--- title: Altify Reviews meta\_title: 'Altify Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 76 reviews by the users' company size, role or industry to find out how Altify works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 76 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Altify Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **responsive customer support** of Altify, praising their quick and effective assistance when needed. [(3 mentions)](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1765728&qs=pros-and-cons#reviews) Users find Altify's **account management capabilities** valuable for enhancing salesforce adoption and streamlining account planning. [(2 mentions)](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1766313&qs=pros-and-cons#reviews) Users highlight the **ease of use** of Altify, appreciating its user-friendly interface and responsive support. [(2 mentions)](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1765397&qs=pros-and-cons#reviews) Users appreciate the **efficiency** of Altify, finding it user-friendly and excellent for optimizing sales processes. [(2 mentions)](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1765250&qs=pros-and-cons#reviews) Users value the **AI-driven insights** of Altify, enhancing decision-making and deal management for their teams. [(2 mentions)](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1765898&qs=pros-and-cons#reviews) Users find the **interface not intuitive** , with complex navigation and hidden key details affecting usability. [(3 mentions)](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1766175&qs=pros-and-cons#reviews) Users find the **UI/UX too complex** , suggesting that navigation could be much simpler for a better experience. [(1 mentions)](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1765032&qs=pros-and-cons#reviews) Users find the **cost structure steep** for small companies, making it a less viable option for them. [(1 mentions)](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=2031786&qs=pros-and-cons#reviews) Users find the **learning curve challenging** , with limited functionality making it harder to navigate Altify effectively. [(1 mentions)](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1766221&qs=pros-and-cons#reviews) Users find the **learning difficulty** of Altify challenging due to its limited functionality and complex interface. [(1 mentions)](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=2031791&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Altify ##### 1. Customer Support Users value the **responsive customer support** of Altify, praising their quick and effective assistance when needed. [ See 3 mentions ](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1765728&qs=pros-and-cons#reviews) See Related User Reviews ![Orlando G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Orlando G.") OG Orlando G. Enterprise (\> 1000 emp.) 4.5/5 "UPLAND ALTIFY" What do you like about Altify? - The AI driven Insights,salesforce interagtion, deal management support ![Matteo B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matteo B.") MB Matteo B. Small-Business (50 or fewer emp.) 4.0/5 "Helped collaboration between project stakeholders" What do you like about Altify? Upland Altify helped our team take more informed decisons and map out key decision makers in our business deals ##### 2. Account Management Users find Altify's **account management capabilities** valuable for enhancing salesforce adoption and streamlining account planning. [ See 2 mentions ](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1766313&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 2.5/5 "Useful" What do you like about Altify? Helpful to boost salesforce adoption, helps streamline account planning ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 2.5/5 "Decent - Could be better" What do you like about Altify? Good account mapping cabailities. Similair to other providers such as Clari which we use now. ##### 3. Ease of Use Users highlight the **ease of use** of Altify, appreciating its user-friendly interface and responsive support. [ See 2 mentions ](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1765397&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") T Verified User Small-Business (50 or fewer emp.) 4.0/5 "One of the most seamless softwares Ive used!" What do you like about Altify? The ease of use. The software interface is user friendly and optimizes everything that is necessary for tracking CRO. I have tried multiple different ![Arturo G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arturo G.") AG Arturo G. Small-Business (50 or fewer emp.) 4.0/5 "Upland altify helped with our sales process" What do you like about Altify? It's very straightforward and easy to use, the customer support is great and they're quick to respond ##### 4. Efficiency Users appreciate the **efficiency** of Altify, finding it user-friendly and excellent for optimizing sales processes. [ See 2 mentions ](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1765250&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") T Verified User Small-Business (50 or fewer emp.) 4.0/5 "One of the most seamless softwares Ive used!" What do you like about Altify? The ease of use. The software interface is user friendly and optimizes everything that is necessary for tracking CRO. I have tried multiple different ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 2.5/5 "Useful" What do you like about Altify? Helpful to boost salesforce adoption, helps streamline account planning ##### 5. Insights Users value the **AI-driven insights** of Altify, enhancing decision-making and deal management for their teams. [ See 2 mentions ](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1765898&qs=pros-and-cons#reviews) See Related User Reviews ![Orlando G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Orlando G.") OG Orlando G. Enterprise (\> 1000 emp.) 4.5/5 "UPLAND ALTIFY" What do you like about Altify? - The AI driven Insights,salesforce interagtion, deal management support ![Matteo B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matteo B.") MB Matteo B. Small-Business (50 or fewer emp.) 4.0/5 "Helped collaboration between project stakeholders" What do you like about Altify? Upland Altify helped our team take more informed decisons and map out key decision makers in our business deals ### 5 Cons or Disadvantages of Altify ##### 1. Not Intuitive Users find the **interface not intuitive** , with complex navigation and hidden key details affecting usability. [ See 3 mentions ](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1766175&qs=pros-and-cons#reviews) See Related User Reviews ![Orlando G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Orlando G.") OG Orlando G. Enterprise (\> 1000 emp.) 4.5/5 "UPLAND ALTIFY" What do you dislike about Altify? Limited functionality alongside the interface being a bit difficult to learn ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 2.5/5 "Upland Altify Review" What do you dislike about Altify? Somtimes the key details are hidden in ways that are a bit unintuitive ##### 2. Complexity Users find the **UI/UX too complex** , suggesting that navigation could be much simpler for a better experience. [ See 1 mentions ](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1765032&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 2.5/5 "Decent - Could be better" What do you dislike about Altify? UI/UX is rather complex. Could be easier to navigate. ##### 3. Expensive Users find the **cost structure steep** for small companies, making it a less viable option for them. [ See 1 mentions ](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=2031786&qs=pros-and-cons#reviews) See Related User Reviews ![Matteo B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matteo B.") MB Matteo B. Small-Business (50 or fewer emp.) 4.0/5 "Helped collaboration between project stakeholders" What do you dislike about Altify? The cost structure is quite steep for small companies ##### 4. Learning Curve Users find the **learning curve challenging** , with limited functionality making it harder to navigate Altify effectively. [ See 1 mentions ](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=1766221&qs=pros-and-cons#reviews) See Related User Reviews ![Orlando G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Orlando G.") OG Orlando G. Enterprise (\> 1000 emp.) 4.5/5 "UPLAND ALTIFY" What do you dislike about Altify? Limited functionality alongside the interface being a bit difficult to learn ##### 5. Learning Difficulty Users find the **learning difficulty** of Altify challenging due to its limited functionality and complex interface. [ See 1 mentions ](https://www.g2.com/products/altify/reviews?filters%5Bsentiment_snippet%5D=2031791&qs=pros-and-cons#reviews) See Related User Reviews ![Orlando G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Orlando G.") OG Orlando G. Enterprise (\> 1000 emp.) 4.5/5 "UPLAND ALTIFY" What do you dislike about Altify? Limited functionality alongside the interface being a bit difficult to learn ## Top-Rated Alternatives [ ![Revegy](https://images.g2crowd.com/uploads/product/hd_favicon/15987118b1c0beaf98f50c1d83f5ab7b/revegy.svg "Revegy") Revegy 4.3/5(40) ](https://www.g2.com/products/revegy/reviews) [ ![Backstory](https://images.g2crowd.com/uploads/product/hd_favicon/90e0f690edf1e1ee38a93d1ea2688c4d/people-ai-backstory.svg "Backstory") Backstory 4.5/5(630) ](https://www.g2.com/products/people-ai-backstory/reviews) [ ![DemandFarm](https://images.g2crowd.com/uploads/product/hd_favicon/d10912d00b2149aeed98aeadf2cb70a2/demandfarm.svg "DemandFarm") DemandFarm 4.4/5(45) ](https://www.g2.com/products/demandfarm/reviews) [ View All Alternatives ](https://www.g2.com/products/altify/competitors/alternatives) ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Enterprise (\> 1000 emp.) 2/9/2024 "Centralised place for our Teams to collaborate." 4.5/5 What do you like best about Altify? Altify allows us to put complex Account information into a visual format. Review collected by and hosted on G2.com. What do you dislike about Altify? That Objectives are done at the Account level and automatically get included in new Plans that are created. Review collected by and hosted on G2.com. What problems is Altify solving and how is that benefiting you? Central collaboration within our Relationship and Sales Manager Teams. Review collected by and hosted on G2.com. Show More Response from Tim Wulf of Altify [Editedit](https://www.g2.com/survey_responses/altify-review-9215901/official_response/edit) Thank you very much for your review. We appreciate you sharing your experience and support for Altify! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 2/21/2024 "Excellent training, good interaction and good follow up points." 