--- title: Amazon Display Ads Reviews meta\_title: 'Amazon Display Ads Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 32 reviews by the users' company size, role or industry to find out how Amazon Display Ads works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 32 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### Amazon Display Ads Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **hassle-free usability** of Amazon Display Ads, enjoying effective budget control and product recommendations. [(5 mentions)](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301303&qs=pros-and-cons#reviews) Users love the **affordability** of Amazon Display Ads, appreciating the access to a wide range of budget-friendly products. [(1 mentions)](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301374&qs=pros-and-cons#reviews) Users love the **easy-to-use interface** of Amazon Display Ads, enabling customizable KPI dashboards and data slicing. [(1 mentions)](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301499&qs=pros-and-cons#reviews) Users value the **cost-saving features** of Amazon Display Ads, appreciating the flexibility in budget management. [(1 mentions)](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301384&qs=pros-and-cons#reviews) Users value the **excellent service** of Amazon Display Ads, appreciating its hassle-free experience and diverse affordable products. [(1 mentions)](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301421&qs=pros-and-cons#reviews) Users find **reporting interface complexity** and setup difficulties challenging, impacting their overall experience with Amazon Display Ads. [(2 mentions)](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301509&qs=pros-and-cons#reviews) Users find the **setup process overly complicated** , suggesting that it needs simplification for better usability. [(2 mentions)](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301516&qs=pros-and-cons#reviews) Users find the **cost structures expensive** and the setup process complicated, hindering a smooth advertising experience. [(2 mentions)](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301313&qs=pros-and-cons#reviews) Users find the **setup process complicated** , expressing a desire for a more streamlined and simplified experience. [(1 mentions)](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301527&qs=pros-and-cons#reviews) Users face challenges with the **dependency on the Amazon platform** , limiting their advertising flexibility and control. [(1 mentions)](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301478&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Amazon Display Ads ##### 1. Ease of Use Users appreciate the **hassle-free usability** of Amazon Display Ads, enjoying effective budget control and product recommendations. [ See 5 mentions ](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301303&qs=pros-and-cons#reviews) See Related User Reviews ![Pankaj P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pankaj P.") PP Pankaj P. Mid-Market (51-1000 emp.) 4.5/5 "Amazing Platform for Advertising" What do you like about Amazon Display Ads? Best Platform to inhance the sell of product online. It's easy and user friendly ![Ram J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ram J.") RJ Ram J. Small-Business (50 or fewer emp.) 4.0/5 "Good platform to use shopping." What do you like about Amazon Display Ads? This is very convenient and recommend required products. ##### 2. Affordable Users love the **affordability** of Amazon Display Ads, appreciating the access to a wide range of budget-friendly products. [ See 1 mentions ](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301374&qs=pros-and-cons#reviews) See Related User Reviews ![Shilpi K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shilpi K.") SK Shilpi K. Small-Business (50 or fewer emp.) 4.5/5 "Affordable and Best" What do you like about Amazon Display Ads? Amazon is a great platform for the advertisment of the product. It shows a wide range of good, afforadable and cheap product. Service are hessle free ##### 3. Analytics Users love the **easy-to-use interface** of Amazon Display Ads, enabling customizable KPI dashboards and data slicing. [ See 1 mentions ](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301499&qs=pros-and-cons#reviews) See Related User Reviews ![Abhishek P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhishek P.") AP Abhishek P. Mid-Market (51-1000 emp.) 4.5/5 "Powerhouse of online retail advertising" What do you like about Amazon Display Ads? I love the easy to use interface of amazon advertising. It allows me to see performance by setting up my own KPI metric dashboard. Also, different cut ##### 4. Cost Saving Users value the **cost-saving features** of Amazon Display Ads, appreciating the flexibility in