdRoll](https://www.g2.com/compare/adroll-vs-google-marketing-platform) - [Google Marketing Platform vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-google-marketing-platform) - [Google Marketing Platform vs Viant Technology](https://www.g2.com/compare/google-marketing-platform-vs-viant-technology-llc-viant-technology) ### 3. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) By StackAdapt **Average Rating:** 4.7/5 **Total Reviews:** 871 With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns. Reviewers say compared to Amazon DSP, StackAdapt is: - Slower to reach roi - More usable - Easier to do business with Categories in common with Amazon DSP: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Compare:** [Amazon DSP vs StackAdapt](https://www.g2.com/compare/amazon-amazon-dsp-vs-stackadapt) **Compare StackAdapt with other alternatives:** - [StackAdapt vs The Trade Desk](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) - [StackAdapt vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-stackadapt) - [StackAdapt vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-stackadapt) - [StackAdapt vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-stackadapt) - [StackAdapt vs Basis](https://www.g2.com/compare/basis-vs-stackadapt) - [StackAdapt vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-stackadapt) - [StackAdapt vs AdRoll](https://www.g2.com/compare/adroll-vs-stackadapt) - [StackAdapt vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-stackadapt) - [StackAdapt vs Viant Technology](https://www.g2.com/compare/stackadapt-vs-viant-technology-llc-viant-technology) ### 4. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) By Criteo **Average Rating:** 3.8/5 **Total Reviews:** 242 Criteo Commerce Growth drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads. Reviewers say compared to Amazon DSP, Criteo Commerce Growth is: - Slower to reach roi - More usable - More expensive Categories in common with Amazon DSP: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Compare:** [Amazon DSP vs Criteo Commerce Growth](https://www.g2.com/compare/amazon-amazon-dsp-vs-criteo-commerce-growth) **Compare Criteo Commerce Growth with other alternatives:** - [Criteo Commerce Growth vs The Trade Desk](https://www.g2.com/compare/criteo-commerce-growth-vs-the-trade-desk) - [Criteo Commerce Growth vs Google Marketing Platform](https://www.g2.com/compare/criteo-commerce-growth-vs-google-marketing-platform) - [Criteo Commerce Growth vs StackAdapt](https://www.g2.com/compare/criteo-commerce-growth-vs-stackadapt) - [Criteo Commerce Growth vs Facebook for Business](https://www.g2.com/compare/criteo-commerce-growth-vs-facebook-for-business) - [Criteo Commerce Growth vs Basis](https://www.g2.com/compare/basis-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs Demandbase One](https://www.g2.com/compare/criteo-commerce-growth-vs-demandbase-one) - [Criteo Commerce Growth vs AdRoll](https://www.g2.com/compare/adroll-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs Viant Technology](https://www.g2.com/compare/criteo-commerce-growth-vs-viant-technology-llc-viant-technology) ### 5. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) By Meta Platforms, Inc **Average Rating:** 4.2/5 **Total Reviews:** 1,456 Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. Reviewers say compared to Amazon DSP, Facebook for Business is: - Slower to reach roi - More usable - Better at meeting requirements Categories in common with Amazon DSP: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Compare:** [Amazon DSP vs Facebook for Business](https://www.g2.com/compare/amazon-amazon-dsp-vs-facebook-for-business) **Compare Facebook for Business with other alternatives:** - [Facebook for Business vs The Trade Desk](https://www.g2.com/compare/facebook-for-business-vs-the-trade-desk) - [Facebook for Business vs Google Marketing Platform](https://www.g2.com/compare/facebook-for-business-vs-google-marketing-platform) - [Facebook for Business vs StackAdapt](https://www.g2.com/compare/facebook-for-business-vs-stackadapt) - [Facebook for Business vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-facebook-for-business) - [Facebook for Business vs Basis](https://www.g2.com/compare/basis-vs-facebook-for-business) - [Facebook for Business vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-facebook-for-business) - [Facebook for Business vs AdRoll](https://www.g2.com/compare/adroll-vs-facebook-for-business) - [Facebook for Business vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-facebook-for-business) - [Facebook for Business vs Viant