4/5 What do you like best about Altify? The ability to test approach and progress. Review collected by and hosted on G2.com. What do you dislike about Altify? When it is applied to small opportunities when it can be onerous Review collected by and hosted on G2.com. What problems is Altify solving and how is that benefiting you? Detail of accounts and contacts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Logistics and Supply Chain](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Logistics and Supply Chain") AL Verified User in Logistics and Supply Chain Mid-Market (51-1000 emp.) 2/8/2024 "Great tool!" 5/5 What do you like best about Altify? Altify has helped provide a better structure for our sales organization. It has helped reshape the team's thinking to better understand and position deals. It was extremely effective to have an expert come in and aid implementation. Review collected by and hosted on G2.com. What do you dislike about Altify? There are a few limitations in terms of navigation - but they are minor. Review collected by and hosted on G2.com. What problems is Altify solving and how is that benefiting you? Clearly qualifying opportunities and account planning structure. Review collected by and hosted on G2.com. Show More Response from Tim Wulf of Altify [Editedit](https://www.g2.com/survey_responses/altify-review-9212626/official_response/edit) Thank you very much for your review. We appreciate you sharing your experience and support for Altify! Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 10/14/2022 "Not worth the money- inflexible" 0/5 What do you like best about Altify? It provided an organizational chart that could be utilized natively in SFDC. Review collected by and hosted on G2.com. What do you dislike about Altify? With all things associated with Upland Software, their support is non existent. They are only meant to sell you something and then walk away. Unless you have deep technical expertise, I would not waste your time. Their updates will break your system leaving you without the ability to move foward. Review collected by and hosted on G2.com. What problems is Altify solving and how is that benefiting you? Relationship mapping Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Michael K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael K.") MK Michael K. VP Sales Operations and Sales Effectiveness Information Technology and Services Mid-Market (51-1000 emp.) 6/29/2021 "Altify for Strategic Account Planning" 4/5 What do you like best about Altify? The account planning module helps an account manager establish the proper framework to think strategically and make sure they are looking at the account thoroughly. Review collected by and hosted on G2.com. What do you dislike about Altify? It takes work to build account plans, so the rigor around it from a sales ops perspective and buy-in from sales leadership is essential to making it work. Review collected by and hosted on G2.com. What problems is Altify solving and how is that benefiting you? Account Planning for Strategic customers. Mapping strategy of the accounts as well as understanding product priorities to win and close business. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 7/30/2021 "Altify Review" 3.5/5 What do you like best about Altify? Very comprehensive account planning solution, particularly good for longer sales cycle planning Review collected by and hosted on G2.com. What do you dislike about Altify? Training and support is lacking. Adoption is always the key and Altify could do more to help with implementation and adoption. Review collected by and hosted on G2.com. Recommendations to others considering Altify: Get Altify involved in your implementation. Review collected by and hosted on G2.com. What problems is Altify solving and how is that benefiting you? High revenue potential accounts requires good account planning. To outsell the competition, salespeople need to have a solid account plan. This is the problem Altify can solve. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Greg M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Greg M.") GM Greg M. Director, Sales Enablement Computer Software Mid-Market (51-1000 emp.) 9/10/2019 "Opportunity Manager has Elevated our Game" 5/5 What do you like best about Altify? Easy to use interface and highly configurable. The platform has helped our newest hires easily understand and align with our well established process. For many of our more senior reps, the Learn and Apply workshop sessions were their first introduction to formalized sales training. More on the Learn and Apply sessions is that our consultants from Altify who led the sessions were stellar and created an engaging learning environment. Review collected by and hosted on G2.com. What do you dislike about Altify? Much of the training materials are in Salesforce Classic, so being a Lightning first shop, it was a bit painful for some users. My only other gripe is that we need to wait to roll out Account Manager! (Internal roadblocks) Review collected by and hosted on G2.com. Recommendations to others considering Altify: Make sure you do some soul searching ahead of time to fully understand your Sales Process, this will help you accelerate your time to implement. Same goes for Account Plans, but we have not rolled that out yet. Review collected by and hosted on G2.com. What problems is Altify solving and how is that benefiting you? Altify is helping our reps: - Dig deeper in their existing accounts - expanding the conversation to other areas of the business - Understand