budget management. [ See 1 mentions ](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301384&qs=pros-and-cons#reviews) See Related User Reviews ![Sudhanshu G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sudhanshu G.") SG Sudhanshu G. Enterprise (\> 1000 emp.) 4.5/5 "Easy to Get Started the Advertising on Amazon of his Product" What do you like about Amazon Display Ads? I like the Amazon Adverting becasuse get the many options for ads. and Easy to control your budget. ##### 5. Helpful Users value the **excellent service** of Amazon Display Ads, appreciating its hassle-free experience and diverse affordable products. [ See 1 mentions ](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301421&qs=pros-and-cons#reviews) See Related User Reviews ![Shilpi K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shilpi K.") SK Shilpi K. Small-Business (50 or fewer emp.) 4.5/5 "Affordable and Best" What do you like about Amazon Display Ads? Amazon is a great platform for the advertisment of the product. It shows a wide range of good, afforadable and cheap product. Service are hessle free ### 5 Cons or Disadvantages of Amazon Display Ads ##### 1. Complexity Users find **reporting interface complexity** and setup difficulties challenging, impacting their overall experience with Amazon Display Ads. [ See 2 mentions ](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301509&qs=pros-and-cons#reviews) See Related User Reviews ![Velmurugan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Velmurugan P.") VP Velmurugan P. Enterprise (\> 1000 emp.) 4.0/5 "Powerful Targeting, Closed-Loop Attribution, and Strong Retargeting" What do you dislike about Amazon Display Ads? Limited Audience Transparency Less Creative Flexibility Reporting Interface Complexity ![Avneet K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Avneet K.") AK Avneet K. Mid-Market (51-1000 emp.) 4.5/5 "Enhanced experience fro you performance campaign" What do you dislike about Amazon Display Ads? The Set up process is a bit complicated which could be more simplified ##### 2. Complexity Issues Users find the **setup process overly complicated** , suggesting that it needs simplification for better usability. [ See 2 mentions ](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301516&qs=pros-and-cons#reviews) See Related User Reviews ![Avneet K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Avneet K.") AK Avneet K. Mid-Market (51-1000 emp.) 4.5/5 "Enhanced experience fro you performance campaign" What do you dislike about Amazon Display Ads? The Set up process is a bit complicated which could be more simplified ![Rohit K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rohit K.") RK Rohit K. Mid-Market (51-1000 emp.) 4.0/5 "Good returns on Investment" What do you dislike about Amazon Display Ads? Setting up of the campaign seems a bit too tough, the complicated process can be streamlined. Also the cost for bidding is a little too high, if the s ##### 3. Expensive Users find the **cost structures expensive** and the setup process complicated, hindering a smooth advertising experience. [ See 2 mentions ](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301313&qs=pros-and-cons#reviews) See Related User Reviews ![Rohit K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rohit K.") RK Rohit K. Mid-Market (51-1000 emp.) 4.0/5 "Good returns on Investment" What do you dislike about Amazon Display Ads? Setting up of the campaign seems a bit too tough, the complicated process can be streamlined. Also the cost for bidding is a little too high, if the s ![Jayesh K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jayesh K.") JK Jayesh K. Small-Business (50 or fewer emp.) 4.0/5 "Great experience, but exploration is the key." What do you dislike about Amazon Display Ads? The cost structures that Amazon offers aren't great. ##### 4. Complex Setup Users find the **setup process complicated** , expressing a desire for a more streamlined and simplified experience. [ See 1 mentions ](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301527&qs=pros-and-cons#reviews) See Related User Reviews ![Avneet K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Avneet K.") AK Avneet K. Mid-Market (51-1000 emp.) 4.5/5 "Enhanced experience fro you performance campaign" What do you dislike about Amazon Display Ads? The Set up process is a bit complicated which could be more simplified ##### 5. Dependency Issues Users face challenges with the **dependency on the Amazon platform** , limiting their advertising flexibility and control. [ See 1 mentions ](https://www.g2.com/products/amazon-amazon-display-ads/reviews?filters%5Bsentiment_snippet%5D=2301478&qs=pros-and-cons#reviews) See Related User Reviews ![Sreha P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sreha P.") SP Sreha P. Mid-Market (51-1000 emp.) 4.0/5 "Biggest