Technology](https://www.g2.com/compare/facebook-for-business-vs-viant-technology-llc-viant-technology) ### 6. [Basis](https://www.g2.com/products/basis/reviews) By Basis Technologies **Average Rating:** 4.5/5 **Total Reviews:** 287 Basis is the platform advertisers need to run successful online advertising across every channel. Reviewers say compared to Amazon DSP, Basis is: - Slower to reach roi - Easier to do business with - Better at support Categories in common with Amazon DSP: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Compare:** [Amazon DSP vs Basis](https://www.g2.com/compare/amazon-amazon-dsp-vs-basis) **Compare Basis with other alternatives:** - [Basis vs The Trade Desk](https://www.g2.com/compare/basis-vs-the-trade-desk) - [Basis vs Google Marketing Platform](https://www.g2.com/compare/basis-vs-google-marketing-platform) - [Basis vs StackAdapt](https://www.g2.com/compare/basis-vs-stackadapt) - [Basis vs Criteo Commerce Growth](https://www.g2.com/compare/basis-vs-criteo-commerce-growth) - [Basis vs Facebook for Business](https://www.g2.com/compare/basis-vs-facebook-for-business) - [Basis vs Demandbase One](https://www.g2.com/compare/basis-vs-demandbase-one) - [Basis vs AdRoll](https://www.g2.com/compare/adroll-vs-basis) - [Basis vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-basis) - [Basis vs Viant Technology](https://www.g2.com/compare/basis-vs-viant-technology-llc-viant-technology) ### 7. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) By Demandbase **Average Rating:** 4.4/5 **Total Reviews:** 1,989 The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer. Reviewers say compared to Amazon DSP, Demandbase One is: - Slower to reach roi - More expensive - More usable Categories in common with Amazon DSP: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Compare:** [Amazon DSP vs Demandbase One](https://www.g2.com/compare/amazon-amazon-dsp-vs-demandbase-one) **Compare Demandbase One with other alternatives:** - [Demandbase One vs The Trade Desk](https://www.g2.com/compare/demandbase-one-vs-the-trade-desk) - [Demandbase One vs Google Marketing Platform](https://www.g2.com/compare/demandbase-one-vs-google-marketing-platform) - [Demandbase One vs StackAdapt](https://www.g2.com/compare/demandbase-one-vs-stackadapt) - [Demandbase One vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-demandbase-one) - [Demandbase One vs Facebook for Business](https://www.g2.com/compare/demandbase-one-vs-facebook-for-business) - [Demandbase One vs Basis](https://www.g2.com/compare/basis-vs-demandbase-one) - [Demandbase One vs AdRoll](https://www.g2.com/compare/adroll-vs-demandbase-one) - [Demandbase One vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandbase-one) - [Demandbase One vs Viant Technology](https://www.g2.com/compare/demandbase-one-vs-viant-technology-llc-viant-technology) ### 8. [AdRoll](https://www.g2.com/products/adroll/reviews) By NextRoll **Average Rating:** 4.1/5 **Total Reviews:** 776 Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually. Reviewers say compared to Amazon DSP, AdRoll is: - Slower to reach roi - More usable - More expensive Categories in common with Amazon DSP: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Compare:** [Amazon DSP vs AdRoll](https://www.g2.com/compare/adroll-vs-amazon-amazon-dsp) **Compare AdRoll with other alternatives:** - [AdRoll vs The Trade Desk](https://www.g2.com/compare/adroll-vs-the-trade-desk) - [AdRoll vs Google Marketing Platform](https://www.g2.com/compare/adroll-vs-google-marketing-platform) - [AdRoll vs StackAdapt](https://www.g2.com/compare/adroll-vs-stackadapt) - [AdRoll vs Criteo Commerce Growth](https://www.g2.com/compare/adroll-vs-criteo-commerce-growth) - [AdRoll vs Facebook for Business](https://www.g2.com/compare/adroll-vs-facebook-for-business) - [AdRoll vs Basis](https://www.g2.com/compare/adroll-vs-basis) - [AdRoll vs Demandbase One](https://www.g2.com/compare/adroll-vs-demandbase-one) - [AdRoll vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-vs-adroll-abm-formerly-rollworks) - [AdRoll vs Viant Technology](https://www.g2.com/compare/adroll-vs-viant-technology-llc-viant-technology) ### 9. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) By NextRoll **Average Rating:** 4.3/5 **Total Reviews:** 649 AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue. Reviewers say compared to Amazon DSP, AdRoll ABM (Formerly RollWorks) is: - Slower to reach roi - More expensive - More usable Categories in common with Amazon DSP: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Compare:** [Amazon DSP vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-amazon-amazon-dsp) **Compare AdRoll ABM (Formerly RollWorks) with other alternatives:** - [AdRoll ABM (Formerly RollWorks) vs The Trade Desk](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-the-trade-desk) - [AdRoll ABM (Formerly RollWorks) vs Google Marketing Platform](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-google-marketing-platform) - [AdRoll ABM (Formerly RollWorks) vs StackAdapt](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-stackadapt) - [AdRoll ABM (Formerly RollWorks) vs Criteo Commerce Growth](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-criteo-commerce-growth) - [AdRoll ABM (Formerly RollWorks) vs Facebook for Business](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-facebook-for-business) - [AdRoll ABM (Formerly RollWorks) vs Basis](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-basis) - [AdRoll ABM (Formerly RollWorks) vs Demandbase One](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandbase-one) - [AdRoll ABM (Formerly RollWorks) vs AdRoll](https://www.g2.com/compare/adroll-vs-adroll-abm-formerly-rollworks) - [AdRoll ABM (Formerly RollWorks) vs Viant Technology](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-viant-technology-llc-viant-technology) ### 10. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) By Viant Technology LLC **Average Rating:** 4.2/5 **Total Reviews:** 311 Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment. Reviewers say compared to Amazon DSP, Viant Technology is: - Slower to reach roi - More expensive - Easier to do business with Categories in common with Amazon DSP: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Compare:** [Amazon DSP vs Viant Technology](https://www.g2.com/compare/amazon-amazon-dsp-vs-viant-technology-llc-viant-technology) **Compare Viant Technology with other alternatives:** - [Viant Technology vs The Trade Desk](https://www.g2.com/compare/the-trade-desk-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-viant-technology-llc-viant-technology) - [Viant Technology vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Basis](https://www.g2.com/compare/basis-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-viant-technology-llc-viant-technology) - [Viant Technology vs AdRoll](https://www.g2.com/compare/adroll-vs-viant-technology-llc-viant-technology) - [Viant Technology vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-viant-technology-llc-viant-technology) --- ## Amazon DSP Alternatives FAQs ### What are the best alternatives to Amazon DSP? According to G2, the best alternatives to Amazon DSP include [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) (4.4/5 stars, 173 reviews), [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) (4.1/5 stars, 300 reviews), and [StackAdapt](https://www.g2.com/products/stackadapt/reviews) (4.7/5 stars, 870 reviews). These platforms are highly rated and have significantly more reviews than Amazon DSP, which has a 4.2/5 rating from 18 reviews. Other notable alternatives include [Basis](https://www.g2.com/products/basis/reviews) (4.5/5 stars, 287 reviews) and [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) (4.4/5 stars, 1953 reviews). ### Which Demand Side Platform (DSP) tools do reviewers recommend instead of Amazon DSP? Reviewers recommend [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) for its powerful audience targeting, detailed reporting, and global omnichannel reach, with 31 mentions praising its features and 27 for ease of use. It offers transparency and control over data and inventory, making it a preferred choice for advertisers seeking advanced optimization and AI-driven bidding. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) is favored for its ease of use (121 mentions), excellent customer support (116 mentions), and AI-powered marketing platform that integrates brand and performance marketing across multiple channels. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) is recognized for its immense scale, integration capabilities, and ease of tracking and reporting. [Basis](https://www.g2.com/products/basis/reviews) is noted for its robust business intelligence, workflow automation, and comprehensive reporting, with strong customer support. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) is highly recommended for account-based marketing with strong intent data, analytics, and sales-marketing alignment, supported by 211 mentions of ease of use and 190 for lead generation. These platforms collectively offer enhanced usability, support, and advanced targeting features compared to Amazon DSP. ### How does Amazon DSP compare to The Trade Desk? According to G2, [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) holds an average rating of 4.2/5 from 18 reviews, while [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) has a higher average rating of 4.4/5 based on 173 reviews. The Trade Desk leads Amazon DSP across all rated dimensions: it scores 0.8 points higher in Better at Meeting Requirements (8.6 vs 7.8), 0.7 points higher in More Usable (8.1 vs 7.4), 0.5 points higher in Easier to Set Up (8.2 vs 7.7), 0.2 points higher in Easier to Administer (8.3 vs 8.1), 0.3 points higher in Better at Support (8.8 vs 8.5), and 0.7 points higher in Easier to Do Business With (8.8 vs 8.1). User reviews highlight that [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) excels in features (31 mentions), ease of use (27 mentions), audience targeting (25 mentions), campaign management (21 mentions), customer support (20 mentions), and performance results (20 mentions). Conversely, [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) is praised for ease of use and reporting but criticized for slow performance, limited creative flexibility, and dependency on support. The Trade Desk offers more granular control, advanced AI-driven optimization (Kokai AI), and broader omnichannel capabilities including premium Connected TV inventory access. While The Trade Desk has a steeper learning curve and higher cost concerns, it provides more comprehensive targeting, transparency, and campaign optimization tools. Amazon DSP benefits from seamless integration with the Amazon ecosystem and ease of setup but lacks the depth and flexibility found in The Trade Desk. Overall, The Trade Desk is favored for its advanced capabilities and broader reach, reflected in its higher ratings and more extensive positive user feedback. ### Why do users choose The Trade Desk over Amazon DSP? Users choose [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) over Amazon DSP primarily for its superior audience targeting and campaign optimization capabilities, cited in 25 and 23 reviews respectively. The platform's advanced AI-driven Kokai system dynamically adjusts bids in real time, reducing manual effort and improving campaign performance, as noted in multiple reviews. The Trade Desk offers extensive omnichannel reach across display, video, audio, and Connected TV, with access to premium inventory that users find difficult to match elsewhere. Customer support is a significant differentiator, with 20 mentions praising The Trade Desk's responsive and knowledgeable teams, providing fast, actionable assistance. Users also value the platform's transparency and control over media buying, enabling granular budget management and real-time bid adjustments. The Trade Desk's integration with hundreds of third-party data providers and the ability to layer first-party data enhance targeting precision and campaign effectiveness. Despite a steeper learning curve and higher costs, including minimum spend requirements and feature fees, users accept these trade-offs for the platform's advanced functionality, comprehensive reporting, and measurable ROI improvements. The Trade Desk's 0.8-point lead in meeting requirements and 0.7-point lead in ease of use over Amazon DSP further underscore why users prefer it for complex, data-driven programmatic advertising campaigns. ## Explore Articles - [How customizable are device policies, and are there pre-built templates for common use cases like BYOD, corporate-owned, or kiosk mode?](https://www.g2.com/discussions/how-customizable-are-device-policies-and-are-there-pre-built-templates-for-common-use-cases-like-byod-corporate-owned-or-kiosk-mode) - [Top platforms for client self-service and document access](https://www.g2.com/discussions/what-are-the-top-platforms-for-client-self-service-and-document-access) - [Best PRM software for remote teams](https://www.g2.com/discussions/best-prm-software-for-remote-teams) - [Leading customer success applications for technology firms](https://www.g2.com/discussions/leading-customer-success-applications-for-technology-firms) - [Which ethics and compliance learning platforms are most trusted by training managers, based on user reviews?](https://www.g2.com/discussions/which-ethics-and-compliance-learning-platforms-are-most-trusted-by-training-managers-based-on-user-reviews) - [Recommendations for PRM software](https://www.g2.com/discussions/seeking-recommendations-for-prm-software-beyond-the-usual-suspects) ## Spotlight Categories - [Workforce Management Software](https://www.g2.com/categories/workforce-management) - [Sales Training and Onboarding Software](https://www.g2.com/categories/sales-training-and-onboarding) - [Purchasing Software](https://www.g2.com/categories/purchasing-software)