the political landscape better - identifying the structure and power dynamics in an account - Identify key relationships - understanding where gaps are and the people they should invest in to ensure they are not single threaded in the account - Ask the right questions to understand and qualify the opportunities in/out sooner - having a standardized means to qualify deals through our sales process and the 1-20 Assessment - Understand what's important to the customer at a deeper level - elevating their conversations to align with an executive audience Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite JQ John Q. Pre-Sales Solution Consultant Mid-Market (51-1000 emp.) 10/3/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "Combining methodology with technology" 5/5 What do you like best about Altify? From a salesforce implementation perspective the end users absolutely love this product. The visual nature of the relationship map really highlights where your supporters and detractors are in a target organisation. Opportunity management coaches users and makes sure they follow the correct process all the way through from qualification to close. Review collected by and hosted on G2.com. What do you dislike about Altify? It would be useful to see the insight map for both the opportunity and account side by side so I would hope to see that in future product releases. Review collected by and hosted on G2.com. Recommendations to others considering Altify: Spend as much time as possible with the implementation team and roll it out to your account executives effectively. Your sales reps will win more deals and speed up their sales velocity if they use Altify Opportunity and Account Management. If you can get a majority of your sales reps using Altify it will make a big difference. They then become the biggest proponent of it internally. Review collected by and hosted on G2.com. What problems is Altify solving and how is that benefiting you? Having a full consistent view of the target customer. Target customer knowledge is not centralised in a sales reps email, everyone on the revenue or commercial team can contribute to the sales cycle. Review collected by and hosted on G2.com. Show More 10/22/2019 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Events Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Events Services") AE Verified User in Events Services Enterprise (\> 1000 emp.) 10/10/2019 "Great Methodology, Medicore Tech" 2.5/5 What do you like best about Altify? Sales methodology to evaluate deals and hone in on strategy is very effective - political map is one of, if not, most important feature for us Review collected by and hosted on G2.com. What do you dislike about Altify? Tech itself - parts of it are not super user friendly, largely over-engineered with unnecessary bells and whistles that detract from usability for end users. This app is NIGHTMARE to support from an admin perspective. Any customizations, upgrades, enhancements NEVER work as communicated in written instructions or from Altify support. Review collected by and hosted on G2.com. Recommendations to others considering Altify: You need to have a VERY strong administrator for this app, one who doesn't get frustrated easily and is comfortable going back and forth with support. Since the app is over engineered, end users need to be given specific instruction (from the exec sponsor or business leader) on which areas to focus on b/c if an end user is expected to do it all, its way too overwhelming and back fires. Review collected by and hosted on G2.com. What problems is Altify solving and how is that benefiting you? We're trying to be smarter/more strategic with our deals - learning early on what information we're missing, are we even in a good position to bid on a deal based on what we know, and understanding who the key players are.... Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Chris W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris W.") CW Chris W. Account Executive - General Business Mid-Market (51-1000 emp.) 9/10/2019 "Using Altify to accelerate my sales opportunities!" 5/5 What do you like best about Altify? Altify allows me to keep much better track of my opportunities when compared to the standard opportunity object. Review collected by and hosted on G2.com. What do you dislike about Altify? Learning curve on the relationship map is a little steep, and is a little confusing when first learning the attributes attached to contacts and roles etc. With a little practice this gets easier. Review collected by and hosted on G2.com. Recommendations to others considering Altify: Take the time to learn the tool, and use each step of the process. The results will be realized when doing so, and you will see that you are much more in control of your deals, and be confident that you are up to date on informed on every deal you use Altify for. Review collected by and hosted on G2.com. What problems is Altify solving and how is that benefiting you? Altify allows me to follow my opportunity much more closely than other methods. I can ensure I am checking off the boxes for my sales cycle that allow me to understand the health and timeline of my deals. It also allows me to be more informed and educated with my questions to my client, resulting in a better experience for them, and allowing me to become a trusted adviser much faster. Review collected by and hosted on G2.com. 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