user base for your personalised ads" What do you dislike about Amazon Display Ads? Dependency to use Amazon platform for selling ## Top-Rated Alternatives [ ![Yahoo AdTech DSP](https://images.g2crowd.com/uploads/product/hd_favicon/6736ca1e2c98f242b23399c1ba721035/yahoo-adtech-dsp.svg "Yahoo AdTech DSP") Yahoo AdTech DSP 3.6/5(181) ](https://www.g2.com/products/yahoo-adtech-dsp/reviews) [ ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/amazon-amazon-display-ads/competitors/alternatives) ![Anandi J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anandi J.") AJ Anandi J. Graphic Designer Small-Business (50 or fewer emp.) 7/28/2023 "Marketing at it's best" 5/5 What do you like best about Amazon Display Ads? Gain more visibility and attract customers Review collected by and hosted on G2.com. What do you dislike about Amazon Display Ads? Disturbs the scrolling due to suggestions Review collected by and hosted on G2.com. What problems is Amazon Display Ads solving and how is that benefiting you? It's solving the purpose of product visibility Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Joe K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe K.") JK Joe K. Digital Camapign Manager Mid-Market (51-1000 emp.) 10/24/2022 "Good Ad Platform, but Not As Premium As the Hype" 4/5 What do you like best about Amazon Display Ads? Having a partnership with Amazon Ads allows us to sell the big brand name ad placements for Amazon, IMDb and Twitch, as well as access to Amazon's "premium" first party data. Review collected by and hosted on G2.com. What do you dislike about Amazon Display Ads? Amazon's platform has a lot of pain points and performance is not as good as they hype it up to be. Selecting specific placements can be confusing, targeting data is not very detailed, using vendors of theirs and contacting support reps is a nightmare and the ad policy team is very inconsistent. Review collected by and hosted on G2.com. What problems is Amazon Display Ads solving and how is that benefiting you? Selling ad space on Amazon-owned platforms for cleints who are wanting to advertise on their big brand name platforms and/or have access to using Amazon's first party data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Sunny C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sunny C.") SC Sunny C. Github Campus Expert Mid-Market (51-1000 emp.) 7/29/2020 "Efficient way of shopping" 5/5 What do you like best about Amazon Display Ads? First of all, From consumer point of view Amazon adds are genuine while others sites when redirect through the link uses that intermediate path that is somewhat awful (Take more time to load and multiple steps in between). From seller point of view They have to pay less more that and get better reach to consumer. Review collected by and hosted on G2.com. What do you dislike about Amazon Display Ads? Nothing, but it sometimes shows more relevant items that I wanted to shop, based on the past shop search history. If someone wants to remove Amazon Display ads, it doesn't clear, so it is another problem that everyone faces mainly. Review collected by and hosted on G2.com. Recommendations to others considering Amazon Display Ads: Guys, go for it It is the trusted and reputed organization. Review collected by and hosted on G2.com. What problems is Amazon Display Ads solving and how is that benefiting you? Basically, the problem is to install app and then search and to much stuff. But in that case, simply search once and it shows the products when doing some other work, it was really cool, just open it and buy. Review collected by and hosted on G2.com. Show More 2/6/2022 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") CM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/5/2021 "Easy to setup and delivers a fair amount of traffic." 4.5/5 What do you like best about Amazon Display Ads? They display relevant products with enough information based on what I might be interested in. Review collected by and hosted on G2.com. What do you dislike about Amazon Display Ads? I haven't found anything that I don't like yet, need to review more ads to make a decision. Review collected by and hosted on G2.com. What problems is Amazon Display Ads solving and how is that benefiting you? People searching for relatable products on Amazon get served with the best for them helping to put the right products in front of the right people. Review collected by and hosted on G2.com. Show More 10/22/2024 Validated ReviewerIncentivizedSource: G2 invite ![James C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James C.") JC James C. Director of Advertising Operations Small-Business (50 or fewer emp.) 10/20/2020 "it's a fairly intuitive platform" 4.5/5 What do you like best about Amazon Display Ads? very powerful platform for utilizing the Amazon platform and beyond Review