I like how we can build campaigns with actual signals instead of just static company lists. We can target accounts which have posted jobs for specific roles or are showing some other signal that they could be active in the market.

This gives us a true reason to mention them, which makes the personalization a lot easier. When doing that research by hand, this would take up a ton of the team’s time so getting that part handled for us was a big help. Review collected by and hosted on G2.com.

We have learned through numerous quests how precision in our targeting will grow crucial. Review collected by and hosted on G2.com.

We use Alta to respond to inbound leads and qualify them, and the best part is that leads are contacted immediately without waiting for a representative to become available. It provides us with answers to initial questions, and when a lead is deemed suitable, the representative receives relevant information before going to the meeting. This makes the handover of responsibilities much smoother, and the team doesn't waste time on people who were never a good fit. This investment is definitely yielding good returns, I would say so Being able to reply to inbound leads instantly and qualify that lead quickly instead of passing it off directly to a sales rep has given our greatest benefit. This has enabled us to reduce manual work, improve response time, and allow our reps to spend quality time having a conversation with a more qualified potential customer. In light of our work, the savings in time and improved, more consistent handling of leads make this a worthwhile cost. This investment is definitely yielding good returns, I would say so Being able to reply to inbound leads instantly and qualify that lead quickly instead of passing it off directly to a sales rep has given our greatest benefit. This has enabled us to reduce manual work, improve response time, and allow our reps to spend quality time having a conversation with a more qualified potential customer. In light of our work, the savings in time and improved, more consistent handling of leads make this a worthwhile cost. This investment is definitely yielding good returns, I would say so Being able to reply to inbound leads instantly and qualify that lead quickly instead of passing it off directly to a sales rep has given our greatest benefit. This has enabled us to reduce manual work, improve response time, and allow our reps to spend quality time having a conversation with a more qualified potential customer. In light of our work, the savings in time and improved, more consistent handling of leads make this a worthwhile cost. Review collected by and hosted on G2.com.

Occasionally, we have to make some changes to our instructions when a new type of question comes up that it has never dealt with before. Review collected by and hosted on G2.com.

The most important thing for us is to be able to scale real outbound without hiring even more SDRs. I set the segments and personas we care about, and the follow up and messaging gets handled,so that the team can spend their energy on the conversations that are actually going somewhere.

It requires less effort than if we ourselves tried to coordinate outbound across the team, and pipeline keeps coming in when everyone’s buried in campaigns & events. The team also really got down in the trenches during onboarding and helped us tighten our targeting and messaging as we figured out what was landing. Review collected by and hosted on G2.com.

I wasn't feeling comfortable until I was able to send my campaigns without reading each message first. Review collected by and hosted on G2.com.

Honestly the biggest win for us is how much busywork it takes off our plate on outbound. Before, someone on the team had to pull lists, double-check the data, dig into each account, and then build the sequence by hand. Now most of that just happens.

I also like that the outreach actually changes based on what’s going on with an account instead of everyone getting the same email. We still go in and tweak campaigns, but keeping outbound running steadily isn’t the grind it used to be. Review collected by and hosted on G2.com.

There’s a lot you can do with it, so it took us a bit to figure out which settings actually mattered for our team. Review collected by and hosted on G2.com.

Last month, I listened to 50 Alex calls to evaluate quality. His objection handling is consistent and clearly well trained. When a prospect says, “we’re already using a competitor,” Alex smoothly pivots to a specific value proposition without coming across as pushy. By comparison, some of my human reps can be more aggressive in those moments. Alex stays on script and keeps the tone on brand throughout. Review collected by and hosted on G2.com.

Novel objections tend to throw him off. When a prospect raises an objection we didn’t train for, Alex falls back on a generic response instead of addressing it directly. Because of that, we need to keep updating the playbook on a regular basis. Review collected by and hosted on G2.com.

We utilize Alta to identify growth potential among our current customers. This system identifies accounts that may warrant contact, so our CSMs don’t have to sift through every account manually.

I appreciate that it gives the team a good starting point with real life context. The CSM still decides whether the outreach makes sense, but at least they aren’t starting with a blank page. Review collected by and hosted on G2.com.

We had to modify a few things so the messaging sounded right for existing customers versus brand new prospects. Review collected by and hosted on G2.com.

Speed is the biggest difference. Alex qualifies leads in under a minute, and Katie follows up within hours instead of days. As a result, the entire top of the funnel moves faster, and that acceleration carries through the rest of the process. Deals that used to take 90 days now close in 55, and the momentum Alta creates at the start really pays off at the finish. Review collected by and hosted on G2.com.

The faster pace exposed a bottleneck in our proposal process. Alta didn’t fix that, obviously, but it did make the issue impossible to ignore. Just be prepared for the downstream effects of a faster funnel and the extra pressure it can put on your proposal workflow. Review collected by and hosted on G2.com.

About 40% of our demo requests are unqualified—students, competitors, or people who are just looking for a free trial. Alex filters those out within the first two minutes of a call and then either nurtures them or disqualifies them. As a result, my AEs only spend time with prospects who actually have budget, authority, and a real timeline. Their close rate has gone up because they’re no longer wasting time on the wrong conversations. Review collected by and hosted on G2.com.

The qualification-criteria setup is pretty detailed, so you really need to know your ICP inside and out. We ended up iterating on it twice before Alex started disqualifying leads accurately. Review collected by and hosted on G2.com.

What I like most about Alta is that it brings together intent signals, AI-powered research, and multi-channel outreach into a single workflow. It helps us identify the right prospects and automate personalized email and LinkedIn sequences without adding complexity.

The platform saves a lot of manual work and makes it easier to focus on conversations with prospects instead of managing lists and campaigns. The AI capabilities are genuinely useful, and the team is responsive and continuously improving the product.

Overall, Alta has helped us run more efficient outbound campaigns and scale our GTM efforts with a small team. Review collected by and hosted on G2.com.

The platform offers a lot of functionality, so there can be a learning curve when setting up more advanced workflows. I'd also like to see even more reporting and analytics capabilities. Overall, the team is very responsive and continuously improves the product Review collected by and hosted on G2.com.

I was skeptical that an AI could really capture our brand voice. We fed Alta our website, three white papers, and our FAQ document, and the first drafts were already about 80% there. After I made a few edits in Compass and shared feedback, the next batch came back closer to 95%. At this point, Katie genuinely sounds like us. Prospects don’t realize it’s AI—and that’s exactly the point. Review collected by and hosted on G2.com.

The initial training takes real effort—you can’t just paste a URL and expect magic. We ended up spending a full day carefully curating the right content for Compass. Review collected by and hosted on G2.com.