collected by and hosted on G2.com. What do you dislike about Amazon Display Ads? Amazon can tend to take over anything on its platform and it's tough to use data across other platforms Review collected by and hosted on G2.com. Recommendations to others considering Amazon Display Ads: try it out and see how you like it compared to other programmatic tools Review collected by and hosted on G2.com. What problems is Amazon Display Ads solving and how is that benefiting you? Ability to reach our target audience on Amazon as well as across a larger programmatic network Review collected by and hosted on G2.com. Show More 8/17/2021 Validated ReviewerIncentivizedSource: G2 invite ![Vishal M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishal M.") VM Vishal M. SEO Executive Small-Business (50 or fewer emp.) 7/30/2021 "Amazon Display Ads Review" 3.5/5 What do you like best about Amazon Display Ads? One of the best network to advertise your products. Review collected by and hosted on G2.com. What do you dislike about Amazon Display Ads? It isn't easy to get approval. Your ads should be genuine. Review collected by and hosted on G2.com. What problems is Amazon Display Ads solving and how is that benefiting you? Got more conversion for products that I'd promoted on this network. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Vishal M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishal M.") VM Vishal M. Search Engine Optimization Executive Small-Business (50 or fewer emp.) 6/11/2021 "One of the best display ads" 5/5 What do you like best about Amazon Display Ads? You can put amazon display ads to your blog and earn affiliate commision from them. Better than any ads. Review collected by and hosted on G2.com. What do you dislike about Amazon Display Ads? You won't approve ads easily. You should need to improve it Review collected by and hosted on G2.com. Recommendations to others considering Amazon Display Ads: Yes i will definently recommend it to all. Review collected by and hosted on G2.com. What problems is Amazon Display Ads solving and how is that benefiting you? It is better than any ad network like adsense & media.net Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Small-Business (50 or fewer emp.) 7/27/2020 "Shopping relevant ads- hit or miss?" 4/5 What do you like best about Amazon Display Ads? In most cases, the Amazon Display ads are in tune with what it understands I'm shopping for, so this can be very helpful to find what I need but also give me options I hadn't considered. Review collected by and hosted on G2.com. What do you dislike about Amazon Display Ads? There are also times the ads are completely off base from what I'm shopping for, so that can be both funny and frustrating Review collected by and hosted on G2.com. Recommendations to others considering Amazon Display Ads: In most cases, the Amazon Display ads are in tune with what customers needs. Review collected by and hosted on G2.com. What problems is Amazon Display Ads solving and how is that benefiting you? In most cases, the Amazon Display ads are in tune with what it understands I'm shopping for, so this can be very helpful to find what I need but also give me options I hadn't considered. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Aashna B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aashna B.") AB Aashna B. Content Producer Small-Business (50 or fewer emp.) 7/27/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Amazon ads review for beginners" 4.5/5 What do you like best about Amazon Display Ads? The ease of access and visibility to the audience Review collected by and hosted on G2.com. What do you dislike about Amazon Display Ads? The cost of putting up the ad is much higher than other mediums Review collected by and hosted on G2.com. Recommendations to others considering Amazon Display Ads: Just consider your options first according to the industry and your advertising budget Review collected by and hosted on G2.com. What problems is Amazon Display Ads solving and how is that benefiting you? Reaching to a diverse range of audience to market our services Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 8/4/2020 "Granular targeting capability" 3.5/5 What do you like best about Amazon Display Ads? Granular targeting capability helps to reach specific audience Review collected by and hosted on G2.com. What do you dislike about Amazon Display Ads? Lack of details on how audiences were breaker down by segments Review collected by and hosted on G2.com. What problems is Amazon Display Ads solving and how is that benefiting you? Increase the reach and brand awareness Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Work at Amazon? Claim this profile to respond to reviews, update product info, and reach in-market buyers. 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